Chapter 153

"Well, eight hours, you can get off work! Don't be late at nine tomorrow! " Chinese Mockingbird said to Liu Pleiades.

To be reasonable, from the point of view of the doorman, Chinese Mockingbird doesn't criticize Liu Pleiades. It doesn't even require Liu Pleiades to use the most basic gestures and expressions to greet customers. Liu Pleiades learned them by himself

Then it was severely stopped by the Chinese Mockingbird!

The front desk attendants of the "Mockingbird house" are all girls, and the men are all busy in the back. Now Liu Pleiades learns from other girls to attract customers. If Mockingbird doesn't stop it, I'm afraid the turnover today will be more serious than that of the "fried chicken with pancakes" on the shop street of Pansy Avenue!

After that, Liu Pleiades' task was to poke at the door. The Chinese Mockingbird didn't mean to abuse him at all. At noon, he still had a lunch break and took care of his meal. After eight hours, he immediately reminded him to get off work for fear that he would stay one more second

Anyway, for the Chinese mockingbird, as long as you don't let Liu Pleiades make any contribution!

Liu Pleiades did not move, but stared at the guests in front of the counter and the price list on the wall for a while

"What do you do? We don't volunteer to work overtime. Get dressed and get off work Urged the mockingbird.

For catering management, Liu Pleiades also took relevant courses in Yuanyue, but this is different from cuisine. It is impossible to practice in Yuanyue, and it is inevitable that it has some theoretical meaning.

However, when observing the house of mockingbirds, Liu Pleiades compares it with KFC and m in his previous life

Of course, although Kaifeng dishes and m-kee are mainly fried chicken products, they are not the same as "Mockingbird house". They are all chain fast food enterprises. Although "Mockingbird house" also sells fried chicken, its definition is more inclined to "take cooked food out", but it also has something in common!

Even if the house has no relationship with Liu Pleiades before, it can be regarded as the most difficult kind of "on-the-spot training" under normal circumstances, because all its operation processes have approached the fixed process, the dishes are extremely single and targeted, and there is little room for improvement.

Liu Pleiades has realized that the breakthrough still needs to be found from the way of operation. Now, after standing at the door and looking at the business model of "Mockingbird house" for a day, Liu Pleiades faintly feels that he has found an opportunity

"President of China mockingbird, can I ask you a question?" Liu said.

"You asked

"What's the profit percentage of the turnover of your house of mockingbirds?"

"Guess what."

“……”

Well, Liu's challenge is not "the most difficult under normal circumstances", but "the most difficult with a bug"!

"To put it another way, the cost of products, that is, fried chicken, should account for 30% of the sales volume of the house Or more? " Liu Pleiades asked from a different angle.

"Of course! Starting with R & D and patents, it's 40%! " Said the mockingbird at once.

It's not "guilty", but this is the proud place of the mockingbird house!

The product cost alone accounts for 40%, which is already very high. Liu Pleiades estimates that the market rent and manpower of a store should also account for about 30% to 40%, that is, the net profit before tax is only 20% - 30%. From this point of view, the Chinese Mockingbird is not black

However, Liu Pleiades asked in a low voice in Zhongbai Shenniao's ear, "is it all according to the standard when it was just opened? After that, have you subtracted the cost of those inferior materials? "

"You, you don't talk nonsense!" In the hundred tongue bird some flustered said.

"I have the tongue of God. If you cheat me, I'll take a bus to Kansai and know your situation immediately." Liu said.

The Chinese Mockingbird glared at him and said for a long time, "those" saved "costs have been included in it! It's still 40%! "

Liu Pleiades nodded and said in secret: This is normal!

Just now, after a long time of calculation, he always thought that if those fried chickens were really "local chickens near the river", the profits of "Mockingbird house" would be too meager

"You don't want to tell on me, do you?"

"Guess what." Liu Pleiades imitates the tone of Chinese mockingbird.

"Ha ha, but it's useless for you to report! It's just that the selected meat is not as good as it was when we first opened the shop. They all have certificates! At most, it's just a storm of public opinion. I... "

"Why not raise the price?" Liu Pleiades interrupted.

Since she wants to take the line of integrity, it's better to raise the price! Although the number of customers may decrease, but

"Cluck, kid, you don't really want to leave any achievements in the house of mockingbirds, do you?" The Chinese Mockingbird sneers.

"Why not? Should the president of China Mockingbird also care about making money? What if I can make you more money than a consultant? " Liu said."Oh, fantastic! Want me to make more money? Cackle, I'll know you're a layman if I listen to your price proposal. Now the price of the mockingbird house is the price that can best balance the profit margin and the customer source through practical tests, customer surveys and other ways! " Said the mockingbird.

Liu Pleiades nodded, and then asked some questions about the Chinese mockingbird, which made the Chinese Mockingbird sneer even more. He thought Liu Pleiades was just a layman, because these questions were too basic!

However, on the way back to Xingping's home from work, Liu Pleiades slowly had a draft in his heart

From the previous conversation with the Chinese mockingbird, Liu Pleiades has made a point People in this world are naive to eat!

"Mockingbird house" is indeed an old chain store, and its business model has been streamlined, but even Liu Pleiades, a "rookie", can see some ways to improve!

It's not because Liu Pleiades is smart, but because Liu Pleiades has been brainwashed by fast food chains in his previous life, which is essentially different from the catering operators in this world

That night, Liu Lanxing carefully measured many things. After finishing the draft, the next day, he was so confident that he didn't even wear work clothes, so he went to the mockingbird house in the shopping mall inside the station.

"Yes? Liu Pleiades! Why aren't you in uniform! Go and change it now Said the mockingbird.

"I don't want to be a doorman today. I have something to talk to you about." Liu said.

"Cluck, can't help it? Guess if I want to talk to you? "

"Talk to me about your worst and no loss. You think what I said is meaningless. If I leave directly, it can be regarded as a failure in the assessment. Don't you just say what you mean?"

The Mockingbird is stunned for a moment. It seems that he doesn't understand why Liu Pleiades is so confident. But what Liu Pleiades says is reasonable. Since he has come here to stay for a few days for revenge, he still needs to listen to him for a few words?

"Come with me!" The hyacinth takes Liu Pleiades to a small manager's office in the store.

"What do you want to say? Cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, cluck, Clu Mocked the mockingbird.

"In order to avoid some unnecessary trouble, I will record the conversation later To avoid that you accept my method, but don't use it on purpose, and use it after I'm fired! You should understand what will happen if Yuanyue knows something like this. " Liu said, fiddling with the mobile phone, and then put it aside.

"Well, you think highly of your own ideas!" The Chinese Mockingbird disdains to say that he treats Liu Pleiades as a little boy who has never been in the world and feels good about himself.

"In my opinion, what we should do now is not to open more branches with superior geographical location, but..."

The Chinese mockingbird was also serious, and Liu Pleiades said solemnly: "I'm sorry It's about reducing the cost of ingredients! "

At the moment when Liu Pleiades finished speaking, the president of zhongbaitongniao wanted to widen his eyes and have a good look After all, I have never seen such a shameless person!

The Chinese Mockingbird thinks that he has overestimated this guy's integrity before.

"No way! Unless the purchase of inferior meat, otherwise the cost of food materials to reduce space has been very small! The house of the mockingbird will not do such a thing The Chinese Mockingbird refused.

"No, I mean It has nothing to do with meat. We can use other products to "dilute" the cost! " Liu Pleiades shook his head.

Nonsense! Can teaching people to use inferior meat at home be regarded as an achievement?

"Diluted cost?"

"That's right. The manager of China's Mockingbird store doesn't think there are too few product styles in the house of mockingbirds? Over and over, just a few fried chicken. " Liu Pleiades suggested.

China's Mockingbird still shakes its head: "no, fried chicken is the foundation of the mockingbird house. Only if you are good at fried chicken, can the mockingbird house stand still. You can't get some fancy things to distract your energy for the sake of immediate interests."

"Fried chicken! Why don't you try to develop something like a dip that matches fried chicken? "

"Isn't that more expensive?"

"I didn't say that you can give it away or sell it alone! There are ordinary drinks, desserts and other food, do not occupy your energy, right Liu continued.

"These things are everywhere! How big is the profit! What is the dilution effect? "

"What if we sell five times as much for a drink? How about ten times the cost of a sauce

"Then why don't I go out and buy..." The Chinese Mockingbird suspects that Liu Pleiades is crazy.

"Because we have a discount!"

"Discount?"

"For example, the whole family meal, three kinds of fried chicken, only charge 2000 yuan!"

The Chinese Mockingbird looked at him speechlessly: "isn't it more than 900 yuan now! What's the discount? "

"But it comes with two drinks and three sauces. The total value is 2000 yuan!"

"More than 1000 discount"? Then my cost is not higher! " The Chinese Mockingbird looks like "you cunning people want to murder me"."2000 yuan is the selling price in the store. In fact, it's a drink that can be bought outside for one or two hundred yuan, and the cost is lower. In addition, it's just a sauce that costs dozens of yuan..."

This is a psychological problem, just like the whole family of Kaifeng cuisine Theoretically, the discount is 45 yuan, but in fact, the cost of its three "worth" dozens of Yuan cokes is no different from that of the 1.25 liter cokes in the supermarket

“…… Isn't that good? " The Chinese Mockingbird hesitates.

"Why? I don't think it has changed your pursuit of fried chicken? It's just making more money from drinks. It's harmless! "

“……”

"If you make more money, you can also improve the quality of your meat."

“……”

"With money, we can develop a more suitable formula for fried chicken."

“……”

"President, what are you waiting for?"

All of a sudden, Liu Pleiades felt that when did his personal establishment become a black hearted dog commander in a century old shop who tried every means to encourage honest shopkeepers to do some bad business?

I can't live two episodes in a TV play, can I? In the death of primary school students, it seems to live ten minutes will be killed by the old staff in the shop!

However, Liu Pleiades does not have any psychological burden. It's a good quality to be considerate of diners But it doesn't affect business! Just as Liu Pleiades urged China's Mockingbird to say, what's wrong with maximizing profits in business without losing quality? The psychology of a cook should be distinguished from that of a manage