v3 Chapter 1270： Ito Yokado Jedi Strikes Back

The latest website: On the fourth day of opening, the 24-hour sales of 100 stores reached 66.5 million yen, the average daily turnover of a single store was 66.5 yen, and the highest store sales were 984,000 yen.

Although compared with the previous three days, the data has fallen by more than 20%, and even the average daily turnover of a single store is about 90,000 yen lower than that of the Ito Yokado Group.

But this result has far exceeded Fu Kai's psychological expectations.

After all, the most recent competition is the Ito Yokado Convenience Store, and there are other convenience stores nearby. Under the pressure of such a high level of competition, the average daily average of 757,000 yen for a single store during the period of Ito Yokado is absolutely absolute. impossible.

In the company's original analysis and judgment, the pre-judgment made was that the average daily turnover of a single store was around 400,000-500,000 yen.

Now on the fourth day, there is no promotional activity blessing, but it is beyond imagination to be able to achieve this result. Even if it will fall later, the super probability can still be maintained to more than 500,000 yen per store per day.

It seems that customers' brand recognition of 7-11 convenience stores is still extremely high!

With this achievement, Fu Kai has the urge to immediately report to the chairman, but considering that it is early morning, he can only celebrate with the company employees.

...

Compared with the celebration scene of Fu Kai and others, the atmosphere of Ito Yokado Convenience Store Co., Ltd. in Tokyo is very dull.

The average daily turnover of convenience stores across the island is 573,000 yen.

The maximum turnover of a single store is 872,000 yen.

The average daily turnover of this single store is nearly 180,000 yen lower than that of the 7-11 brand period.

That's all, the most shocking thing is the statistics of those 100 stores in Tokyo and surrounding areas.

The average daily turnover of a single store is 398,000 yen!

The maximum turnover is 592,000 yen!

Compared to before the brand change, the average daily turnover of a single store was cut in half!

This turnover data is lower than that of Lawson convenience stores, FamilyMart convenience stores and other brands!

Seeing this series of data, executives such as Toshifumi Suzuki and Sawano Kimura in the conference room were all creepy, and their expressions were extremely ugly.

Suzuki Toshibumi, who was sitting at the top, looked cold, and said in a deep voice:

"Everyone has seen the revenue data. We have encountered the biggest crisis. Customers' recognition of the 7-11 brand is even higher than we expected!"

"Our customer visits to the store are also reduced by more than half!"

"According to the observation of some employees of the company, the passenger flow of 7-11 convenience store is a lot higher than ours. Consumers just look at the brand and stand in line..."

As Suzuki Toshifumi continued to talk, everyone in the conference room was not feeling happy. Many people clenched their fists and gritted their teeth, which was called aggrieved and dissatisfied.

Most of them here are veterans who entered the company just a few years after its establishment. You must know that the 7-11 convenience store brand was created with great effort.

How many activities did the company plan to shape the 7-11 convenience store brand? How much manpower, financial and material resources were spent? How many difficulties and crises have been dealt with?

Many of them have always wanted to know consumers' true recognition of the 7-11 convenience store brand, but there is no effective statistical method to determine it.

And now they can finally realize it.

If the 7-11 convenience store brand is still theirs, then they will definitely not sleep with excitement and pride.

But now this "child" raised by oneself and others has been taken away by others and has become the most powerful weapon against oneself and others. How cruel and cruel it is!

How proud and proud before, how heartache and suffocated now!

So shameless!

"Damn U.S. ghosts!"

Finally, an executive couldn't help cursing angrily.

"Baga, bandit..."

"..."

One person started, and everyone else seemed to have found an outlet to vent their emotions, and shouted.

Suzuki Toshiji sitting at the top is the most important place for order, but this time, he rarely left the restless meeting scene alone, letting it be messy.

Had it not been for sitting in this position, he would have been just as ghoulish as everyone else.

Five minutes later.

The noisy voice gradually weakened.

"Boom!"

Feeling that everyone's mood has improved, Suzuki Toshifumi tapped his finger **** the table to remind everyone.

Everyone subconsciously sat up straight, the expression on their faces returned to normal again, and looked at Suzuki Toshifumi without squinting.

"Everyone’s emotions have vented a bit, but our company’s crisis has not been resolved. If this crisis is not resolved as soon as possible, and 7-11 convenience stores have a firm foothold and continue to receive brand wealth, then our crisis will continue to increase. Big."

"Now we have to figure out a solution right away!"

As soon as Tofumi Suzuki finished speaking, Kimura Sawano, who was sitting next to him, got up and said: "President Suzuki, Zhukun, from the comparison between Tokyo area and other areas, we can intuitively see the difference."

"In other places where there is no 7-11 convenience store, although we changed the brand, the data fell by about 25%, and this data is actually the most loyal customers to the 7-11 brand, because there is no 7-11 brands, they will not enter the store anymore!"

"For these customers, no matter how well we do internally, they don’t even enter the store and they can’t see it. For this group, we must do a good job of publicity to let them know that we are the original 7-11. Convenience stores, as long as you come to our Ito Yokado convenience store, you can enjoy the same services and buy the same products as before."

"Of course, we can't be optimistic about the 75% of the customers left. Why can we keep 75% of the customers? We have to understand. One of the important reasons is that the 7-11 convenience store did not open. Near our stores, consumers enter our store without a choice."

"These consumers have realized that our Ito Yokado convenience store is the original 7-11 convenience store, so there is a high probability that they will be retained."

"Look at the 100 stores in Tokyo and nearby areas. There are 7-11 convenience stores nearby. Our customers have lost more than half."

"The remaining less than half of our customers must also have random customers, as well as customers robbed from Lawson convenience stores, FamilyMart convenience stores and other stores."

"If we don't have the opening bargaining activities in the past three days, then we know that we will have fewer customers in the past, and our revenue data will definitely be less than now!"

"What we need most now is time. We need enough time to transform our original loyal customers into customers loyal to the Ito Yokado brand!"

"We have to let our original customers know that even if we are no longer 7-11, we have become Ito Yokado, but we are still the smell of their mothers after get off work or school, and they breathe on the side of the road when they return home late at night. Harbor, we are still the backbone of their emotions!"

"What gives them memories and goodness is not the 7-11 brand on the surface, but our meticulous service and consistent enthusiasm!"

At the end, Kimura Sawano exploded emotionally, raising his fist and shouting hysterically.

"Papa......"

There was a silence in the meeting room, and then after Suzuki Toshibumi took the lead, there was warm applause.

Kimura Sawano's eyes were red, and he blinked, then sat down again and said nothing.

Fearing that some colleagues did not understand, Suzuki Toshifumi summarized Kimura Sawano's words: "Kimura-kun’s point of view is very correct. 7-11 convenience stores are very threatening to us, but they have a fatal weakness, that is, the stores are still relatively Little, they have not yet gained a firm foothold. It will take a long time for them to receive the brand value that we have spent ten years building."

"And we also lack enough time to regroup the original customers under the Ito Yokado brand."

As soon as Suzuki Toshibumi’s voice fell, an executive stood up and expressed his opinion: "President, Zhujun, I have been to more than a dozen 7-11 convenience stores to observe on the spot. Although they are doing their best to provide services, they The quality of service is still not stable enough, which is the reason for the weak talent system and training system."

"Fu Kai, the president of 7-11 convenience store in the island country, is a very capable person. I can open 100 convenience stores from scratch in just two months. I admire them very much, but their talent pool system Weakness is an indisputable fact. I have investigated that the current training center of the 7-11 convenience store is still operating at a high intensity. The time has been stepped up for recruitment and emergency training in order to expand as soon as possible."

"I suggest starting from this aspect, delaying the expansion of 7-11 convenience stores and disrupting their deployment."

"For example, digging in 7-11 convenience stores and digging up employees from their existing stores."

“We happen to have a store expansion plan. Although the quality of these people may not be able to meet our standards, even if two hundred people are recruited, the existing 7-11 convenience store will have major problems. Two hundred people are scattered among the old stores, and one or two old staff are replaced to the newly opened stores, so that our service quality will not have much impact."

"Eguchi-kun is a good way, I agree."

Some executives echoed the statement.

Immediately afterwards, another executive stood up and expressed his opinion: "In addition to the weak talent reserve system, the commodity supply system of 7-11 convenience stores is also unstable. If we can interrupt their commodity supply system, Even if it is only a part of the interruption, consumers cannot buy their favorite products once or twice, so they will definitely be disappointed in the 7-11 convenience store and may switch to our store."

"Convenience stores have two or three thousand types of goods. 7-11 convenience stores are the same as our store’s suppliers. It is definitely not realistic for us to cut off their merchandise supply channels. But if we choose a part, based on our company's size, It can still be done."

"We can even let the parent company take the initiative. After all, in addition to our convenience stores, there are hypermarkets, supermarkets, discount stores, etc. under the parent company. Together, they will have a great influence on suppliers and oppress some of the supply. The merchant’s out-of-stock of 7-11 convenience store is definitely possible."

"Also, products such as fresh rice **** are urgently needed by consumers. Three meals a day are in demand by students and working staff. If some fresh food is cut off, it can hit 7-11 convenience stores to the greatest extent. "

...

Faced with the coming crisis, everyone racked their brains to come up with solutions, but many of them were not operational.

After a final discussion, they agreed to target 7-11 convenience stores from the two weaknesses of the talent supply system and the commodity supply system.

At the same time, the brand marketing of Ito Yokado convenience store must be intensified. The most urgent thing is to increase media bombardment so that more consumers will know that the current 7-11 convenience store and the previous 7-11 convenience store The original 7-11 convenience store was renamed to Ito Yokado convenience store.

The meeting lasted until 2:30 in the evening, when Toshifumi Suzuki announced the end.

From this moment on, the crisis began to converge, and it hit the 7-11 convenience store quickly!