Chapter 437： The foundation of the world newspaper giants

Of course Xia Yu knew Yan Wenhan's proposal, and even he knew the inside story better than Yan Wenhan.

The potential and influence of fashion magazines and "Playboy" are definitely more terrifying than Yan Wenhan imagined.

One thing Yan Wenhan guessed right is that the magazine income in the fashion field is really the highest among all magazines!

Xia Yu's previous life has seen a 2009 ranking list, which is the ranking list of all well-known magazine advertising revenues in China.

The number one magazine in the field of economics and management, Caijing, has an annual advertising revenue of about 200 million yuan. The second-placed "Fortune" is about 150 million yuan. The third-ranked "CBN Weekly" can only exceed 100 million. .

However, the magazine "Fashion Yiren", the number one magazine in the field of fashion beauty and clothing, has an annual advertising revenue of 670 million. The second-placed "World Fashion Garden" is 570 million, and the third-placed "Ruili Yiren Fashion" is 490 million. .

According to statistics, there are 13 magazines with advertising revenue of more than 100 million yuan, and 9 magazines with advertising revenue of more than 200 million yuan!

And they are all revenue from advertising in 2009, when the money had not depreciated on a large scale!

Compare the two fields, the gap is too big!

The revenue of Caijing magazine, the number one in the field of economics and management, can only be compared to the tenth place in the fashion field!

Looking at the spotlight, women's business is really easy to do!

If Jiuding Newspaper can successfully do a good job in fashion magazines, its advertising revenue will definitely exceed other newspapers and magazines.

With the same sales volume, surpassing "Economic Weekly" is not a problem!

"Wenhan, your idea is very good, you can do it, I give you the greatest support!"

Xia Yu said affirmatively and made a promise.

"thank you boss!"

Yan Wenhan thanked with joy.

"Wenhan, you have said so much, I also have some thoughts, please listen first, and then think about it carefully!"

Xia Yu thought for a while and said slowly.

Yan Wenhan immediately narrowed his smile, sat up straight, looked at Xia Yu scorchingly, and made a listening gesture.

"In the field of newspapers, our company has established a leading position in the entire Southeast Asia region, but now that we have done it, we must do everything to cover all categories."

"In terms of entertainment, we lack a representative newspaper."

"Don't look at the current entertainment that seems to be not very popular, it seems a little low-level. The newspapers that do entertainment newspapers are all third-rate tabloid newspapers, but in my opinion, the entertainment industry has great potential and its influence in the future will also increase. As a businessman, we cannot look at any industry with a discriminatory perspective."

"Since it seems to everyone that entertainment news is very low-end, then we have made a set of standards to raise the threshold. This will make it easier to build authority, don't you think?"

"Yes, you are right!"

Hearing the boss's inquiry, Yan Wenhan nodded with a thoughtful expression on his face.

"So next, the company will set up another newspaper, specializing in the entertainment field, called "Entertainment Daily", which is grass-rooted, popular, and professional. Be careful not to report fake news, and don't take the lead. Picking up those dog-blood inside stories, so as to improve the grade and authority of the newspaper!"

"In the media industry, authority always comes first!"

"Understand?"

"understood!"

Yan Wenhan nodded solemnly, and at the same time he took out his notebook and quickly recorded it.

"With "Entertainment Daily", we can achieve full coverage in the newspaper field, so let's talk about the magazine field."

Xia Yu made a summary, took a sip of water to moisturize his throat, and continued.

"The magazine market is bigger and more profitable than newspapers. Therefore, in the next few years, Jiuding News will focus on specializing in magazines when consolidating and upgrading the newspaper field."

"I said you remember some categories."

"In the entertainment field, you can make an "Entertainment Weekly", a popular film and television magazine with both graphics and text, and publish news reports, product introductions, and interviews about entertainment (including movies, videos, concerts, records, tapes, and books, etc.) There can even be columns for children’s entertainment and entertainment equipment procurement."

"As for men's magazines, you just said to make a magazine similar to "Playboy". I also have some ideas. Our local market is blank. We can make one to fill the vacancy in the men's journal market and fill the psychological needs of men. vacancy."

"The name of the magazine can be called "Men's Clothing", and the purpose of the publication is "Men must have true temperament". The content can be full of **** portraits of **** women. Don't break the scale, you can still do well. I believe that regardless of the grassroots, If you are an elite man or a child of a rich family, you can't refuse."

"The fashion field is a big category, and the market that can be cultivated is large enough."

"For example, in the field of fashion and beauty, you can make two books, called "Fashion Yiren" and "Mr. Fashion" respectively. They are aimed at men and women. The concept of running a magazine can be: personality growth, relationship between the sexes, career development. , Emotions, health, career, life, fashion, beauty, entertainment and other sectors to write content."

"Even this field can be further refined. "Fashion Yiren" is aimed at young women in general, and another book called "Bazaar" is aimed at high-grade women who are mature elites with high spending power."

"Similarly, you can also make a "Bazaar Men" magazine aimed at mature elite men."

"For another example, in the field of health and family life, you can also make two books called "Fashion Health". It is divided into men’s and women’s editions. It focuses on the eternal theme of "health" with the theme of "physical health, mental health, and social adaptation." "Strength" is the core of the editor, providing a full range of psychological and physical health information.

"There is also the field of sports and hobbies, which are still inconspicuous, but the future potential will be good. You can make a book called "Fashion Travel". You can learn from the "National Geographic Society" and provide a unique travel reading experience To encourage readers to explore the world."

"Fashion can be built into a big brand, as well as "Fashion Home" for the home furnishing industry, "Fashion Time" for the fashion watch industry and so on."

"In addition, there are other fields, such as the automotive field. A professional automotive magazine is dedicated to provide the latest, most authoritative, most comprehensive and objective automotive information, popularize knowledge for consumers, and after success , The car industry’s advertisements will be softened, and the magazine’s name can be called "Auto Magazine."

"In terms of literature, culture and art, you can make a magazine called "Friends", which can hold high the banner of "beauty of humanity and beauty of human nature", and adhere to the awareness of "reading articles and wonderful periods". , The prospects will be good too!"

"As for other areas that I haven't talked about, you can investigate later. The magazine market is particularly big!"

The more Xia Yu said, the more inspired he was, and he said everything he thought of in one breath.

Looking at Yan Wenhan who was dumbfounded, but still struggling to record, Xia Yu's mouth turned into a smile.

Xia Yu watched quietly. When Yan Wenhan finally put down his pen, he heard his heartfelt admiration and emotion: "Boss, UU Reading , you are really amazing. I didn't expect it to be in the magazine field. I was ignorant of such a large operating market and space, but now listening to your advice is really shocking!"

Listening to Yan Wenhan's emotional words, looking at his admiration and shocking eyes, Xia Yu smiled and said encouragingly: "Observe more and think more, you can find it too!"

"Yeah! I must keep your instructions firmly in mind!"

Yan Wenhan nodded solemnly and promised.

"After remembering so much, how should the company develop in the next few years, do you have an outline?"

Xia Yu asked.

"Yes!"

"In the next few years or even decades, we will be intensively working in the field of newspapers and magazines. The foundation will be established, nothing more than expanding the scope of the market, going out of Xiangjiang, going to Asia, going to Europe, and going to the world!"

"How to deal with magazines and newspapers, and how to do it better? You need to explore and research on your own. I leave it to you. I believe you can do it well. Don't let me down!"

After speaking, Xia Yu looked at Yan Wenhan with expectant eyes.

Yan Wenhan pursed his lips, his eyes were full of determination, and he nodded solemnly.

"Boss rest assured, I will work hard and I will never let you down!"

"Ok!"

"Any questions?"

"temporarily unavailable!"

Yan Wenhan shook his head and said.

"If you have any questions, ask me to mention it. If it's okay, go ahead!"

"Goodbye boss!"

Yan Wenhan solemnly put away the notebook that recorded the idea, firmly grasped it in his hand, bowed to Xia Yu, and slowly exited the office after speaking.

Looking at Yan Wenhan's back and feeling his flaming fighting spirit, Xia Yu showed an expectant smile.

"I hope you don't let me down!"

"If these magazines can be produced, Jiuding News will have the foundation to become a world newspaper giant!"