Chapter 436： Yan Wenhan's thoughts

When Xia Yu heard this, he was interested and looked at Yan Wenhan with interest.

The current business of Jiuding Newspaper Company is almost always developed under his guidance, whether it is the establishment of "Jiuding Daily", "Fengyun Daily", "Economic Weekly" and other magazines and newspapers.

Still buying newspapers, Yan Wenhan is almost always carrying out Xia Yu's will and orders to do his job as perfect as possible.

It should be said that as an executive, Yan Wenhan is undoubtedly very good.

After such a long time, it seems that this is the first time Yan Wenhan has actively and solemnly wanted to provide opinions, or an important opinion on the direction of the company's development.

This is not bad. While Xia Yu was surprised, he was also very satisfied.

It seems that Yan Wenhan is finally familiar with the company thoroughly, with a certain degree of confidence, and begins to try to get out of his shadow.

This is the only way to become an independent general.

Just like Zhang Yong of the later Alibaba Group, he grew up under the influence of Jack Ma, and then walked out of the shadow of Jack Ma, and finally succeeded in succeeding Jack Ma in charge of Alibaba Group.

Now Yan Wenhan is able to independently operate and manage the entire Jiuding Newspaper Company, but he still has a way to go if he wants to make the company develop better and better, and even get rid of his dependence on the boss Xia Yu.

Now Yan Wenhan is trying to take the first step, Xia Yu will certainly give him the greatest support.

"Do you have any ideas, feel free to say it!"

Xia Yu smiled and said in an encouraging tone.

Seeing the boss's encouragement, Yan Wenhan felt relieved and said slowly: "Boss, our company has basically achieved full coverage in the newspaper field. Except entertainment, no matter which category it is, financial business, people's livelihood, current affairs, etc. And so on, there are iconic newspapers, and they are either ranked first in the same field, or they are already in the top few. You only need to maintain your advantage and seek progress while maintaining stability."

"But after observation, combined with more mature foreign media market surveys, I found that in the field of magazines, we still have great opportunities."

"The subdivisions are either blank or there is no iconic magazine. These are opportunities."

"So I think that in the next period of time, in addition to cultivating the newspaper field, I will put more energy into magazines, and produce various corresponding magazines according to different types, and strive to monopolize the magazine industry in Xiangjiang and even the entire Southeast Asia or Asia. ."

Speaking of this, it seems that there is already a relatively intuitive idea in his mind. Yan Wenhan's tone of speech unconsciously becomes agitated, and an impulse is emitted from his body.

Seeing Yan Wenhan's state and listening to his narration, Xia Yu's eyes flashed with satisfaction.

This hard work deserves recognition!

But Xia Yu wanted to know what other dry goods Yan Wenhan had prepared.

"You have a good idea, continue to say, do you have any specific plans?"

Xia Yu said with a smile.

"There are some ideas that are not mature yet. Please correct me if they are not good!"

Yan Wenhan first spoke modestly, and then took a deep breath to make his thoughts clearer and speak in detail.

"In financial business, our "Economics" weekly magazine is very successful, and it complements "Jiuding Daily" and "South China Morning Post."

"Following our company, Fengyun Daily is also very successful, which shows that we have the ability to be considered excellent in current affairs news, and have the ability to be a current affairs magazine."

"I also inspected the United States, which is the most mature media industry. The market for current affairs and news magazines is not smaller than that for business and economic magazines."

"In the United States, there are three major current affairs news weekly magazines, namely Time Magazine, News Weekly, and U.S. News and World Report. Each of them has a weekly circulation of more than 2.5 million copies in the United States. At its peak, the circulation worldwide exceeded 4 million."

"But I have observed that these three current affairs magazines are mainly for the United States. Even if the international editions are released, they are all English versions for developed countries in Europe and America, or European languages ​​such as German and French. There is no Chinese version. "

"So in the Chinese-speaking market, current affairs magazines are still blank. I think we can occupy the market first, and use this as a foundation to be invincible, and then launch a charge against these magazines."

Yan Wenhan finished speaking in one breath, and licked his lips.

"There is water over there, pour it yourself, you are welcome."

Seeing this, Xia Yu glanced at the coffee table, motioned and said.

"thank you boss!"

After Yan Wenhan finished speaking, he was not polite, and drank a glass of water on his own.

"Your idea is very good, I agree, you can let go of it!"

When Yan Wenhan finished drinking the water and sat down again, Xia Yu gave him a positive answer.

Yan Wenhan had a bright smile on his face when he heard the words.

Then I heard Xia Yu ask: "Did you think of a name?"

"Boss Can you read Fengyun Weekly?"

Yan Wenhan suggested.

"Yes, it is in the same line as "Fengyun Daily", and can use the reputation of "Fengyun Daily" to improve the starting point and rise speed. Let's call it this name!"

Xia Yu nodded in satisfaction and made a final decision.

"Ok!"

Yan Wenhan responded with a smile.

"Looking at you, your magazine plan should be more than that. Except for "Fengyun Weekly", what else do you want to do? Tell it all! As long as it is reasonable, I will support you!"

Xia Yu continued to ask, encouraging Yan Wenhan to raise it all at once.

"Boss, I also inspected the magazine market in the fashion field and found that it has great potential, and because of its linkage with jewelry and fashion industries, advertising revenue can even exceed magazines in other fields."

"So I want to be a fashion magazine."

"In addition, I also found that there is a magazine called "Playboy" in the United States, which is growing rapidly, and this company uses the magazine as its foundation and platform to reach into cosmetics, bags, clothing, entertainment, etc. The field gave me a lot of inspiration. I inspected our local market and found that there is no such magazine, and the market is blank!"

"I think if we also make a magazine like this, there should be a market, and most men should not be able to refuse it."

Yan Wenhan continued, speaking in great detail, with both the investigation situation and his own independent analysis, which was well-founded and convincing, and proved that he had indeed devoted a lot of thoughts.

"Fuck!"

"Not bad!"

Xia Yu looked at Yan Wenhan appreciatively and applauded.

This kind of praise and affirmation made Yan Wenhan's eyebrows happy, although he made a humble posture, he still couldn't conceal the excitement from his heart.

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