v2 Chapter 549： Launch an acquisition

In the next few days, Xia Yu took the time to go to Rong Yeh Co., Ltd., and found out that Ye Huan Rong was indeed the person who could become the richest Chinese in Britain in later generations. Rong Yeh developed rapidly under his management.

After the inspection, under Ye Huanrong’s repeated requests, Xia Yu combined with the current situation of Rongyehang and put forward many forward-looking suggestions. Ye Huanrong said on the spot that he would adopt it carefully.

Xia Yu believes that as long as Ye Huanrong really develops in the direction he said, the development speed of Rongyehang will definitely reach a higher level!

At the same time, the acquisition of the "Daily Telegraph" was finally completed. 13 million pounds bought a newspaper with a daily circulation of 1.6 million copies. In Xia Yu's opinion, it is super value!

Converted into Hong Kong dollars, it’s only a little over 110 million. You must know that Ming Pao, which has a daily circulation of more than 100,000 copies, is now worth more than 10 million Hong Kong dollars. The daily circulation is more than ten times that of Ming Pao. According to the Daily Telegraph, the actual value multiple will only be higher, but the current purchase price is less than ten times that of Ming Pao.

It can only be said that the media that is currently in a trough in Europe is also a good time to buy the bottom. If the media also broke out in the 1980s, let alone 13 million pounds, 30 million pounds might not be available!

This deal is earned!

Had it not been for the influence and obstacles of other factors, Xia Yu would have liked to take this opportunity to acquire all major British newspapers and become a British media tycoon!

But I just think about it now, the reality is impossible.

After the "Daily Telegraph" acquired the acquisition, Xia Yu also asked George Berkeley to appease the management, and then asked the company's general manager to come to Guangming Fund. After a detailed discussion, the general manager went back to run the newspaper with peace of mind.

On the other hand, the acquisition team of Rolls-Royce Motor Cars has been established, and the acquisition strategy and plan have also been completed.

As for the acquisition consultant, taking into account the special background of Rolls-Royce Motor Cars, after analysis by the acquisition team, Lloyds Bank, one of the four largest private banks in the UK, was finally selected as the acquisition consultant.

In fact, there were two choices at the beginning, namely HSBC Holdings and Lloyds Bank. These two banks are controlled by the ancient British families, and the network of people behind them covers the entire United Kingdom.

But although Lloyds Bank ranks first among the four top private banks in the UK, and is far less powerful than HSBC Holdings, its background is worse than Lloyds Bank.

The most important thing is that Xia Yu learned from Elena that the Howard family turned out to be one of the major shareholders of Lloyds Bank, and their shareholding ratio was among the top three.

Howard, the Duke family’s shareholding ratio, is not ranked first. This shows that the political energy behind Lloyds Bank is definitely not small.

Lloyds Bank’s development is a little worse now, but it will be more dedicated to Bright Fund’s acquisition of Rolls-Royce Motor Cars. Not only can it increase revenue, but it can also demonstrate its strength and attract more business.

In addition to identifying the acquisition consultant as Lloyds Bank, in order to increase the success rate, the legal and tax consultants still hired the largest public accountant company in the UK.

The acquisition team plus two consultants formed a large and luxurious acquisition lineup, which reflects Xia Yu's firm determination.

After the preparations were made, Xia Yu gave an order and George Berkeley issued an offer for the first time to Rolls-Royce Group, and formally proposed to acquire its Rolls-Royce Motor Company.

The unprepared Rolls-Royce Group was immediately stunned. After all, Frank Richard, the CEO of the group, was a veteran. He directly rejected the first offer of the Bright Fund and turned around and ordered Ren Lima to investigate the details of the Bright Fund. And the situation of the acquisition team.

After all, the Rolls-Royce Group has a state-owned enterprise with a background in the British defense equipment department. It is easy to investigate some information in the UK. Moreover, in addition to the offshore equity processing of the Bright Fund, only a small part of Xia Yu is exposed. In addition to equity, other information is displayed brightly. Because there is no deliberate publicity, it is difficult for ordinary people to know, but as long as a competent person investigates, it is basically clear.

Soon, a series of information from the Bright Fund was before the table of Frank Richard, the CEO of Rolls-Royce Group.

Frank Richard is an elite specially hired by the British Defense Equipment Group to serve as the CEO of Rolls-Royce Group. He is an engineer who is not only proficient in management, but also has considerable knowledge in engines and can better logistic company.

In 1971, Rolls-Royce Group began to develop a unique three-rotor RB211 engine. Due to the relatively new three-rotor technology and the composite fan technology of Rolls-Royce Group, the RB211 engine was anxiously launched. The project development cycle was delayed too long, and the financial resources of the Rolls-Royce Group were ultimately unsupported. The British government had to be nationalized and transferred to the British Defense Equipment Group.

And it was Frank Richard who was discovered by the British government to put out the fire at this critical moment, and he did not disappoint the British government.

Cooperating with the government's intervention, it successfully split the Rolls-Royce Group into two companies, automotive and aero engine, and allowed Rolls-Royce Aeroengine to regain its vitality.

But it is a pity that Rolls-Royce Motor Company was still in a slump after being tossed for six or seven years, which severely delayed the group's retreat. Frank Richard exhausted all his methods, and in the end he lost his mind.

Fortunately, under his management, the vital aero engine is operating well, so even if Rolls-Royce Motor Company performs poorly, he still has the trust of the government.

Actually, he didn't think about selling Rolls Royce Motor Company to relieve the burden of the group, and then he devoted himself to the aero engine field.

But the British economy is sluggish, and the auto industry needs to invest heavily. Rolls-Royce Motor Company is in a quagmire. No one is interested, he can do nothing.

Now the Bright Fund has sent a takeover offer, Frank Richard is very happy to be honest.

But he did not know the situation of the Bright Fund, and he also knew that the first offer was definitely the lowest. Even if he wanted to sell the company, he had to sell a high price, so he refused the offer decisively and started a psychological war.

After reading the information, Frank Richard frowned, his expression tangled.

According to the data, the Bright Fund has been processed offshore, and the surface is a Chinese from Hong Kong who holds 20% of the shares. The analysis said that the Bright Fund may be wholly owned by it, but it may also be just a superficial agent. people.

This kind of unknown background, or the part of the Xiangjiang Chinese background that has been revealed, made Frank Richard's heart sink.

Even though he has given up on Rolls-Royce Motor Cars in his heart, he still knows that the company is not for sale. He only has the right to make suggestions. The decision is in the hands of the British Defense Equipment Group and the British government.

With the pride of those officials, it is too difficult for them to sell Rolls-Royce Motor Company, one of the pride of Britain, to a yellow race from the colony!

Frank Richard sighed and looked down again.

When he saw that the acquisition consultant was Lloyd’s Bank and the legal and tax consultant was a British public accounting firm, Frank Richard’s eyes brightened again and he couldn’t help saying: “If you choose two good consultants, if Lloyd’s If the bank can cooperate fully, the probability of success should be very high."

"and many more!"

"Elena Howard, one of the core figures of the acquisition team, turned out to be the daughter of Duke Carter Howard?!"

Seeing this message, Frank Richard was shocked first, then frowned, lost in thought.

Elena Howard is the daughter of Duke Carter. She joined the Bright Fund before graduating from university. It doesn't matter if she doesn't enter the family business, she even joins this company. What is the hidden reason?

Frank Richard flashed a flash of light in his mind, quickly turned back to the front, and saw the unknown background of the Bright Fund, Frank Richard had a thought in his mind: "Is Duke Carter Howard behind the Bright Fund?"

"But it's not right. If Duke Carter Howard really wants to buy Rolls-Royce Motor Company and use his family business to come forward, as long as the price is right, I believe the government will definitely welcome it There is no need to be so troublesome. For nothing to trouble myself!"

Frank Richard frowned, he couldn't figure it out, and his brain ached. He didn't think much anymore.

"Follow him, leave this issue to the top to deal with. If the Bright Fund is really Duke Carter Howard, he will definitely open up the relationship with the government."

"If you don't open up the relationship, it will prove not!"

"No matter what, although I want to get rid of this burden, I only have the right to make suggestions."

"If you really want to sell Rolls-Royce Motor Company in the end, my duty is to sell the car company as high as possible to obtain more funds for the engine company!"

After thinking about it, Frank Richard immediately sorted out the materials from beginning to end and reported them to the British Defense Equipment Group.

Soon, the British Defense Equipment Group issued an order to Frank Richard to temporarily consume the Bright Fund, depending on the situation.

Frank Richard understood the meaning of this order, so when the Bright Fund offered for the second time, he did not refuse it again, but chose to approach it.

But in the face of the offensive of the acquisition team of the Bright Fund, Frank Richard slipped like an old loach without leaving his hands. His attitude was always confused, which disappointed George Berkeley and others.

Faced with this situation, George Berkeley and the two major acquisition consultants opened an internal analysis meeting.

After the meeting, Lloyds Bank immediately mobilized contacts to understand the specific situation and prepared to lobby for the actual situation.

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