Chapter 1584

From the 15th, Li Dong frequently went in and out of the major hotels.

At first, we didn't care.

However, soon, there was a rumor in the industry, and Li Dong again mentioned the exclusive cooperation before.

As early as in 2008, Li Dong once mentioned the exclusive cooperation in a gathering of real estate agents.

However, at that time, the strength and reputation from afar were not enough. When this proposal was put forward, almost no one on the scene agreed.

In the later period, some real estate enterprises agreed to cooperate with the supermarket.

However, the exclusive cooperation agreement on the commercial plaza has not been carried out.

Even though Longhua and Longhu have reached an agreement on settlement with distant places before, it is not an exclusive agreement. The commercial squares developed by Longhua and Longhu are still attracting investment, except some of which are settled by distant supermarkets.

This time, in July 2009, Li Dong ascended to the world's richest man and entered the world's top 500 from afar, and began to impact on the status of the top 10 retail stores.

The distance at this time is not the same as last year.

At the moment, Li Dong again mentioned the exclusive cooperation, and the effect was quite different.

Before the charity night started, there were already 67 real estate enterprises that began to talk about specific cooperation matters with distant places.

These real estate companies may not be top-notch in strength, but Li Dong chooses real estate enterprises in some second and third tier cities with commercial square development in their core areas.

These developers are either powerful or jointly developed by many enterprises in the core area of the first tier cities.

Moreover, it is difficult to sign an exclusive cooperation agreement in the first tier cities. After all, the core commercial squares in these cities are not worried about the problem of attracting investment and renting.

Second and third tier cities should be a little weaker, and even developers should be better.

If we talk about cooperation with these enterprises, we still have an advantage in the distance.

……

Li Dong kept talking with these real estate enterprises for several days.

Even if some people didn't understand it at the beginning, they all understood it later.

No one is a fool at the helm of a large enterprise, whether it is a state-owned enterprise or a private enterprise.

At the beginning, I didn't understand it, not because I couldn't understand it, but because I didn't expect it.

Monopolize the commercial square!

This idea, in the current business community, in the current retail industry, really few people think about this possibility.

Nothing else, the price is too high!

There are 334 prefecture level administrative districts in China.

What is the concept of monopoly, regardless of the county-level administrative region, or monopoly of the prefecture level administrative region?

Far away, at least 80% of the prefecture level areas should be monopolized.

And a prefecture level administrative district, generally will have the main city area, the prosperous area, the commercial district

In a prefecture level area, if you want to complete the monopoly of the commercial square in the core area, the minimum standard of each prefecture level city should be more than three core commercial squares.

There are 334 prefecture level administrative districts, and there are at least 1000 shopping centers in the distance!

It's a shopping center, not a super, not a convenience store!

In the industry, shopping malls are actually one level higher than hypermarkets, but even with hypermarkets as the standard, supermarkets above 7000 square meters can be considered as hypermarkets.

What is the concept of 1000 hypermarkets above 7000 square meters?

In the second half of 2004, Li Dong rented tens of thousands of square meters of floor space in Pingchuan's Longhua square to open a shopping mall. At that time, all kinds of expenses in the early stage plus the first year's rent cost more than 10 million yuan!

Of course, at that time, the reputation was not obvious from afar, and all kinds of expenses were more expensive.

In the distance, at this point, if the rent is long, the rent is generally much lower, and there is a longer rent free period.

In addition, there are many suppliers from far away, so the payment cycle has been extended a lot, and there is no need to invest too much in the early inventory.

But now the rent is much higher than in 2004.

In fact, the cost is almost the same.

A hypermarket of 7000 square meters or more must invest at least 15 million yuan, which is the minimum standard.

After all, what we want from afar is the commercial core area. In fact, there are still 15 million operas in some third tier cities. It is normal for the first and second tier cities to double several times.

If you want to win over 1000 hypermarkets in the core areas, the minimum investment is to prepare more than 20 billion funds.

20 billion is the minimum standard, and 1000 companies are also the minimum standard.

More than 300 cities, 1000 hypermarkets want to complete monopoly?

In 2008, according to the statistics of Shanghai stock market, there were more than 200 hypermarkets in Shanghai!

Can't other enterprises be forced to do by three hypermarkets in a city?

It can only be said that Li Dong thinks too much!

If he really wants to cut off the expansion of other large enterprises at the root, the scale will have to be expanded by three times. After all, some small cities in the third tier will not have so many big stores.In other words, if you want to complete the plan in the whole country, it is almost enough to take 3000 hypermarkets from afar, excluding the first tier cities.

And the investment amount is about 60-80 billion.

It doesn't sound like a lot, but these are just early-stage investment, later staff expenses, enterprise expenses, water and electricity charges

This series of things are not included!

Including the warehouse, distribution center, these things rental is OK, if you want to complete the layout from afar, this investment scale will be more than doubled!

In total, the investment amount should be as high as 150 billion!

150 billion investment in supermarkets?

If we add the original system of remote retail, the net assets of a remote retail group in China will reach about 200 billion yuan. The distribution center and storage are also included in the logistics group.

What is the concept of investing more than 200 billion RMB in retail enterprises?

Investment does not represent market value, which are two different concepts.

A supermarket with an investment amount of more than 200 billion yuan. In fact, if the 200 billion yuan is converted into the data of listed companies, it can be regarded as the part of shareholders' equity. Of course, shareholders' equity can also be called net assets, which means that shareholders' equity reaches more than 200 billion yuan.

Today's retail groups, Wal Mart is worthy of the world's hegemony.

What is the shareholder's equity of Wal Mart in 2008?

$60 billion! About 400 billion yuan.

Wal Mart is the world's largest super retail group, and from afar, it will invest 200 billion yuan in China. This crazy idea has never been considered by outsiders.

Once we really want to do this from afar, and the performance in China mainland will not meet the expectation, then Li Dong will wait for compensation.

After all, this cooperation is a leasing business, not a proprietary property acquisition.

With the increase of rent, the final profit of the supermarket in the distance will help the real estate developers to earn.

Is this expansion meaningful?

……

Does it make sense?

Such doubts have been raised several times in Yuan Chengdao's mind.

When Li Dong and other real estate developers continue to negotiate, Yuan Chengdao finally can not hold back, broke into Li Dong's office and asked about this sentence.

"Does it make sense?"

Yes, Yuan Chengdao is hard to understand!

If Li Dong wants to expand in the world, even if he doesn't make money, he agrees.

After all, in the international market, there is a gap in the distance. Even if he doesn't make money, he acquiesces to the fact that he thinks it's not good to open the market.

However, at home, it has become the first overlord in the distance.

At this time, to do such thankless things, in Yuan Chengdao's view, really does not have much significance.

Li Dong looked at Yuan Chengdao, who was angry in front of him. After a moment's pause, he said with a light smile: "why is it meaningless?"

Yuan Chengdao was annoyed and his words were not objective: "now, we have occupied a large market share in China's retail market!

In addition to the Shanghai market, even in the East China market, we are worthy of No.1 market share!

In other regions, our business is also covered.

I can agree with you that you want to enter the southern market and expand our market share in the south. I can accept that you want to continue to increase our market coverage.

But now, what's the point of spending a high price to complete the market monopoly in China's mainland?

Is it necessary to have a large market without profit?

What's more, we don't have the ability to use so much capital. I know that you should take the means of financing for external financing.

At that time, we also have to pay these interests, plus the high rent, we may have a loss situation.

If you don't make money, you will lose money, just to satisfy your vanity? "

Yuan Chengdao said it very directly. At this time, he couldn't help it and angrily rebuked: "is monopoly really good?

Not really!

Today's monopoly industries, you can see, without government support, many monopoly industries have to pay the bottom of the sky!

Besides, we are not a high profit energy industry, but a retail industry.

Our profit margin is not high at all. Now we have to expand in the mainland without considering the cost. Is this necessary?

These cooperative shopping malls are all lease contracts.

Once the contract expires and the contract is not renewed, we have nothing left.

In other words, maybe ten years later, there may not be an increase in the distance, but a downward trend.

Is this ten-year period used to satisfy the desire of monopoly?

I don't even talk about the response and attitude of the government and other enterprises. What if you made it?This kind of explosive growth and breakthrough is not what we need now.

Now, what we need is stability.

With the recovery of the real estate market and the rise of rent, we can use this money to expand the proportion of our self owned property.

At present, the proportion of self owned property in remote retail is only about 14%. In the first two years, this proportion is not low.

But now, other enterprises are actually expanding this proportion. The proportion of self owned property of Gaoxin retail enterprises has even reached 20%, which is still growing.

What about us?

We are stagnant and do not say that once we adopt the leasing mode, the proportion of our self owned property will drop below 10%. Such a distance is the distance you want?

Yes, at that time, we ranked first in terms of revenue, scale and many things.

But this kind of Castle in the air will collapse faster than everyone imagined.

It's really hard for me to understand. What is your original intention?

Once upon a time, when we wanted to expand, you proposed to expand the proportion of self owned property. At that time, we were all doing these things because of the difficulty of capital.

Now?

Now the group is having a hard time getting better. At this time, I don't have much opinion about using 100 billion yuan to complete the coverage of our self owned property.

But in order to expand the scale and the number of stores, you spend a lot of money to suppress opponents. I can't understand that at all! "

Yuan Chengdao said more and more angry, watching the real estate market now more and more popular trend.

At this time, we all seize the last opportunity to increase the proportion of self owned property.

Far away, not only do not increase at this time, but take out a lot of funds to expand the number of stores.

Originally, the number of stores far away is not small. With Guomei, the number of stores far away may not be the first in China, but the actual business area is definitely the first in China.

Have been the first, but also die hard expansion, Li Dongtu what?

Before he planned to expand the international territory, although yuan Chengdao was worried, although he felt that he had some ambitious goals, he could understand, really understand.

Now, that's really incomprehensible!

For yuan Chengdao's dissatisfaction, Li Dong was not angry, and said with a smile: "sit down and say that your anger hurts your body. If you have something to talk about slowly, there is no need to get angry."

The more he said this, the more angry yuan Chengdao was. He sat down in anger and then looked at Li Dong and said, "if Li can't give us a reasonable explanation this time, we have no right to make any changes, but we don't want to be a failed professional manager.

I don't want to wear the hat of a legendary enterprise!

Mr. Li talked with the major real estate companies about cooperation this time. You can see that although the outside world pays attention to it, there is almost no one to stop it.

Why?

It's because other people can't understand!

With so much money and so much energy, we can do something else. Even if we want to expand internationally, we can still cover Huaxia. I can't understand it! "

Li Dong didn't rush to speak. He leaned back on his chair and remained silent for a while. After a long time, he said, "well, in fact, most of the plan is my selfish heart.

I have always hoped to defeat the companies such as Bailian and Huarun, which were also my goal a long time ago.

But these enterprises can hardly defeat them by other means.

Only by putting an end to the pace of their expansion from the root, and then gradually encroaching on them, can we hope to solve them completely.

Of course, from a selfish point of view, this is not worth the loss.

But it's not just selfish.

On the other hand, you said that in ten years' time, there may be a large number of stores in the distance will be closed down, and if they are closed passively, the scale of the distance will be compressed.

In fact, how do you know it's not what I want? "

Yuan Chengdao was stunned for a moment. Li Dong, the opposite of him, said with a light smile: "so far, haven't you seen it?

Physical stores will not die, but with the impact of e-commerce, it will gradually decline.

This time will not be too long. Ten years is actually the limit.

Ten years later, with the current store coverage rate, some of our large retail groups will have to close some stores.

Therefore, I have signed a ten-year contract with the major shopping malls. At that time, whether we are active or passive, we can choose to close some stores freely.

What's more, you say it's useless to expand the scale?

Joke!

Larger scale, more revenue, more cash flow, more fixed assets

At that time, we will have more money on hand.

Yes, the money is borrowed, but if there is no store expansion plan, who will lend it to you?

With this money, we can increase the proportion of our own property on a large scale.In the next few years, our goal in China is no longer to expand, but to choose a reasonable layout and distribution.

A few years ago, in order to expand, we opened stores everywhere, and the overlap rate of stores was actually very high.

But now, with thousands of stores, plus Guomei and our own system stores, the number of our stores will reach about 6000.

This scale is really huge!

On the basis of these 6000 companies, we can choose about 2000 to 3000 as our foundation.

These stores can be operated in the mode of self owned property.

And where does the money come from?

Of course, from the retail group itself!

Even if the new store doesn't make money, so what?

As long as these stores are still open, in fact, it means that we have at least tens of billions of more loans on hand, which we can use without paying interest.

You think I care about the profits of the supermarket?

You think what I think is really pressure, other retail enterprises can't raise their heads?

Am I so bored?

All I have done is to lay the foundation for the remote group!

What is the concept of 3000 self operated stores and stores?

Ten years later, there will be no supermarkets or stores in the distance. I will rent out these stores and sell them out. That is a trillion group!

Moreover, it is not obvious that the mountains and dew are not as conspicuous as the real estate companies, and no one will care about these.

After all, we have more than 6000 stores, and the proportion of our self owned property has reached about 50%, which is totally reasonable. What's so strange?

If we continue to retail in 10 years' time, we will be 100% of self owned property.

Think for yourself, how much advantage will a retail group with all its own properties have?

What does it have to do with us if I let his rent go up?

I can't wait for the rent to go up and all the other retail businesses have closed down, so can we.

No matter how the e-commerce impacts, the physical stores will not die.

At that time, we will be the only physical stores that can survive.

And e-commerce is still our monopoly.

In fact, I wish I could get to this step now. It's online and offline. It's other people's impact, or we're attacking other people's offline.

We let other people die completely in silence online and offline, and there is no chance of resurgence.

Isn't it worth it?

Finally, by the way, let's increase our revenue and hit the world rankings. It's OK.

The only thing we have to do is not lose money.

As long as we don't lose money, we can get more than 100 billion yuan of money for free. Isn't it good?

The bigger our scale is, the more trust our suppliers will be. Now the payment cycle is three months, and after a period of time, it may be six months.

Once it reaches six months, with our annual turnover, you can think for yourself how terrible it is!

With over a trillion revenue, at least 800 billion loans, half a year cycle, that is, we can deposit 400 billion for free!

If we don't pour it from afar, we can use it all the time.

Just know roar, light know to see the immediate interests, do not know to think about the future.

Why not make money?

If we don't make money, we make money!

How much do you really think Wal Mart is making in retail?

Since retail profits are so low, why do these large groups continue to expand M & A?

What's wrong with that spare money?

Why expand?

How did you become the president after all this time?

Your task is not to do this, but to consider how to prevent the group from operating at a loss under the circumstances of rising rent, rising employee wages and increasing interest. This is what you should consider.

What are you yelling at me?

My own group, I can deliberately toss him to death?

Another thing that you need to do is the location and layout, and how to buy some stores that need to be self operated from developers.

There are so many things for you to do. You never know how to use your brain.

By the way, there is also the problem of the extension of the supplier's payment period, which needs you to consider, measure and persuade them to agree.

How many companies are waiting for you to do?

If I don't say it, you won't take the initiative to think about it?

Will not take the initiative to share?

Just like you, you still want to control the distance alone. It's early!

Other enterprises can't do it. They can do it from afar, because I'm Li Dong!If I am here, there is hope of success. If I am not, can you do it? "

If the front is to explain, the back can be said to be scolding.

Li Dong was also very angry at this time, staring at Yuan Chengdao fiercely and continued: "what? Do you think Li Dong is out of date now and can't keep up with you?

Or do you think that you are the core of the group just because I can arrange orders?

Ask yourself, every time I give you the task, some of the most core problems, who will solve them?

Whether it is the merger and acquisition of Guomei, defeat Teng Xun, or enterprise expansion, the most troublesome thing, I will solve!

Although the execution and ending are troublesome, I admit that you all have a lot of credit, but I think Li Dong is worthy of everyone!

These are not the capital for you to be proud of your achievements!

Of course, maybe it has something to do with my failure to explain it to you. As the president of the group, I have to explain it thoroughly every time before you can understand it?

This is the last time. Next time, break into my office and ask my boss loudly. Your career as a professional manager in the distance is over!

Go back and think about it yourself. You can think it out or you can't think of it. I said, if you want to understand the rest, you should hold it in your heart. If you don't understand, you have to hold back! "

Yuan Chengdao's lips moved, but he didn't know what to say.

Li Dong didn't care about him. He waved his hand and said, "go out, I have something to do!"

Yuan Cheng was slightly embarrassed and had to leave.

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