Chapter 1583

As time goes by, East Star Charity Night is getting closer and closer.

For gourd eating people, pure commercial activities, we have no interest.

For a period of time, a pure performance of literature and art is just like that.

But Charity Night is a kind of activity, in which big business people gather together, all kinds of stars get together, and there are fund-raising activities on the spot, which is more interesting.

In addition, this year is a full live broadcast, you can sit at home to watch the live activities, naturally more people are interested.

Charity Night has not started yet, the outside world is discussing, who will come this year?

Who are the big business people coming?

Who will come?

How much money will be raised on site?

Last year, Dongxing Charity Night raised a lot of funds, more than 4 billion yuan, almost the largest amount of funds raised by non-governmental organizations over the years.

This year, will it exceed last year's fund-raising amount?

……

The melon eating people are interested in these, but Li Dong is not so concerned about these.

Last year, because of the special situation, it was affected by the earthquake that so many funds could be raised.

This year, not necessarily as much as last year.

Li Dong didn't think of imposing the name of charity on anyone, forcing others to donate money.

Charity Night, in fact, is also an accumulation of contacts, a business gathering.

Since such public fund-raising activities are open and still operated as commercial charity, it is quite normal that they should not be pure.

This charity night, Li Dong is more concerned about something else.

Such as the gathering of real estate developers!

In the second half of 2009, Li Dong is ready to carry out some plans, and these plans need the cooperation of people.

There are some things that he can complete by himself, and some things he can't do.

……

July 15, three days before Charity Night begins.

On the 15th, some people have come to Pingchuan.

In recent years, the Pingchuan government is eager to make some activities from afar every day. Every time there is a big event in the distance, a large number of business tycoons gather.

Every time, the Jiangbei government and the Pingchuan government can follow suit to check the price.

After these people participate in the activities, people from the government will visit them.

Some people were hesitant to invest in the north of Jiangsu, Zhejiang or southern Jiangsu?

At this time, Jiangbei has found an opportunity. By the way, we can take the example from afar. We can often attract some enterprises to invest in Jiangbei.

In addition, some derivative industries related to the distance will be easier to attract.

In recent years, every distant business gathering is a good opportunity for investment in Jiangbei.

This year's Charity Night is no exception.

Some of the early arrival of the business tycoons were visited by people from the Jiangbei government.

In the hotel.

Soon after Wu Yajun sent the government away, when Li Dong came, some of them couldn't help laughing and crying: "Jiangbei is really hospitable. I want to invest here.

But the key is that they are not afraid of meat and vegetables?

When Longhu comes to Jiangbei, it can't be crushed to death by the distance and Longhua. The real estate enterprises also come to draw them in. Is this necessary?

In China, who doesn't know that retail enterprises and real estate enterprises can't enter Jiangbei. If they go in, they have to face the suppression of you and Longhua.

At that time, some local real estate enterprises in Jiangbei were destroyed by you.

Now, do we foreigners dare to come to Jiangbei? "

Li Dong said with a smile: "it seems that we are very overbearing.

In fact, I really don't object to these. Anyway, we don't have many residential real estate to develop.

But then again, you enterprises really want to enter, and you can't make a lot of money.

In Jiangbei, in fact, house prices have been suppressed, and the profit margin is not too high.

Longhua is now on the road of small profits and high sales. They take the lead in Jiangbei. The house price in Jiangbei is about 5% lower than that in the same region.

As a local enterprise, Longhua's land price is not too high, and there are still a lot of profits.

You foreigners, the cost of getting land is higher, and then you compete with Longhua. Isn't this a loss making cry?

So it's good not to come. The Jiangbei government is probably trying to find a competitor for Longhua. In fact, it's unnecessary.

House prices can't drive GDP. If you have the time, it's not bad to introduce more other enterprises.

In other words, the GDP driven by these years is not much better than the introduction of several real estate developers?

Of course, the government hopes to achieve better results. It is not surprising to have this appeal. "

Wu Yajun said with a smile: "you explain, in the end, do you want us to come? Or hope we don't come?

I've heard that Longhua has treated you as the last word.Longhua IPO, now all rely on you, you in Longhua side share proportion is not low, said so much, probably still hope I don't come? "

Li Dong sat down opposite Wu Yajun and said with a smile, "do you think I'm like this?

Longhua is Longhua. I'm me. Xu Shengzhe is better at defending me than against thieves. Can I give them a finale?

Now the listing is not very smooth, just ask me for help. When I go back to the market, everything goes well. I'm afraid I would like to kick me far away. "

Said casually for a while, Li Dong this just returns to the main topic: "Longhu IPO progress now how?"

While drinking coffee, Wu Yajun shook his head and said, "in general, we used to compete with Evergrande. We had to choose one from two, but there were not many diversions.

As a result, Longhua participated in the process, and there were more diversions.

And to tell you the truth, at the beginning, Longhu was no worse than Longhua. Because of some other factors, investors were more optimistic about us.

In recent years, Longhua's reputation in the mainland is not too big, and most of its industries are concentrated in Jiangbei area.

This time, it's a good time to take land and expand all over the country. At the end of June, you announced that you had purchased tens of billions of properties from each other, and then you will continue to trust these newly purchased properties to Longhua. Aren't you demolishing the platform?

You are not without real estate company, it is necessary to entrust to Longhua?

The outside world now who does not know, you Li Dong and Xu Shengzhe wear the same pair of pants, Longhua fame suddenly up.

What's more, some of their expansion plans were initially worried by the outside world. Now there are many people who think that there is great hope for them... "

Li Dong quickly interrupted: "who is wearing the same pair of trousers with him? You can't talk nonsense.

And far away is far away, also won't help Longhua back pot.

It's just trusteeship. In fact, trusteeship can't be done. What I'm looking at is actually some commercial squares that they will build in the future.

Now, some of these properties are not what I need... "

"You don't need it. You buy it? You're not wearing a pair of trousers. What are they Wu Yajun didn't have a good way: "you can do it. Is it necessary to spend so much money to make the data better?

Now that you've bought a property you don't need, what do you do then?

Long Hua gives you a refund?

After they are listed on the stock market, it's strange that they can return them to you.

You sell it again?

In the short term, all kinds of taxes and fees are enough for you to drink!

Has Longhua reimbursed you for these expenses? "

Li Dong said with a smile: "well, this time, a lot of new shares have been added, but my share proportion remains unchanged.

Of course, this is only one of them.

Second, Longhua has also agreed that no matter how many shopping malls will be developed in the future, their partner will only be me.

Moreover, I have the autonomy. In other words, if I want to settle in Longhua, I will settle in. If I don't want to, they will find foreign partners. "

Wu Yajun frowned. In fact, this is not an explanation, but to her.

Last time, when Li Dong got married, they talked about cooperation.

This time, the East Star Charity Night, Wu Yajun came specially in advance, in order to win Li Dong before the IPO, and increase the competitiveness of Longhu.

But now, Li dongkai has the conditions.

First, stocks should be cheap.

Second, far away is the only partner for the commercial projects to be developed in Longhu.

The only thing they want is to praise them. What they don't want from afar, they have to find another one.

Can a place far away that you don't want to be a good place?

That kind of place, just need distant such well-known store for them to attract popularity, attract flow of people.

Now it's better to choose from afar, but they can't.

Wu Yajun took a breath and said for a long time, "Xu Shengzhe is good enough to work for you."

Li Dong said with a smile, "sister Wu, you can't say that.

What's wrong with working with distant places?

In China, even in the world, retail groups are far ahead.

Moreover, we are more familiar with China, better understand the national conditions, and more able to drive the flow of people and popularity.

When a large commercial square is unpopular, it is worth 1 billion yuan, and its popularity is driven up and doubled to 2 billion yuan. That's normal.

Even Wal Mart, in China, dare not say that it is more powerful than far away.

In recent years, far away has become the first shopping mall for Chinese people. Our price is reasonable, the service is considerate, and the environment is suitable

In China, the profit margin of some enterprises is much higher than ours.

The profit margin in the distance has not been too high. In many cases, we did not calculate some necessary expenses according to the data we released to the public. Where have these profits gone?

It's all used by customers!

Really speaking, our profit margin is lower than that of Wal Mart, but the low profit also causes us to invest more in hardware and software.Don't believe it, you go and see it now?

Contrast it!

Among the large shopping malls, far away is definitely the best one.

Our products are of high quality and low price.

Our service is warm and considerate.

Our lounge, waiting area, queuing, shelf layout

This series of hardware and software, are better than others!

Because I am willing to invest, the real profit margin of distant supermarket is lower than 5%!

But the business in the distance is not bad, or even very good. There is no reason why our profits are so much lower than others. The key lies in these.

This is also one of the reasons why we have been winning for a long time. Other enterprises are not as willing as Li Dong. "

Li Dong said so much, or that sentence, in order to show that it is cost-effective and worthwhile to cooperate with distant places.

Far away can drive a large number of nearby people, enhance the popularity of shopping malls.

Wu Yajun was silent again for a moment. I don't know how long it took before he said, "well, let me say a few points. First, the rent can't be less. The year-on-year increase is based on the market fluctuation.

Second, you have to take it, take it all!

You can't pick out all the good ones. Do you want to leave some bad places?

Good location, good business environment, even if we don't need to drive from afar, we will also have high flow of people, high popularity and high rent.

Since it is cooperation, of course, it is mutually beneficial. Good shopping malls are in short supply. In fact, retail groups are competing.

Now, all the good things are left for you. Other enterprises have no hope at first, let alone enter the places you left behind.

In the end, you took what you needed, but what you left us was a poor shopping mall. No one wanted to pay for the loss?

Third, Longhu is still mainly engaged in residential real estate. Even if we cooperate, the scope of our cooperation is limited.

You can tell Longhua where to expand and where to develop commercial square.

But Longhu side, on personal relations, you give me some advice, I will listen.

It can be pointed out from business, which will not happen in Longhu.

That is to say, where we expand, you can set up your site. If there are overlapping shopping malls and squares in the local area, I can't help it. We need to compete, and you can only compete at the same time.

Fourth, if this happens in a place where there are shopping centers far away... "

When she said this, Li Dong was speechless and said: "don't be fourth. Since you have a distant shopping center, you are still investing in building a commercial square there. Isn't this the rhythm of seeking death?

Now even Wal Mart does not dare to open stores near our shopping center, and other enterprises are even more afraid. We are the only ones in the remote surrounding areas.

If you come to join us, you should not do the department store business at all. What you do is almost the same. You make department stores and household appliances. It's purely a matter of seeking death and making you lose popularity. "

Wu Yajun glanced at him and said, "are you confident or proud now?

You said that other enterprises did not dare to open their business in the place where you opened business. But how can I find that there are other supermarkets surrounding you near many distant supermarkets? "

Li Dong curled his mouth and said, "I'm free. I can't spend all my money.

If you go in and have a look, you will know that there is no business.

It's not nice to say that I like to buy things at my place, Li Dong, who doesn't know that I'm a typical of the new generation. When I shop here, I feel a little happy, and my children will have a good future when I go back home... "

"Pooh

Wu Yajun couldn't hold back. He couldn't help laughing. Then he was overjoyed and said, "is this what you eat with? Now I have started to use geomantic omen. Excuse me, I've heard people say it several times. It's true that some people go shopping far away because of this.

I didn't care about that before. Now I think about it. You can't pass it on yourself? "

Li Dongshan said, "how can it be? We are to service and quality, as well as cheap goods, to win the favor of consumers.

I don't know what other people think, and I don't use these little tricks to attract people to shop. "

"I believe half of what you say. It doesn't matter whether you are or not. It's your ability to attract people to shop. I don't care about that."

Wu Yajun didn't care whether he publicized it or not. It really doesn't matter. People can go shopping from afar, that's their ability.

With that, Wu Yajun returned to the subject and said, "what do you say about the first three points I said?"

Li Dong Ning Mei said: "the first and the third are all right. Second, you said that we should cooperate with each other. Didn't you mean to embarrass me?

We have stores near you. Should we take them down?

What's more, without us, some of your low-end shopping malls are still looking for people to cooperate with. This is very normal. What you said was good, and no one wanted it. Isn't this a change of concept?

If you are developing real estate, you can enclose the land and develop it later.But we can't. We do retail. Once the business is bad, we will lose money. Now, department stores and household appliances are different from real estate. Real estate can increase in value, and these things can only depreciate.

Therefore, you can wait for your development area to flourish, and then rent it for sale.

We really can't wait. Once we open a store, if we can't sell more things, we have to throw away food products, and we have to sell other things at a loss

You said, you let me take all the offers, can I promise? "

What Li Dong said is also true. Commercial real estate, even if it is in the suburbs or ghost city at the beginning, it's OK. The real estate developers can endure it.

The value of things is here. If you cook well, you can make a lot of money later.

But department stores and household appliances are really not good. Once you enter a store in the ghost city, you can lose everything. There is no appreciation space for this thing.

After pondering for a while, Wu Yajun nodded his head slightly and said, "this can be discussed at that time. In addition, if you can't agree to the second point, it's almost all Longhu is paying. What can you pay for it?"

Li Dong was surprised and said: "I cooperate with you, far away is your partner, this is not enough?"

Wu Yajun almost vomited blood. Li Dong's meaning is too simple. With whom to cooperate from afar, is the biggest contribution?

Seeing that Wu Yajun was angry, Li Dong said with a bitter smile: "what I said is serious. I will depend on fame to eat in the distance.

At least before I fell into the altar, I did rely on this to eat, I think it should be enough.

Now, we can start this cooperation model.

One day, the fame of Li Dong and the fame in the distance are not enough to spend money. When the meal is finished, you say that the cooperation will be terminated. If you say that we can't go far away, we need to change a partner. I can accept it.

Sister Wu, we are also old friends. Will Li Dong deliberately pit you?

Don't mention it. At that time, you're sorry to open your mouth. I'll get out of here by myself.

In fact, I think this kind of cooperation mode is very good. Everyone has interests.

And each other to pay, not too much.

This is not for you alone, but for everyone!

Of course, since the exclusive cooperation has been opened, I am not a greedy person. If you think this is not cost-effective, you can appropriately increase the rent ratio from afar.

But it won't be too much. Our expenditure is already very high. If it is really too much, it will not be cost-effective. "

Wu Yajun looked at him deeply for a while, frowned slightly and said, "do you want to control the commercial squares around by this means? Block your opponents?

Otherwise, this unlimited means of expansion, exclusive cooperation mode, in fact, is not as cost-effective as renting other commercial squares.

I thought that you would think of exclusive cooperation, so as to avoid our investment promotion cost, reduce the rent and reduce the cost.

But now that you say you can raise it a little bit year-on-year, it's not to cut costs.

The final benefit may not be as good as you are now.

If you don't have a purpose, you are stupid in my opinion

Li Dong said with a smile, "I'll make money for you, but you still call me stupid. Is that right?

You don't care what my purpose is. Anyway, I have a lot of money. Your popularity still helps you pull up. Isn't that enough?

Of course, there is another point. All contracts are signed for ten years.

Otherwise, for large shopping centers, there will be no talk about three or five years. "

Wu Yajun pondered and said after a while, "I'll think about it for another two days. I'll give you a reply after the charity night.

In addition, about your participation in Longhu... "

"I'll talk about it later."

Li Dong interrupted her, but the cooperation was not achieved. Why did he take a stake in Longhu? He was idle.

Now shares in Longhua, Longhu is Longhua IPO competitors.

Before the cooperation between the two sides has not been reached, the two sides are actually rivals. Li Dong has no reason to help her become famous.

In business, we all know this. Li Dong doesn't mind what Wu Yajun thinks.

Hearing this, Wu Yajun laughed and nodded: "OK, let's talk about it then. By the way, let's have lunch together."

"Don't be polite to me. I still have a few guests to see. Please help yourself, sister Wu."

"Real estate industry?"

"Well."

“……”

Wu Yajun no longer asked, because she completely understood.

Li Dong really wants to control these commercial squares, thus cutting off the expansion path of several major retail enterprises.

But such a break, the cooperative real estate enterprises are not one or two.

A city's commercial square will not be one or two.

Want to block each other from this channel, cooperative real estate enterprises, at least 100!

Can Li Dong really do it?

On this point, Wu Yajun is skeptical.However, large commercial squares in big cities are generally developed by well-known developers. If Li Dong wants to block other people's expansion paths in big cities, there are fewer cooperative enterprises.

But the same is not easy, the larger the real estate developers, the less likely to agree to this exclusive mode of cooperation.

Wu Yajun thought for a while, then shook his head and stopped thinking.

Whether it can be done or not, it has nothing to do with Longhu.

Maybe, can't do better!

If we can't, we have another choice. Once we do it from afar, large retail groups will be forced to death from afar.

In the end, the distance has become the only large-scale retail group in China. I'm afraid that the large-scale shopping malls and department store retail business in the prosperous area can only be handed over to the distance.

This unique model is not what they want.

It's OK to sell and rent, so we have to think about it clearly.

However, it is very difficult to achieve a monopoly position from afar, and the funds needed are also astronomical. Wu Yajun knew that the possibility was not too great without thinking deeply. She does not have to worry about this now.

At present, it seems that the advantages of cooperation between Longhu and remote areas outweigh the disadvantages.

In addition, now in the critical period of IPO, the cooperation plan is still feasible.

Wu Yajun thinks so, and some of the real estate developers that Li Dong talks about next, some people don't think so much, and some think that their family participation does not have too much influence.

At present, it seems that cooperation with distant places is nothing. There are both advantages and disadvantages. As for whether the advantages outweigh the disadvantages or the disadvantages outweigh the advantages, it is up to them to weigh them.

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