v3 Chapter 750： The possibility of dominating the British car market

While Rudolf Brooke was talking, Xia Yu had already watched.

Today, there are really very few British auto parts suppliers left.

In the report made by Rudolf Brooke, two targets for acquisition or shareholding were selected in the UK.

And one of the goals was very special. It made Xia Yu's eyes brighten, and he could not help but sigh Rudolph Brooke's courage and appetite after following him for a period of time. He even started the company's idea.

This goal is the Leland Automobile Group.

Speaking of Leland Automobile Group, ordinary people have never heard of it, but if they waited for the name change in 1989, they would be familiar with the Rover Group.

The formation of Leland Automobile Group is more complicated.

At the very beginning, in 1952, the Austin Depot and the Norfield Depot merged to form the British Motor Company, which included Morris, Wolseley, Riley and many other car brands.

Then in 1966, the prestigious Rover Motor Company, which was on par with Rolls-Royce Motors, was acquired by the British truck manufacturer Leland.

In 1968, the British Motor Company teamed up with Jaguar (Puma) Motor Company and Leyland Motor Company to form the British Leyland Motor Group.

It is a pity that the successive mergers and acquisitions have greatly increased the strength of the Leland Automobile Group. However, due to improper management and environmental impact, the Leland Automobile Group has been operating poorly and fell into a loss vortex.

After a few years, I couldn't hold it anymore. It was nationalized in 1975, and it is still deep in the quagmire of losses.

Leyland Motor Group’s losses are not alone. In this environment, almost all major British car companies lose money. Only Jaguar Motors under Leyland Motor Group and Xia Yu’s Rolls can maintain profitability. Rice Motor Company.

Before Xia Yu took over, Rolls-Royce Motor Company was also one of the loss-making auto companies.

Let's talk about the Leyland Automobile Group, why Rudolf Brooke considers it worthy of acquisition is because of its chassis and engine.

Leyland Motor Group is the best chassis manufacturer in the UK. Previously, Jaguar relied on the Leyland Motor Group's chassis to create the UK's lowest chassis car with very good performance.

Now the chassis used by Rolls-Royce Motor Company is also supplied by Leland Motor Group.

In addition to the chassis, the engine quality of Leland Automobile Group is also particularly high.

If the Leyland Motor Group can be acquired, Rolls-Royce Motor Company will have a stable supply of chassis and engines, and Leyland Motor Group will also produce other auto parts, which can complement Rolls-Royce Motor Company.

This is just an advantage in auto parts, not enough to surprise Xia Yu.

What makes him happy is yet to come.

This is about the level of British car brands.

Nowadays, only Rolls-Royce, Bentley and Rover can be shortlisted for the British super-luxury car brands, or the brands of noble cars.

Among them, Rolls-Royce has always been dubbed the reputation of "aristocrat in the car", which represents the gentlemanly demeanor of the aristocracy, so it is loved by the upper class.

Bentley's brand has always given people the most powerful and uncompromising feeling. It is noble, elegant and solitary, coupled with comfort and exquisite workmanship, and is also loved by the upper class.

Finally, the Rover car, which has been drifting away over the years, has been changed hands, but its popularity has not been compromised.

Back then, the Rover P5 was loved by the Queen of England and was known as the exclusive car of the British royal family. It has a profound cultural heritage and is almost on par with Rolls Royce.

If the Leland Automobile Group can be acquired, then the three top three car brands in the UK will be rounded up by Xia Yu.

By then, Rolls-Royce Motor Cars will be able to revolve around the three brands and establish itself as the top car company in the UK, not to mention sales, but in terms of popularity and positioning, it is definitely the highest.

Do you think that Leland Automobile Group has such a thing?

That would be a big mistake!

Leland Automobile Group is definitely a treasure that can be digged back and forth. The Rover Automobile brand is just one of them. Thinking about its previous series of mergers and acquisitions and combinations, you can imagine one or two.

Rover’s English name is Rover, while Land Rover’s English name is LandRover. In fact, the Land Rover brand is within the Rover Group.

At the beginning, Land Rover used the Rover brand. It was not until later that Land Rover was used to develop a series of four-wheel drive off-road vehicles.

In addition to the Land Rover brand, it also owns two car brands, MINI and Morris.

In 1994, the Rover Group, which was renamed by Leyland Motor Group, was acquired by the German BMW Group for 800 million pounds. After the acquisition, BMW removed the three brands of Rover, MINI and Land Rover from it, and later sold Land Rover to The Indian Tata Group, MINI kept it for its own use, Rover and Morris sold to China Southern Automobile Group in 2005, after Morris changed its name to MG.

In addition to the above-mentioned car brands, Leland Automobile Group also owns 27.4% of Jaguar Motor Company's shares. UU看书 is the largest shareholder, in the case of Sir William Lyons' retirement. , Jaguar Motor Company was run by Leland Automobile Group.

In the field of cars, Leland Automobile Group has so many gold mines, as well as many in the field of trucks and buses.

Don't forget, Leland Motor Company before the merger was a truck company.

In the 1950s and 1960s, Leyland Motor Company acquired many British car manufacturers, such as ParkRoyal, Bristol, AEC, Abian, etc., and owned many famous bus series, such as Dynaudio Jumbo and Leyland Victory II. Which model.

If you follow the historical trajectory, by 1987, the Dutch DAF Motor Company will acquire the Leyland truck business, and then sell it to the American Paka Motor Company.

Parker Motors is the largest truck company in the United States and second in the world.

As for the bus manufacturing department, it was later split from the group and acquired by Regal Depot.

Having said that, if Xia Yu can acquire Leland Automobile Group, his automobile empire will expand rapidly.

By then, there will be car factories and brands in the fields of supercars, luxury cars, commercial vehicles, off-road vehicles, trucks, buses, etc., and the brand library will be enriched at once, and the heritage will be increased several times.

If you are more greedy, with Leyland Motor Group being the largest shareholder of Jaguar Motors, it will acquire the largest car company in the UK, and the status of the British auto industry will be unshakable!

The only ones left outside with a bit of strength are Lotus and Aston Martin.

However, both of these are supercar companies. Although they are famous, their output is small, and they are often on the verge of bankruptcy. There is no threat!

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