Chapter 241

Compared with other supermarkets, the distance has a great advantage.

As Shen Qian said, Li Dong is the one who lives far away. What he says is what he says, without any constraints.

Li Dong said to reduce the price, then we have to implement it to the letter.

On the second day after Li Dong made up his mind, a document named "preferential policies for ten stores" was issued to all stores.

On the third day, ten stores put out a "20% discount" poster.

This efficiency is not generally fast. Before other supermarkets respond to it, the number of customers that have become increasingly scarce is almost half.

Although we can't talk about courthouse birds, compared with the past, this gap is too big.

Several supermarket managers simply can not accept, too pit, pit they are distressed.

In the past, when they were not far away, they could make at least a few million yuan a month for each store, but now they are losing millions of dollars!

This is still before, now the price is actually lower in the distance!

20% off. If you add up all kinds of costs, you will lose almost five points.

In other words, if you sell a hundred yuan now, you will lose five yuan from afar.

Ten stores in the distance have a turnover of at least 10 million a day, which is half a million tons of water.

Of course, this effect is also a lever.

The distant supermarket is next to them. Now the things in the distance are almost 10% cheaper than those in other supermarkets. Naturally, customers don't mind taking a few steps to go to the distance next door.

Although the more people there are, the more money they will lose in the distance, several supermarkets are eager to lose money in the distance.

But they have to accept the offer and reduce the price!

If you don't go down, you can't do it in the distance. Do you still have customers?

People have inertia. Once the dependence of customers is cultivated, under the same conditions in the future, other people will naturally choose to go far away. How can we compete.

But this time the price is too much, the loss of business, several branch managers really have no right to decide.

As Shen Qian said, they have to report to their superiors and get approval before they can continue to reduce prices.

And this superior is the regional side first. If the region can't give a reply, it should be reported to the headquarters.

This set of procedures was originally intended to limit the rights of district managers, but now it has become a constraint.

It takes time to write a report, time to reply, and time to make posters and price labels. Without the above approval, sub managers dare not arrange ahead of time.

In this way, the distance really took the lead.

For three consecutive days, the distance passenger flow increased by 50%, and the daily turnover reached about 15 million.

There are even some people who go to buy things from other districts by bus. It's only a few dollars by bus, and two yuan for bus trip is enough.

Can go to the city, 20% discount, buy thousands of things at a time, that's 200 yuan cheaper.

Everyone can calculate this account, and he also suffered from the distance. The business here in Yaohai district is quite poor.

Of course, other supermarkets that did not participate in the price war could not run away. This time, they were almost cooked in a pot.

……

Carrefour.

Since getting the approval from the superior, the branch manager has been busy directing his subordinates to make publicity posters and change the price tag.

When the poster was put up, Carrefour's sub manager was still thinking that this time, we must fight with the distance.

But before he regained consciousness, his subordinates reported to him: "the propaganda poster has been put out in the distance. In order to celebrate the coming Christmas, the supermarket in the distance will reduce the price again, with a 25% discount!"

"Poof!"

Carrefour branch manager almost a mouthful of old blood spurt out, still can't live?

25% off, you might as well be free!

The plump manager is full of sadness. Carrefour has never seen such a person in the world. He really doesn't use money as money!

In the past, Carrefour used to put pressure on other small and medium-sized supermarkets with their prices. When is it their turn to deal with them like this?

Looking at the document which has not yet covered the heat, the fat manager sighed: "call the report again!"

The assistant manager who heard the voice shook his head. It was a match. Who knows if the price will be reduced in the distance.

Of course, it's all about the upper echelon. It's not up to her to worry about it.

However, the young assistant still reminded him: "manager, the business is getting worse and worse recently. The daily turnover is less than 800000. If it goes on like this, it will be closed."

"800000?"

The manager was in a daze. A month ago, the daily turnover of his store was close to two million.

This is only a month, how can we leave 40% of the turnover?

Although the price is on the one hand, Carrefour has many old customers and new customers. After all, its reputation is there, and it has no ability to damage the company's reputation from afar.

But it's just that the performance has dropped to this level, which is too shocking.

The assistant added, "well, it's less than 800000. Moreover, there are fewer and fewer people. The people who come now are very picky. They think that the price is high and the things are poor. Yesterday, at least seven or eight waves of people were making a fuss. In order to do this, two cash registers were suspended for more than an hour. Many customers saw this situation and went to the opposite side. "The manager said angrily, "why don't I know about it?"

The assistant whispered, "didn't you go to the regional report yesterday?"

The manager was stunned for a moment, and then he swore: "it's not enough to succeed, but more to fail! The business was not good at the beginning, but now it is even worse if there is such a disturbance! "

Assistant did not dare to reply, but complained in my heart. Can I blame myself for this?

I also thought that last time I wanted to dig myself to be a store manager assistant. Although the position is not as good as now, but the salary is higher than now. Should I make preparations?

At the same time, the same scene happened in several supermarkets.

Their price reduction documents have just come down, and the price is lowered again from afar. It's really hard to live.

If you don't sell things, you won't lose money. But there are so many stores there. Rent, wages, water and electricity are all for money!

No business, things can't be sold. Once the shelf life is over, we have to deal with a large number of them. That's money!

Different from the distance where they lose money and gain popularity, they lose their customers even when they lose money.

Several supermarket managers are vaguely aware that there is really a big problem this time!

……

Don't mention how other supermarkets respond, Li Dong is no longer in Pingchuan.

We should make our own strategy for the price war, and we need not worry about other things.

On December 24, Li Dong made his morning flight to Beijing.

This time, Qin Yuhan called Li Dong to Beijing for the first time.

On the phone, Qin Yuhan's tone is depressed. Li Dong doesn't say anything about her. She just asks Li Dong to accompany her.

Girlfriend invited, plus just Pingchuan and nothing urgent, Li Dong naturally rushed to the capital.

Li Dong shivered when he came out of the airport.

It's too cold in winter in the capital city. Li Dong's whole body is a little stiff when the stiff cold wind blows.

Pingchuan is in the south. Although the weather in the south is also cold, it is definitely not as cold as that in the north. Moreover, it is still dry and cold. Even the air seems to have no moisture. Taking a breath, Li Dongfei is a little uncomfortable.

Outside the airport, Li Dong meets Qin Yuhan.

A white down jacket wrapped his graceful posture tightly, with masks, hats and ears. If it wasn't for the other party who welcomed him, Li Dong didn't recognize him.

Looking at Qin Yuhan, who looked like a little stupid bear, Li Dong immediately said with a smile: "don't you say that women are not afraid of cold? How do you wrap up like this

Qin Yu Han white his one eye, drum mouth way: "who told you that women are not afraid of cold!"

Li Dong crooked his mouth and looked at several women passing by and said, "look how people dress."

Qin Yuhan glanced at them and saw several women in short skirts passing by and humming: "others are others. When I get old, I'm not so stupid."

Li Dong gave a smile. Instead of teasing her, he praised, "this white down jacket is a good choice. You look more beautiful than before."

"So I was not pretty before?"

Li Dong took a puff from the corner of his mouth and said with a dry smile: "beautiful, always so beautiful."

Seeing this, Qin Yuhan began to laugh. Seeing Li Dong trembling, he complained: "I told you that the capital is very cold. You still wear so little clothes. Are you frozen?"

He took Li Dong's hand and put it into his pocket.

Li Dong did not resist, holding her hand together into a warm pocket.

Two people walked a section, called to stop a taxi, Qin Yuhan reported a place name, the driver did not have much to say, drove away.

In the car.

Qin Yuhan said: "I've reserved the hotel for you, three-star, do you mind?"

"Whatever you care, I can live anywhere." Li Dong said with a smile.

"That's good. Four and five stars are too expensive. I'm not willing to give it up." Qin Yuhan laughed.

Li Dong said with a smile: "why not give up, money is used to spend, next time don't save spending, if the money is not enough, tell me."

When it comes to money, Qin Yuhan is silent.

Li Dong didn't notice at the beginning. When Qin Yuhan was silent all the time, Li Dong felt something wrong and said in a soft voice, "what's the matter?"

Qin Yuhan's eyes suddenly red, some choked: "Li Dong, I'm sorry."

"What's the matter?"

Li Dong quickly half hugged her and said in a soft voice, "tell me if you have something. Don't cry. It's ugly to cry in winter."

"Well."

Qin Yuhan sniffed and said, "Li Dong, I'm useless. I lost more than 100000 yuan of money you gave me."

"Lost?"

Li Dong didn't understand what was going on for a while. Seeing Qin Yuhan and crying again, he quickly comforted him: "what is a hundred thousand yuan? It's not enough for me to earn every minute. Your husband and I have a lot of money. Don't say it's more than a hundred thousand yuan. It's nothing to say that it's millions."

Qin Yuhan didn't feel strange, just felt that Li Dong was very kind to her.The driver in front of you can't help but twist his body. Your sister, now the small young bragging force is getting bigger and bigger!

A guy who sits in a taxi, opens his mouth and closes his mouth. He is not afraid of the strong wind and flashes his waist.

Looking at the girl in the back row through the mirror, the driver turned her mouth. The little girl looks very good. It's a pity that she has such a boyfriend. I'm afraid that she will suffer in the future.

Li Dong did not care about the driver's mind, gently patted Qin Yuhan's back, pacifying the little girl who was hit.

All in all, the girl in front of her is only 20 years old this year.

www.novelhall.com , the fastest update of the webnovel!