v3 Chapter 1268： 0 sale market gunsmoke 4

Latest website: In the past life, the originator of the convenience store chain of American Southern Company, the initial business was retailing ice milk, eggs, etc., and then enriching the products step by step.

It was not until 1964 that the “innovation” of the then convenient service was launched and the business hours were extended from 7 am to 11 pm. Since then, the legendary name of “7-11” was born.

It’s just that in the previous life, in 1991, the American Southern Company had a business problem and was on the verge of bankruptcy. The long-coveted island country Ito Yokado seized the opportunity and bought 72.7% of the American Southern Company in one fell swoop, turning such an American company. Became an island company and officially changed its name to 7-11 in 1999.

In this life, the American Southern Company was wholly-owned by Polaris Capital Corporation of the United States, and combined with Xia Yu’s vision, the American Southern Company has been doing well.

In addition to operating daily necessities, 7-11 convenience stores in the United States also assist residents in nearby communities in collecting electricity, gas, insurance, water, cable radio and television viewing fees, and even courier fees and international communication fees. The residents actually played a convenient role.

On this day, the company’s president Roy Gordon had just returned to the company after an investigation, and learned that Kimura Sawano of 7-11 Convenience Store Co., Ltd. had brought someone here again.

Thinking of the order given to him by the president of the parent company Peter Lynch, he couldn't help but shook his head slightly.

In fact, from his point of view, the cooperation between American Southern Corporation and the island country Ito Yokado Group is still very good.

It's just that Peter Lynch is his boss, so although he doesn't understand Peter Lynch's true intentions, he can only execute it with all his strength.

It’s just a pity that the island country Ito Yokado Group, no matter which route you choose, the result is a loss...

After shook his head slightly and cleaned up the distracting thoughts, Roy Gordon took the secretary to the reception room and saw Kimura Sawano and his group who were about to lose their temper.

"Mr. Kimura, we meet again. Have you made a decision this time?"

As soon as they met, Roy Gordon smiled and went straight to the subject.

Kimura Sawano said with a serious face, "Yes, Mr. Roy, I think we have to talk."

"Then let's change place, please come with me!"

"Ok."

...

After a while, a group of people came to the small meeting room and sat down clearly.

Kimura Sawano didn't want to go around the circle, and said straightforwardly: "Mr. Roy, last time your company's opinion, I have reflected to the company, our President Ito gave me the final instructions."

"Our company is willing to deepen the cooperative relationship with your company, but we also have an insurmountable bottom line."

Kimura Sawano deliberately emphasized the bottom line.

Roy Gordon narrowed his eyes, and said concisely, "Please continue."

Kimura Sawano resolutely said: "Our company is willing to transfer another 12% of the equity to your company, but your company must pay a suitable price and sign a permanent regional franchise..."

As soon as Kimura Sawano spoke, and before he asked, Roy Gordon resolutely said: "Permanent regional franchise rights can be granted, but you must transfer another 30% of the equity. The price will not make you lose money."

"It's impossible, Mr. Roy, it's you. Would you like to hand over the custody of your son to someone else?"

Kimura Sawaye's expression changed, and he asked loudly, his tone became aggressive, and his momentum instantly stood up.

"Humph!"

Roy Gordon is not muddy, he snorted coldly, his face instantly became cold, his hands on the table, and said in a very oppressive manner: "Mr. Kimura, without our brand, it would be impossible. With you now, you have to recognize the situation."

"Or do you think you can survive without our 7-11 convenience store brand?"

Not to be outdone, Kimura Sawano stared at Roy Gordon and retorted: "Mr. Roy, it is undeniable that our company has been able to go now because of the brand. But before we acted as an agent, 7-11 convenience stores The island country has almost no influence."

"The most important reason why 7-11 convenience stores are so famous in island countries is that our business model and service level are very high. Now it is not the brand of 7-11 convenience stores that has made us, but we have built this brand. ."

"The operating model of 7-11 convenience stores in the island country is very different from that of the 7-11 convenience stores in the United States. You have to look directly at this fact."

"Yes, abandoning the 7-11 convenience store brand will have a great impact on us, but it will also be a heavy blow to the Southern Company, and you will not be able to win."

Speaking of this, Kimura Sawano's tone eased a little and continued: "Of course, we have had cooperation for so many years after all, and win-win cooperation is our common goal."

"Your company thinks that you may be at a loss, and is more optimistic about the future of 7-11 convenience stores in the island country. Based on the friendly cooperation in the past, we are willing to share the results with your company, but we also hope that your company can understand us."

After speaking, Kimura Sawano looked at Roy Gordon with scorching eyes, and his breathing was lightened subconsciously.

He didn't want to fall out with the American Southern Company, and President Ito didn't want to, so after expressing his firm stand in indignation just now, he lowered his posture.

From Kimura Sawano's point of view, he has done his best, his attitude has been shown, and he has given him a step down, depending on Roy Gordon's attitude.

The atmosphere in the meeting room was extremely dull, and everyone focused on Roy Gordon.

It's just that Roy Gordon has no expression on his face, not even an angry expression, making it impossible to see his true thoughts.

For a long time, Roy Gordon said tepidly: "Mr. Kimura, I already know the attitude of your company. I have to call a meeting of the directors to determine the specific situation. Before that, you need to wait. Up."

"Personally, I currently hope to continue to cooperate with your company, but I have to respect the opinions of others."

After speaking, Roy Gordon took the initiative to stand up and stretched out his hand to Kimura Sawano.

Kimurazawa's ambition sank, took a deep breath, and shook hands with Roy Gordon: "Okay, Mr. Roy, I hope to give me an answer as soon as possible."

"Will do."

After all, Kimura Sawano wittily left the American Southern Company with someone.

After Kimura Sawano left, Roy Gordon returned to the office alone, picked up the phone and dialed the number of Peter Lynch, President of Polaris Capital, "President Lynch, this is Roy Gordon, I I want to report something to you... OK, I will continue to delay time..."

"Patter."

After the call was over, Roy Gordon sat in his seat and muttered to himself: "Island 7-11 franchise will be handed over to Xiangjiang 7-11 Convenience Store Chain Company permanently. Can’t do it successfully..."

"Hey……"

"Forget it, this involves a higher level of struggle, I'll just leave it alone, just try my best to run the company well."

Roy Gordon shook his head, picked up a document and reviewed it.

...

Let’s talk about Peter Lynch’s side, after ending the call with Roy Gordon, and getting the day time of the island country Tokyo, he called Xia Yu and informed Xia Yu of the situation.

Although it was a pity that I didn't get the controlling stake in the 7-11 Convenience Store Co., Ltd., Xia Yu was not too disappointed.

He was also mentally prepared, and neither Masatoshi Ito nor Toshifumi Suzuki were easy to surrender.

Being able to control the island country 7-11 Convenience Store Co., Ltd. is naturally the best result.

But since that goal cannot be achieved, it can only be played with a real sword!

Let's talk about taking over the 7-11 convenience store brand in the island country first.

After that, he immediately issued an order to Fu Kai.

Soon, all the resources of the Jiuding group will be gathered from the 7-11 convenience store chain company.

Jiuding Real Estate Group assists in shop acquisition or leasing, as well as shop renovations, while Dao Guo Guanghui International Branch is responsible for large-scale talent hunting...

In order to maximize the brand value of the island country’s 7-11 convenience store, Fu Kai plans to target the island country’s 7-11 convenience store to choose a location.

The 7-11 convenience store in the island country now has 985 stores, so in the next year, he will expand for these stores.

At that time, as long as the contract period expires, the brand of the 7-11 convenience store in the island country will be transferred to its own company, and Suzuki Toshifumi can only change the brand.

In this way, a large number of loyal consumers will definitely be transferred to them, as long as the service can keep up, then customers can be retained.

Although doing so would lead to fierce competition, Fu Kai decided to fight.

Anyway, the current 7-11 convenience store in the island country is the leading convenience store chain in the island country. Sooner or later, it will compete head-on. Rather than wait until later, it is better to kill Suzuki Toshibumi by surprise at the beginning, and do his best to hit the enemy and fight the war. The initiative is in your hands!

With the continuous investment of resources, a 100-150 square-meter store near many existing 7-11 convenience stores in island countries has been transferred and undergoes closed renovation.

It's just that the transfer and decoration of the store is extremely normal, so the island 7-11 convenience store found no abnormalities at all.

As ten days passed, and the Southern Company had not yet responded, Masatoshi Ito and Toshifumi Suzuki gave up their hearts and decisively recalled Kimura Sawano.

After discussion the new brand decided to name it "Ito Yokado Convenience Store".

This name is recognized by most people.

The reason for this name is that the Ito Yokado Group itself is a retail giant. The large supermarkets, supermarkets, department stores, specialty stores and discount stores of the Ito Yokado Group are named after Ito Yokado. of.

The brand of Ito Yokado itself is very famous in the island country, and it happens to be in the retail industry.

Changing the convenience store to this brand can at least have a certain mass base and increase the popularity of passersby.

Time flies like a white horse, and it’s November in a flash.

November 11.

The agreement between the American Southern Company and the island country Ito Yokado Group officially expired.

On this day, the island country’s retail industry was full of smoke and wars...