Chapter 741： Autobots around us

"Twenty years ago, a group of living robots came to our planet from Cybertron and fought an extremely fierce war. After more than 20 years, they came back and started a new desperate battle. , The catastrophe is approaching, which side are you on, Autobot or Decepticon?"

With Optimus Prime posing in a sturdy fighting posture, the promotional video was frozen on the big screen in New York's Times Square, and then a large line of subtitles lit up.

"Their war, our world!"

A large number of pedestrians stopped and watched, leaving the big screen and moving on. Before they got far, they saw the huge movie poster on the billboard.

This is the latest poster, consisting of four conjoined pieces.

One is Optimus Prime vs. Megatron. Megatron seems to have fallen from the sky and enveloped the world; while Optimus Prime on one side is a huge head glaring at him, completely plunged into darkness.

The other three character posters are the three protagonists of Optimus Prime, Megatron, and Bumblebee. This is the first time that Transformers has shown people in front of a poster.

"Bumblebee's body is covered with mud and scars." Someone who followed the film murmured in front of the poster, "I don't know what kind of long road this most kind Autobot has driven."

"Go online and take a good look." His companion reminded him, "While the movie has not yet been released, please add some knowledge of "Transformers"."

Just like this person said, starting from late October, the publicity of "Transformers" has entered the final stage of tackling tough problems. In addition to the usual publicity methods, in order to help viewers who are not fans of animation to watch the film better at that time,' The Autobot studio has also launched a number of thematic columns and viruses on the official website and multiple cooperative websites, such as the "Transformed Machine Life Form-"Transformers" Series Chronicles" What You Must Know to Watch "Transformers" and viruses video.

Many sponsors have also launched a series of promotional activities.

For example, as the number of Bumblebee exposures increased and the sales of that Chevrolet Camaro sports car soared, General Motors launched a special event ‘Transforming the Future with Chevrolet’.

And Hasbro. As the original toy manufacturer, they have launched several toys developed based on this film, which use the latest "automatic deformation technology". When a part "deforms", other related parts will automatically "deform" accordingly.

before. Hasbro rarely develops toys based on the settings of film and television works. Generally, toys are developed first, and then the film and television images created around these toys are produced. However, this is a commercial production supervised and led by Ryan, which will bring toys to toys. What kind of pulling action comes, they naturally know.

In addition, Disney also held a large-scale trial screening in Los Angeles, and Hasbro also held a trial screening at its headquarters in Rhode Island.

After the screening in Los Angeles. Ryan deliberately held a grand press conference, focusing on the Transformers who will fight in the film.

He and director Michael Bay participated in the press conference held in the Disney Press Hall.

Hundreds of reporters gathered at the press conference. In addition to the seats, they also blocked the water in the aisle. The cameras used by TV stations and Disney TV stations for live broadcasts were set up early. This press conference will also be synchronized through live streaming.

Even if the people sitting at the front desk are Ryan and Michael Bay, the cameras and camera lenses of these reporters are still placed in front of them. Those are eight life-size Transformers models of the same scale.

These are not only used for the promotion of press conferences. It is also a gift for movie fans. As long as the audience who booked the movie tickets for the first Wednesday through the Internet, they may win this super commemorative award.

of course. Now the most important thing is for publicity.

"These mechanical lifeforms from Cybertron have complex structures and majestic aura, strong and heavy metal texture."

Those well-built models are exactly as Ryan said, and this is where his self-proclaimed confidence lies. "I believe everyone has seen the trailer. The film softens the overall shape of the line on the basis of the tough mechanical feeling, and the curve is smooth. The structure of the components is quite delicate and changeable."

"On the basis of respecting the original animated characters, we also incorporated new design elements into the character and identity of the characters."

Speaking of which. The host took Ryan's words and introduced them to the media one by one in the Transformers room walking down the stage.

"Optimus Prime maintains a righteous character. The red and blue patterns are more stylish and smooth."

"The black metallic color of the iron sheet matches the character's name more closely."

"This mechanical life with a hateful grin and an evil breath all over the body is the supreme Decepticon-Megatron!"

"The chaotic shape is very futuristic. It is Edward Scissorhands in Transformers."

"Bumblebee has perfect proportions, and the metallic color and bright yellow make it a highlight in the film."

"The vertigo is so huge that it has super combat power and can easily destroy a military base."

"Starscream's face is like a skeleton, with an evil temperament and a cunning character..."

"Jazz has a perfect steel body..."

Every time the host introduces a sentence, countless flashes will light up below.

Afterwards, the press conference entered the indispensable part of reporter's questioning. Michael Bay, who first accepted the reporter's gunfire, spoke in front of many microphones.

"My goal is to make "Transformers" suitable for all ages, so this movie version has made a big breakthrough in character modeling. Almost all Transformers characters appear in human form. I want to make 22-year-old Transformers have become different! Let the robot be in a very real environment, no longer composed of square boxes like in previous cartoons."

Then a representative from Industrial Light & Magic introduced some technical details.

"It takes 38 hours for Industrial Light and Magic to render a computer-generated image of "Transformers", which breaks the record set by Weta Studios in 2002 when the tree whiskers in "The Lord of the Rings: Two Towers" were produced. The 20-hour rendering record of each frame. If you connect all the polygons used to build Transformers in the film, you can connect back and forth from the earth to the moon, and the remaining polygons are enough to build twice the size of ancient Rome. The Colosseum."

Finally, the reporter watched Ryan closely, and if he didn't answer their questions, he would definitely not let him leave.

"Ryan, why are you looking for director Michael Bay instead of James Cameron?"

Hearing this, Ryan couldn't help distinguishing his badge carefully. These guys are really good enough, regardless of the feelings of Michael Bay next to him.

"Michael is the most suitable candidate. He is a director who can completely control this film." Ryan will definitely not tear down his own stage on this occasion. "Facts will prove that Michael will be a film fan for fans all over the world. Here is a wonderful movie that is full of blood."

The next reporter who asked the question, the host immediately changed to someone from the TV station.

"Although we didn't participate in the trial film meeting." Of course, my family asked pre-set questions. "But I heard that there will be a few super battles in the film. Can you briefly introduce it?"

Lightly patted the palm of his hand, and on the screen behind Ryan, several beautifully-made film screenshots appeared.

"The opening battle of the Qatar base, vertigo and skywarp will show their super destructive power." Compared with the picture, Ryan simply said a few words, "The scorpion Sark giant desert raid the U.S. special forces..."

At the same time, the press conference and the latest look of these Transformers were successively published by Disney on the official website and the websites of various partners, instantly detonating the enthusiasm of movie fans.

Of course, it is indispensable to vomit, especially for the new version of the character's styling.

"The styling is a bit too cumbersome, it feels too messy, and there is no memory of childhood."

"I think the modeling is very complicated, not as concise as in the cartoon, and I feel a little dizzy when I watch it."

"I still miss the previous Transformers. It's not that complicated, it's better to be simple."

"It's gone, it's all gone, the shadows of the Autobots and Decepticons in my memory are gone, and my childhood has been destroyed again."

However, most people remain sane.

"Since it is a live-action movie, it must have its own characteristics. Let's wait for the movie to discuss whether it looks good or not. Besides, when has Ryan's commercial production disappointed."

"I was very disappointed when I saw the trailer. I couldn't bear the completely changed Autobots, but when I look closely, they are actually very stylish and it feels great to incorporate modern elements!"

"I think it's good to change it appropriately. UU reading is still not too fresh from the old face."

"In contrast, I like the new look. To be honest, I reviewed the animated version of Transformers in the past two years. I really can’t watch it. The production is too rough. I don’t know why I loved watching it so much when I was a child. I feel the new look. It's amazing enough."

More and more people are expressing their expectations for "Transformers", and Disney’s promotional activities have never stopped. Soon after the press conference, Disney joined forces with General Motors, Lamborghini and many other manufacturers in major Disney parks around the world. , A huge event was held.

In this event called "Virtual and Reality, Autobots Around Us", the winners selected at the end of each field will realize the dream of "taming the bumblebee and bringing the Autobots home".

It is no exaggeration to say that Disney has joined with distributors from all over the world to create a wave of fanatic propaganda in the 99 countries and regions where "Transformers" is about to land.

And in this wave, there are indispensable voices that are opposed or even ridiculous, especially after the trial film of "Transformers". (To be continued) ()