Chapter 40： Spoiler Model T

Model T cars appeared in Volkswagen stores in major European cities in late June. This time, Volkswagen showed super high efficiency. After obtaining the technical drawings, it took a week to improve the production line and stepped up the production of 3,000 Model T cars in 10 days.

Good performance and low price (£165) made this batch of Model T cars sold out in three days. The sales telegrams of various distributors were placed on the desk of General Manager Minoba.

Seeing the telegrams piled up on the table, Minoba called in the production supervisor Delaspa. "How about our capacity expansion?"

“Now the new equipment has arrived one after another and is being debugged in our newly-built factory. The newly recruited 5,000 people are training and can start work only after the equipment is debugged. This way, we can produce 10,000 Model T cars in one month, which should be relieved. Look at the current situation."

Minoba preached with one hand on his hips after hearing the words of the production supervisor. "There is still too little Deraspar. Now our orders will be produced for half a year according to the capacity you said. This is absolutely impossible. I have already asked people to continue to purchase equipment, and the personnel will continue to expand. I estimate that we will only recruit 10,000 people. Can meet our needs."

Hearing the arrogant words of General Manager Minoba, Production Supervisor Delaspa said with a little embarrassment. "Qualified people near Constanta are almost recruited, and they can only go to other places." Since there are more factories in Constanta (and a lot of supporting factories for Volkswagen), Edel will not let Volkswagen Going to the countryside to recruit people on a large scale is afraid of affecting the interests of the land nobles and intensifying conflicts.

"It's okay, you can do it." Minoba arrogantly agreed to Delaspar's request.

Just when Volkswagen was so proud to continue to expand production. At the headquarters of Renault in France, the three Renault brothers also discussed the impact of the Model T on them in the office.

In 1877, Louis Renault was born in a wealthy merchant family in Paris. When he was a boy, Luis Renault became obsessed with motorboats. For this reason, he designed a high-efficiency steam engine at home and applied for a patent. In 1898, the 21-year-old Louis Renault converted his De Dion brand trailer motorcycle into a car that was rarely seen at the time, and drove it to a friend’s Christmas Eve party on the Aird Road in Paris. From then on Renault became famous in Parisian society.

Louis Renault was the first to talk about it. "The whole Europe is now talking about Model T cars. Although I haven't met Henry Ford, I still admire this man. He rewritten the car production model."

"Now it’s not the time for us to admire, we must also develop a new car that can compete with the Model T, otherwise we will lose the low-end market. Look at their sales, 3000 cars sold for three days, three of us It’s horrible that I can’t sell that much every month.” My brother Fernand Reynolds said about the urgent needs of the company.

"Now it takes time to research a product that can compete with the Model T. You also know that the last time we studied trucks, we failed miserably to the public." As the core of technology, Louis Renault explained to the two brothers. Marcel Renault and Fernand Renault blushed slightly at the thought of the last competition.

Before, Renault saw that Volkswagen’s Dongfeng trucks were selling very well, and they also tinkered with a Renault truck with similar performance. As a result, the price was as high as £250, and there was no advantage in front of Dongfeng trucks. If France had not purchased a batch of 500 trucks for the protection of the automobile industry, Renault would not even be able to make back the research and development expenses.

Facing Louis Renault’s question, both of the older brothers sat on the sofa silently. After a while, Fernand Renault said, "We still need to develop a civilian-class car, even if it is not very profitable, we must develop it. We can't just make cars for the rich. I have a hunch that we won't be in the future. Anyone who can stand firm in a civilian car will be eliminated by the market."

After listening to his brother's speech, Louis Renault thought for a while and said. "I agree, we still have to develop our own civilian car in France, and I will try to keep the price down this time."

"I agree too." Marcel Renault also expressed his opinion.

While Renault was thinking about his own way out, in Germany Karl Benz was also talking about the Model T with his wife. "I didn't expect that this man named Henry Ford was really business savvy and could make a car with good performance at such a low price."

asked his wife Beretta Ringer. "You have handed over the management of the company to the people below. Do you want to intervene?"

"Don't you know, this time the situation is different. Volkswagen produced 3,000 Model T cars and sold out in just three days. Have you seen such a high-sale car before?" Carl Benz explained to his wife. worry.

Beretta Ringer knew that this was Carl Benz’s company that couldn’t rest assured. Carl Benz, who invented the automobile, has already had too much reputation, and now the Mercedes-Benz Automobile Company, which he founded by himself, is focusing on high-end cars and sports cars. Faced with this aggressive T-car, I wonder if the company can deal with this disruptor.

The general manager of Mercedes-Benz is also discussing this T-car with his assistant. "This is a revolutionary car. It has enlarged the entire car market. It's a great car."

Hearing his boss praise this civilian car, the assistant asked. "Do we also develop one? I heard that many car factories are developing works that can compete with Model T cars."

After hearing the assistant's words, Little Benz said contemptuously. "The key to competing with this car is the cost. The civilian car audience is most concerned about the price. To gain an advantage in price, large-scale industrialization is needed to reduce costs. Volkswagen now has more than 10,000 people, and they only produce it. Cars, I heard that Volkswagen plans to recruit 10,000 people. It’s a big deal."

As a German entrepreneur, it is not difficult to find out about Romania, which has a very friendly relationship with Germany. UU Reading knows that Volkswagen started to build a factory with 3,000 people, and then relied on Dongfeng trucks to dominate the market. Not long ago, the appearance of Volkswagen buses was also a strategic location, and now this T-car is added.

According to Benz’s own calculations, 70% of the cars in the European market are now Volkswagen products. What a big market this is. Benz himself knows that he is a car maker, and there is no car company that can compete with the public for a short period of time.

Now European car manufacturers all look at Volkswagen with envy, and they have too many complicated feelings for the Model T.

The guide who caused their complicated emotions is listening to the report of the current Model T car. "His Royal Highness, our factory in Constanta, has been busy producing Model T cars. Even the production of trucks and buses has been reduced. Now we can produce 15,000 Model T cars a month. It is also completely in short supply. Many The sellers are all waiting to get their cars at the gate of the factory."

Francisco paused and continued talking about the production process. "Now we have 26,000 workers, 10,000 newly recruited workers are undergoing emergency training, and there are 35 manufacturers that provide us with supporting facilities."

Francisco, as the sales manager of Volkswagen, ran to Edel to report on the company’s recent hot sales. Now Lancesco is the most leisurely company in the company, and there is no need to promote it. The supplier who the factory waits to pick up the car is the best proof.

After listening to Francisco’s explanation, Edel knows that the horror of this large-scale industrialization model is now open. I believe that as long as you understand it, you will know that this model is also very simple to learn. It only requires a large amount of money, but it is also very difficult. Large sums of money.

This is how Edel seized the opportunity and added this legendary Model T to achieve this scene. As other capital enters the market in the future, Volkswagen's market share will gradually decrease.