v3 Chapter 1238： Find the rare earth office

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"Could it be that the British government will stop it? Or is the Rolls Royce Motor Group unwilling?"

"Both of them!"

After Xia Yu answered briefly, he fell into deep thought. After finishing the draft, he said again: "Secretary Liu, let me explain this to you."

"Rolls-Royce Motors was spun off from Rolls-Royce in the UK today. Rolls-Royce, I don’t know if you’ve heard of it. It’s a British company that produces aero-engines. One of the British defense contractors."

"Even though the Rolls-Royce Motor Group has been separated, it is still a bit sensitive, and this group is currently the dominant British car. For the sake of employment in the UK, the British government may not be happy to see the Rolls-Royce Motor Group. The top technology outflows."

"This may come from resistance from the British government."

"Of course, and more importantly, it is not only unprofitable for the Rolls-Royce Motor Group, it will also have a huge impact on their brand positioning and shake the foundation of the Rolls-Royce Motor Group."

"Destroy the foundation?"

"This shouldn't be the case. After all, the cars produced are also sold in our mainland, which is an extra revenue for them!"

Liu Zhongfei said with condensed eyebrows.

Xia Yu smiled and shook his head and said, "Secretary Liu, it is correct to say that, but this little money can't move the Rolls-Royce Motor Group."

"As you know, the Rolls-Royce Motor Group has more than a dozen car brands, including Rolls-Royce, Bentley, Rover, Morris, Wolseley, Riley, Jaguar, MINI, Land Rover, etc. ."

"Among them, Rolls Royce and Bentley are positioned first and second respectively, and the price is also the highest, belonging to the top luxury car class."

"Among them, the most expensive model of Rolls-Royce, the price is ten times that of my Tiangong Motors luxury car, according to the current exchange rate, it will sell for 1.9 million Hong Kong dollars in Hong Kong."

"The technical content is definitely not mentioned, but do you think this kind of car can be sold in the mainland?"

Liu Zhongfei couldn't help but shook his head helplessly and said: "Can't sell..."

In Hong Kong, they would have to sell a unit of 1.9 million Hong Kong dollars. The price was far beyond his expectation. He was certain that only the government could afford this kind of car!

And will the government buy this kind of car?

Xia Yu continued:

"Secretary Liu, the joint venture car produced is destined to not sell. Why does the Rolls-Royce Motor Group waste financial and manpower to build a joint venture factory in mainland China and have to use the core technology?"

"In fact, at such a high price, brand and technology premiums account for a large part, so it is profitable for the Rolls-Royce Motor Group to reduce the prices of these models."

"But the drawbacks of price cuts are great, and they will destroy the Rolls-Royce Motor Group's brand value system. This is the root of high profits. It is too late for the Rolls-Royce Motor Group to work hard to maintain it, so how can it kill itself."

Liu Zhongfei was silent and couldn't help sighing.

"That said, it seems I don't know enough about the Rolls-Royce Motor Group."

"Secretary Liu, don't be disappointed. In fact, think about it from another angle. Even if the Rolls-Royce Motor Group is willing to come up with these two cars for a joint venture, it may not be a good thing for Guangdong Province.

Xia Yu smiled and comforted.

Liu Zhongfei looked at Xia Yu in surprise: "What's the explanation for Mr. Xia?"

"The foundation of Guangdong Province is too thin!"

Xia Yu said lightly.

Liu Zhongfei was taken aback, and then he woke up, shook his head with a wry smile and said, "Although I don't want to admit it, this is indeed a fact."

"We still have a big gap to catch up with foreign developed countries."

Xia Yu also said with emotion: "Yes, the automobile industry is called the crown of industry. The average car is assembled with more than 10,000 independent parts that cannot be disassembled. More top-level cars have more parts. The most can be as many as 20,000."

"Behind these parts, a sufficiently strong industrial material system is needed to support them."

"The more top-level parts, the higher the requirements for various indicators of materials."

"Except for some of the parts of Rolls-Royce Motors manufactured by ourselves, the others are also purchased. Therefore, even if you build a joint venture in the mainland, the parts still have to be imported. And the mainland's tariff ratio and foreign exchange reserves, you also Understand, so large-scale import of domestic assembly is simply unrealistic and unnecessary."

"Mainland's current industrial system is relatively backward as a whole. The ability to use joint venture car manufacturing to increase the localization rate and improve the level of the car manufacturing industry is a big profit."

"I personally suggest that you can target the Jaguar brand with the largest production under the Rolls-Royce Motor Group as a joint venture. The technology is strong, and the self-production rate of parts is high, which is more useful for the mainland."

"And the price positioning is also very appropriate."

"Jaguar?"

Liu Zhongfei's eyes were a little surprised, and he nodded slowly after thinking for a moment.

"Mr. Xia, thank you for your advice, then listen to your opinions and we will choose the Jaguar brand to discuss."

"I have to trouble you a lot later!"

"No problem, it's my pleasure!"

Xia Yu answered without hesitation.

"Many thanks!"

"Secretary Liu is polite, and I will do whatever I can!"

Xia Yu smiled lightly.

...

Not long after returning to the hotel where he was staying, Xia Yu called Elena into his room. After a while intimately, the two sat on the sofa. Elena lay in Xia Yu’s arms, showing a relaxed and comfortable expression. Sweet smile.

"Elena, this afternoon I talked with Secretary Liu from Guangdong Province about something, involving the Rolls-Royce Motor Group."

Elena smiled and looked at Xia Yu's charming face, and asked softly: "Did you say before, let the Rolls-Royce Motor Group establish a joint venture in the mainland?"

"Yes."

"..."

Xia Yu smiled and nodded and then told Elena in detail.

"Tomorrow you will come with me, you will discuss the direction of the big cooperation, just follow the bottom line as I said. As for the details, when you return to the UK, let a vice president of the company lead the team to negotiate. That's it."

"Okay, I listen to you."

After Elena finished speaking, she once again leaned Zhen Shou on Xia Yu's shoulder.

Xia Yu tilted her head slightly, sniffing Irene's hair, suddenly turned around and overwhelmed Irene on the sofa...

...

The next morning, Xia Yu took Elena to meet with Liu Zhongfei, Li Bin and others.

Elena showed her wise and capable side, advanced and retreated in the negotiation, and demonstrated excellent ability and accomplishment, which made Liu Zhongfei and Li Bin finally express their sincere praise.

After a brief discussion in the morning, the initial cooperation direction was determined, and the cooperation between Rolls-Royce Motor Group and Yangcheng Automobile Factory officially opened the door.

This is a good start, completely under Xia Yu's control.

Originally, Xia Yu was going to return to Hong Kong in the afternoon, but the two people who came from the north in the dust caused Xia Yu to adjust his plan again.

The visitor is no one else, but Sun Yucai, who left his jurisdiction, and Chen Liyan, director of the Rare Earth Office of the Ministry of Metallurgical Industry from the capital!

A man who is only 41 years old and is on the same level as Sun Yucai!

From this difference in age, it can be seen that the power behind Chen Liyan and Sun Yucai is not at the same level.

However, the head of the Ministry of Metallurgical Industry in charge of the rare earth field went directly south to find the door, which also gave Xia Yu a sense of anticipation for his previous ideas.

It is very possible that this time the direction of the rare earth industry in southern Jiangxi can be directly determined, and the situation of the rare earth industry in the mainland and the world will also be changed!