Chapter 240

Although Li Dong had to clean up a few supermarkets, it was easier said than done.

He is now a dog biting hedgehog, unable to start.

Those supermarkets are not the small supermarkets in Dongping. They are several famous international brands.

No matter from which aspect contrast, the distance also has no advantage.

When it comes to brands and fame, people are well-known brands. Even if they don't publicize them, they put them there.

If it is not for the fire in recent half a year, plus more advertising, it can't really compare with these several.

When it comes to service and environment, both sides are equal.

Despite Li Dong's repeated requests for service, there are too many novices and the quality of the staff is not too high, which is not comparable to that of several foreign-funded enterprises for the time being.

In terms of environment, it's better to be far away for the time being. This is also because it's a new store.

In addition, the supermarket also depends on the type of goods.

But we are all big supermarkets, and we are all living supermarkets, and there is no big difference in the types of goods.

Come and go, the only thing far away that can count as an advantage is that there are more stores, so this has taken the initiative.

But now, more stores have become a burden.

In the price war, it is enough to reduce the price of one store, but it is necessary to reduce the price of several stores nearby at the same time in the distance. Otherwise, it will be a blow to the reputation of the distance.

If there are too many stores, there will be a price war.

Li Dong has a headache. What should I do?

One man is short, all are long.

There is no way, Li Dong can only call a meeting of the company's top management and ask the public.

We have heard of the competition between the distant and several supermarkets, and we often think about how to win.

But there is no good way to do it.

The director of the marketing department hesitated for a long time and then said, "do you want to put pressure on the municipal government?"

Li Dong shook his head. It's not suitable for the government.

If the government is involved in the business competition, there will be more troubles. Besides, people are not good at fighting against each other. If you know the government, they will not.

The director of the commodity Department said, "we are losing money, and the other party is also losing money. If we don't talk to them again, it's almost the end of the year. At this time, we can't take advantage of the competition."

Li Dong vomited his breath: "sun always mentioned this before, but when I went to Carrefour, there was no sign that they would let go. Now they are forcing us to lose ground and would rather lose money than do a good business. "

Now everyone has nothing to say.

People would rather lose money to continue to work with you, nothing else is useful.

After a long time, someone whispered, "do you want to continue to reduce the price?"

Li Dong's mouth moved, but this idea coincides with him. Now other conditions are not very different. The only way to win is to continue to reduce the price.

But Li Dong also has difficulties, now both sides are operating at a loss.

Although the loss is not much, but also has been in the loss, if further price reduction, that loss can be more.

If in the past, Li Dong was used to it, and it doesn't matter if he loses money. He can kill the other party.

But now there is not much money in the distance, and less can be used. If we lose more, we may hurt the foundation in the distance.

Li Dong sighed. Is there no other way?

In the public meditation, the conference room suddenly sounded "PATA" a crisp sound.

Li Dong turns her head and takes a look. Shen Xi is spitting out her tongue and laughing. She picks up the pen that has fallen on the table.

Li Dong's eyebrows picked, no good airway: "turn pen to go out to turn, everyone is trying to find a way, you are free!"

Shen Xi murmured and said angrily: "what else can I think of? What else can I do at this juncture in addition to reducing the price? The long pain is better than the short pain. If we delay, we will lose money. It is better to defeat the opponent at one stroke. After all, they are only branches. They have to report the price reduction every time. We will lower the price a little more this time. We can delay it for at least two or three days. "

"By a time difference, we can grab most of the customers in two or three days."

"When the documents are sent out by their headquarters, we will go down again and again and again, robbing them of their business and customers."

"The only advantage we have now is that we have good mobility. You can make a decision in the distance. Other companies have boards of directors and have been operating at a loss for a long time. Do you think their internal opinions will be unified? It's just time for the board to bicker, and we can beat our rivals. "

Shen Xi said, "it's a big price for me to frown

"Big price reduction, ten stores, spend is not a small number."

"I have estimated that the first 20% discount, the second 75% discount, the third 30% discount, three times down should be about the same. Compared with the usual flow of people and sales, it is enough for us to prepare for a loss of 30 million yuan. " Shen Xi said with disapproval.

Li Dong really wants to spray her face. What is 30 million yuan enough?

Thirty million yuan. If this had been put aside, Li Dong would have been able to hold on to it. But now the key is that there is not much money in the distance.And this is only Shen Xi's prediction. If those families are not the same as Shen Xi imagined, how much money will be needed to compensate.

50 million? 80 million?

Once the pool is far away, it will be a little bit too much trouble.

Seeing Li Dong staring at herself, Shen Qian hummed, "this is not good, that's not good. What do you say to do?"

"Now I'm losing money. I'm afraid I'll lose money when other new stores open. It's not the same effect to lose a thousand dollars a month, but to lose these money in a few months. "

"Now, if we can defeat the other party with great force, maybe the money will come back in a few months. We not only lost money, but also fought for time. What do you say? "

Shen Xi stops talking after saying these things. Anyway, it depends on Li Dong.

Tens of millions are not small numbers, and Li Dong hesitates in common sense.

Li Dong took a deep breath and gently tapped on the table. After a moment, he asked Sun Tao, "Mr. Sun, what do you say?"

Sun Tao replied: "I generally agree with manager Shen's words. However, it's better not to do something like this to kill one thousand enemies and lose eight hundred."

"Does sun always have any suggestions?" Shen Qian snorted.

Sun Tao thought for a while and said, "I really have a suggestion, that is to spend a little more."

Li Dong came to the spirit and quickly asked, "what method?"

"Acquisition!"

People are surprised, acquisition, acquisition what?

Sun Tao looked around and said with a smile, "buy other supermarkets."

"Poof!"

Li Dong didn't spray, but Shen Xi just drank the water. What an idea!

Buy a few famous brand supermarket, Sun Tao really dare to think!

Sun Tao didn't mind. He still said with a smile: "it was impossible if it had been possible before, but now these supermarkets are operating at a loss and can't bring any benefits to the head office. And the situation in Jiangbei must have been seen by us. In other places, we have occupied a great advantage and taken the initiative in Pingchuan. "

"Business is all about making money, not gas. They are also supporting us now. As long as they see our determination to continue, they will make a choice

"On the other hand, it depends on whether we are willing to offer this price. As long as the price is right, there is no business to discuss."

Li Dong slightly frowned: "how much do you think you want to buy these three supermarkets?"

"At least 150 million!" Sun Tao replied.

These supermarkets, no matter in terms of floor area, geographical location, or decoration, are first-class and first-class, which are not bad compared with Longhua stores.

If you want to purchase these three stores, I'm afraid it's the minimum standard to buy 5000 stores.

After all, this is the capital of the province. The rent is not a small sum. It's a shopping mall. If you buy all the buildings, Sun Tao doesn't dare to put forward this proposal.

Li Dong shook his head at the number and said, "too much. I can't afford it now."

After thinking about it for a while, Li Dong explained: "and we have enough stores now. It is not difficult to purchase these stores. Even if the other party agrees, it will cause duplication of resources and waste of money."

Hearing Li Dong say so, Sun Tao thought and nodded: "this is also true. I didn't think about this before. I thought more about the impact of the acquisition of these supermarkets on us. If the acquisition is successful, we will be able to lay a leading position in Pingchuan's retail industry

The acquisition of branches of several well-known hypermarkets will indeed make a great reputation in the distance.

If there is no shortage of money, Li Dong would like to have a try. Unfortunately, the investment is too large and not cost-effective. Li Dong still shakes his head.

In the end, Li Dong found that there was no other way to go except to reduce the price.

After a long breath, Li Dong got up and said, "then follow the advice of manager Shen and continue to reduce the price."

"Say it

Shen Xi said with a smile: "don't worry. Listen to me. You can win."

"With 30 million as the bottom line, if it exceeds, it will continue to drag on." Li Dong asked again.

If he can't win those supermarkets after losing 30 million yuan, he is going to slow down and continue to fight them.

In any case, in the long run, the winner must be far away.

However, if 3000 omnipotent can solve the problem, Li Dong doesn't mind investing 30 million yuan. When the settlement is settled at the end of the month, the profits of other stores should also arrive, which is almost a month's profit in the distance.

It's worth a month's profit.

After making up their minds, Li Dong doesn't have to worry about it. Sun Tao and they can do it well.

Back in the office, Li Dong asked Liu Qi to call Zhou Haidong in.

When Zhou Haidong came in, Li Dong wandered around the office for several times.

Finally, Li Dong made up his mind and said in a low voice, "find a way to find some people to go to other supermarkets."

Zhou Haidong eyebrows moved, trying to say: "really smash?"Li Dong was stunned for a moment, then he said angrily: "use your brain, who let you smash the shop?"

"I mean to find some aunts and aunts to help them introduce their business. Aunts and aunts are very picky. It's not difficult to delay paying for half an hour? There is a problem with the quality of the products. Is it not difficult for aunts to argue? Can I teach you the rest? "

Zhou Haidong understood this and said with a smile, "it's no problem."

Li Dong also said, "I'm trying to help them introduce their business. It shouldn't be considered a disturbance, is it?"

"Yes, yes, yes!" Zhou Haidong even busy road.

Li Dong rubbed his cheek. It was immoral, but he couldn't help it.

Shen Qian's big price reduction can't guarantee that she will win. The night is long, and Li Dong has to add more fire.

Compared with smashing the store and destroying the store, Li Dong has done a good job.

In business, if you don't eat people, people will eat you. It's not the right way for several supermarkets to compete with him. It's understandable that Li Dong's side door of Laolao can be excused.

As for the effect, Li Dong believes that it will at least have some effect.

He doesn't believe that supermarkets can last long.

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