Chapter 686： Paris fashion week

After formulating a strategy to promote "Twilight" in advance, Ryan rushed to Paris. As early as the end of August, South Africa Diamonds came to France with ct's fashion team to prepare for ct clothing during Paris Fashion Week. Catwalk matters.

Regarding fashion, Ryan is far from being proficient, and specific matters can't help much. What he does is to mobilize all his resources to build momentum for Charlize, from Disney’s television network to such websites. , And then to resources such as money and contacts, there have long been dedicated personnel in charge of operations.

Now that he is in his current position, it is not difficult for him to fully support a brand originally created by the Oscar queen.

In fact, the fashion industry and the entertainment industry have many things in common. The glamorous coats cover up insider and under-the-counter transactions.

For example, this time ct participated in New York Fashion Week and Paris Fashion Week successively. Charlize didn't seem to have much effort to get the chance to walk the show at the main venue, but Ryan's people did enough work behind them.

The top figures in the fashion world like Anna Wintour and Karl Lagerfeld are just managers with a small amount of equity, and what really controls them is still the huge capital behind them.

Fashion is always indispensable for publicity. Unless those fashion giants are stupid, they will miss an opportunity to have a good relationship with the owners of the media group.

Although ct did not get the possibility of the opening exhibition, the time period arranged is not bad. It is located in the middle of Paris Fashion Week, and the venue is located in the Louvre's No. 1 big tent.

On the day of the catwalk, it almost became a sea of ​​media joy, one after another Hollywood stars, almost made them break the shutter of the camera.

Not to mention Leonardo DiCaprio, Drew Barrymore and other Hollywood first-line stars, there are five Oscar winners and actresses alone. Paris Fashion Week has never lacked stars, but when will they appear? After so many world-class stars gather together.

When Ryan walked into the tent through the red carpet, even the dull reporter understood. With him, no matter how many Oscars and actresses will come, it is not surprising.

Hollywood and the fashion circle have always been closely linked. After Ryan entered, even Tom Hanks, who usually didn't pay much attention to style, could have a good chat with Karl Lagerfeld, Gwyneth Pa. Queens like Trow and Hilary Swank are even more sought after by the fashion circle.

After spinning around in the crowd, Ryan walked up to Taylor who was talking to Anna Wintour.

"Hi, Anna."

"Hello, Ryan."

The other party smiled brilliantly. Without the slightest feminine temperament, Ryan also maintained the necessary politeness, "May I know what you are talking about? It seems to have a common topic."

"I intend to invite Miss Swift to be the cover character of "Vogue" next month." Anna Wintour expressed her praise, "Taylor, your style and street style are very good, I think you will become After Nicole and Sally, Hollywood's fashion benchmark!"

"Thank you!" Taylor replied with a polite smile, "I will let the agent contact you when I look back."

Ryan understood it, it seemed that before he came over. The two women have reached an agreement.

"Where is Charlie?"

Looking at Anna Wintour who was going away, Ryan took Tyler and sat in the chair in the front row, "Why didn't I see her?"

"Stay with those models in the dressing room." Taylor waved to the direction of the door, waiting for Emma Watson not far away to walk here. Continued, "Charlie and Scarlett are in the dressing room, Charlie will be the finale with Adriana Lima."

"Didn't Charlie invite you to walk the show?" Emma Watson sat in the chair on the other side of Taylor.

"I don't want to make a fool of myself on the runway and become the headline of tomorrow's newspaper." Tyler curled his lips with an impenetrable gesture. "Charlie has been a professional model, and I have not received model training."

"Your recent street shots are indeed very beautiful." Emma Watson looked at Taylor, who was obviously taller than her, with some envy. "Height and long legs are an advantage. Mr. Lagerfeld said if not. You endorse ct's clothing, Chanel will definitely sign an endorsement contract with you."

"How much endorsement fee can they pay?" Taylor said indifferently.

Since becoming the second largest shareholder of ct-despite being temporarily managed by Ryan due to age-Taylor has spared no effort to promote his own brand. Not to mention those public places, street photography alone has left countless impressive looks , She has been influenced by Nicole since she was a child, and has sufficient sensitivity to fashion.

Of course, Emma Watson on the other side is not bad either.

Since she was thirteen years old, she has become the spokesperson of the Chanel Girls series under the operation of the kk agency. Hermione Granger's lethality is well known all over the world.

"Hi, Ryan."

"It's been a long time, Tommy."

When Tom Hanks walked over, Ryan stood up and gave him a hug, and Taylor on the other side also stretched out his hand, "Mr. Hanks."

"Hey, little guy." Tom Hanks gently shook her hand, "Why don't you call me Big Tom."

"Because I've grown up." Taylor smiled mischievously. "Look, Tommy, I'm taller than you now."

Everyone is old acquaintance and old friends. They sat down again with a smile. They were not as polite as they were with others, and the chat atmosphere was very relaxed.

"The Da Vinci Code is finished?" Ryan remembered the uproar that had happened some time ago.

"It's done." Tom Hanks could roughly guess Ryan's intentions, and said pretendingly, "The Japanese are too stingy."

After Tom Hanks's company won the right to adapt "The Da Vinci Code", it attracted investment from Sony Columbia, but the production, director and starring team composed of him and Ron Howard and others proposed to enjoy the film globally. The requirement of 40% of the box office...

Of course, Sony Entertainment is not a fool, even if this agreement is based on the global box office of more than 500 million US dollars, they will still not agree.

The see-saw negotiations between the two parties were definitely one of Hollywood's biggest gossips in the past few months.

The final agreement between the two sides was not announced to the outside world, and Ryan did not intend to snoop. After all, this belongs to the category of commercial secrets.

Later, people greeted him again. Anyway, many people here accepted his invitation. Ryan also politely responded one by one. During the period, there were many people and things that could arouse his attention, such as Toby Ma Kui. Er and Nicole’s styling consultant Jennifer Meyer have now come together, and the super **** male, like his previous life, successfully counterattack Bai Fumei.

When the music sounded and countless flashes illuminate the already brightly-lit catwalk even brighter, the ct catwalk kicked off.

Just like the catwalks of other brands, those in the front row are all celebrities, celebrities and celebrities in the fashion industry.

In addition, the largest number of potential buyers are from all over the world. These people include both individual customers and representatives of department stores.

With the prosperity of the feminist movement in the West in recent years, unisex style clothing has become popular, and simple and casual dressing methods have become more and more popular among women.

As a brand that provides full clothing sponsorship for new female films like "The Hunger Games", ct's fashion is also outstanding. While paying attention to simplicity and ability, it also pays attention to the hardness of lines, minimalist style design, and smooth tailoring. , The neat waist, crisp fabrics, and meticulous details create a neutral and classic style that will never be out of date. The handsome and free will be revealed in every gesture, highlighting the full personal aura.

Of course, as women's clothing, attention to clothing colors and emotions, and attention to the atmosphere and beauty of the body when walking are all essential elements.

On the basis of keeping the bias towards neutrality, the use of rich decorative methods, such as raw edges, tassels, embroidery, lace, shirring, ruffles, bows, knots and floral decorations, etc., with gorgeous elements, light fabrics, and elegant colors , To express the unique sensitivity and temperament of women.

Especially when Adriana Lima and Charlize Theron, who played at the finale, stepped onto the runway one after another, there was warm applause around them. Regardless of the follow-up development of CT, the catwalk was at least extremely successful.

The subsequent development seems to prove all of this. Several department store buyers from Europe and the Far East have all contacted CT. If there is no major accident, in the next few years, Ryan will give full support. Next, ct's clothing will soon spread to markets outside North America.

Of course, in the era of information and eyeball economy, the development of any brand is indispensable with publicity and hype.

To put it bluntly Creating a well-known clothing brand is essentially the same as holding up a Hollywood superstar.

On the day when ct opened its first store in Paris, Charlize designed a men’s jacket with a price tag of 9,000 euros. As soon as it was put on the shelf, it was stripped and taken to the checkout. It became one of the news that was hit by the fashion media .

This is not what Ryan did. As an Oscar queen, Charlize still has a large number of supporters around the world.

Just like the awards season in Hollywood, during Paris Fashion Week, this romantic city is full of parties, cocktail parties, red carpets and various catwalks. Ryan accompanied Charlize to participate in a few days. After watching the activities of Dior, Chanel and Versace brands, she was excited to win contracts with several department stores worth millions of euros.

Originally, Ryan intended to accompany Charlize until the end of the fashion week, but a call from Nicole forced him to end the trip to France ahead of schedule and rushed back to Los Angeles with Taylor.

"Nicole is going to be a mother?"

On the plane back home, Taylor still couldn't believe it. (To be continued...) ()