v3 Chapter 1169： Fooling consumers will eventually be overthrown

Soon, Ray Casal called a meeting of all directors and executives.

There were dozens of people sitting in the conference room, but no one spoke, and the entire conference room was enveloped in a heavy atmosphere.

Ray Casal cleaned up his emotions, cheered up, and said loudly, "Now for a meeting!"

"Everyone has seen that thousands of consumers are protesting downstairs, and the surrounding media are already on the scene, and it is certain that there is a steady stream of media coming from other places."

"Just now the marketing department has feedback that not only Los Angeles, but also other parts of the United States have also broken out protests, but the scale is relatively small."

"The quality of "ET Alien" has detonated consumers' dissatisfaction. As the president of the company, I have an unshirkable responsibility for this matter. I will report to the parent company later."

"But the most important thing now is to quell the bad effects as much as possible. Please suggest any good solutions as soon as possible..."

"President, I am in charge of the R&D department, and I have an unshirkable responsibility for this matter. I apologize to everyone. Because of the R&D department, the company has fallen into a crisis. I am sorry!"

"For this crisis, I think the only way is to allow consumers and distributors to return the "ET Alien" game cassette, but other game cassettes and game consoles cannot be returned."

The vice president in charge of the R&D department got up first, apologized to everyone with a sincere expression, and then immediately expressed his attitude.

Willy Rex came out for the second time and said: "Almost all major distributors are complaining to us now. We have no choice but to return the goods or suspend the cooperation and invest in the arms of Tiangong Electronics Group."

"Without these distributors, we will lose the future. I also suggest agreeing to return the "ET Alien" game cassette."

"But game consoles cannot be returned. There are still more than 8 million game consoles in our warehouse. The pressure is already great."

"I suggest that the company immediately apply for assistance from the parent company. The parent company controls huge media resources. We cannot let the reputation continue to deteriorate..."

"I also agree with distributors and consumers to return products, but we must also minimize losses as much as possible, mobilize distributors as much as possible, and guide consumers to change the return of products to exchanges, and exchange for our other cassettes or consoles..."

...

Individual executives and directors expressed their attitudes.

Forty minutes later, the meeting came to an end, and the decision of the meeting came out.

First, agree with consumers and distributors to return the goods and quell the protests in the United States.

Second, the R&D department mobilizes all R&D forces to fully develop a high-quality game that will be introduced to the market as soon as possible to save consumers and distributors.

Third, public relations as soon as possible, apply for media assistance from the parent company, and minimize the influence of public opinion as much as possible.

When the meeting was about to adjourn, in order to boost the confidence of the company’s executives, Ray Casal said with a calm face, “The failure of a game is only temporary. It can be taken from the game of Pac-Man. It can be seen that consumers are very forgetful. We are a leader in the game industry. There are thousands of games on the Atari 2600 platform. Players cannot do without our game platform and will continue to buy our games. We Have confidence!"

After the meeting, Atari held a press conference at the door of the company. The attitude was very sincere. One was to apologize, the other was willing to let consumers return or exchange the goods, and the third was to stand.

Until noon, the protests were finally quelled, and thousands of protesters returned to their homes.

All the senior executives of Atari were relieved.

However, Huo Jianning, the instigator of the arrangement behind the scenes, will not let Atari wish, and he will not let this excellent opportunity pass before his eyes.

He immediately used the authority granted by the chairman to contact Peter Lynch of Polaris Capital Company and Yan Wenhan of Jiuding Newspaper Company to apply to mobilize all media resources to attack Atari.

Therefore, that evening, major evening papers, major local TV stations, and CNN News Network carried out negative reports on the demonstrations against Atari companies that broke out across the United States.

The next morning, hundreds of national or local daily newspapers controlled by the Jiuding Consortium also reported, without exception, all of them were negative reports on Atari on the basis of facts.

"Due to the over-examination of the quality of the game adapted from the film "Alien E·T", thousands of consumers gathered at the Atari headquarters in Los Angeles to hold demonstrations."-"USA Today"

"The reputation of Atari company broke, and a series of games developed by Tiangong Electronics Group triggered a sales boom."-"USA Today"

"The contrast between the shocking posters and the most primitive things pushed Atari to a cliff."-"San Francisco Chronicle"

"Unscrupulously deceive and squeeze consumers, no matter how great the empire will collapse."-"New York Daily News"

"Rough manufacturing wins with quantity vs. excellence. Respect consumers. Atari and Tiangong Electronics Group have completely different attitudes. As consumers, who should we support?"-"Washington Star"

...

Newspapers secretly controlled by the Jiuding Consortium, while attacking Atari, will also draw on the Tiangong Electronics Group as a positive contrast. After reading the sharp contrast, readers will not only cast aside Atari, but also greatly increase Tiangong Electronics. The popularity of the group, many readers even directly buy game consoles and game cassettes produced by Tiangong Electronics Group.

This purchase has directly become a loyal fan of Tiangong Electronics Group.

In addition to the newspapers owned by the Jiuding Consortium, they stand on the opposite side of Warner Bros. Entertainment's media forces and all media reports negatively.

It's just that these media will not all draw Tiangong Electronics Group as a positive model.

But no matter what, at this time, these media are natural allies.

Suddenly, these forces converged into a torrent of waves, and the positive publicity of Warner Bros. Entertainment was crushed. The entire United States was all negative news from Atari.

What are the consequences of this?

A total of nearly two million copies of Atari’s "ET Alien" game cassettes were bought by consumers.

Not to mention the seven million consumers who were deceived by Atari's garbage "Pac-Man" game before.

These consumers learned from the news that protests and demonstrations against Atari had broken out across the United States, and their anger and resentment suddenly broke out, and they joined the team.

Countless consumers flocked to game retail stores where they bought game consoles and cassettes. UU Reading demanded a return.

The returned goods are not only the "ET Alien" game cassettes, but also game consoles such as Atari 2600 and Atari 5200, as well as crude junk game cassettes such as "Pac-Man".

You know, Atari’s game console is only used as a platform. In addition to hundreds of junk games developed by Atari itself, there are also many junk games developed by third-party game companies based on Atari game consoles.

The consumer does not matter whether it was developed by Atari or not.

Since Atari can return the garbage game "ET" Alien, there is no reason why other games cannot be returned. There are many people who hold this idea and put it into practice.

For a time, game dealers across the United States have grown in heads, and facing aggressive consumers, many dealers can only be softened.

And some dealers who did not have service soft, the store was in chaos, and some even forced other game cassettes on the shelves after the dealer refused to return the goods.

In addition to calling the police, the dealers who have suffered huge losses and endured such great pressure can only put their efforts on Atari.

If it weren't for Atari's large-scale and shoddy launch of junk games this year, or for Atari's excessive false propaganda, which caused consumer grievances to erupt, why would they suffer such pain?

Compared with Atari, distributors suddenly felt that Tiangong Electronics Group was a model among gaming companies.

I don’t know how many distributors, they have made up their mind to stop the cooperation with Atari after returning the goods from Atari this time, and try their best to embrace the thigh of Tiangong Electronics Group!

PS: The second one will be sent, please refer to the monthly ticket, thank you!