Chapter 1809

For Alexander vicander, he was a standard dogmatism.

Around him, people like him are very common. Everyone is very conformist. They always choose to be conservative and never take the radical route.

People like him have a lot of stubborn insistence, such as those who die reading books, those who hold the Bible to kidnap others' newspapers, and those who do things in the same way.

Vicente's insistence on automobile design stems from his failure to establish a real aesthetic system close to the times.

In his opinion, Volvo cars should be designed to look a little clumsy and plain, because this is the essence of its low-key and introverted.

What's more, he felt that the cars they produced were not practical for the fancy brands they designed.

Volvo needs this kind of solid line and unchanging design language to convey a message to the world: "we are conservative, we adhere to the internal, our car is always the most practical and safe."

Therefore, he sniffed at the car shape Li Mu wanted.

He even educated Li Mu and said, "President Li, look, the side of your SUV adopts the line of downward tilt. The front is high and the back is low. In this way, the upper space of the rear seat is reduced without any reason. The original one meter eight people can sit in without feeling the head, but after you design like this, one meter eight people will feel depressed."

Li Mu nodded: "yes, I will let him suppress."

Mr. Li, with all due respect, you really don't understand car design. People's pursuit of space is extremely extreme, especially SUVs. Most people buy SUVs for the sake of greater space, not better trafficability

Li Mu said lightly: "most of the back seats of the car are usually not occupied by people, even if it doesn't matter, they can make do with it, because it's not his car after all."

"How can I do that?" said vikhand? Our customers will give up the car as long as they sit in the back row when they buy it! "

Li Mu asked, "in the back row of the two door four seat coupe, the dog is too crowded to wait. Isn't it still bought?"

"But that's not the mainstream model," vichand argued! The mainstream models still need to give full consideration to space and ride comfort. "

Li Mu said seriously, "in the future, at least 50% of the car consumers will pay for the appearance. The key factor that really affects them is whether the car looks good or not, rather than whether it has enough rear space."

"I don't think this car looks good, even if it looks good. It's so weird," said vicander! And the side lines you design, these geometric edges and corners design, will improve the production process and cost, will also increase the risk of damage and repair costs on both sides of the car. If it is a large arc, more rounded shape, most of the bumps are easy to avoid, but if it is such a shape, it is difficult to recover once it is bumped, it needs sheet metal, which belongs to flashy! "

"And why are two tailpipes designed for the tail? Our displacement is not large. If one tailpipe is enough, two will increase the cost. There is no need at all. "

Li Mu asked him, "have you ever seen a 2.0 displacement car with four tailpipes?"

Wikand said scornfully, "hang four tailpipes? It's impossible to do such a thing unless he's mad! "

Li Mu smiled and said, "you should have a chance to see it in a few years."

After that, Li Mu said lightly: "OK, vikhand, I pay you not to argue with me, but to work for me. I'm the boss, so you can do what I ask you to do. Don't tell me how professional you are, how amateur I am. One of your designers is qualified in my eyes. Look at your design We can see how much lack of design spirituality your group has in the design of the model, and look at the low sales volume of Volvo. At least 60% of the responsibility lies with your group of designers. "

As soon as Vicente heard this, his face turned red and white.

Li Mu's questioning of his professional ability is really a heart breaking thing.

But the point is, he didn't know where to refute.

Volvo's car sales are really low.

Li Mu continued at this time: "the car you designed is just like the most common middle-aged people in the world. It's big and fat face, shiny face, sparse hair, sloppy clothes, and slovenly, which makes it difficult for the opposite sex to raise that interest. So the car you designed is also very ascetic, so people can't have desire when they see it. They originally had it A little desire, look at the car you designed, that desire is also instant watered out. If you are not convinced, I can take a budget of one million dollars and ask the world-famous questionnaire company to conduct a questionnaire survey in several major cities around the world to count the number of people who think Volvo cars are ugly now. "

Speaking, Li Mu raised his voice a little bit and said: "I'll ask for your opinion just for your face. I don't really want you to use your ascetic aesthetic to point out to me. From now on, if you still want this job, you can listen to what the man who pays you is saying and how he wants you to do it. Otherwise, you can do it obediently To immediately resign, return to Sweden to see if you can find a designer's job in your life! "Vicente did not dare to complain at once.

Originally, I wanted to give my new boss a sense of inferiority, so that he would not have any idea of interfering in his work in the future, but I didn't expect that the new boss would not interfere in his work at all, but would completely decide his work.

He is also very clear that he and Li Mu are facing each other. The only end is to pack up the bedding and go home, so he can only immediately counsel him. What Li Mu wants and how he cooperates with him is enough. As for whether the car designed by him can work or not, mind him. When he makes enough money, he will go back to Ruidian. Volvo's death has nothing to do with himself.

Therefore, he said with a low voice: "Mr. Li, what kind of design do you want, I will cooperate with you completely according to your idea."

Li Mu nodded and said, "first, raise the front of the car for me, don't tell me about vision. If you want a good vision, try Changhe bread."

"I said, the hub should be bigger, and the car should be shorter. What? uncoordinated? What I want is incongruity! "

"Add the double exhaust, right! Be sure to double out, one on the left and one on the right. In addition, don't give me such a round tail throat, and change it into a square one! "

"Side waist, more obvious waist line..."

Computer, a car from the most common line draft, a little bit has been improved, and finally has the prototype of Aurora.

Although the short fat Bigfoot looks really strange, all designers are surprised that such a strange combination doesn't look ugly at all. On the contrary, the more you look, the more you feel it tastes.

At this moment, these designers don't realize that they are designing an SUV that can amaze the whole world