v3 Chapter 749： Rising car company

After telling George Berkeley, Xia Yu and Elena set off for Rolls-Royce Motor Company.

In the car, Xia Yu asked Elena about the Rolls-Royce Motor Company.

Compared to George Berkeley, Elena, the representative of the two shareholders of Rolls-Royce Motor Company, has a better understanding of the operation of Rolls-Royce Motor Company.

"Elena, how is the operation of the car company?"

Elena smiled like a peach blossom, pulled her hair lightly, and said softly: "The company is now operating very well. The new generation of Phantom and Bentley Continental were popular throughout the UK once they were launched, and then quickly spread throughout Europe. The company is now the focal point of the entire European automotive industry."

"Even Jaguar Motor Company, the best-selling car company, has been hit by us and its stock price has fallen a lot. My father told me that the retired Sir William Lyons is very anxious."

"All major automobile companies are studying our 4S model. In this regard, we are the creators of standards."

"According to yesterday’s statistics, since January 1, Rolls-Royce’s new-generation Phantom has sold 522 units, achieving sales of 87.6 million pounds, ranking it among the single-model car sales in the UK automotive sector. second."

"Bentley Continental sold 1,520 vehicles and achieved sales of 98.8 million pounds, ranking first in the sales of single-model cars in the UK automotive sector."

"Except for these two cars, other models have sold 109 vehicles in total, with sales of 14.2 million pounds, so now the company has sold 2151 vehicles in total. Sales exceeded 200 million pounds!"

"And our company won last month's sales champion!"

Speaking of this, Elena paused and said to Xia Yu again: "Xia Yu, according to the company’s analysis, if the company finishes participating in the Geneva Motor Expo next month, the monthly sales may exceed 10,000. The production capacity of 100,000 vehicles may not be sufficient in the next two years, so Rudolf Brooke proposed to build two more production lines yesterday."

Xia Yu smiled and nodded: "It's time to expand the production line in advance. I will tell him, let's build a production line according to the standard of 500,000 vehicles per year!"

If the annual output can reach 500,000 vehicles, then Rolls-Royce Motor Company will be able to squeeze into the world's second-rate class and catch up with the world-class auto companies with annual output of more than one million.

For now, Rolls-Royce Motor Cars still has a long way to go, but with the current development momentum, as long as no mistakes are made, the future can be expected!

...

While talking and laughing, the car drove downstairs to the Rolls-Royce Motor Company. Xia Yu and Elena went upstairs to meet Rudolph Brook.

"Boss, good morning!"

"Elena, good morning!"

Rudolf Brook respectfully greeted Xia Yu.

At this time, his face was flushed, and his self-confidence was on the surface. Obviously, the good condition of the company during this period made him enthusiastic about his work.

"Rudolph, it's been a long time since I saw you, I have worked hard for you this time!"

Xia Yu greeted Rudolph Brooke kindly, which made Rudolph Brooke happy.

"No hard work, this is my job responsibility!"

"Boss, are you going to the factory now?"

"Let's take a look now!"

After that, Xia Yu and others went to the car factory with Rudolf Brooke and the operation of the parallax factory.

After some inspections, Xia Yu was very satisfied and praised Rudolph Brooke unabashedly.

One thing that impressed Xia Yu was that the workers’ enthusiasm and respect for him were high, and they all described themselves as our factory. Obviously they had a strong sense of belonging and honor for the company. This is what Xia Yu satisfied.

Then we talked about their wages halfway through, and almost no worker would think that wages are low.

To sum it up, the money is in place, I am very proud and satisfied, and the employees are doing their job well.

With such a mental outlook, employees can naturally devote themselves to creating more value for the company.

Therefore, Xia Yu is very satisfied with Rudolf Brooke's management and has no entrustment.

After the inspection, Xia Yu and others came to rest in the management office of the factory.

After taking a sip of tea, Xia Yu asked Rudolf Brook about his previous tasks: "Rudolf, what I asked you to investigate before, what is the situation now?"

Although the Rolls-Royce Motor Company is in a very good situation, it has sold more than 2,000 cars in just over a month.

However, Xia Yu did not forget the original situation of Rolls-Royce Motor Company. As a top luxury car company, Rolls-Royce Motor Company's previous peak production capacity was only 2,000 vehicles a year, and Bentley's annual production peak was only able to reach it. Five thousand vehicles.

Moreover, the situation in the previous years was not good, and the automobile production lines were mostly idle.

Although Xia Yu has made preparations in advance to expand the production line and increase the production capacity to 200,000 vehicles, manufacturing cars is not a playhouse. The production line alone is useless, and there must be a sufficient supply of parts.

A car is made up of more than 10,000 non-removable parts. If it is an F1 car, there can be more than 20,000 parts.

Under this circumstance, expanding production capacity is not a simple matter, it is completely affected.

Furthermore, the Rolls-Royce Phantom and Bentley Continental have only been released for more than a month, and their influence is still in a period of explosive growth. More than 2,000 vehicles in more than a month will not be there. As long as the advantage is maintained, the world will sell 5,000 in a month. Even 10,000 vehicles are possible!

Especially next month in March, the Geneva International Auto Show will be held, when car dealers from all over the world will gather in Geneva, and now major media have determined that Rolls-Royce Phantom of the new generation and Bentley Continental will be the best in the auto show. Two bright stars.

You don't need to guess that the new generation of Rolls-Royce Phantom and Bentley Continental will open the way to the world.

Under such circumstances, the annual sales of Bentley Continental alone are not comparable to BMW, even if it is equivalent to one-tenth, there are more than 50,000 vehicles. Now Bentley Continental only sells more than 1,000 vehicles a month. , Where is it!

In the previous life, Toyota created the luxury car brand Lexus and sold nearly 20,000 vehicles in the first year. This is still in the absence of a Lexus nationality.

The current Bentley Continental, but backed by the popularity of Bentley's ultra-luxury cars, sells luxury cars at the price, the starting point advantage is much higher than Toyota's Lexus!

In order to cope with the parts supply chain when sales explode in the future, and even to prevent opponents from using out-of-the-box recruitment, the best way to plan for the long-term is to buy shares or even acquire auto parts companies.

This road is also the only way for Rolls-Royce Motor Company to become a world-class automobile giant.

Looking at the global auto giants, which one does not have a strong auto parts supply chain?

Volkswagen and BMW in Germany are backed by auto parts suppliers such as Bosch, Continental, ZF, ThyssenKrupp, MAHLE and BASF.

Island countries such as Toyota, Honda, Nissan, etc. are backed by auto parts suppliers such as Aisin Seiki, Denso, Yazaki, Panasonic Automotive Systems, and Sumitomo Electric ~ www.novelhall.com ~ GM, Ford and Chrysler in the United States do not Having said that, Detroit Auto City has the most complete auto parts supply chain in the world.

Only the major automobile companies in the UK have their own brands, although they are well-known, but almost all of them have been declining. They are also sold in the country. Sales are pitifully low. Even companies in the industry chain are not operating well. Auto parts supply The chain has been gradually annexed by German component manufacturers, and there is still little left with autonomy.

Although the level of car manufacturing in the UK is still world-class, look at the car factories located all over the UK. Most of them are branches opened by car companies in other countries in the UK, mainly for the UK's engine technology and system technology. Scientific research resources.

Just like now, many parts of Rolls-Royce Motor Cars have to be purchased from companies such as Bosch and BMW.

This situation is absolutely impossible, and there must be an independent parts supply chain!

So Xia Yu asked Rudolph Brook to do this work early.

Rudolf Brooke looked down, put down his cup calmly, took out a document from his bag and handed it to Xia Yu. At the same time, he reported to Xia Yuhui: "Boss, I have investigated clearly and found a few acquisitions. aims."

“The auto parts companies in West Germany are almost all family-owned, they are not listed, and backed by consortia, it is difficult for us to acquire, even if we want to buy shares, it is very difficult.”

"The other is that cost and efficiency are considered, so in the first batch, I chose two companies in the UK and one company in Canada."

PS: Ask for tickets and book them all. The last few hours have passed. Don't hide them if you have tickets in your pockets.

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