Chapter 1453

When Li Dong stayed in the capital, he did not stop in other places.

Shenzhen market.

Teng Xun headquarters.

Ma Huateng lingered in the office for a long time. For a long time, Ma Huateng suddenly turned around and said, "how long has Alan been in the distance?"

Xu chenye, who was Teng Xun's CIO at that time, recalled for a moment that he said: "it's nearly eight months since I joined the company in August 2008."

"Did you see the distant management adjustment not long ago?

In silence, Alan became the president of the mobile business group.

He went far away for such a long time, it seemed that there was no movement. As a result, he was promoted and even replaced Wang Junyu.

Although Wang Junyu is not demoted, but for no reason, why is Alan promoted?

Even became the president of the mobile business group!

Mobile business, has always been Li Dong attaches great importance to the business, non ordinary people are not enough to hold this position.

Li Dong is not the kind of person who can be promoted casually. In terms of closeness, there are more people who are close to him from afar. How long has it been for Alen to go? "

Xu chenye can't help but say, "didn't Li Dong say before that the red envelope system came from Alan?"

"Bullshit!"

Ma Huateng has always been gentle, but now his temper is more and more irritable, and his rude words are also explosive.

Ma Huateng took a deep breath, rubbed his cheek vigorously, and said, "even if the red envelope system was created by Alan, the credit alone is not enough to make Allen step up the ladder.

Also, I've been a bit upset since the beginning of the year.

PP threat to us is more and more big, even more than the original MSN.

In the past two years, our business has been suppressed from afar.

When the first day did not pay attention to PP on the rise.

At the beginning, we all thought it was just another Ali Wangwang. Who could have thought that with the help of a facial expression bag, the other party had grown up quickly.

Then, during the period of weighing the pros and cons, in the blink of an eye, the other party will catch up! "

Ma Huateng said this, slightly regret.

At first, PP went online, and they noticed.

But at the beginning, Ali was also ambitious. When Aliwangwang went online, he also wanted to challenge Teng Xun in the field of instant messaging.

Of course, the final result is miserable, Teng Xun has not yet shot, the other side was hit can not find north.

The original intention of PP is very similar to Ali Wangwang. The only difference is that PP has made some new tricks and updated the expression package system.

But QQ also quickly followed up, at that time PP fell into a silent period, the distance seems not to continue to invest.

However, although the distance did not invest in PP, it was a new way.

It's not PP itself that really makes PP popular again, but the popular farm game.

Relying on this game, plus the mall communication needs, a few months, for PP to pull tens of millions of active users.

A piece of software, once the active users of tens of millions, it is difficult to suppress in a short period of time.

At that time, Teng Xun was also in an emergency to follow suit. However, when they went online, they immediately started to update from afar. In addition, Li Dong let people fight with Teng Xun and constantly hype PP, and publicized PP in the outside world, which brought a major threat to QQ.

With the fame of QQ, PP is known by more people.

Ordinary small enterprises, even if hyped, are of little use.

However, far away is not an ordinary enterprise, and Li Dong is not an ordinary person. In fact, Li Dong is also a real marketing master and has done a good job in this respect.

Several hype down, PP more and more popular.

To that stage, Teng Xun even if the reaction came over, also some late.

At this time, Teng Xun actually had the idea of trying to eradicate each other with great strength.

However, the result is helpless, several attacks, not only failed to achieve good results, but also helped PP to expand its reputation and scale.

In fact, it has not been too long.

PP, however, has grown beyond imagination.

Far away seems to be stuck in a node all the time, cutting off their products, taking the lead in launching a series of products, each product has been welcomed by the market.

And every time Teng Xun ready to follow suit, the other side immediately began to update the more advanced version.

Again and again, several times down, Teng Xun every time out of the fist seems to have hit in the empty place.

Several times down, Ma Huateng felt sick and wanted to vomit blood. Teng Xun's executives and technicians were also holding back.

The online products and projects are on the verge of elimination, wasting a lot of manpower and material resources, but the results are unsatisfactory, and they are ridiculed again and again from afar.

In recent years, Teng Xun now only maintains the advantage, I am afraid also only has their user quantity.

The more he wanted to go on, the more uneasy Ma Huateng felt. After a long time, he said: "Alan became the president of the mobile business group. Li Dong always said that he would defeat us in the mobile field. The future is the era of mobile.I don't think Alan's promotion is due to the red envelope system.

Really, as early as the red envelope system went online, at the end of last year, Li Dong should have acted.

Maybe Maybe Alan's promotion is due to his breakthrough in mobile again! "

Ma Huateng said, squinting: "since this year, Li Dong's actions are frequent, targeting Ali and other retail enterprises.

I don't know if you have found that Li Dong doesn't pay much attention to us this year.

From the beginning of the year to the present, the distance seems to have forgotten us collectively.

Not only do not oppose us, on the contrary, they try to win us over.

E-commerce is pulling us in, and Internet finance is pulling us in... "

"Is he trying to pacify us and to focus on Ali?" Another senior president of Teng Xun said subconsciously.

Ma Huateng gave him a sharp look in his eyes. After a long time, he said, "maybe this is the illusion that Li Dong wants us to have!

Up to now, in fact, QQ and PP have produced a lot of conflicts and contradictions in the business, more and more big, much bigger than Ali!

In fact, there is no fatal conflict between C2C and Taobao.

On the contrary, the conflict with PP is fatal.

As early as last year, I wanted to take the initiative to launch a war with Li Dong and defeat the distant place at one stroke.

But every time I had this motive, Li Dong seemed to have noticed it and constantly comforted me.

Several times down, I was really convinced.

But these days, I feel more and more uneasy, I'm afraid something will happen! "

Ma Huateng said, suddenly said: "I originally wanted to wait for the virtual money fund to go online again, but there is still more than a month to go online, which means that there will be an accident.

We can't wait. We're going to do it right now!

Tomorrow, no, the day after tomorrow, the 20th, 3G version of QQ officially updated online!

It's useless to use the new version online. I think about it... "

Ma Huateng looked at the crowd and said slowly: "look for the three major operators to discuss. Teng Xun will subsidize the traffic cost generated by users on a large scale to see if it can block the flow entrance of PP."

As soon as everyone's expression congealed, there was humanity immediately: "impossible."

"First, there are a lot of PP users, and PP is only a product under the distant flag, and they have many products.

They also have a lot of users.

At present, there are not many mobile applications on the market, and a large part of the traffic of several major operators comes from remote user groups.

It is almost impossible to shield the remote traffic entrance, even if we pay a higher price.

Second, this means is not suitable for use. We can use it, and we can use it from afar.

In the end, it won't be us who will be cheap. It will only be other people, including several major operators.

Third, as for pony, you said that the large-scale subsidy of user traffic costs... "

The senior executives said with some helplessness: "nowadays, the traffic cost is very expensive, and 3G consumes more traffic. With so many user groups, we really need large-scale subsidies. I'm afraid we have to burn in billions to barely make it."

Ma Huateng raised his eyebrows and said, "are there so many?"

"Absolutely, there are not many package traffic now, and once we subsidize, users will increase the traffic application on this.

For tens of millions of mobile phone users, the per capita subsidy is 10 yuan, which is 500.6 billion yuan.

Moreover, it's still a month, and it's even scarier all year round.

Even if we have reached an agreement with the three major operators to reduce the traffic cost, we really need to subsidize it for a year, and the 10 billion will be burned out. "

Ma Huateng frowned and said, "what do you think we should do?"

"In fact, the subsidy policy is OK. Now several major operators are promoting the 3G industry, and they also hope that users can convert to 3G users as soon as possible, because they have invested a lot in it.

Enterprises are willing to make their own subsidies, they will not refuse, so the plan is feasible.

However, there should be restrictions. Not all products can be subsidized for traffic. We can specialize in a certain item, such as mobile QQ, without subsidy, and simply free of traffic.

But this aspect needs to set some threshold, will produce the expense, carries on the shift only then.

For example, chat can be free of traffic, into space or video chat, need to consume traffic, otherwise we can not afford subsidies.

In addition, other products can consume more traffic... "

The speaker took a look at Ma Huateng. Ma Huateng frowned slightly and said for a long time: "it's not necessary. Now it's not for the purpose of saving money, but for PP."

He understood the meaning of the senior management's words. In fact, many software can steal traffic.

The high traffic consumption generated among them is not all earned by several major operators.

However, Teng Xun didn't need to do this. It was originally to deal with the threat of his opponent. At this time, in order to save money, he did this kind of thing and tried to find his own death.Seeing Ma Huateng's refusal, the public did not continue to say this, and there was humanity: "traffic subsidy is feasible, in addition, I suggest technical interference!"

"Technical interference?"

"Exclusion, incompatibility!"

"This is a double-edged sword," Ma Huateng said

The speaker was Teng Xun's chief technical officer. Wen Yan said in a deep voice: "it's a double-edged sword, but pony, if you really want to fight a war with a distant place, this is the biggest killer's mace!

The key lies in our trust in users and their viscosity.

Between the two choices, is the choice of QQ or PP, I think, at present or we have more advantages.

Of course, only for PP interference, the rest is not necessary. "

When he said this, he was helpless.

Technical interference, they can do, for distant products, they do some special response, can make the products of both sides incompatible.

But there are too many products in the distance. Wancartoon, remote mall, remote microblog and remote PP are products with a large number of users.

Once there is incompatibility and exclusion, the final death is still unknown.

When he said this, Ma Huateng suddenly said: "you say, if we are not compatible from afar, choose one from two, how will users choose?"

People are stunned for a moment, they actually did not consider this possibility.

But now Ma Huateng said, many people's faces are some gloomy down, after a long time, there is humanity: "should not do so from afar?"

"When it's time, we can sue them for unfair competition."

"You can find the Ministry of industry and information technology to mediate..."

People's words let Ma Huateng some speechless, just you also take the initiative to interfere with each other's technology.

As a result, I just said that you were all withered. Obviously, with a single instant messaging war, we still have confidence, which can spread to all products in the distance, and these people will have no confidence at all.

After all the discussion, they finally decided to discuss the issue of traffic subsidy with the mobile phone qq3g version launched on the 20th.

As for the technical exclusion, it is not suitable for application.

To small business, small software, Teng Xun can try.

However, for those users who have hundreds of millions in the distance, once the choice of one or two is really opened, they may be more troublesome.

For today's sake, only by constantly updating their products to make them more suitable for the mainstream population.

What they are caught up with step by step in the distance is not because of other things, but because the time of updating is always faster than them.

It's not technical, it's market research and feedback.

It seems that we seldom do any market research and feedback work from afar. If we have a product, we will launch it directly, and the general effect will not be particularly bad.

This is the main reason why Teng Xun is slow every time.

Most of the time, Teng Xun is still doing public testing, when doing the user experience stage, people began to go online.

In this way, a lot of time is saved in the distance.

is the reason why Teng Xun is a suck at many technical staff here. It's not that we don't give enough power, but that we have problems there.

It takes a lot of time to do the test every time. It's very troublesome to know whether the scheme should be perfect at the beginning!

At the same time, Ma Huateng also makes people stare at every move in the distance.

If there is really any action in the distance, he will hold a decisive attitude and start a technical repulsion war with the other party.

Ma Huateng heart or have the last bit of confidence, Teng Xun after all established more than ten years, more than ten years, accumulated countless users.

QQ is no longer a simple chat software. After watching it for ten years and using it for ten years, users should have been inseparable from it.

Of course, until the last minute, it's not necessary.

Unless it's time to face life and death.

When Ma Huateng hesitated about this, he did not know that Li Dong had already made up his mind.

Ma Huateng has not finally decided whether to fight a mortal battle, but Li Dong has already made up his mind and made up his mind.

As long as the mobile wechat covers a part of the crowd and lays a winning chance, he will start the PC War, and the idea is the same as Teng Xun's executives.

Anti foreign war!

This is not what Li Dong thought for no reason, but the 3Q war in the previous life. Teng Xun relied on this and nearly let 360 collapse. Finally, 360 had to admit defeat and finally it was over.

Even so, there are tens of millions of users who unload 360.

After all, compared with the user base, 360 is far less than Teng Xun, and 360 has substitutes, but Teng Xun at that time did not have a substitute.

And Li Dong's idea is the same!

QQ has substitutes, PP in.

The microblog and mall products, although there are other software can replace, the key is that the scale and user experience are far less than far away.Li Dongjian believes that it will be he who will win the war.

Of course, such a move can not last long. It can only be decided quickly.

Once it lasts for a long time and causes great repercussions, the government will certainly intervene.

This scheme can only be used once. For the first time, it can be said that there is no precedent for normal business competition.

But if you don't succeed at one time, I'm afraid you won't get the chance the second time.

Li Dongdu believes that after one time, I am afraid the government will introduce a series of restrictions.

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