v3 Chapter 1171： 6 cars and 0 million production capacity

"What about other models?"

The first Fengshen generation has satisfied Xia Yu, and this is not the trump card used by Tiangong Motors to attack the global auto market. Xia Yu could not help but look forward to the following models.

I don't know to what extent Tiangong Automobile implemented his opinions.

"Chairman, please follow me!"

Xia Yu's satisfaction made Chen Caijun's heart settled, and the whole person broke out with a stronger passion for work, and took Xia Yu to another production workshop.

This second model is not a sports car, but a car.

It’s just that the appearance of the model is obviously different from that of the current car models. The body no longer has box-like edges and corners. Instead, it is biased towards the curved shape of a high-end sports car, which is very elegant and atmospheric.

Putting this car into the current models of many car companies, it is definitely an outstanding existence, and it can quickly attract people's attention.

Xia Yu doesn't know much about specific automobile technology, but he is very clear about the changes in trendy models in the next few decades.

At the technical level, with the technical background of the Rolls-Royce Motor Group, the largest car company in Europe, Tiangong Motors is no worse than Ford, Chrysler, Toyota and other automobile companies.

However, Tiangong Motor suffers a disadvantage because it is a new brand.

I would like to ask, with the same level of technology, why should consumers buy your car that is not well-known and has not been tested by the market?

Therefore, in order to make Tiangong Auto's cars stand out, it is the best way to catch consumers' attention, and make consumers fall in love with this model at the first glance.

In later generations, the economic effects of eyeballs have long been known to everyone, and Xia Yu is well aware of its explosive effects.

"Chairman, this car is our model in the luxury car field. It is called the Shenyu Generation. It is equipped with a navigator, automatic height adjustment, four-wheel independent suspension, power steering, cruise control... world-class configuration."

"In terms of car interiors, we have also spent a lot of thought..."

"In order to be able to open up the market as soon as possible to gain a firm foothold, the price of our Shenyu generation is lower than that of the same class. The price of the naked car is US$22,900."

"As for the car next to it, it's our mid-level sedan, all configurations are one grade lower, named Honor Generation, and the naked car is priced at $15,800."

When Chen Caijun was talking about it, Xia Yu's eyes wandered back and forth in two cars, one black and one white.

The black car is the honour generation, and the white car is the glory generation.

Of course, the color of the body can be changed. When it is officially launched, there will definitely be more colors for consumers to choose, but there is no need to put so many here.

Both cars have a streamlined appearance. They are similar in appearance, except that the Shenyu generation car is longer and larger, and the interior space is definitely more comfortable, but the manufacturing difficulty and cost are also greater.

Glory Generation will attack the mid-range car market, while Shenyu Generation will attack the high-end luxury car market. Combining the two will cover the mid- and high-end car market.

This is temporarily enough for a novice in the car industry like Tiangong Motors. After all, you have to eat one bite at a time. It is obviously unrealistic to want to be fat with one bite.

There is a popular saying in the automobile circle, "the middle and high-end car wins the world." With the profit far surpassing small cars and the sales of luxury cars, the middle and high-end car market has always been a must for car companies.

As long as the Shenyu Generation and the Glory Generation can gain popularity in the mid-to-high-end car market, Tiangong Automobile will be able to gain a firm foothold, even surpassing most car companies.

Of course, this is not to say that Xia Yu has given up on the economy car market.

only refers to the temporary absence of economy cars in the sedan sector.

does not mean that Tiangong Automobile Company has abandoned this market.

Tiangong Automobile also prepared a trump card.

No, it is exactly a king bomb!

After fully understanding the Shenyu Generation and the Glory Generation, Xia Yu immediately told Chen Caijun: "Caijun, take me to see the urban SUV developed."

"Ok."

That’s right, Tiangong’s Wang Bo is an urban multi-purpose vehicle that has not yet appeared in the global market, or urban SUV for short!

is this kind of car. In the later generations, it has achieved global annual sales of 30 million vehicles, occupying 35% of the global automobile market!

Now, the concept of SUV has been put forward by Jeep Motor Company in 1976, and the Cherokee was manufactured.

Now Cherokee is also a world leader in the field of SUVs. It is a classic among classics and its annual sales volume is not low.

However, today's Jeep Cherokee is only an SUV, not an urban SUV, and it only occupies a small share of the auto market.

Today's Cherokee's development is focused on the direction, and it is still the field where Jeep Motors depends-off-road.

Tiangong Automobile wants to be a jeep in the SUV field and make the cake bigger, so it can only be unique.

The urban SUV that is further developed on the basis of SUV is the direction of Tiangong Automobile, which is enough to make Tiangong Automobile leave a deep mark in automobile history.

According to the original historical trajectory, the first urban SUV will be developed by Toyota Motor Corporation in 1989, named RAV4, and mass production did not begin until 1994.

Now, let alone research and development, Toyota has not even thought of the concept of urban SUV...

Soon, the group came to another factory again and saw three SUVs quietly placed in a corner.

The three colors of red, black and blue are distinct.

There is no need for Xia Yu to mention, Chen Caijun consciously introduces Xia Yu.

He pointed to the one closest to Xia Yu and began to introduce: "Chairman, this is our urban SUV series, which is shaped as the Tiangong X series, which are X1, X2, and X3 models, corresponding to three grades."

"The X1 is an economical SUV, and the price of a naked car is 11,800 US dollars..."

"X2 is a mid-to-high-end SUV, and the price of a bare car is $18,800..."

"X3 is a luxury SUV, the price of a bare car is 25,800 US dollars..."

"The above is the specific situation of these three cars."

"As for the ultra-luxury SUVs in the higher market and the limited-edition top SUVs, there are currently no projects, but the R&D department is already accumulating technology. If our X-series sales are substantial, we will launch the two fields at the right opportunity. R&D and production..."

For cars, Xia Yu has sufficient discrimination ability.

Especially when Chen Caijun introduces, he will introduce various parameters and compare with cars of the same grade, which gives Xia Yu a clear impression of these three cars.

In general, these three cars have enough performance and are not bad. After all, they have the technical support of Rolls-Royce Motor Group and its Land Rover.

After Chen Caijun’s introduction, Xia Yuxing went wherever he came, got in the car to experience it, and drove three cars separately to compare the driving feeling.

You get what you pay for, and Tiangong X3 has the best experience, so there is no need to say more.

After 　　 played for a while, Xia Yu returned to business again.

Looking at the whole process, Tiangong Automobile has prepared six cars to attack the global automobile market.

cheap sports car Fengshen generation.

The luxury cars in the sedan market are the first generation of luxury cars and the glory generation of mid-size cars.

City SUV X series X1-X3.

There are six cars, each of which has enough features and hot spots.

This result far exceeded his expectations, and Chen Caijun did not let him down.

But in this way, the original production capacity set by Tiangong Automobile Company is not enough.

"Talent, has the company set a strategy for sales?"

Sitting on the soft chair, Xia Yu looked at Chen Caijun and asked.

Chen Caijun replied respectfully: “Chairman, the company’s management has passed a meeting and passed the sales plan. Prior to the sales, it will participate in the International Auto Show in Geneva, Switzerland on January 22 this year. The response of the company will determine the mass production quantity and sales direction."

happened to coincide with the Geneva International Motor Show in Switzerland!

As far as he knows, the time of the Geneva International Motor Show in Switzerland is not fixed, sometimes in January and February, sometimes in June and July, and sometimes in September or October.

I didn't expect this year to be in January.

It is January 4th, and it is only half a month before the Geneva International Motor Show in Switzerland.

Xia Yu has more confidence in these six cars than Chen Caijun and others. He believes that once these six cars are exhibited, Tiangong Automobile will definitely become a new star in the International Auto Show and cause a huge sensation.

By then, the global media resources in his hands will be piled up again, the effect will be...

Under this model, the first-phase production capacity of 100,000 vehicles per year is far from enough!

"Talent, what's the current situation of the company's production capacity?"

Xia Yu looked at the busy assembly line in the distance and asked faintly.

Chen Caijun replied without hesitation: "Chairman, the first phase of the plant has been put into use, the production line has also been fully opened, and the annual production capacity can reach 100,000 vehicles."

"The second phase of the plant has also been completed. According to your opinion last year, the size of the second phase of the plant was twice as large as it is now, enough to increase the company's production capacity by 200,000 vehicles. The production line has been pulled back, but there is no assembly line yet. It will be decided based on market conditions."

"The third phase of the plant is already under construction, and the scale is the same as the second phase. If it is completed and the production line is assembled, it can increase the company's production capacity by 200,000 vehicles, but the production line has not been ordered for the time being, and the construction speed has slowed down a bit."

"No way!"

Xia Yu directly vetoed it, causing Chen Caijun's face to change, and a heart was raised in his throat.

Xia Yu glanced at him and comforted a little: "I'm not blaming you, don't be nervous."

"Chairman, I'm not nervous."

Chen Caijun hurriedly shook his head and said.

Xia Yu did not struggle with this either.

"You take me to see the second and third phase plants."

He told Chen Caijun to take him to the second phase of the factory building and the third phase of the factory under construction.

At this look, half an hour passed.

In the end, Xia Yu and others stood in the open space of the third phase of the plant under construction.

The land has already been leveled, and Jiuding Infrastructure Co., Ltd. is undertaking construction. Looking around, it can be seen that many large machinery and workers are busy.

Xia Yu told Chen Caijun: "Caijun, I have a hunch that at this Geneva International Auto Show, we will detonate the market. The current production capacity is far from enough. The second phase of the plant will be opened soon, and the assembly and debugging production line will be mass-produced. "

"Plus the second phase of the plant is put into use, the production capacity is only 300,000 vehicles per year. My expectation is to reach a production capacity of one million vehicles."

"Therefore, the construction of the third phase of the plant must be accelerated, and the fourth phase of the plant will be built directly on a scale capable of accommodating 500,000 vehicles. I will let Jiuding Infrastructure build it 24 hours.

An annual production capacity of one million vehicles stunned Chen Caijun.

This is the capacity that the world's largest car companies can have. Now the industry has defaulted to a line. Automobile companies with sales of less than one million vehicles cannot enter the world's first-line camp. Only sales of more than one million vehicles can be called!

Chairman's handwriting...It is as big as ever.

He came back to his senses immediately and did not question the opinion of the chairman. He just hurriedly said his own question: "Chairman, because of the assembly experience of the first stage assembly line, the second stage assembly line can be completed in April. Debug and use."

"But if the production capacity is to be increased to one million vehicles per year, the funds on the company's account are seriously insufficient."

Xia Yu asked directly: "How much money is left on the company's books, and how much money do you need?"

Chen Caijun replied immediately: "Chairman, you injected 500 million Hong Kong dollars into the company at the beginning. You have spent more than 418 million Hong Kong dollars, leaving only 80 million Hong Kong dollars."

"However, the company originally had a joint production plant for cars and motorcycles in Indonesia with Honda, and together with its subsidiary Renfu Automobile Trading Co., Ltd., it has also earned more than 230 million Hong Kong dollars in the past two years."

"So in addition to the temporary backlog of unsettled payments, there are only more than 310 million Hong Kong dollars left on the company's books."

"The investment in the production line and plant with an annual output of 100,000 vehicles that we built before was about 150 million Hong Kong dollars."

"If the production capacity is to be mentioned as one million vehicles per year, there is still a shortfall of about 770 million Hong Kong dollars."

Xia Yu quickly calculated it in his heart and found that the figures reported by Chen Caijun were very conservative. Together with the current funds and the previous use, it happened to be 1.5 billion Hong Kong dollars to build a one million annual production capacity factory.

He estimated that as for the company's operations, it must be a certain amount of time needed to build a new plant and order and assemble the production line. During this time, Tiangong Automobile can still generate income from its original business and can maintain the company's operations.

This is tightening the belt of the trousers, ready to plan carefully.

This is the one who will be in charge!

Only at this time, Chen Caijun does not need to do this.

Xia Yu now happens to have money and no place to spend. Not to mention that the eight major teams of Galaxy Fund are still reaping the benefits of liquidation. Just not long ago, eight companies went public, and they collected 5.2 billion Hong Kong dollars for him. Local flowers.

Putting the money earned in the capital market into industry, the benefits to Xiangjiang are unlimited.

Xia Yu did not blink his brows, waved his big hand, and said proudly: "I will inject another 1.2 billion Hong Kong dollars into the company. You can achieve the annual production capacity of one million vehicles at the fastest speed."

"As for how the production capacity is allocated, you adjust it according to the orders received at the Geneva International Motor Show in Switzerland. At best, it will only take more than half a month."

"In the past half a month, first make a clear plan for the plant."

"Besides, you have to build Tiangong Motor's 4S system right away, which requires a lot of investment. Specific experienceyou go to learn from Rolls-Royce Motor Group."

"Before the 4S system is built, you can borrow the Rolls-Royce Motor Group for the time being, and I will greet you there."

"At the same time, the company must also make plans. If the auto show is very good and our million-capacity production capacity is not enough, then we must choose locations in Europe and the United States to build factories, and make full use of resources and save production costs as much as possible. "

Although Chen Caijun doesn't think that Tiangong Automobile will be able to sell one million cars a year immediately, the chairman's words still ignited his blood.

The chairman of the board again injected 1.2 billion Hong Kong dollars in capital, far exceeding the number he reported. It is both motivation and pressure. He will definitely work hard and not let the chairman down!

"Chairman, I assure you that I will do my best to complete the task!"

Chen Caijun held up his chest and said firmly.

Xia Yu smiled, patted him on the shoulder, and encouraged: "I am waiting for you to return from Geneva with victory!"

"Yes!"

"I'm leaving now, so keep busy."

After finishing speaking, Xia Yu refused to send Chen Caijun off and left Tiangong Automobile Company by car.

Next, let’s look at the results of more than half a month...

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