Chapter 1819

The appearance of Aurora pastoral has great attraction to consumers.

In addition, what attracts consumers is Li Mu's innovative sales model.

His direct sales model, similar to Tesla's, gives consumers a better car buying experience.

One of the biggest benefits of all direct marketing is the price uniformity.

Just like Tesla, the salesperson has no right to give the consumer any discount. If the consumer wants to buy a car and directly places an order on the official website, the price will be as much as it should be. Although it is impossible to unify the global price, at least in the same country and region, the sales price is the same.

In this way, consumers will not need to bargain. If they know that the car can't bargain, it's actually easier for consumers.

Soon, Muye automobile began to face global users and officially delivered Muye Aurora SUV.

After the car was officially delivered to consumers, it immediately attracted the attention of automobile media all over the world.

Many car media will try their best to find a nomadic aurora and test it.

The results are also varied.

As a family car, rather than a performance car, the overall performance of the aurora pastoral can already be considered to be above average, and it can afford its price. Therefore, in the eyes of major automotive media, this is more reasonable, and there is no black spot to be used.

As for its appearance and interior decoration, it is also recognized as impeccable.

Because most people didn't have access to real cars before, the automobile media only had access to some pictures released by the government, so their cognition of the appearance and interior of the aurora in the pastoral area is not in place.

Now the mass production model is officially put into use. Whether it's the car media, car reviewers or ordinary users, they have the opportunity to see the car in front of them, or even to sit in and feel its luxurious and distinctive interior, which makes them have a stronger understanding and affirmation of the industrial design of the car.

Every car media has greatly appreciated the appearance and interior of the car.

Even the most fastidious and stingy European auto media gave a high affirmation and appreciation to Aurora pastoral.

No one can believe that for the first time, Muye technology tested the manufacturing of water vehicles, the first mass-produced vehicle can achieve such a high degree of integrity and achieve such a wonderful industrial design.

Based on the Volvo platform and Volvo's safety standard, the impact test of Makino Aurora also achieved a good result. After all, it's a XC60 with a shell changed. In terms of safety performance, it has little change with the Volvo XC60.

As a result, this car has been rated as the world's best medium-sized SUV by major automobile evaluation media. The appearance and interior are undoubtedly the first, the sense of technology is the first, and the degree of innovation is still the first.

After the delivery of Makino Aurora, the most favorite of auto media is its excellent human-computer interaction system and navigation function.

In addition, there is a great surprise, that is, the experience of the hybrid version of the aurora in the pastoral area.

Due to the use of Tesla's lithium battery technology and motor technology, the hybrid version of Muye Aurora has unprecedented performance in fuel economy.

Even the gorprius, the leader of the hybrid world, was rubbed on the ground by the aurora of the pastoral area.

The first generation Prius, simply in terms of the technical content of electric drive and kinetic energy recovery, is not comparable to Tesla.

After all, Tesla has adopted a new way of lithium battery pack, which is far superior to lead-acid battery in energy density, so its performance in the car is lighter, more power storage and stronger power output.

Li Mu knew that the lithium battery technology had not produced revolutionary development in the following ten years.

Therefore, with the current industrial development level, it is impossible to build a chip in more than ten years, but it can build a Tesla in more than ten years.

The electric drive assembly now used in the aurora of the pastoral area is no weaker than that of Tesla after more than ten years. Now, the first generation Prius can be easily hoisted.

Toyota was shocked by this. It never dreamed that the global auto companies could not play with their hybrid technology, and even was overtaken by an Internet company that turned to be a car maker.

For a time, the global automobile manufacturing enterprises all focused on the Muye automobile. Even every company purchased the sample vehicle of the animal husbandry organ privately at a high price, and disassembled the sample vehicle secretly.

After dismantling the aurora of the wilderness, everyone in every automobile group has a deep sense of powerlessness.

Because they found that when Li Mu was making a car, it was totally different from the way they chose.

Before that, Toyota didn't even think that hundreds of 18650 batteries could be piled up together and a cart could run very fast.

In addition, the battery used by Aurora pastoral, together with Tesla's motor, can not only provide better fuel economy for the vehicle, but also bring a great power bonus.

This makes Toyota proud of its ability to become an ancient product of the past.In addition to its low cost and high safety, lead-acid batteries are all crushed compared with other parameters of lithium batteries.

This made Toyota immediately launch a very high crisis response. They even think that Makino will become Toyota's biggest competitor in the future, and none of them.

Japanese automotive engineers don't understand why Li Mu can make the car so perfect. His thinking direction on many issues is quite different from other automobile brands.

For example, the color screen of the central console, if someone said to Toyota's engineers before the advent of the aurora in the pastoral area, we will add a color screen in the car, and Toyota's engineers will be bloody.

Why color screen?

The car is for driving, not for watching.

The most important thing about a car is its stability. The old monochrome screen technology is mature, stable, and cheap. What's more, if you want it to display, why design a delicate color LCD screen?

You don't have to think about all that. The failure rate will be very high, and the practicability will be very low, but it's just grandstanding.

But when Li Muzhen made this thing, we found that the original color screen had so many uses.

It can not only display more and more comprehensive vehicle details, but also provide a set of very useful human-computer interaction experience. The navigation system derived from keyhole technology, which was redesigned at the request of Li Mu, is also amazing.

At this time, they realized that the original thinking mode of Li Mu was not alternative, but advanced.

In fact, the layman in the field of automobile has a deeper understanding of automobile than the so-called professionals.

In fact, Li Mu and musk are actually one kind of people. They don't like to do things within the framework of the industry, and they both like to make some breakthroughs and cross-border integration.

Before musk started Tesla, no one thought that the car console could be completely solved with a touch screen, let alone the 18650 battery in the laptop, which could be used as the energy storage unit of the electric vehicle.

Li Mu doesn't want to think about the problem in the thinking of automobile manufacturers, after all, he is not a person from the automobile manufacturing industry.

Like musk, he is a cross-border person from the Internet industry, which pays more attention to the development of technology and user experience, to the field of automobile.

They have a completely different way of thinking and doing things from people in the traditional automobile industry, so when they cross the border to the automobile industry, they actually form a dimension reduction attack on the original group of people in the automobile industry.

No matter what kind of business we do in the world, we must understand the user's needs in the deepest way and cater to the user's needs in the deepest way.

So the traditional car companies are more like Nokia in the field of mobile phones, while Tesla is more like jobs in the field of mobile phones.

Li Mu now plays such a role.

The impact of the car he now takes out on the automobile field is equivalent to the impact of the first generation iPhone that jobs took out in that year on the mobile phone field.

In a short period of time, the Japanese, German and American automobile companies feel the urgency of coming to war.

Especially in Japan.

Whether it's Toyota, Honda or Nissan, the fundamental reason why they can sell well all over the world is that the price performance ratio is very balanced.

Take Toyota Motor, the world's most profitable automobile group, for example. Their car performance will not be too strong, their appearance will not be too good, and their price will not be too cheap. But the quality control is not bad, the safety is not bad, and the fuel economy is very good. So in a word, it is one of the most cost-effective brands in the global automobile market.

But now for Toyota, the aurora of Makino seems to be a head higher than them in many ways.

What's more, the appearance and interior decoration of Makino Aurora alone have already passed the world, and Volvo's technology is not much worse than Toyota's. although the fuel economy and quality control are a little worse than Toyota's, the safety is much better than Toyota's.

As for the sense of technology, the aurora of the pastoral area is unique.

What's more, the LCD screen in the center console has overtaken 90% of the models, not to mention the human-computer interaction system behind, and keyhole's map and navigation.

Overnight, Li Mu improved the sense of automobile technology, the threshold of these five words.

After learning that the human-computer interaction system used by Muye automobile actually originated from Muye technology, numerous automobile enterprises have sent cooperation requests to Muye technology, hoping that Muye technology can use the human-computer interaction system as a set of open system for paid authorization.

Besides, they also want to get the authorization of keyhole from Makino technology.

Because if they want to do car navigation, they have to solve the data problem in addition to hardware and software.

Digital map is a very large project, and it is still in its infancy all over the world. Keyhole is a unique project.If they can't get the data authorization of keyhole, even if they solve the software and hardware, they can't solve the problem of map data.

It is obviously impossible to do self surveying and mapping. The engineering quantity of Surveying and mapping is huge, and the engineering quantity of ensuring the regular updating of maps is even larger.

However, Makino technology immediately gave the global automobile industry a desperate reply.

First of all, both Muye technology and keyhole, which is owned by Muye technology, have exclusive services with Muye automobile as an automobile enterprise in the automobile field.

Secondly, Muye technology has a number of technical patents on human-computer interaction system, vehicle navigation system and vehicle color screen assembly, none of which are authorized externally.

At this point, the pace of catching up with automobile enterprises was delayed to more than two years.