Chapter 1351

For JinYuTang, the group's shopping mall will bring some losses, but the losses are limited.

After all, Jinshi Group is not only a company selling household appliances, its industry is very large, without household appliances sales, it will not cause too much impact.

However, for home appliance manufacturers, the loss will be great, and the sales volume will plummet. Those brand home appliances with their own stores will be better, and those home appliance manufacturers with few own stores will be tragic.

In a short period of time, how to establish a sales channel that spreads all over the country?

Fang Tian remembered that in his last life, Gree and Suning had conflicts, which directly caused Gree to lose this sales channel of Su. Since then, Gree began to attach importance to its own channel construction.

In this year, there are not many brands with their own stores, let alone the sales network covering large and medium-sized cities all over the country.

So, when JinYuTang said their home appliances, many domestic home appliance owners were flustered.

The on-site home appliance manufacturers began to waver and want to give up Fangtian's online platform. In this case, they can only choose to cooperate with JinYuTang.

Fang Tian stepped onto the stage and grabbed the microphone from Jin Yutang's hand: "this is my home court. You can't speak in the round."

The words are sonorous and powerful, which brings applause from the hall!

Yes, this is the dinner set by the heaven. It's none of your business. When is your turn to speak on the stage?

Fang Tianqing cleared his throat and said: "JinYuTang has no sincerity, so choose to cooperate with me. With the traffic of the soft cloud website, you don't have to worry about promotion at all. The sales volume will definitely go up. "

"For express delivery, the express network of Qianjin online shopping mall has covered most of the cities in the country. Consumers can place orders and deliver them the next day!"

In other words, not only online traffic, offline network is also very complete!

Jin Yutang said, "who are you fooling when you buy home appliances online? The experience is comparable to the physical store. I want to feel the refrigeration effect of the refrigerator. Can I experience it online? "

"This, indeed, can't," said the sky. However, as I said just now, when shopping in Qianjin mall, the delivery speed is very fast. The next day, even in the daytime, it can be delivered in the afternoon. If the consumers are not satisfied, they can return the goods for seven days without any reason. "

"Yes, there is no reason for seven days. Can your physical store do it?"

JinYuTang is stunned. It's impossible.

In this year, there is no reason for this kind of after-sales service for seven days at all. JinYuTang will not do this either. Even if there is a quality problem, it is very difficult to find him to return the goods.

Now the after-sales service is so poor.

"The emergence of e-commerce not only provides a new way of shopping," said Fang Tian with a smile. It will bring revolutionary changes to the whole traditional spirit beast industry. "

"In the past, the same commodity, different cities, different locations, different stores, and prices often differ greatly. But for online stores, "

" direct selling by manufacturers can be achieved, eliminating many intermediate links. Let consumers buy more high-quality, affordable goods. For your appliance manufacturers, you can increase the sales volume of appliances. "

It's reasonable. Compared with JinYuTang's bullying, Fangtian is more popular with home appliance manufacturers.

JinYuTang said in a loud voice, "what's the use of saying so much? In a word, 1 out of 2 is in front of you. Do you choose his online shopping mall or Jinshi Group? "

The boss of the appliance manufacturer is still uncertain.

At this time, the heavyweight is on the stage!

A man in a black suit with a Chinese face walked onto the stage and held the microphone from the sky.

This heavyweight is Zhao Guofeng, President of the national household appliance sales association!

He has a great influence in the whole household appliance industry, and his words are very important.

Zhao Guofeng said in a loud voice: "tonight, it's very interesting to participate in the online and offline debates. As the president of the industry association, I want to say... "

He glanced sideways at Fang Tian and said with a smile, "there is no mistake in choosing Mr. Fang!"

It's obvious that Chairman Zhao supports Fang Tian!

All of a sudden, the face of JinYuTang is not good-looking, and it turns black in an instant!

Zhao Guofeng, as the president of household appliance industry association, shouldn't he be neutral? Even if we don't support Jinshi Group, we can't go back to the sky. What is this?

JinYuTang's face was not happy. "Chairman Zhao, why do you support him?"

Zhao Guofeng would like to say that you are not good at character and want to kick you out of the industry association.

He cleared his throat and said: "I am very optimistic about the development of e-commerce, and there is no mistake in choosing online sales. As for the loss of sales channels of Jinshi Group, you don't have to worry about it. As an industry association, I still have influence in the industry, and I will try to expand physical channels for you. "

Obviously, you can give up the channel of JinYuTang.

Isn't he a big bully? Are you threatening to take off your home appliances? Let him get off the shelf, and let his appliance store go!The home appliance manufacturers present at the meeting are talking about it one after another.

"With the words of the president, we can rest assured."

"Yes, I have decided to give up the sales channel of Jinshi Group."

"Me too, junkyard group, who cares about your channel!"

Now, it's JinYuTang's turn to be nervous and intimidated. Now, almost all the household appliance manufacturers are on one side, turning to the side of Fang Tian.

Then, Fang Tian threw out a heavy fraud!

Fang Tian said to the microphone, "your home appliances are sold on my platform, and I will give you 5% to 20% subsidies for your home appliances!"

Are there subsidies? The present factory is excited to the top of their eyebrows!

This subsidy is not directly subsidized to manufacturers, but to consumers!

For example, for a refrigerator, the cost price is 1900 and the sales price is 2000 yuan. When it is sold on the e-commerce platform of Fangtian, the platform will give 20% of the profits to consumers.

In other words, this refrigerator is 400 yuan cheaper!

This subsidy is not for manufacturers to give profits to consumers. If they do so, manufacturers will lose money.

All subsidies are given by Fangtian's e-commerce platform to help manufacturers expand sales!

What is the benefit to Qianjin online mall?

First, expand the influence of e-commerce platform. Let consumers really feel the convenience and benefits of shopping, let online shopping become a way of life.

There is no rival for soft cloud to do e-commerce. The only rival is the traditional entity industry. How to attract consumers to online shopping is a problem.

Second, we should attract home appliance manufacturers to actively cooperate with e-commerce platforms and enrich the product categories of e-commerce platforms.

Third, the influence of the website has increased and the sales volume has increased, which can reduce the average transportation cost of express delivery.

This subsidy is good for the website, the manufacturer and the consumer!