Chapter 1738

If the future of Muye automobile can firmly occupy the exclusive advantages of vehicle intelligent system and vehicle navigation map, there is no doubt that the competitiveness of Muye automobile will be greatly improved, which is extremely difficult for competitors to catch up with.

It's impossible for BMW, Audi or Mercedes Benz, Toyota, Honda or GM to study a car intelligent system of their own in ten years.

With their ability, they can produce a semi intelligent human-computer interaction system at most, which is far from the standard of real intelligent system.

For example, it's like an old-fashioned Nokia blue screen mobile phone. Compared with Android or apple mobile phones, the former is weak!

The old Nokia mobile phone, the system has no expansion ability, can barely let its hardware play a limited function, and Android is a powerful intelligent ecosystem, developers can maximize the possibilities of it.

Now, the strength of automobile manufacturing enterprises in the field of intelligent system is like the mobile phone market before 2000. Everyone has no ability to produce smart phones, and no one is willing to do this. If there is no Internet company like apple, Google and Microsoft to stir up the situation, the big family can always step on.

Even if a Nokia emerges, the biggest ability is to create a set of Saipan system with congenital disability. No matter Nokia, Siemens, Ericsson in Europe, or Sony, Panasonic, Samsung, LG in Japan and South Korea, they are not able to develop Android, IOS, or even Window Mobile.

The same is true for the automobile industry. Toyota's profits are so strong. Let him develop a set of Andros by himself?

Now, Android and IOS are in the hands of Li Mu. In his eyes, the only enemy is Microsoft, because only Microsoft has the strength to launch a mobile intelligent operating system in the market now. However, if you rely on Microsoft's urination in the last life, you will definitely screw up in this life.

Besides Microsoft's threat, other enterprises are not enough to worry Li Mu.

Moreover, it will become the core competitiveness of Makino to seize the pain point of users.

Li Mu has always felt that all industries, any company, to the end of the fight is to control the user pain point.

BMW seizes control, Mercedes Benz seizes luxury, Audi seizes balance, Volvo seizes safety and can succeed, but it fails.

Li Mu analyzed the characteristics of Jaguar Land Rover and Volvo, and with his simple understanding, he thought that his three brands were superior to BMW in terms of operation, but he had his own advanced understanding of the future luxury cars, which should be able to surpass Mercedes Benz in terms of luxury sense. As for Audi's balance, it needs to be improved by other diversified advantages.

Although Audi is always under pressure in front of Mercedes Benz and BMW, its sales performance is not worse than those of the two brands, and even it has been in the leading position in BBA Troika for a long time.

The reason is that although Audi has not done very well in all aspects, it has done well in all aspects.

Although the luxury sense is not as good as Benz, it is really better than BMW. The interior of BMW has been unchanged for thousands of years, and it is always rough plastic sense, which is obviously a level lower than Audi;

although the operation is not as good as BMW, but for the same level model, it is not too much worse than BMW, nor much worse than Benz;

in addition, Audi's lights have always been very bright, That's why we have the name of the light factory. It's very easy to identify which car is Audi in the street at night, and driving behind Audi will also be blinded by Audi's tail lights and brake lights. So experienced drivers, when driving in the city, will avoid following Audi as soon as they get to the red light waiting area. If there's second cargo garsei at this time, they will not let the boss go At this time, it will be very friendly to give up its position and let others take the place of itself and enjoy the excitement of Audi tail light.

And Audi's MMI is also doing well, at least not worse than BMW Benz, and even more practical and technological sense than these two brands;

the LCD dashboard is played by Audi first, and the technological sense is really very strong;

in addition to these, Audi is also worth praising a variety of technology, especially Quattro four-wheel drive, which is praised by many people and so on 。

It is because of so many excellent details that Audi has always been able to compete with BMW Benz.

The operation requires the accumulation of professional technicians, so Li Mu dare not say that he will be able to compete with BMW in a short time, or even in the future.

However, in other fields, Li Mu decided to catch up with BBA and try to leave them behind.

At present, I can determine the advantage areas. The first is Tesla's lithium battery drive technology. The second is my understanding and memory of the future car's excellent shape. The third is my understanding and memory of the luxury design of the car. The fourth is the Android and IOS systems under development. These two systems are built for the mobile end, so the adaptation It's very simple for cars; the fifth is Volvo's achievements and accumulation in the field of safety for many years.

The sixth is the keyhole navigation to be purchased. Li Mu is confident to build it into the best vehicle navigation system in the world, or even the best civil navigation system in the world;Seventh, it should be LCD screen and LCD dashboard. Now there is no car manufacturer studying this set of things. Almost all cars on the market use the traditional mechanical dashboard. They need to find a company to study the direction of LCD dashboard as soon as possible, or simply invest in a company or set up a department to carry out this research.

Li Mu, who was born in the Internet, can easily figure out the elements behind a set of electronic products, such as the LCD dashboard. He doesn't need to think about it. There is no difference between an assembly and a computer or an iPad, which requires two sets of hardware and a set of software.

The two sets of hardware are respectively:

1. Data processing hardware, such as motherboard, CPU, power supply, various capacitors and chips, just like the host computer of a computer, which can design its own circuit, purchase the original globally, or even directly OEM the electronic generation factory, which is no different from Millet's production of mobile phones;

2. Display hardware, just like computer display, LCD Of course, the dial also needs a set of its own LCD, which can be customized directly with reliable LCD manufacturers;

these two sets of hardware are not difficult to realize. On the whole, the difficulty of producing LCD dashboard hardware is no different from that of producing an mp4.

However, the real problem of LCD instrument panel in hardware is that the product stability is very high.

Unlike ordinary electronic products, automobile products have a huge after-sales cost because they are related to the personal safety of consumers. For example, if an original has defects, all of them must be recalled for free repair and replacement. These costs need to be borne by the manufacturer.

If a car brand's quality control is too poor, just endless recalls can drag it into the abyss of death.

Therefore, once the LCD instrument panel is designed and applied to the car, it must be highly reliable. It can't jam today or crash tomorrow.

The use environment of the car is often more severe than that of the general electronic products. High temperature, severe cold, sandstorm, humidity, turbulence and continuous working conditions must have stable performance. It can't be like a batch of Apple mobile phones. It can't be like a batch of Apple mobile phones. It can't be like a batch of Apple mobile phones. It can't be like a zero degree break. It can't be like a batch of mobile phones. It can become a hand warming treasure as soon as it is used.

As long as it is designed and the process meets the strict requirements, it can be solved whether it is LCD panel or vehicle LCD screen.

In addition to hardware, what really opens the gap is a set of software system, which is the most important.

If you just want to design a set of LCD system to display the speed, speed, fuel volume, temperature and other information, then the operation of this system is not difficult at all.

For example, the old TV has no software system of its own, and all parameters need to be adjusted by mechanical knobs and buttons, even the remote control does not support it.

However, in the era of LCD TV, TV soon has its own simple operating system, or set-top box system. Such a system supports remote control, remote control to adjust various parameters, and self editing of program frequency band. In fact, the system required by LCD dashboard is not very different from that of ordinary LCD TV; if you want to use LCD dashboard There are more abundant information and functions embedded in it, such as navigation, telephone, information, interaction and even custom software and functions. It is impossible to achieve it only by a set of simple system. It must have a complete set of software ecology, including a set of mature intelligent operating system and various kinds of software support. At this time, the advantages of Makino car come out again.

In the future, I have Android and IOS, and the vehicle system derived from these two systems. The LCD dashboard can be completely supported by Android or IOS. In that case, it is not impossible to watch navigation in the dashboard, even if I want to chat, watch TV and play games in the dashboard, which will further widen the gap between friends and merchants.

In fact, the future car LCD screen is the same. If it can only adapt to its own functions, like the old TV set-top box, it can't be compared with the real intelligent operating system.

……

Li Mu planned the future strategic direction and tactics in his mind, and then immediately promoted the establishment of the company with Larry Page.

The first problem is to get a name and register immediately.

Do you like the name keyhole, Li Mu? I don't know what a strange name it is.

Larry Page is not interested in the name either. Since it's a joint venture between Makino technology and Google, we decided to take one letter from each company and name it M & G in the simplest way.

It is called "M & G Information Technology Co., Ltd." in the future, the headquarters of M & G will be set up in Silicon Valley in the United States, and the location of its office will be as close to Google as possible, because in the future, it will mainly rely on Google's people to transform keyhole's technology, patents, data and team.

As for Muye technology, it is mainly to pay, pick and eat peaches, cultivate and maintain them all to Google.

Google is a company founded by Larry Page. So their technology gene is very strong, and their technology strength is against the sky. There is no problem for them to take charge.