Chapter 1649

Although Ma Yun had other plans in mind, he did not intend to wait for his death.

26, after the update of wanjia.com.

Among the offline giants, the big business finally reached an agreement with the top management under the efforts of Niu Gang!

Big business supports the sales promotion war!

Big business stores, storage centers and distribution centers in the north are all open to Taobao and the third party!

……

As an offline giant, now in the northeast, northwest, big businesses have a large number of stores and warehouses.

Big businessmen support Ali, which once again increases the competitiveness of Ali alliance.

……

Far away.

In fact, Li Dong has known for a long time that the offline retail giants will not sit by and watch the death of their treasure, but will be unified from afar.

Even if there are difficulties in the process, with the character of Niu Gang, they will support Ali even if they pass the plan by force.

And the northern market has always been a distant weakness.

Far away, there are not many offline layouts in the north. In fact, the online layout is not too strong.

E-commerce platform, although there are not too strong competitors in the north, Jingdong has not developed slowly in the past two years.

Online, offline, distant layout in the north is not as powerful as the south.

Big business supports to dig treasure offline, also brought some trouble to distant place really.

In the office.

Tan Haiying looks anxious, but yuan Chengdao is indifferent.

Some things, Tan Haiying does not know, they know.

Li Dong tapped on the table and thought for a while and then said, "the big merchants have to go through this muddy water, so create some pressure on them.

When the pressure is high, the situation of big businessmen is complicated. At last, it will have to be chaotic for a while. "

With that, Li Dong picked up the landline and dialed a telephone.

After the call was put through, Li Dong said: "the information released to the public is not so fast, but now the North needs Wumart's efforts.

For the time being, let Wumart make an offensive posture and announce the strategic goal of Northeast China.

In addition, Wumart in the north, need to cooperate with us to win this promotion war!

As for Wumart's own business, you can let it go, and you don't have to worry about the loss of this period of time! "

"OK, I'll join Wumart to hold a press conference immediately!"

Qi Yunna on the opposite side is excited. As early as last time, she went back to Pingchuan to report to Li Dong about the preparation and shopping beauty.

At that time, other people did not agree, but Li Dong put forward a financing plan of 300 billion yuan.

After that, she was told that she could continue to talk, but the price should be lowered and other shareholders of Wumart should be convinced.

For more than a month, Qi Yunna has been working hard for this.

Just a few days ago, the big business also sent people to stir up the situation.

Qi Yunna finally gritted her teeth and reported to Li Dong for a while, and decided to merge Wumart with the offer price previously discussed.

15 billion RMB!

For Wumart, whose market value is less than 6 billion, the price is already extremely high.

Of course, the market value is the market value, and the actual value cannot be equal to the market value.

Wumart also felt great pressure.

Both the big merchants and the distant places, one in the north and the other in the south, are now oppressing them.

If you don't make a decision, I'm afraid you'll be the first victim.

Wumart also contacted people from big businesses, and the result was that big merchants quoted 8 billion yuan.

Instant Kung Fu, Wumei people almost have a decision!

8 billion. Even if we continue to talk about it in the later stage, the 10 billion given by big business is the limit.

Compared with those in the distance, big businessmen are much weaker. Now they can still sell at a high price when they are competing with each other.

When the dust settles, there will be no such good thing.

Wumart's board of directors and the general meeting of shareholders soon reached an agreement.

At present, the two sides have signed a strategic memorandum and announced the news to the outside world, and Wumart's trading has been suspended and integrated.

……

On the 26th, Dashang announced the news.

On the afternoon of the 26th, Wumart Commerce announced to the public that the trading of Wumart was suspended on the 27th. There is important news to announce!

Although Wumart is still a retail giant in North China, there are not too many people who pay attention to it under the light of other enterprises.

However, Wumart's announcement, the retail industry's giants are some not calm.

……

Dashang group.

"Bang!"

With a loud noise, all the objects on Niu Gang's desk were smashed to the ground.

Several executives of big business are pale and silent.

Cattle just glared, panting: "Wumart announced the suspension of trading!

There's big news to announce?

Tell me what they will announce

No one said anything.

Niu gang did not speak.After a while, someone sighed: "there are two possibilities. First, there are major changes in Wumart.

Second, Wumart It's integrated. "

"Major internal changes?"

Niu Gang scoffed: "is there any major change in Wumart? Can we know?

Our people are still there!

As I said earlier, Wumart is extremely important.

Taking advantage of the fact that they have the idea to sell now, big merchants have won Wumart, improved their layout in the north and dealt with the chaos in the south. This is our chance to win.

But what happened?

As a result, our people went there once and talked about it once, and the big business was no longer in charge.

How many times have I said that you don't have to pay too much attention to the gains and losses in front of you. Do you want to collect 8 billion dollars of shopping beauty?

If the price is 10 billion and the final 12 billion can be discussed, the quotation can reach Wumart's expectation.

Who listened to me?

I don't agree!

They are talking about the market value of Wumart. What can market value represent? "

Cattle just full of anger, for retail enterprises, the market value is not high.

It's not an Internet company. It's really high.

Many retail enterprises are listed on the market, and their market value is not as much as their net assets, which is true.

Wumart's market value is less than 6 billion, but its net assets are almost so much.

Can you buy a company at the price of net assets?

8 billion, put it in the past, there is still some hope.

But now, even if Wumart is forced, the other side still occupies a lot of retail market share in North China after all.

However, the competitiveness of North China is not very strong at present.

Although not all of them, their strength in North China has been greatly weakened.

Huarun and Bailian had previously transferred their main force and stuck to the southern base camp.

Wal Mart and Gaoxin are now unable to expand in the north, and their resources are all concentrated in the south.

On the contrary, the importance of Wumei has increased.

If it was not for the internal discord and the strength was not strong enough, Wumei might still be able to take the opportunity to rise.

At this time, the price is 8 billion, and the other party should ignore the big business.

Niu was just about to wait for Ali to talk about it.

But who expected, just after talking about Ali, Wumart announced the suspension.

Even if the news has not been announced, cattle have already had a prediction.

Taking a deep breath, Niu just said in a deep voice: "Wumart announces the news, there are only two possibilities!

First, it was acquired from afar.

Second, joined the distant alliance system!

Whatever it is, it's pressure for us!

Tremendous pressure.

Qi Yunna of North China has said before that she will attack big merchants in the north, march into Asia and Europe, and start international expansion from the north.

Before, it could be used as a joke.

But once Wumart is taken away from afar and a new united force is formed in the north, it is no longer a joke!

Wumart has a deep foundation in North China, and its strength in the distance is not too weak. Carrefour, which was previously captured from afar, has long been deployed in the north.

We don't have to care about the single party.

But when these forces are united, the pressure on big business will be enormous.

Not to mention... "

The cow just stopped for a moment, his face serious way: "not to mention, some of us are not one heart!"

As soon as he said this, the faces of several people present changed slightly.

Dashang's equity is complex and there are many shareholders. Even the largest shareholder holding shares, the current shareholding ratio is less than 10%.

Although Niu gang has taken the operation right and actual control right of big business, it doesn't mean how many shares he has.

He holds less than 5% of the shares in big business.

And big business's operation team, the total shareholding ratio is less than 15%.

This 15%, coupled with the support of two major shareholders, made Niu gang control the big business.

But after all, there are many shareholders, and the big business is the product of the national withdrawal and the private advancement, and the senior management is extremely complicated.

Just talking about supporting Ali this time, Niu has paid a lot of cost and effort.

Now Niu Gang said that we are not of one mind, and people can not refute it.

However, other shareholders have their own considerations. The profits of the retail industry are getting lower and lower, and the market value can not go up. In this case, it is not worthwhile to invest too much in big businesses.

In particular, Huaxia has a strong distance, and many shareholders are even considering holding shares in other industries.

At this time, Niu Gang felt that he wanted to fight for the interests of the big business, but other shareholders felt that it might be more cost-effective to sell it to distant places.

Get money, go to it enterprise to invest a circle, perhaps more earn.

This situation is reflected in all major enterprises, especially in retail enterprises.After all, no one wants to be afraid, for fear that it will be defeated in the distance one day and suffer heavy losses in the end.

Seeing that the crowd did not speak, Niu gang did not speak any more.

In the office, there was silence.

After a while, someone whispered, "Chairman, what should we do now?"

"Do you still support Ali?"

"Maybe it's not as serious as you can imagine. Wumart may have an internal accident. Let Mr. Zhang talk to each other again..."

Several people spoke one after another.

The cow just waved his hand and said, "wait, wait for tomorrow's news.

As for Ali... "

Niu Gang thought for a moment and said, "we still need to give our full support. The more remote it is, the more it shows that they have a big plot and can't succeed in the distance.

Otherwise, without the online competitors, the other side will try their best to develop offline, and our life will be more difficult. "

"I see..."

The crowd nodded, and then everyone came out of the office.

When they left, Niu just thought about it and dialed a phone.

After a while, the phone was connected, and a voice came from the opposite side: "is it the acquisition of Wumart from afar?"

"No, it's very likely. Dashang tried his best this time. Next, we can't support you any more.

Once Wumart and distant places unite, they will pose a great threat to the chamber of Commerce.

We must concentrate our efforts and stick to the northern market. I'm afraid it will be difficult for us to expand further. "

"I understand. I still want to thank Mr. Niu for his help this time."

On the other side, it's Ma Yun.

Ma Yun thanks a word, also did not say anything else, the matter has been so far, far away and shopping beauty, in fact, has nothing to do with him.

As long as Da Shang doesn't change his mind this time, the next battle will be offline. Whether he has a chance to participate is a question.

……

October 27th.

These days, a variety of press conferences continue, all kinds of news fly.

In September, the focus was on the IT industry.

In October, it was retail groups that took off in business.

This day, the capital.

Wumart held a press conference.

As soon as the media arrived at the scene and saw Qi Yunna, President of North China, on the rostrum, many people knew that the online platform war had completely expanded its scope and involved offline.

Sure enough, the president of Wumart announced that Wumart would restructure next.

The object of reorganization is remote retail.

The good thing to say is restructuring. To put it directly, as Qi Yunna said, "next, we may choose Wumart to withdraw from the market and completely integrate Wumart into the remote retail system.

Gather our resources and Wumart's resources, expand the competitiveness in the distance, and continue to make the retail industry of Huaxia bigger and stronger. "

This is a polite remark, and then Qi Yunna announced: "in addition, Wumart, as the leading enterprise in North China retail group, has been improving its layout in North China in recent years.

In order to keep Wumart active and competitive, we will make some adjustments in our strategic direction in the future.

Before Wumart's business in the south, will be merged into the distant.

The industry in the north will be operated with Wumart brand. In the next few years, we will increase investment in the northeast and northwest regions.

At present, our plan is to open 600 new stores in Northeast and Northwest China in the next three years.

The number of hypermarkets will not be less than 100... "

Before the words fell, some media reporters asked, "Mr. Qi, does this mean that we will enter the Northeast retail market from afar and have a head-on collision with big merchants?"

"As soon as the big business announced to participate in the promotion, they announced the merger and acquisition of Wumart and general manager Qi. Is it true that, as Mr. Su Lin and Mr. Zhang said, far away wants to complete the monopoly of China's retail business?"

Qi Yunna did not change her face and said: "restructuring Wumart is a strategic plan that we have decided for a long time, and it has nothing to do with big business.

All of you should understand this. Can we negotiate with Wumart on merger and acquisition overnight after big business announced the news yesterday?

As for the view of monopoly, Mr. Li, chairman of the board of directors from afar, has already explained it.

In China, the social consumer goods market is extremely large.

This year, China's total trade volume of consumer goods should exceed 20 trillion.

I always don't understand why some enterprises always like to talk about monopoly?

Remote e-commerce platforms, combined with online and offline systems, have a scale of less than one trillion, accounting for a very low proportion.

All these are monopolies. What other enterprises in Huaxia are not monopolized?

Once an enterprise becomes bigger, it is called a monopoly market, and it is attacked by its opponents in this way. What other enterprises dare to continue to grow? "

Qi Yunna is saying this side, suddenly many reporters' mobile phones shake up.

At this moment, some people's faces suddenly changed when they saw the news.Immediately, a reporter said in a loud voice: "general manager Qi, we have a big business in the distance. Do you know this in advance?"

"Distant investment, through the secondary market, has bought 15 million shares of Dashang, reaching 5% of the brand line. It has been announced to the public."

"What, a big businessman in the distance?"

"It's cruel in the distance!"

"How can you get such funds from afar..."

"Silly, the 300 billion financing is almost completed!"

“……”

The scene was in chaos for a moment. No one thought that while announcing and shopping in the distance, he was still sniping at big businessmen in the stock market!

In fact, it is another kind of merger notice.

In the stock market, holding more than 5% of the shares of a listed company has reached the card raising line.

At this time, for the general enterprises, in fact, it doesn't matter much. Many enterprises in Huaxia have more than 60% corporate shares.

At this time, the raising of cards is just a simple announcement of news and an announcement.

But for the listed enterprises that are not absolutely holding shares, raising the card means purchasing.

At present, the majority shareholder of Dachang is less than 10%.

At this time, once the big merchants continue to purchase stocks from afar, or complete the share acquisition with other shareholders, they will surpass the shares of the largest shareholder.

Then from afar, you can ask for suspension and choose to reorganize big businesses.

Later generations of big merchants were raised many times by Anbang system and almost changed their owners.

However, the Anbang department mainly makes money. The big businessmen take buy back measures to raise the share price. Anbang department thinks it is not cost-effective, so it chooses to make a lot of money and give up.

But now, it's far away from home!

According to the rules of the stock market, raising cards at this time in the distance means that the shares of big merchants held in the distance are frozen within half a year and cannot be sold to the public.

Moreover, at this moment, we also have the right to continue to increase our shareholding.

Once it exceeds the major shareholders, then the big business side will be embarrassed.

Of course, during this period, big business still has the opportunity to fight back.

Large shareholders increase their holdings, buy back the group, or obtain the support of the majority of shareholders.

But in the face of a strong takeover from afar, I'm afraid even Niugang can't guarantee what other shareholders think.

At this moment, listed companies, the management team is not the largest shareholder of the weak reflect incisively and vividly.

Why don't you raise your card in the distance, Sulin?

Because Mr. Zhang of Sulin still holds more than 33% of shares at this time, he is not his opponent in the distance.

However, Niu gang has very few shares in the big business, so the possibility of success is still very high.

In fact, it is not the whole but the retail part of the listing of big businesses.

It is precisely because of this, the distance will be a strong opponent.

If it is a whole, considering the cost and harvest, it is not always possible to raise cards from afar.

At present, what we need from afar is only retail business.

It's not too expensive to be a big businessman!

There are too many questions about the online and offline battle!

……

On stage.

Qi Yunna looked at the mess under the stage, with a faint smile on her face, and said to the president of Wumart: "if Wumart hasn't passed the resolution this time, Wumart is the one holding the card!"

This is a very strong statement. Sometimes, the price of acquisition by raising a card is much lower.

It depends on whether the group has the strength to fight back!

Wumart, however, lacks such strength.

Once the card is raised from afar, it is very likely to be controlled by the distance.

By then, there will be no 15 billion acquisition plan.

The president of Wumart changed his color slightly. After a while, he said, "big business still has the power to fight back. As far as I know..."

"Counterattack?

I don't think big companies have this strength. Their major shareholders will really agree to increase their holdings and buy back at this time? "

Qi Yunna said with a light smile: "in fact, the difficulty of everything is not big business, but the CSRC.

Now that we have announced the show, it means that the difficulty has been solved. "

As soon as this was said, many people changed color.

The last point is whether the CSRC will feel that the listed companies have the intention of hostile takeover.

Once it feels that it is, or does not conform to the rules, the CSRC can reject the proposal and not give the other party the opportunity of hostile takeover.

The purpose of the card raising mechanism is to protect small and medium-sized enterprises from being acquired maliciously.

But now, far away, the news of a big business has been announced. It is very likely that the plan has been approved in advance.

Of course, the specific situation will have to wait for the CSRC to give a specific ruling.

After the announcement from afar, the CSRC will give a resolution. Once it is approved, the company can continue to increase its shareholding in Dashang, thus completing the control.Big business, is it going to change owners?

At this moment, Wumei people have some palpitations.

What if, at this time, Wumart is the one holding cards?

If, at this time, there is no agreement between the two sides. After winning the big business from afar, does Wumart still have room for survival?

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