v3 Chapter 1168： The biggest crisis

In the office of Willie Rex, vice president of marketing and marketing at Atari headquarters.

Willie Rex is listening to the report of Marketing Manager Porter Kirton. From his solemn face, it can be seen that he is not in a good mood at this time.

In fact, no matter who they are, they will not be in a good mood when they learn that the sales feedback of their company's products is not good, and even many consumers are requesting return.

What's more, he is still in charge of the marketing department and the marketing department? Take the greatest responsibility!

Now that there is a problem with sales, he is the first to face the greatest pressure!

"..."

"President Rex, I only received a small number of calls yesterday, but today, the calls in my office have not stopped. They are all calls from dealers, reporting to me that the sales are bad and requesting a return!"

"I can only drag and dare not answer the phone anymore, because the calls are from more powerful dealers. The calls of ordinary dealers are answered by other people. I have already understood that it is also bad. "

"Yesterday, I received 267,000 orders for "ET Alien" game cassettes, but as of today, before I came, I only received more than 33,000 orders for game cassettes. There is no one, and it has completely fallen off a cliff. The market has a huge problem..."

After Porter Curton finished his report, Willy Rex said with a sullen face: "Now you accompany me to the nearest game retail stores."

"Ok."

After that, Willie Rex and Porter Curton went to several nearby game retail stores within an hour. The sales they saw with their own eyes made their faces very ugly.

Today is Christmas. The sales of game retail stores are very hot, but there is a huge gap in traffic between Atari’s game sales area and Tiangong Electronics’ game sales area...

After returning to the company, Willie Rex left Potter Curton and went straight to the office of the company's president Ray Casal.

"President, we are in big trouble!"

After entering the office, Willie Rex went straight to the subject, and the first words he spoke made Ray Casal's smile froze.

Ray Casal held his breath, asked Willie Rex to sit down and asked, "Willie, what's the big problem?"

"Aren't the sales of "E·T Alien" very good?"

Willie Rex shook his head and said, "President, that was only the day before yesterday. The orders for these two days have fallen off a cliff. Yesterday, only 267,000 copies of the "ET Alien" game cassette were received. Today, only more than 33,000 orders for game cassettes have been received, and no order for game consoles has been received!"

Ray Casal frowned, and the wrinkles on his forehead were so deep that they could trap mosquitoes.

But Willie Rex, in order to make Ray Casal have a deeper impression of the current market situation, he continued on his own: "The marketing department has received many return calls from dealers in the past few days. , Especially today, many large distributors have complained to our company, requesting returns, or threatening us to suspend cooperation."

"In order to get the most realistic situation, I have just gone to four game retail stores around with the manager of the marketing department, Porter Curton, and each of them has consumers requesting a return from the dealer. For our "E·T "Aliens" game cassettes have a lot of grievances, and many people are criticizing the poor quality of the game."

"And these distributors have now put our game cassettes and game consoles in the back position, and put Tiangong Electronics' game consoles and cassettes on the best showcase."

"In order to solve the trouble, some dealers guide consumers who return goods to exchange for game cassettes from Tiangong Electronics."

"We are really in big trouble. We have already lost this Christmas sales battle..."

Ray Casal took a deep breath and temporarily suppressed his inner anxiety and panic.

He frowned and thought for a long time, and said, "Listen, Willie, today is Christmas. You must first stabilize all the dealers. They are our most important resource."

"You let them sell first temporarily, and if a consumer requests a return, you let them guide the consumer to exchange for our other game cassettes."

"For the "ET Alien" game cassette, you tell them that our company is urgently discussing measures and will reply to them as soon as possible."

"Be sure to postpone the time. We should believe that although there are consumers requesting to return the goods, there are definitely consumers who will like our games and can sell more copies. Even if we agree to them to return the goods later, we can minimize the loss. Understand?"

It can be seen from his words that Ray Casal does not take consumers seriously, and still thinks about exploiting innocent consumers.

Willie Rex opened his mouth to admonish, but thinking of the glory that the company has achieved in the hands of Ray Casal in the past few years, as well as his prestige in the company and the trust of his parent company, he can only swallow it again. Back in the stomach.

Anyway, he has reported clearly to Ray Casal. The problem lies in the quality of the game. The responsibility is no longer with him. Let Ray Casal deal with it.

He can only do his best to let the people below stabilize the dealer.

"I understand, I will do my best."

"I'm going to work first."

After speaking, Willie Rex got up and left Ray Casal's office.

...

For this Christmas War, Huo Jianning personally came to the United States.

In the US branch of Tiangong Electronics Group, Huo Jianning listened to the news sent by employees from all over the United States ~ www.novelhall.com ~ He was full of surprises.

As expected by the chairman, Tiangong Electronics Group has an opportunity to step on Atari!

He can also imagine that Atari Company must be in a battered situation at this time.

The longer the delay, the better for Atari.

Therefore, Huo Jianning immediately convened a high-level meeting and assigned a series of secret tasks.

Early the next morning, that is, the morning after Christmas, thousands of consumers gathered at the Atari headquarters in Los Angeles. They held various protest signs and held a massive protest against Atari. The American police rushed to maintain order.

"Damn Atari, you are liars!"

"Resist junk game producers and give us a wonderful game environment!"

"Refund! Refund!"

"Trash Atari, you ruined our fantasy of E·T, and your adaptation is completely blasphemous!"

"Liar, give us the money for the game console and cassette!"

...

It just so happens that Atari company is surrounded by large American media headquarters, and the massive demonstrations and protests naturally attracted these media.

Reporters carrying long guns and short cannons rushed over happily, continuously filming protest images, and interviewing protesters from time to time.

Thousands of protesters saw this scene intensified their protests, trying to use the power of the media to wake up game lovers across the United States to boycott Atari.

At this time, in the Atari company building.

Through the floor-to-ceiling windows, Ray Casal and other high-levels gathered all the pictures downstairs.

Everyone is aware that Atari has ushered in the biggest crisis since its establishment!

PS: Ask for a monthly ticket for recommendation, thank you!