Chapter 704： Priority introduction

Since he will only stay for less than a week, Ryan's itinerary is quite close. After receiving an exclusive TV interview, he returned to the film industry and participated in the first China-US Film Summit.

This forum has been prepared for more than a year, and it was also led by Ryan, but the shrewd Hollywood will not miss this opportunity to further develop the Chinese market. The forum summit can be held smoothly. Five other traditions besides Disney The forces have also made a lot of efforts.

Ryan participated in this forum accompanied by Wang Zhongjun. The first session was hosted by the Chinese side and will go to Los Angeles next year. If it can continue, this forum will be held in rotation in the future.

Originally, after Ryan sat down, he saw the famous directors and celebrities in his previous life still have some interest, but this interest quickly disappeared completely. Except for a few routine words, he went from beginning to end. In the end, no comments were made.

The reason is very simple. The organizers turned this non-governmental professional forum into a pure hodgepodge. That's all, they even charge entrance fees!

Regardless of whether they are in the film industry or the surrounding industries, they can buy tickets for the forum for only 200 US dollars, and the tickets for the dinner after the forum are even more sold by them for 3,000 US dollars!

After the forum, Ryan unceremoniously rejected the invitation to the dinner party from the host China Film Association.

Are you kidding me, these guys are just crazy for money, don't they think that the so-called ‘Film Development Fund’ that earns a 5% box office commission for each movie hasn’t fed them?

Perhaps this is customary, but Ryan will not be so stupid as to act as a tool for others to accumulate money.

He also did not expect that the China-US Film Summit, which he had contributed to the first session, would become such a mess and confusion.

Back at the hotel, Ryan threw this trivial matter behind his head, let's talk about it. Even in North America, this situation is not uncommon.

China’s film industry was in chaos, before Hollywood developed. Also experienced the stage of chaos.

Compared with these, Ryan considers more about how to obtain more benefits.

Now this age. Quite a lot of Hollywood commercial productions in North America accounted for only about one-third of its global box office, while the North American market has been relatively saturated, so the international market will be the main room for growth in the future, the huge potential of the Chinese market is exactly what Hollywood seeks The main reason for cooperation.

Although Ryan has left, Disney and other Hollywood companies will also have people attending the party. The reason is simple. Capital will never go against the interests.

The film industry in China also needs Hollywood.

Hollywood needs China’s market, and China’s film industry needs Hollywood’s talent and technology. The future of such cooperation is that both parties can benefit from it. If the Chinese film market is raised from a relatively low level to a relatively high level, then Hollywood will gain more business from the cooperation between the two parties. income.

Because Ryan united many media groups to exert pressure and other aspects, the China-US WTO Agreement on the film industry has changed a lot from previous times.

At present, there are three main ways for Hollywood movies to enter the Chinese market. One is to import split-book films. Hollywood’s split-book ratio is 20%, but only 20 parts of the film and 14 special split-book films are imported every year. quota.

The second type is imported buy-out films, that is, China Film Group buys out the film's screening rights from Hollywood studios at a fixed price, and Hollywood manufacturers do not participate in China's box office share.

The third type is Sino-US co-production. Movies produced in this way can enjoy a box office share of about 43% as with domestically produced movies.

On the previous China-US Film Summit, the mountain sculpture of the China Film Group. I specifically mentioned the co-production model between China and Hollywood, but Hollywood filmmakers, including Ryan, did not have much interest in this.

It is not ten years later, and the conditions for co-production are far from mature.

Although there are many things that are not visible in Hollywood, relatively speaking, North America has very complete entertainment laws and professional lawyers, overseas market pre-sales, third-party completion guarantees, production process requirements, and various labor unions and legal guarantees. Most of these have very clear relevant laws or industry regulations.

But now the Chinese film industry does not have so many links, although relatively speaking, the cost is relatively low. But it also means a huge risk.

Besides, in 2004. A certain bureau has just promulgated the "Regulations on the Management of Chinese-Foreign Co-production Films", in which the conditions for co-production are extremely harsh. For example, it is necessary to hire Chinese creative personnel, and require at least one-third of the main actors to be Chinese actors, filming in China, and so on.

This is definitely not acceptable to the current mainstream Hollywood filmmakers.

Although this approach is unacceptable, Ryan knows that there is still a shortcut to take, that is, priority introduction. After all, there are so many import quotas here every year.

How can we give priority to the introduction?

It is necessary to include a proper amount of Chinese and Chinese elements in the film. The film cannot meet the strict standards of co-production, but it is considered on this road. This kind of film is likely to be introduced first.

For example, in the filming "Transformers", in addition to the actress with the surname Gao starred in some of the supporting roles, it will also be shot in the Xinzhong. National City in Los Angeles to show some Chinese culture, although it will not be special. Many, but the film, like the Harry Potter series with Chinese actors, was listed as a priority for introduction by China Film Group as early as last year.

It may not be obvious now, but within a few years, Hollywood will become very sensitive to China and will systematically study the needs of the Chinese market to understand what Chinese people want to see.

Because he had to go south to Shanghai to participate in the groundbreaking ceremony of Disneyland, and to sign a cooperation agreement on behalf of Disney and Oriental Entertainment Media Group, Ryan had only the last day of his trip in Beijing. He first went to each other at the invitation of China Film Group in the morning. The company briefly visited, and in the afternoon went directly to the Beijing Film Academy to participate in the last activity here.

Like most celebrities from North America visiting China, Ryan received an invitation to speak, but he chose the industry he is currently engaged in.

Like most of these widely watched speeches, Ryan’s agent had communicated with the school in advance. He was only visiting China as a businessman and film practitioner. He hoped that the speech would not involve too much political issues. He also believes that Chinese schools can restrain students who are selected to participate in speeches.

Only before walking into the auditorium did Ryan discover that it was Chen Jiazheng who acted as the moderator temporarily.

"Chen, why are you here?" With time and distance, the connection between the two parties has long since become as close as it used to be.

"There is no chance to pick up the guide tube." Chen Jiazheng quickly whispered a few words, "So, I chose to be a teacher."

The reality is always helpless, and Ryan also knows this, and did not say much, as the crowd walked into the auditorium and sat on the big stage.

There was enthusiastic applause. Chen Jiazheng took the microphone, and when the voice fell, he said, "Today we have invited the famous Hollywood movie star, producer and chairman of The Walt Disney Group, Mr. Ryan Jenkins!"

"Ryan, please!"

"I can speak fluent Chinese."

Picking up the topic, Ryan stood up and looked down. The huge auditorium was full of seats. Although the number of people could not be estimated, all the seats were definitely filled. "I believe this will be more conducive to our communication."

The students below first burst into goodwill laughter, and then replied with warm applause.

"Dear teachers and classmates..."

The applause gradually died out, and Ryan went directly to the topic, "I am very honored to receive an honorary doctorate from this world-class film and television school."

Just before entering the auditorium, Ryan accepted an honorary doctorate from the school, saying that this was his first honorary degree. The schools in North America were simply too stingy in this regard, such as his alma mater, South Canada. At the Great Film Academy, he is only a well-known alumnus and an ordinary graduate so far.

"This is a prestigious school with a long history. Many famous filmmakers have been born here."

Anyway, there is no charge for polite talks, and it can further narrow the distance between Disney and China. Ryan naturally has no pressure to say, "The theme I am talking about today must be related to the film industry."

There was enthusiastic applause again, and Ryan stood on the podium without any manuscripts at all, and continued, "Actually, this is what I do best."

"Frankly speaking, I really hope that I will always be a student of the film school and be able to work in this industry forever I can make different movies, experience different roles, go to different places in the world, and experience different experiences. Story, I hope to use movies to learn life, and also to learn from myself. Shooting movies is actually a process of continuous learning."

"But shooting a movie is like doing other jobs. There will be success, and there will naturally be failure. Presumably everyone doesn't want to fail in themselves or in the works they participated in?"

"So, what type of movie is now monopolizing the production and sales of Hollywood? Disney! Yes, it is Disney's production!"

Ryan did not let the people below think, and said directly, "2004 has just passed, and many data have not been fully calculated, but I can tell you that six of the ten most popular movies in the United States last year were all Disney movies. Among them, "The Hunger Games" also set a North American box office pre-sale record.

"Maybe everyone has no intuitive impression." Ryan took a few steps and sat back in his chair. "X-Men, "Smiths", "Pirates of the Caribbean 2", "Harry Potter and the Goblet of Fire" , These are all movies produced by Disney and its subsidiaries."

"Why is Disney's film successful?" (to be continued) ()