Chapter 318： Another hen laying golden eggs

? Early the next morning, Ma Tengdong presented yesterday's sales to Xia Yu, which he arranged for someone to do overnight.

Xia Yu took the watch and looked at it, suddenly showing a satisfied smile, which made Ma Tengdong, who had been following Xia Yu's every move, completely relaxed, and a smile appeared on his face.

"It seems that the boss is satisfied with the result."

Xia Yu is really satisfied!

Yesterday ten flagship stores opened at the same time. The total turnover of the ten stores was 334,000 Hong Kong dollars after conversion into Hong Kong dollars, and the average revenue per store was 33,400.

However, among these ten stores, the one with the most turnover is the island country store, with turnover converted to HKD 49,000.

And among the top five stores in terms of turnover, the island country’s three stores accounted for the first, third, and fourth respectively, and the No. 1 store in Jiulong ranked second.

It can be analyzed from this that the island people’s acceptance of peripheral products and their desire to buy are higher.

But this is also normal. After all, the comic market in Hong Kong, Macau, Taiwan and many places in Southeast Asia together is not as good as the island market, and the sales volume of "Zhiyin Manke" is the highest in the island country, and the number of fans is also more. There are more customers for peripheral products.

The turnover of 334,000 Hong Kong dollars, although because it was the first day of opening, the discount was very strong, which made the profit compressed, but the peripheral products were originally sold with feelings, so the profit was particularly high. Even if the discount is strong, it is excluded from buying In addition to hardware costs such as stores and shelves, there is still a 50% gross profit.

In other words, today, ten flagship stores have created a gross profit of HK$167,000 for Xia Yu.

And this is the first day, and the turnover in the next few days will definitely be higher.

Because in Xiangjiang, Li’s TV station had already broadcast the news about ‘House of Manke’ yesterday, and there was also a section of advertisements placed in the columns that children like to watch. I believe it will definitely attract a large number of traffic.

In addition to Xiangjiang, there are also different marketing methods in Taiwan, Longmen, Singapore and island countries. For this kind of money, Xia Yu is very willing to spend.

Any business needs to invest in passenger flow costs. Otherwise, what is the use of advertising in this world?

Sure enough, as Xia Yu expected, the total turnover of the ten stores was getting higher day by day in the next two days.

The next day, there was a sharp increase, reaching 458,000 Hong Kong dollars.

On the third day, it directly broke through the threshold of 500,000 Hong Kong dollars and reached 515,000 Hong Kong dollars.

The accumulated turnover in the three days was 1.307 million Hong Kong dollars, and the gross profit reached 660,000 Hong Kong dollars. In three days, each store created an average of 66,000 gross profit.

This achievement is definitely considered a good achievement for the retail industry of this era.

However, Xia Yu also considered that with the passage of time, the turnover will continue to decline, and then stabilize at a value, and then as the market continues to expand, and the influence and popularity of "Zhiyin Manke" continue to increase again. rising.

Of course, with such a long year, there will definitely be continuous activities during this period, not only to increase revenue, but also to expand popularity through activities. Every activity can be regarded as a means of fame and fortune.

According to Xia Yu's estimation, as long as no mistakes are made, a flagship store can achieve at least 400,000 Hong Kong dollars in monthly revenue, and at least 4 million Hong Kong dollars in revenue from ten stores, and its annual turnover can reach 50 million Hong Kong dollars or more.

Even if the 50% low gross profit during the event is used, there can be a gross profit of more than 25 million yuan. Excluding administrative management, marketing, taxation, etc., a net profit of 15 million a year is absolutely no problem.

How could Xia Yu be unhappy with a hen that can lay golden eggs properly?

"Tengdong, can the production capacity keep up now?"

Xia Yu put down the summary sheet, raised Erlang's legs, and happily asked Ma Tengdong who was sitting opposite.

Ma Tengdong smiled and nodded: "Boss, I can keep up. It has only reached about 50% of the normal production capacity. If it runs three shifts with high intensity, the production capacity can be several times higher."

Xia Yu waved his hand and said: "There is no need to work in three shifts, just normal operation. The toy factory is our supporting factory. Its main function is to reduce costs and ensure quality. It is not expected to make much profit. The focus is on quality! The reputation is very good. Important!"

"I understand that products can only be the long-lasting magic weapon for an enterprise, and I will take it seriously!"

Ma Tengdong nodded solemnly.

"You also know the profits of the surrounding flagship stores. Now is the time to start expanding. The more stores expand, the more money they can make, they can also feed back "Military Manke."

Xia Yu continued.

"Good boss, I will focus on managing our surrounding flagship stores!"

Ma Tengdong assured that he would be very active without Xia Yu reminding him, after all, the benefits of the surrounding flagship stores are too great.

Needless to say, the super high profits can be seen at a glance. Besides, there are many hidden benefits.

Ma Tengdong was not blinded by money. He knew in his heart that comics were the root of everything.

Why do customers buy peripheral products?

Some are loyal fans of comics, and some are passersby fans. At least they must have a certain understanding of comics, and the last part is the masses who follow suit.

But why should the masses follow suit? Isn't it because many people are chasing after them that they will recognize these peripheral products?

But where does the influence of peripheral products come from? It is given by comics, and the influence of comics is large enough to drive the sales of peripheral products.

Without comics as a carrier, even if some peripheral products can fire, they can only be fired for a short period of time, and then the sound will disappear.

For this reason, the most important thing is to do a good job of comics and manage the "Military Manke" magazine. The higher the sales of "Mtlnovel Manke" The greater the influence, the greater the number of fans. More, the purchasing power from conversion will be stronger, and the surrounding flagship stores do not need to advertise, and the turnover will naturally rise.

The surrounding flagship stores can play a role in stabilizing influence.

A flagship store of ‘Manke’s Home’ is like a beacon, with lights radiating an area.

It is also like a bunker. As long as it is there, "Milk Manke" will have the strongest supply station and position. It can be attacked, retreated and defended. It can quickly settle and stabilize the influence of "Milk Manke". , And accelerate the spread of radiation around.

As long as there is a flagship store of "Home of Manke" in an area, even if there is a rival in the future, "Mike Zhiyin" will remain invincible, and it will be able to maintain a certain market share no matter what.

In addition, it is the issue of the right to speak in the distribution network as mentioned before. With its own distribution network, those channel merchants will also have scruples in their actions, and Xia Yu's company will have greater initiative in the hands.

Therefore, the advantages of flagship stores around the ‘Manke’s Home’ are very great, and Ma Tengdong, of course, has to manage it carefully.