Chapter 1818

A few months later, the plant area of Muye Automobile Group has completed 50% of the project construction.

All Volvo's production lines have been moved to Yanjing, and Jaguar's and Land Rover's production lines in the UK are also moving.

The mass production of the aurora concept vehicle is also gradually advancing.

The vehicle mounted LCD screen has been solved. The supplier comes from Huaxia Shenshi, which is a new type of technology-based enterprise. The hardware laboratory of Muye technology has invested two rounds of capital for the company, and supported the company to become an enterprise specializing in the research of vehicle mounted LCD screen.

After the LCD screen is solved, man-machine interaction system and automobile entertainment system developed by Muye technology are also successfully coordinated.

Users can see all kinds of information of the car through the LCD screen, and adjust and set various parameters, which has basically reached the leading level in the industry.

In fact, the level of software development in the automobile industry has been very slow. Several years after the emergence of smart phones, the vehicle interaction system of automobiles can only simply meet the function of media broadcasting. Mercedes Benz, BMW and Audi have not developed a truly advanced vehicle interaction system or entertainment system.

Finally, apple and Google, as well as Tesla, are the two smart phone companies that triggered the revolution of car entertainment system.

Now, however, Li Mu has become a troublemaker in the automobile industry.

This set of man-machine interaction and entertainment system in Muye is enough to kill all the competing products on the market.

In addition, keyhole map and navigation acquired together with Google has also been integrated with this set of man-machine system of Muye, supported by a powerful map database of keyhole, and Muye aurora can realize GPS navigation business in most countries and regions around the world.

In the mainland of China, the traffic card service has been negotiated with operators, so in the future, the aurora owners in the mainland can also enjoy the convenience of regular online update of maps in the mainland, which alone has led all the vehicle enterprises in the world.

In fact, it can be seen from Tesla's development route that once someone uses Internet thinking to make cars, traditional car companies will be immediately thrown away from more than a dozen streets.

When the vehicle interaction system officially appeared, it immediately caused a group vibration in the automobile industry. Originally, the car companies kept the tacit understanding of squeezing toothpaste and upgrading the software system at hand. Now, suddenly, a car company that didn't follow the formula completely came up with a complete set of human-computer interaction system solutions, which was far superior to other car companies A large part of automobile enterprises.

This system also immediately became the focus of car enthusiasts and potential consumers. Its emergence, like the sudden emergence of color screen smart phones in the era of blue screen mobile phones, makes users feel the development and progress of science and technology.

In order to let Muye automobile lead the technological trend in the field of automobile enterprises, Li Mu introduced a complete set of electric drive technology and solutions from Tesla, and launched a plug-in hybrid Muye aurora.

The plug-in hybrid aurora is equipped with a set of small lithium batteries and a Tesla motor. The pure electric driving distance can reach about 55 kilometers.

Because Tesla has been immersed in the research and development of electric drive technology, the completion of this electric drive solution is very high, and the actual use effect is also very good.

This kind of hybrid aurora can replace the engine with electric drive under bad conditions such as starting, idling, vulgar and so on, so that the engine can only be started and used under the best conditions, so as to bring better fuel economy for the vehicle, reduce carbon emissions and environmental protection.

This kind of car doesn't seem to be very meaningful, but it's still very compelling for people like Silicon Valley and Zhongguancun who are engaged in the Internet. If they buy such a car, they can brazenly talk about energy conservation and emission reduction, environmental protection and energy conservation, and global warming in front of the television and other media, and even stick an environmental protection to themselves There is a special significance in the label of the doctrine.

Just as the Prius was popular in Silicon Valley in those days, no one knows how much carbon emissions it could reduce. But as long as you drive the Prius, you can stand up and scold other car owners around the world for polluting the environment and accelerating global warming, while you can stand on the moral commanding point of reducing carbon emissions for the earth. The special cost performance of this car can be said to be right or wrong It's often high.

By July, the mass-produced model of Muye Aurora had officially come off the production line, and began to be divided into several roads, and went to many different areas for road test.

In addition to cities, mountains and long-distance expressways, there are also extremely harsh environments such as Siberia in Russia, tropical areas near the equator and desert areas in the northwest.

The reason why we have to go to these bad areas for road test is mainly to test the vehicle's defects in extreme environment, and then optimize and adjust it.

However, the model of Muye aurora is relatively handy as a whole, because its middle and high-end model, the core of which is derived from Volvo's mature XC60 technology, is almost the XC60 with the shell changed. Except for the low engine power and other low configuration, the middle and low-end models are not so different.

It can be said that this is a proper and mature model in itself.Many problems have been found, modified and improved when the mature models have been finalized and replaced for many times, so there are few problems in the road test of replacing the shell.

Moreover, when someone else's car is on the road, they will use camouflage stickers to paste the car body full, so as to avoid being seen the design of the car body and waistline, etc., but Li Mu doesn't care about these.

At the beginning, other people thought that as a concept car, it was unlikely to be mass produced, so they would directly mass produce it for them to see. Moreover, since the design of the aurora is so outstanding, there is no need to make a thick layer of camouflage. It's better to show it in a large way to let everyone know that this is the production version of the aurora of the pastoral area, and the concept version It makes no difference.

Therefore, no matter where the driving is, the road test of the aurora in the pastoral area has attracted the attention of a large number of fans and ordinary people.

At the same time of the road test of Muye Aurora, the mass-produced models have been fully driven, and the production lines are driven one by one in Yanjing's production base.

At the same time, Li Mu began to set up his own sales channels in China and several other countries and regions around the world.

Li Mu decided to adopt the same sales model as Tesla, that is, the all direct sales model.

In addition, Li Mu adopted the three-level planning that he had planned for a long time in the construction of sales channels.

He will place the exhibition and sales center in the most prosperous area of the city center, the test drive and experience center in the area close to the suburb of the city, and the after-sales service center in the suburb of the city. Such a planning method can maximize the exposure of the Muye car, and at the same time minimize the customer's driving cycle.

For example, the first sales store of Muye automobile is in Yanjing CBD.

In a 600 square meter business in CBD, there are eight aurora of different colors and types. Users can directly come here to see the static Aurora, and experience its various details and functions in the static state, such as appearance, interior, seats, ride experience and human-computer interaction.

The first test drive store of Muye automobile is outside the North Fourth Ring Road. If users want to test drive, they can directly take the special car of the sales store to participate in the test drive activity here.

If the user likes the car, they can pay directly in the sales center or test drive center to order the car.

After receiving the order, the car enters the production scheduling period. After the vehicle is produced, it will be directly transported to the customer's city.

There are two ways to deliver a car.

One is to deliver the vehicle to the door directly by the flat car, and the user will check the vehicle and complete the handover procedures at his / her own door;

the other is to transport the vehicle to the sales store, and the user will go to the sales store to complete the handover.

Once the user picks up the car, the communication of after-sales service will be completely transferred to the inland comprehensive after-sales service center of Muye automobile. In the service center, there are 7x24 hours of customer service online Q & A.

If the user needs repair and maintenance, he can call 800 or landline directly to make an appointment. The after-sales service center can see the project schedule of each after-sales point at a glance through the internal control system, and make an appointment directly according to the user's requirements.

The after-sales point itself cannot make any changes to the scheduled work of the customer service center, so as to avoid the possibility that the after-sales point randomly queues and treats customers differently.

With such a service mode, Makino automobile in every city can avoid the tedious process and cost of establishing a comprehensive 4S shop.

The exhibition hall rents the prosperous bottom merchants directly, and the test drive center is directly arranged near the road suitable for the test drive. As for the after-sales maintenance points, they are all placed in the suburbs, which is equivalent to completely separating the functions of a 4S shop.

As soon as this model came out, it attracted the attention of the whole society. So far, Muye automobile is the first one to use this model for automobile sales.

Then, Muye automobile opened the direct stores to all the first and second tier cities in the country.

At the same time, it has also established the first batch of Overseas Direct stores in Tokyo, Seoul, London, Germany, Berlin and New York.

In August, Makino officially launched the global pre-sale of Makino aurora.

The total number of global presales is 180000.

Among them, 150000 units are the maximum annual output of Muye automobile, including Volvo production line and new production line. 30000 units are the inventory produced before and not officially sold.

180000 units have been listed, and they have been robbed by consumers everywhere.

At that time, Land Rover relied on the aurora car to fight a beautiful turnaround in the global market, with domestic markup even reaching more than 50%.

Now, the car is in the hands of Li Mu. It's completely direct sale, without any price increase, and naturally becomes a product with high cost performance in the eyes of consumers.

It is said that the design and interior decoration of the aurora pastoral are worth 300000 yuan. This seems to be an exaggeration, but in fact, the model of 600000 yuan is not necessarily comparable to the aurora pastoral in appearance and interior decoration.

Therefore, 180000 sets of Aurora pastoral, in a short period of five days, has all pre sold out!This sales speed shocked the whole automobile manufacturing industry!