v3 Chapter 1269： Seven-Eleven reopened

Latest website: Ginza Metro Station in the island nation of Tokyo. It is a very busy subway station in Tokyo with a particularly large flow of people.

Of course, there are a variety of small and medium-sized shops or restaurants with neat environment and beautiful decoration around Ginza Station, with complete facilities, which can be said to integrate eating, drinking and playing, which can make the office workers who have been working for a day feel a sense of relaxation when they pass by.

The 7-11 convenience store is deeply cultivated in the Tokyo area. Naturally, such a place will not be missed. Since December 1974, there has been a 7-11 convenience store outside of Ginza Station.

But on November 11th.

When many office workers in a hurry want to buy some milk and bread, they unexpectedly find that the location of the 7-11 convenience store has changed.

The exterior of the store that I had been patronizing has completely changed, and the name of the store has been changed to "Ito Yokado Convenience Store."

And just ten meters away, a familiar "7-11 Convenience Store" appeared.

The two convenience stores are about the same distance from the subway station.

Many people hesitated for a while and chose to walk into the 7-11 convenience store.

For many people, the habits accumulated over the years and the recognition of the 7-11 convenience store brand cannot be easily changed.

Of course, the brand is only an important factor in allowing customers to enter the store, and whether customers can be retained again depends on the quality of service and product quality.

On the opening day, Xia Yu walked into the convenience store with Fu Kai and a bodyguard in casual clothes.

"Welcome to 7-11!"

As soon as he walked in, Xia Yu found dozens of people in the store choosing goods. He walked around the store casually, choosing goods by the way.

When passing by a beautiful waiter in a uniform with the 7-11 logo, the waiter stopped his movements, stood aside, and said in a sweet voice: "Welcome to 7-11."

Xia Yu smiled back and continued to walk forward, stopping at the corner. He looked back and found that the beautiful waiter was still working, but whenever a customer passed by, she would step aside and greet with a smile.

And every customer, even if they don't respond with a smile, will smile more after passing by.

"This service is good!"

Xia Yu commented softly.

Fu Kai, who was following Xia Yu, couldn't help smiling.

After that, Xia Yu continued to observe in the store, and when he finally left, he bought some things to settle at the cashier, and observed the cashier's work closely.

In the sweet "welcome again" voice of the beautiful waiter, Xia Yu walked out of the 7-11 convenience store, stopped near the entrance of the store, and simply asked some questions to the customers who came out of the store.

After asking more than 20 people, Xia Yu took Fu Kai to the "Ito Yokado Convenience Store" ten meters away, and walked out more than ten minutes later.

During the whole process, Fu Kai followed Xia Yu.

He just didn't speak, and he didn't dare to say anything. Although he had a certain degree of self-confidence, as long as the chairman did not comment, his heart would not be completely grounded.

"Not bad. In terms of hardware facilities and services, it is not worse than Ito Yokado Convenience Store, and customer reviews are not bad."

On the way back by car, Xia Yu smiled and commented.

Fu Kai's slightly hanging heart finally landed steadily, and he said modestly: "Thank you for your approval, I will continue to work hard."

"Well, I will continue to work hard. Today is just the beginning. Ito Yokado convenience store will certainly not remain indifferent."

Xia Yu nodded slightly.

Fu Kai's face became solemn, and he nodded heavily.

In fact, the Ito Yokado Group took action a few days ago to publicize the brand change through the media, and emphasized that the quality and service will not change.

They hope to retain consumers as much as possible in this way.

Facts have proved that this measure of Ito Yokado Group has a certain effect.

This can be proved by the traffic of Ito Yokado convenience store and the conversations between customers and shop assistants.

However, Xia Yu didn't expect that this way of grabbing the brand would defeat the Ito Yokado convenience store.

If it is so easy, the original 7-11 convenience store in the island country will not always occupy the leading position of the island country's convenience store chain. It will still stand tall in the face of various competitions and is still developing rapidly.

Xia Yu's goal was to make his own convenience store gain a foothold in the island country from beginning to end, and to capture the fruits of Ito Yokado Group's ten years of careful cultivation.

After nearly two months of hard work, Fu Kai finally achieved today’s pioneering move to open one hundred 7-11 convenience stores at the same time. In order to concentrate their efforts, all these one hundred convenience stores radiate around Tokyo as the center. It is convenient to speed up distribution efficiency and control costs when the number of stores is small.

In just two months, Xia Yu was surprised to do this from scratch. However, after visiting the site today, he had to be satisfied with what he witnessed. Fu Kai did not disappoint his expectations.

Unknowingly, the car stopped in front of the headquarters of Xia Yu's 7-11 convenience store chain company Island Branch. After Fu Kai got off the car, Xia Yu made the final instructions.

"The opening event will last for three days. With the support of the event, the turnover of these three days should not be bad, but the most important thing is that on the fourth day after the event, you have to make people do statistics on all aspects. Show me then."

"At the same time, we have to pay close attention to the development of Ito Yokado convenience store. At first, they must be watching the situation. If there is a situation, we must respond to it as soon as possible. If you need other resources, let me tell you."

"Thank you, Chairman!"

Fu Kai nodded solemnly and thanked him.

"Well, I'm leaving now."

"You go slowly, I wish you a smooth journey."

Under Fu Kai's attention, the car started again and disappeared in the traffic.

...

The 7-11 convenience store is a 24-hour convenience store. In order to accurately count the sales data, Fu Kai has been in the company until 12:30 in the morning of the next day. The sales data of one hundred convenience stores are finally released under close calculation.

For one hundred stores, the turnover reached 85.42 million yen on the 11th, with an average daily turnover of 854,200 yen for a single store. The store with the highest turnover reached 1.241 million yen.

Once this data was calculated, all the employees of the 7-11 convenience store chain company who were working overtime could not help cheering.

Although it was due to the bonus of opening activities, the achievement of this result on the first day still surpassed the revenue of Ito Yokado Group during its operation period. It is already the first shot.

The following day, the total revenue of 100 stores reached a new high that day, reaching 90.17 million yen, and the store with the highest turnover reached 1.384 million yen.

But on the third day, the revenue data declined. The total revenue of 100 stores fell below 90 million yen on that day, but it was also higher than the first day, reaching 86.23 million yen. The store with the highest turnover reached 1.318 million yen.

During the three-day event period, the revenue data is very good.

But the most important thing is the first day after the event ~ www.novelhall.com~ is the fourth day of opening.

In the absence of activity bonus, the turnover can best reflect the market's true situation of 7-11 convenience stores.

At around 12 o'clock in the morning on November 15, Tokyo's Ito Yokado Convenience Store Co., Ltd. and 7-11 Convenience Store Shimanoku Branch were all brightly lit.

Fu Kai couldn't sit still in the office, and went directly to the sales accounting department to watch the subordinates calculate the data.

As time passed bit by bit, while waiting anxiously, the results were finally calculated.

"President, the statistics are out."

"Give it to me!"

Fu Kai couldn't help but directly took the data statistics list from his subordinates.

When he put his gaze on the bottom row of numbers, a relieved smile appeared on his face.