Chapter 1646

It's a fact that people's minds are uneven.

However, as the helmsman of an enterprise, it is not lack of courage to run a large group.

After the distant alliance system in various places joined the promotion war, on October 20, the treasure also began to fight back.

Early in the morning of the 20th, Su Lin held a press conference.

It was announced that Sulin did not participate in the promotion independently, but cooperated with the sales promotion activities.

The warehousing centers and logistics systems in all parts of Sulin will cooperate with the unified operation.

As an offline appliance chain giant, Sulin's store system is even more perfect than Gome, with warehousing and logistics. Before Gome was merged, Sulin actually developed faster than Gome.

Now, although Guomei has been brought into the distance, it has not developed as fast as the single-minded Sulin due to capital problems and various industries.

In the field of home appliances, Sulin is still more than Guomei.

At this time, it is unimaginable that Sulin announced his full support for digging treasure.

Although e-commerce developed rapidly in 2009, it is still mainly offline, and the entity is king.

Su Lin cooperates to dig treasure. At this moment, it is the strong who fight for the weak.

And according to the established rules, even if we do it, we should dig out the treasure and cooperate with Su Lin.

……

At the press conference, a reporter mentioned this issue.

He even asked sharply: "Mr. Zhang, at present, the outside world is saying that all major retail enterprises, including e-commerce platforms, are targeting at distant places.

We all have a tacit understanding, even reached some unified agreements, to jointly exclude the distant.

Now, Sulin is willing to give up the right of independent operation and fully support Ali, which seems to prove this point.

What do you think of these doubts? "

Zhang Jindong smelled the speech and said solemnly: "it's not appropriate to use these two words for and exclude!

Some problems are not what you think!

It's not that we aim at the distance and exclude the distance, but we have to compete!

Our enterprise should also give an account to shareholders, employees, investors and consumers.

It is a fact that the distant group is becoming stronger and stronger, which can not be denied.

As consumers and bystanders, we are happy to see its success.

As a peer, we can ask ourselves, are we enterprises going to wait for death, waiting for all the markets to be compressed from afar, and finally be merged or closed?

Every enterprise, all condenses the painstaking efforts of countless people!

It's just normal business competition. I don't know where the so-called exclusion and targeting come from.

When Sulin chooses to cooperate with ALI, he also sees the future prospect of e-commerce and believes that Ali can bring greater development to this market... "

"Mr. Zhang, take the liberty to ask, if you choose to cooperate, is it not more appropriate to go far away?"

Zhang Jindong said with a smile: "this question is very good. In fact, many people are thinking about it.

I didn't just think about it, I did it.

At the beginning, Su Lin and the distance also had cooperation, we should all know.

At that time, not only did Sulin e-buy access to remote platforms, offline and distant we also jointly entered North China, and both sides cooperated to open stores.

I should have said some high sounding words to tell you that this is the need of strategic layout.

But now, I don't say that.

Why not cooperate far away? "

Zhang Jindong asked, waiting for other people to answer, he thought to himself: "because the distance is too strong and overbearing!

In other words, the self-supporting business of distant mall is different from that of tmall.

Tmall's self-supporting business is not all platform self-supporting, including manufacturers' self-supporting and dealers' self-supporting.

And the remote self support is all remote self support business!

In other words, the distance deprives dealers of living space, deprives the survival space of chain retail enterprises including us!

Joining the remote platform means that our enterprises have lost the value of existence.

Once Sulin has joined the distance, what is left of Sulin?

All the products are self operated in the distance, and through the cooperation of manufacturers, it is meaningless for Sulin to join us... "

After he said it for a while, a reporter asked again: "from the perspective of general manager Zhang, this is not conducive to the development of Sulin.

From the perspective of consumers, such a model can reduce costs and expenses, and the profits of dealers and agents will not be transferred to consumers again, so that there is more room for profits.

Mr. Zhang, if you continue to grow from afar, does it mean that the market has eliminated you? "

As soon as this word came out, some senior executives of Sulin on the scene looked a little ugly, and they all looked at the reporters who asked questions.Zhang Jindong said with a smile: "being is reasonable.

Why did Sulin and Gome, including other retail enterprises, exist all the time, not just in Huaxia, but all over the world.

For manufacturers, it costs a lot to establish their own circulation channels and direct marketing channels.

Not every enterprise has the strength to lay these channels.

For consumers, do you want one-stop shopping, or do you have to go to dozens of stores to buy a few things?

Therefore, we chain retail enterprises have the space for survival and the necessity of existence.

Moreover, the cost of our platform enterprises is not higher than that of manufacturers.

You should understand that for manufacturers, the cost of producing 10000 products is different from that of 100 products. A large order will inevitably reduce the cost. Therefore, Sulin's price system has already made profits on production costs. "

Speaking of this, Zhang Jindong has not talked about the distance and has not answered the reporter's questions.

After a pause, Zhang Jindong continued: "as for you, it is a fact that there is more room for profit sharing and lower cost in the distance.

But there is a premise, this market is not a market!

In fact, the current situation does not conform to the law of market development.

Far away is monopolizing this industry and establishing its own market.

All of us should understand that only competition can bring vitality, and that competition will benefit consumers.

When there is only one remote company left in this market, at that time, you don't even have a comparison object. How can you confirm that the distance will still maintain the current yield range?

In fact, the situation before is still very good. In recent years, the profit margin of retail enterprises, including e-commerce platforms, is not large.

It's the fierce competition in the market.

We are all making profits to consumers and giving back to everyone. Such a market is also full of vitality.

But once the monopoly has been completed from afar, I believe, even firmly, that large-scale profit making activities like the promotion festival will not appear several times.

Enterprises like Sulin and Ali are now fighting, not just for their own sake.

Also for the vast number of consumers to fight!

Maybe you think that's too false, space

But that's the truth

Zhang Jindong seriously said: "this is an undeniable fact. With our existence, we will have the present low profit distance!

Will let the distance, including ourselves, continuously improve our service quality and product quality.

Can you imagine that when our enterprises die out, will we continue to improve our service quality, improve their after-sales system and establish a strong regulatory system?

This is also true of ourselves. Compared with previous years, Sulin's various soft power has improved rapidly.

The existence of distant places promoted the development of this market in the early stage.

Even before, the market is booming.

But when the distant ambition is so big that they want to complete the market monopoly, they are no longer the promoters and supervisors of the industry, but... "

"Cancer!"

As soon as these two words came out, there was a commotion on the scene.

At the press conference, Zhang Jindong said frankly that he wanted to be the cancer now!

It's almost a complete rip!

What's more, Zhang Jindong frequently mentions the word "monopoly", which means something, not just to them.

This is not the first time that far-off monopolies have been mentioned.

Before that, there was a lot of trouble. Li Dong, in the distance, also personally made a personal interview to explain it.

Now that the word is mentioned again, does Zhang Jindong want to use it to make another challenge?

The reporters stirred for a moment, and then someone asked again: "Mr. Zhang, you said that after the distant monopoly, there is a cancer in the market.

But now, far away is just a promotion, not to the point of monopoly?

Now what you see is that the major retail enterprises are boycotting the distance together... "

"I repeat, there is no resistance and no response!"

Zhang Jindong denied this statement and continued: "the purpose of promotion in the distance is not pure. Is it really feedback for consumers to make profit one day?

Sustainable development is the key to enterprise development.

The real purpose of the distance is to use the feedback that can be seen in a short time to let consumers abandon other enterprises.

Once you abandon other enterprises for the benefit of one day, you can only leave it to the distance.

Therefore, in order to prevent such a situation in the market, we enterprises will jointly participate in this promotion activity, not to resist the distance, but to enter the benign development stage of the market.

Of course, the original intention of the promotion Festival is not bad, and it is really to give feedback to consumers.

As long as there is no dominant situation, I think we can all participate in this feedback activity. The manufacturers, businesses and platforms have given a large margin of profits. This is true.It's the same, even in the distance. I can guarantee that. "

What Zhang Jindong said in front of him was very direct, but later he eased the atmosphere a little.

To say so directly, it is to tell consumers not to rush to choose distant places.

After all, some of the reasons are very simple, but consumers are not so rational, they will not look so long-term.

Who doesn't know, there is competition to give back?

But they don't think about the future, they just care about the present.

So Zhang Jindong has to make it clear that although it doesn't necessarily have an effect, someone will think about it and measure it.

When the products, quality and service of both sides are similar, consumers can make a two-way choice.

Instead of just going far away!

As for whether this will offend the distance, Zhang Jindong doesn't care.

To now, still care about these, that is blind worry.

It's not that they go to offend the distant places, but they really think so and do it.

Li Dong's attitude is so obvious that Zhang Jindong can make Su Lin bigger without the courage of a sinner.

……

Zhang Jindong's words at the media conference were reported by the network media, causing a great sensation.

Some are for it, others are against it.

Some people even laughed: "Su Lin Lao Zhang was a Muggle before, but now he has learned how to shoot.

When Su Lin competed with Guomei, was it not for the purpose of defeating Guomei?

To this end, they also went to the north market together and compressed the living space of Guomei.

Now that we are in a weak position, we have begun to slander our rivals and incite consumers. The more we live, the more we go back. "

"That's right. They should have gone out of business.

They are envious that they won't let the two dealers make money from afar. Now these two dealers are running together in the distance. "

"Big gun, we all support you!"

“……”

The opponents have sharp words, and some supporters say rationally: "what Zhang Jindong said is still reasonable. We don't have to oppose blindly for the sake of opposition.

Now far away is doing very well, but we think about the terrible monopoly, in the end, do not even regret the opportunity.

As long as there is no difference between other enterprises in terms of quality and price, who they choose is actually the same.

Enterprise competition is the best result for us. "

"The key is that other enterprises just can't compare with the distance. Otherwise, why do we all choose distance?

In other words, it was difficult to protect the rights of after-sales service before, the proliferation of fake goods, and various kinds of shirking

Now better, it's not because the distance is forcing them to change.

Even if the products of the two enterprises are the same and the quality is the same, we certainly choose the more trustworthy enterprises. Why should we consider doing something against our original intention for the future of the enterprises?

Consumers should follow their own ideas, enterprises really want to develop well, to find problems from themselves.

If enterprises like Diao Bao and Sulin do better than those from afar, of course, we will not choose distant places. It has nothing to do with reason or irrationality. "

"Yes, if there is any monopoly, it will be troublesome. I will listen to the joke.

It's not a state monopoly. We really want to get angry and resentful from afar. When the time comes, we will abandon the distance, and other enterprises will naturally rise.

No one goes to the distance to consume, no one to go shopping, at this time other enterprises as long as slightly better than the distance, we will naturally choose others.

Zhang Jindong is alarmist and deliberately scares people.

You can do that kind of thing by yourself in the distance, or you are a fool to be a gun brother? "

"That is, if the distance is not good, we will not choose the distant place. Customers are God. Customers have abandoned the distance, and other small enterprises can also become large enterprises!"

“……”

On the Internet, each has its own reason.

There are also a lot of rational analysis, and many people actually see it thoroughly.

Far away, is not an irreplaceable existence.

Retail enterprises, the threshold is not high, no technology monopoly, no entry threshold.

Once it is done well in the distance and continues to be good, monopoly does not matter.

Once it is not done well, we can support the rise of other enterprises in the future. This is also the case in the early days.

Just like the previous treasure digging, e-commerce boss, there is no substitute.

However, when people feel that digging treasure is not as good as that from afar, we still abandon it and create the present distant shopping mall, which is a clear proof.

Based on this, many people think that Zhang Jindong's scaremongering is aimed at scaring people.

These views were quickly supported by most people.

……

Zhang Jindong, who was far away in southern Jiangsu, saw these remarks after the press conference and sighed without saying anything.Some things, in fact, he knows, but now, in order to survive the enterprise, he must say that.

But now it seems that his remarks have not played a very important role.

Now, it's up to Ali to see himself.

……

Ali, on the other hand, is also waiting for the social repercussions after Sulin's press conference.

Seeing the doubts encountered by Su Lin, Ali did not continue the previous plan, but quickly changed the original plan.

On the afternoon of the 20th, Diao Bao released an announcement to the public, which fully supports unconditional return and exchange!

Since we can't compete in public opinion, let's have some dry goods. This is Ali's idea.

Unconditional return, which is for consumers.

But for businesses, it's not a good thing.

Ali also gave merchants feedback at the same time, relieving Alipay from handling fees.

How is the payment system profitable?

Service charge is actually a big source of profit.

Alipay, including 10000 cartoon payment software, whether on the platform or under the line, businesses use these means of payment, and ultimately are charged by the paying party.

This time, Alibaba has adopted a fee free policy on the whole platform of Taobao. On the one hand, it is to compensate the merchants, on the other hand, it is also to retain the merchants.

Why do you want to stay?

Because of the bad news recently, Ma Yun already knew that he was secretly negotiating with some small and medium-sized merchants who were taking out treasure to transfer the platform.

Not only small and medium-sized merchants, including some brand merchants, are talking about exclusive network agency right from afar.

Once it has been discussed from afar, a large number of businesses transfer platforms, and a large number of brand companies are exclusive agents, and the trouble of taking out treasure is really big.

At the same time, Ali announced that toubao will not only participate in the double-10-1 promotion in China, but also participate in the large-scale promotion, including the international version of tuobao, that is, global express.

This is a global promotion!

Some domestic businesses can launch their own products in Express link to provide services for foreign buyers.

This can not be done far away!

And domestic buyers, want to carry out overseas outsourcing, Taobao also has a dedicated global shopping section to provide services for you.

……

Ali announced a lot of policies.

In the end, Ali is even more straightforward, no matter in terms of price or product quality, Ali will not be far from variance.

Buyers can place orders on both platforms at the same time. As long as the products and prices are not as good as those from afar, they can use the policy of unconditional return.

This kind of commitment makes the outside world clamor again for a while.

Ali, it's a bloody thing!

Moreover, the direct comparison with the distance has changed from the secret war at the beginning to the open declaration of war now.

Is compared with the distance!

Compare service, quality, price, channel

During the day, Ali and Sulin kept moving.

At the same time, everyone is also looking forward to how to respond from afar. Today's announcement and press conference of Sulin and Ali almost all take the distance as the hostile target. What's the reaction from afar?

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