Chapter 1420

February 24.

Just before the topic of Li Dong's personal interview has passed.

On this day, the company announced that it would acquire Teng Xun paipaipai.com, integrate C2C business of remote mall, and establish a new remote C2C business platform.

On the same day, Li Dong's personal micro blog released news.

Welcome all the third-party merchants, individual merchants, private enterprises to settle in the remote C2C platform.

Welcome Tom eBay, Taobao all businesses, enter the distance, open another market.

Remote C2C platform, welcome everyone to join.

At the same time, remote also announced that the C2C business of the remote mall has been stripped out, and the newly established C2C platform will re enable the previously integrated Wanjia network and remote Wanjia network.

The distant mall will only operate B2C business in the future, all of which are self operated businesses.

And Wanjia network, is specialized in the field of C2C.

The expansion and cross domain of online shopping platform is what all big e-commerce platforms are doing.

What's more, the distance is not cross domain.

B2C has not been known for a long time. In fact, it has not been known for a long time.

Li Dong, who made his voice on Weibo, sent many messages one after another.

A series of preferential policies will be adopted for new merchants, including free management fee, express discount, and all benefits of remote self operated business.

And to the outside user, Li Dong also gave a promise.

C2C platform management, will still take B2C business management rules.

Big brands, only into B2C, all the big brands of wanjia.com, no matter the real goods or fake goods, are the fakes by default in the distance.

Small and medium-sized brands, buy fake goods, you can still directly find distant claims.

The after-sales service is still entirely undertaken by the distance.

The express business may be freely selected by the third-party merchants in the early stage, and after the integration is completed, the two platforms will adopt the same self-supporting logistics operation.

As soon as the news comes out, the industry and the outside world shake at the same time!

……

Ali.

Ma Yun, who had just finished the meeting yesterday, had a slight look on his face. But soon, Ma Yun regained his composure.

Angry, can't solve any problem.

As a good entrepreneur, he has the ability to control his emotions.

After a while of silence, Ma Yun said, "carry out the whole promotion immediately, and give me more discount if there is any discount!

Participate in the business, how much loss, Ali to bear!

Do not need the merchant to pay a cent, all the money, Ali to bear!

In addition, tell all merchants that the free policy of taking out treasure is permanent!

We promise that we will not charge, that is, we are certain. There is no change in policy and adoption of charging mode.

Inform tmall merchants that tmall will not charge any commission within three years.

Far away can give, we can give!

In addition, we need to step up publicity efforts, including online media, television media and outdoor advertising, all of which are online, regardless of the cost.

If you want to shop, come and find treasure!

finally, pay the BMW line up and down the code payment business, and rookie alliance to speed up the progress, and the various express companies talk about exclusive operation, money is not a problem!

Even if the cost rises a little, it's not a problem!

Don't give Li Dong a chance. I can see it clearly. He wants to cut corners and start directly in express delivery and merchants.

There is no such simple thing!

Li Dong is so naive if he thinks that he can defeat the treasure

Cai Chongxin said: "he is not naive. Is there any other means?"

"Sure, but don't worry about him. We do our job well.

And... "

Ma Yun stopped for a moment, hesitated for a moment, then bit his teeth and said, "starting tomorrow, we will carry out major rectification!

Big brand fake, all shut down!

Implementation of a level of supervision, after-sales, customer service department owners, all stop vacation.

All customer complaints can be solved by the third party. If they can't be solved, we should take responsibility first.

Small and micro businesses choose some shops with serious complaints to close down.

Internal online shop credit system, once the score is deducted to the line, I don't care for any reason, the shop closes down, the follow-up service, Ali undertakes!

In addition, strengthen the entry audit standards... "

Before Cai Chongxin made a sound, Lu Zhaoxi, the then president of the company, said in a hurry: "at this time, we should take the first level of supervision. Is this not to push the merchants far away?"

Ma Yun said calmly, "push to him!

Isn't he always saying that we are the place where fake goods are concentrated?

He did not do a big C2C business, of course, can not understand our difficulties.

I would like to see how to manage tens of thousands of third-party merchants?Where is the competitiveness of C2C?

Don't buyers know that these bargains may be fake?

Don't we know?

Don't the merchants know?

We all know it!

But why repeated prohibition, because the market has this demand!

What he said was simple. I let him know now that things are not as easy as he thought.

OK, if you want to dig our business, I'll let him.

Accustomed to the supervision of taking out treasure and paying the bills of customers, should Li Dong adopt a strict policy or a loose policy when these merchants enter a distant place?

Tough. They can't stand it. They run.

Loose, in the treasure, dare to sell fake goods, to him that become good?

I don't believe this!

it was decided by the market, not He Li Dong has the final say.

Until the end, I let him lose more than gain, C2C platform can't do, associated with B2C business have a bad reputation. "

Lu Zhaoxi clenched his teeth and said for a long time: "this is our own cutting of meat. Although it may poison far away, it can also hurt the enemy 1000 and lose 800 ourselves."

Ma Yun said angrily, "do you think I want these merchants to leave?

Or do you think I want to keep selling the fake?

This is not what I want!

I also want our platform is all genuine, I don't want others to scold me for fake horse behind my back!

I want to take it slow and give us time to change.

But far away does not give us time, Li Dong does not give us time, so do you!

I'm not blaming anyone, but your efficiency and execution have let me down again and again!

I can't support the whole group by myself, and the group is not my ma Yun alone. I need you to give me more support.

Even if I don't support it, I don't want anyone to hold back.

Or yesterday, in two months, I want to see a different Ali!

Now, what I just said, go ahead and do it now!

It's not necessary to ask anyone for instructions or to inform the board of directors and the general meeting of shareholders. That's what Ma Yun said.

I said, you do it.

If anyone is unconvinced or disapproved, I will go or others will go! "

"Old horse..."

Cai Chongxin is eager to speak, but Ma Yun's attitude will infuriate all shareholders.

He is now forcibly seizing power, rather than the slow planning before.

Ma Yun glanced at him and said for a long time, "Lao Cai, I can't afford to wait."

A sentence "can't afford to wait", how many unwilling to include in it.

After ten years of hard work, we are looking forward to a peak, but now, we are facing a broken dream.

A treasure is not the key.

can be ruined and Alipay will be finished.

This is a chain!

And then, there are likely to be signs of collapse, including the B2B business on which they depend for survival.

Ma Yun, I really can't afford to lose.

Forcibly seizing power is also a helpless move.

He also wants to talk slowly with investors, and he doesn't want investors to be deterred from Ali.

This forcible seizure of power will cause a lot of trouble, and some investors will not dare to enter Ali in the future.

Can ma Yun have other methods?

What he just said will lead to the loss of treasure merchants, increase the speed of money burning and decrease the profit.

Will the investor agree?

It's possible to grind it down slowly, because investors are not idiots.

But Ma Yun has no time to grind with them!

Now, only in this way can Ali regain its strong combat effectiveness and competitiveness.

Otherwise, once it is really made big in the distance, the dead is not a treasure so simple!

……

Ma Yun is vigorous and vigorous and starts to deal with it immediately.

Other C2C websites are full of complaints.

A treasure is enough, and then to a distant place, let them live.

Li Dong, actually the first target is the online shopping market, which is beyond their expectation.

You haven't finished the offline part yet. How can you get online?

What's more, B2C does a good job. We have to do C2C. It doesn't make much money. Just make some traffic. Why waste this thing.

Managers and investors are complaining.

After complaining, there is nothing to do.

Even taking out treasure can't stop, can only deal with it, what can they do?

……

Hirakawa.

Conference room.

Tan Hai said quickly: "Mr. Li, after sales are borne by us. This risk and investment are too big!

Third party merchants are not easy to manage, you should also know.

Especially want to make the platform bigger, and C2C platform, say a bad word, it is actually a flea market, the cheaper the better.Users do not choose B2C, but choose C2C, in fact, they are also psychologically prepared. "

Li Dong frowned: "of course, I know the significance of C2C. Low price is the first standard!

But cheap and fake is not a concept!

We can introduce some local specialties, some small brands, even three no products. As long as we don't cheat in the name of big brands, it's all within the scope of my tolerance!

Cheap, but also can be good.

Some small brands are not necessarily worse than big brands. Why do they have to cheat people with big brands?

Focus on their own brand, there is always a chance to get ahead!

And far away, is to give them such a chance!

After the integration of wanjia.com, when it comes online, it mainly promotes some small brands to help them open up the market and establish a model.

As long as the things are good and can't be sold online, we can purchase offline!

Our offline annual sales amount to 100 billion yuan, even to 200 billion yuan, I Li Dong give them the opportunity!

As long as you do well, as long as your value is there, I, Li Dong, can help you realize your dream.

Only in this virtuous circle can entrepreneurs regain their confidence and let consumers regain their hope for small and medium-sized state-owned brands.

The purpose of our C2C platform is really to run out of treasure?

We do not do C2C, do our B2C still can make a lot of money!

Why do I insist on doing it?

Why do you do it at all costs?

Yes, it's good to supplement the industry and expand its influence.

But the key is still to raise the positioning of the distance to a higher level and a higher level!

We are the supporter of small and medium-sized enterprises, and we are the promoters of small and medium-sized brands in China.

Ali's B2B is actually doing this, and their purpose of digging treasure may be this at the beginning, but now it has changed its flavor.

The third-party platform is not simply to provide convenience for merchants and consumers, nor is it simply to make money and earn traffic.

We have greater pursuit!

We can't do B2B business, and we don't have the energy to do it at present. Of course, B2B is mainly aimed at foreign markets at present.

We can also be the same as Ali, we do domestic, C2C is to open the domestic market for small and medium-sized brands.

And abroad, we can cooperate.

At the peak, when we can't meet the domestic demand, how about cooperating with Ali?

One focuses on domestic and the other focuses on foreign countries, which is the achievement!

What is Ma Yun's original intention? I don't want to know now. I only know that his treasure has changed its flavor. It is no longer for promotion and support, nor is it for convenience and good quality and low price. The purpose of taking out treasure now is money!

I, Li Dong, also want to ask for money, but I only earn what I should earn. I don't want to become the richest man in the world after a few years, and I have to bear all kinds of names.

With all that said, you should understand what I mean.

Wanjia.com is not only aimed at consumers, but also merchants, as well as the brand from afar! "

After Li Dong finished, Tan Haiying was silent for a long time. Suddenly, he clapped his hands and said, "Mr. Li, what a good speech.

Really, I didn't think you were doing this.

When we were on eBay, we thought about this idea, but every time we raised such an idea, we would be afraid.

This is a long-term task and goal, which will invest a lot, may not be profitable, and even let investors leave disappointed.

Perhaps, in China today, only Mr. Li can do it. "

Because the distance is Li Dong's!

Because Li Dong has capital now!

If he said these words when he was poor and destitute, Tan Haiying did not admire him, but felt that he was hypocritical.

Support domestic small and medium-sized private brand industries?

Many people are saying this, including Ma Yun!

But they can't!

Ma Yun's B2B has opened a certain market for domestic small and medium-sized brands in foreign countries. However, in China, small and medium-sized private brands are still embarrassed, often synonymous with inferior products.

If you want to change this impression, it's really not a matter of a day and a night, and it's not just about talking about it. It needs real investment and support.

Li Dong wants to achieve C2C platform, for the small and medium-sized private brand name, need to pay the price is too big.

This is a platform directly aimed at consumers. It's hard to find a consensus. In addition, there are many merchants. It's not surprising that 10 billion yuan will be consumed in the end.

Who is willing to invest so much?

Is Ali willing?

Not willing!

Ali's treasure, the total investment may not be so much, let alone burn out so much money in vain.

No one will dislike money!

Even 10 years later, no one will think that 10 billion is a small amount, let alone now.

Of course, if it is to be done, it will be wonderful.When Tan Haiying clapped, everyone in the conference room clapped.

Li Dong, however, was just as serious as a sweep. He said with a smile: "you are polite and polite. Just talk about it. Fake goods should be cracked down. Small and medium-sized brands should be supported, but money should also be earned.

If we make more money, we can help more people.

In a word, it is better to distinguish B2C and C2C from each other in the distance.

Supervision is more stringent than taking out treasure. We don't want to be absolutely the best. It's better than taking out treasure. "

The applause stopped suddenly!

Tan Haiying's face was embarrassed, and after a long time, she murmured.

Yuan Chengdao, who came to attend the meeting, sighed and got used to it.

Every time, there is a dragon in front and a worm in the back.

Li Dong on the front of those words, spread out, will definitely gain a lot of reputation and praise.

However, if the words are spread out later, I'm afraid that everyone's mood will be like riding a roller coaster. If he doesn't scold him, it will be a good thing.

Yuan Chengdao, without any nonsense, said directly, "have you made the minutes of the meeting?

Sum up the previous words of Mr. Li and share them with the media. In addition, this is also the future direction and goal of wanjia.com.

As for the latter, we can know for ourselves. "

People nodded repeatedly. Li Dong's words could work anywhere. As for the last one, don't say it shamefully.

Li Dong doesn't care too much. In front of me, I'm going to give you encouragement and encouragement, and then I'll talk about reality.

Regardless of the actual situation, you really foolishly got into it. Who is responsible for the serious loss?

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