v3 Chapter 1170： Self-produced Fengshen 1 generation sports car

The return frenzy and the turbulent public opinion from all over the United States have defeated Atari.

The invincible Ray Casal was finally woken up.

But it's too late!

Atari's reputation is completely broken!

The Christmas consumption period at the end of the year only started four days, but Atari has already announced its exit in advance, and there are 10 million Atari 2600 game consoles and more than 10 million game cassettes, as well as the previous costs. , Will bring a direct economic loss of 5.6 billion U.S. dollars to Atari.

The future losses and loss of goodwill are even more immeasurable.

Many media pointed out that the crisis that was detonated this time destroyed the foundation of Atari's empire and broke the future of Atari.

Not only that, but also caused great harm to the American home game industry.

Fortunately, there is also Tiangong Electronics Group, which can be called a "business model", supporting the shaky game market.

When other video game companies were preparing to grab the market conceded by Atari, game players had already invested in the arms of Tiangong Electronics Group.

You must know that in the United States, where personal consumption accounts for 70% of the economy, the overall retail sales during the year-end shopping season during Christmas can account for one-fifth of the annual social retail sales in the United States.

This Christmas shopping season, Tiangong Electronics Group's products are really selling out in the United States.

Tiangong Electronics’ CD and vinyl walkman, as well as home game consoles, led the US consumer electronics field.

According to statistics, in a Christmas shopping season at the end of the year, the total sales of all products of the Tiangong Electronics Group exceeded one billion US dollars, which is simply shocking!

The headline of the newspaper "USA Today" commented on this phenomenon, and gave the Tiangong Electronics Group a high praise-"Tiangong-the rapidly rising consumer electronics empire!"

The daily sales volume of the "USA Today" newspaper has reached more than two million copies. Most of its readers are middle-class and above, and its influence in the United States is very large.

As the "USA Today" newspaper highly praised the Tiangong Electronics Group, the popularity of the "Tiangong" brand in the United States has greatly increased, and it has exceeded the original market scope. This is an excellent thing.

This transcript was presented to Xia Yu by Huo Jianning, and he was highly praised by Xia Yu. He fully affirmed his work ability, which made Huo Jianning's work enthusiasm further increased.

……

The time has entered the Gregorian calendar in 1983, only more than a month away from the traditional Chinese New Year.

Various companies are intensively collecting statistics and summarizing the situation of the past year, and Xia Yu is also getting busy.

But no matter how busy he was, he did not forget one thing, that is, Tiangong Automobile Group officially started production.

Xiangjiang Automobile Industry finally took the most solid step.

For Tiangong Automobile Group, Xia Yu has put a lot of effort into it, and now it is finally the harvest season.

This afternoon, he went directly to the Yuen Long Science and Technology Industrial Park from home.

When he got there, Chen Caijun, the president of Tiangong Automobile Group, was already waiting.

The car was finally put into production, and Chen Caijun was happily happily all day, smiling everywhere when he saw him.

"Chairman, good afternoon!"

"Well, Caijun, take me to see the finished car!"

"Okay, please follow me!"

After finishing speaking, Chen Caijun led Xia Yu towards the factory.

When Xia Yu came to Tiangong Automobile’s plant in June last year, the first phase of the plant with an annual output of 100,000 vehicles had been built, and the assembly line was still a bit messy.

But after going in this time, everything inside seemed extraordinarily pleasing to the eye.

Looking around, it is a sea of ​​machinery.

The uniformly dressed employees are busy on the assembly line, one by one auto parts are being assembled, this scene makes Xia Yu smile with satisfaction.

Of course, what attracted him the most was the finished car.

The first car Chen Caijun showed him was a red convertible with the appearance of a British trot.

At first glance, anyone will be surprised by the appearance of this car and subconsciously think that this is a top sports car.

But actually...

"Chairman, this is our Aeolus generation lightweight and cheap sports car. The technology is mainly derived from the company's Lotus and Lamborghini sports cars."

"In terms of parameters, the body size is 3960×1650×1230 (mm), the wheelbase is 2275mm, and the curb weight is 950 kg. The power part is equipped with a Rolls-Royce 1.6-liter inline four-cylinder naturally aspirated engine with a maximum power of 115 horsepower. The peak torque is 135 N/m, with a 5-speed manual transmission, the front-rear drive layout is 0-100km/h and the acceleration is completed in 8.7 seconds, and the top speed is 202km/h...

"The front and rear chassis adopts double wishbone independent suspension equipped with anti-roll bars, and the small size and low body can give the driver a perfect control experience..."

"The market price of this car is 168 million U.S. dollars. Because the output has not increased, the current manufacturing cost is 7,860 U.S. dollars per unit, and the technology transfer cost is 1,650. Ten U.S. dollars, and our entire vehicle profit retained ten percent..."

Following Chen Caijun's recount, Xia Yu has a clear concept of this car. Although the initial direction was proposed by him...

That's right, the price of this sports car named Fengshen generation is only 168 million US dollars!

According to the current exchange rate, the equivalent of Hong Kong dollars is only a fraction of 100,000 Hong Kong dollars.

And think about the Rolls-Royce Silver Charm that was released in 1980. The price is 160,000 pounds, which is equivalent to 300,000 US dollars at the exchange rate at the time! It would cost 1.42 million Hong Kong dollars to change into Hong Kong dollars.

Even the cheaper Bentley Continental bare car is priced at 60,000 pounds, equivalent to US$11,500, and Hong Kong is priced at 530,000 Hong Kong dollars.

Now the price of this Fengshen generation sports car is less than 15% of the Bentley Continental!

From this price point, it can be seen that the Fengshen generation is a model that sells dog meat. This can be seen from the various parameters of the Fengshen generation.

But regardless of whether the car is advanced or not, the most important thing is whether it can be welcomed by the market.

In the past, Mazda launched a lightweight and cheap sports car in the late 1980s. The first generation could sell 400,000 cars, and it was rated as a classic model in the 1980s. It shows that there is indeed a market for cheap sports cars~www. novelhall.com~No company has launched a cheap sports car, and the market for cheap sports cars has not been developed.

Then, if a newbie in the auto industry, Tiangong Motors, is able to stand out and launch a cheap sports car, it can stand out and successfully enter the global auto market.

Regardless of the cheap price, if the Fengshen generation can sell 400,000 units like Mazda, the sales can reach nearly 7 billion U.S. dollars, and the profit can also be 6.7 billion U.S. dollars.

This sales and profit can already hit most of the world's auto companies, allowing Tiangong Automobile Group to squeeze into the camp of Asian first-tier auto companies, and it can also squeeze into the second-tier camp in the world.

As for real sports cars, it is very difficult for Tiangong Automobile Group to recreate a brand. It is not yet time. After all, the research and development cost of developing a sports car is very high. Tiangong Automobile Group does not have the capital to rebuild a sports car brand.

Anyway, the Tiangong Automobile Group now has two sports car brands, Lamborghini and Lotus, which was acquired by the Guangming Fund and transferred the ownership to the Tiangong Automobile Group.

It is precisely because of the presence of these two supercar companies that the technology of Tiangong Automobile Group is supported.

Then there was technical support and supplements from the partner Rolls-Royce Motor Group, which made it possible for Tiangong Automobile Group to move from R&D to production so quickly.

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