Chapter 1663

This night, many people were watching Li Dong's live broadcast.

Of course, most people watch it lively, and few people think about so many things like Ma Yun.

Li Dong, however, did not seem to have as much as Ma Yun thought. He delivered the goods in a proper manner.

When Li Dong was carrying the box out of breath and delivering it to the first house.

Customers and everyone expected a glance, full of surprise and disbelief.

Many people in Bincheng know that Li Dong may be involved today.

But it's really surprising to wait for Li Dong to deliver the goods to his door.

……

The first customer nearby was a woman in her thirties.

At the moment of seeing Li Dong, although she was not young, the woman was still very surprised and even seemed to have the impulse to scream.

Finally, it was under Li Dong's pacification that the other side calmed down.

After chatting a few words, Li Dong looked at the time and said, "it's 12:25 now. It took 25 minutes before and after this order, which is longer than I expected.

However, this is not the first order completed by the distant mall. At 12:18, the distant mall completed the delivery of the first order.

18 minutes, from placing an order, to delivery, to customer signing, this speed is not an exception.

In the past, there has been this efficiency.

Within half an hour, the number of completed orders is small, but it will continue to be common in the future.

Some people think that half an hour is not much different from a day.

That's a big mistake!

Why do I keep talking about efficiency?

At present, whether it is our distant shopping mall or other platforms, more or more do department stores, household appliances, books The sale of these goods.

But other products such as fresh products, seasonal fruits, these do not do much.

Why?

First, logistics and warehousing can't keep up, which can easily lead to deterioration or death of these fresh products.

Second, that is efficiency.

Your time is slow. I placed an order in the afternoon to prepare a big meal in the evening. You sent it to me the next day. Isn't that a delay?

Therefore, it is actually a pilot project.

Next, the remote mall will launch a new version of the block, fresh products, fruits and vegetables, which will be online.

In the future, there will be no difference between online and offline shopping malls.

What can be sold offline can be sold online.

What I'm talking about is that other platforms do not have this strength for the time being. In terms of warehousing and logistics system, the whole country has such strength at present.

You ask tmall to send you a fish. I'm afraid the fish stinks when it comes to your house.

But you let the distance to send you a fish door, half an hour to deliver, the fish is still alive and kicking, this is the difference.

I don't know if Ma is listening. If he hears it, he can't refute it, because it's a fact.

And Jingdong in the North has not set foot in this area yet, but even if it does, it can only be said that it has made a shame on itself.

I'm not attacking anyone. I always like to tell the truth... "

When Li Dong said this, the woman next to him nodded her head and said, "we all trust in the distance, otherwise we will not buy things from afar.

In the future, no matter what we buy, we will go far away to buy! "

Hearing this, Li Dong said with a laugh: "as soon as I heard this, I knew that elder sister must not be a spy of other people's family.

Believe in the distance and trust me, Li Dong. This is the guarantee of the quality of life. "

Speaking of this, Li Dong suddenly said: "whether it is an e-commerce platform or an offline system, in fact, customers place orders and sign in. In the past, this is the end of the transaction.

But now, it's different!

As a service industry, I don't say that far away is industry. I say that far away is service industry. There should be no problem.

As a member of the service industry, it is natural to give priority to service.

What are the services?

Transaction consumption, on-site service, after-sales service

The company has been doing a good job in the first two points, but the after-sales system is not perfect at present.

After all, it has not been established for a long time. Many things have not kept up with the pace, which we may not realize.

Because compared with other enterprises, the remote after-sales system seems to be very developed.

But far away never compared with other enterprises, only with their own!

I'll just say a few more words here

……

Lin'an.

Ma Yun Ning eyebrow way: "come!"

Cai Chongxin quickly got up his spirits and listened to the video. Li Dong continued: "I believe many people know the plan of retail financing of 300 billion yuan in the distance.

Now, this plan has been completed, that is to say, there will be 300 billion more funds available for remote retail.

Where the money is spent will be explained one by one.But there is one point, that must be the improvement of the after-sales system.

There are more than 2800 county-level administrative regions in China. At present, we already have after-sales service points in most county-level administrative regions.

But it's not enough, it's not enough!

Next, we will continue to invest and improve, all county-level new areas, at least one remote after-sales service point, this is necessary!

One, not enough to meet the needs of the public, may be more.

At the township level, there are also many remote customers. When these customers want after-sales service, they can't go to the county every time, right?

Therefore, we will arrange the distribution level by level, and the final goal is to have our after-sales service points at the township level.

And we can also take telephone appointment, online appointment, door-to-door after-sales service.

Far away, there will be no shirking, there will be no delay, in the case of feasible, the first time the door-to-door service.

Including return and exchange, home appliance installation, home appliance repair

If there is one day in the distance, you can use the products at ease. Unless you close down one day, you don't have to worry about the after-sales service.

Whether it's online retail platforms or offline retail channels, I always feel that after-sales service accounts for a large proportion!

Different from other platforms, other platforms do not have the strength and capital to complete the after-sales system.

They rely more on the manufacturer than on the platform itself.

Therefore, it is difficult for consumers to protect their rights, and it is also very troublesome to obtain proper after-sales service.

You find the platform, the platform looks for the manufacturer, and the manufacturer assigns the task again. Ten days and a half months have passed.

From afar, we should know something about it. We have been doing the after-sales system.

In the past, the system was not perfect, and I believe it will be improved soon.

At that time, there will no longer be any difference between online and offline, and the integration of development will be realized.

More than 2000 new after-sales service stores have been invested and built, which is also one of the purposes of our financing. "

Ma Yun hears these, frown way: "madman!"

Cai Chongxin nodded with approval and sighed, "it's really a madman!"

In China, the after-sales service system is not developed.

On the one hand, the investment is not low, on the other hand, there is no profit.

And after sales is soft power, the value reflected is not as big as it appears.

Li Dong wants to invest and build after-sales service points in all county-level regions of the country at one time, and the investment will not be small.

With so much investment, other enterprises are more willing to use it to develop their own enterprises rather than enhance their competitiveness in terms of soft power.

At least, at present, the demand of Chinese consumers in this respect is not too high.

Ma Yun said return to say, or sigh: "have capital, speak all atmosphere."

If there is no financing of 300 billion yuan from afar, would you let Li Dong talk about it?

It is because of this 300 billion that Li Dong dare to say so, and no one will question it.

No other, far away money!

With a sigh, Ma Yun looked at the screen and said, "online fresh section, build a smart logistics system, and improve after-sales service.

In fact, the distance has opened a gap with us, which is undeniable.

Li Dong is willing to invest and spend money. We can't compare it.

All aspects are lagging behind.

Lao Cai, do you think there is still a future for taking out treasure? "

Cai Chongxin said in a low voice: "strength is not as good as people. Unless we invest and transform, otherwise..."

"Where did we get the money?"

Ma Yun said bitterly: "he spends money like water and makes money quickly. What we burn is other people's money.

Investors will not see the improvement of these soft power, they will only look at the improvement of hard power.

Do you think they're going to let us burn money to do this? "

"No!"

Ma Yun sighed again: "so it is impossible to argue and compare.

When the distant system is improved, we will be completely uncompetitive.

Unless, now, follow.

Or we don't do it from afar. When we grow stronger and we have money, we can invest in these areas.

But now, the distance won't give us time. "

Cai Chongxin did not speak any more and fell into silence.

Ma Yun rubbed his cheek, resumed his smile and said, "continue to listen and see what he has to say.

Didn't he mean the United war on the 11th of the double?

That's not enough!

Tonight, I think he has something else to do

……

Bincheng.

Li Dong briefly talked about the installation of the after-sales system, and then said: "I just looked at the data, or not only I saw it, but many people saw it.Just now, at 12:30, half an hour after double eleven opened.

Together with wanjia.com, the total transaction volume has exceeded 10 billion.... "

"10 billion!"

Some people don't look at this data, such as Ma Yun.

When he heard Li Dong say that the transaction volume reached 10 billion yuan in half an hour from afar, Ma Yun was stunned.

10 billion in half an hour!

Before that, the industry's record was set far away, with less than 4 billion transactions in 24 hours.

Even so, among the global e-commerce platforms, distance has created the first.

But now, half an hour, it's more than doubled!

Even before, we all know that the slogan in the distance is a hundred billion goals, but goals do not represent reality.

Now, half an hour, 10 billion!

Ma Yun is shocked at the same time, this moment especially wants to ask, how much treasure has been taken out?

However, Li Dong in the video said with some regret: "it's only 10 billion yuan in half an hour. I don't know if you missed watching me live or because I'm so charming that you forget shopping?

This is the first time, the first day, the first hour!

In general, according to the law of past activities, the trading volume of the first whole point is about 20% of the total transaction volume of the whole day.

In other words, if there is no miracle, our trading volume in the first hour should not reach 20 billion, or 15 billion.

Over the course of the day, the final trading volume should not exceed 80 billion, or lower.

You don't have a passion for shopping. I'm even less enthusiastic about delivery.

Can miracles happen?

Why don't I sing you a song to make you warm? "

Li Dong was talking and singing, but when he sang, the whole story was just "buy".

Although the singing is out of tune, there are still many people who really continue to start shopping at this time.

On the Internet, some people also appealed: "don't wait, we have to support the distance for the after-sales door-to-door business that Chong Pao said before!

Which e-commerce platform has ever thought of these things?

In Huaxia, there are stores off-line from afar. Only when they want to do after-sales service, other shopping malls will not think for us. "

"Support gun brother, hit 100 billion, let everyone look up to it!"

I can't buy it

“……”

With these calls, the transaction volume of the distant mall did not decline much after 12:30.

In the past, during the activity period, the trading volume was bound to decline rapidly with the passage of time.

Li Dong said that the trading volume in the first hour was more than 20% of the whole day.

Many times, even 30%.

However, Li Dong's whole live broadcast, from time to time cry a few poor, far away trading volume did not appear a significant decline.

When one o'clock, the home page of the distant mall shows that the transaction volume has reached 18 billion!

……

At this moment, ordinary people cheered and shocked.

Industry, especially do online shopping platform, collective silence.

This evening, almost all the e-commerce managers are watching and waiting.

Some foreign giants, including e-commerce companies, are also watching this data.

One hour, 18 billion!

Even Amazon and eBay are in a trance.

Are Chinese people so rich?

Or is Li Dong's personal charm really so great?

……

Jingdong headquarters.

Liu qiangdong leaned on the chair, and then suddenly said with a smile: "no, there is no power to compare."

Liu qiangdong is not the kind of person who easily admit defeat or despair.

But when he saw the 18 billion record in an hour from afar, he was really a little desperate.

Jingdong has not developed slowly in recent years.

On the double 11, Jingdong also participated, but the publicity was not enough and there were not many people who knew it.

However, at the time of July 18, Jingdong also made 500 million achievements, creating a new history.

Today, however, everyone only knows the distance.

One hour from afar, Jingdong

Looking at the data in front of him, Liu qiangdong is somewhat dispirited, 18 million.

The data is not too bad, or even OK.

After all, it's just an hour of performance.

But this score, compared with the usual no activity, seems to be no difference.

And far away, is a world of difference!

1000 times the gap!

Liu qiangdong couldn't believe it and didn't want to believe it.

When the opponent you want to surpass is 1000 times better than your performance, can you really hold on?……

Liu qiangdong is desperate.

At this moment, countless people are in despair.

All the technical personnel and management personnel in the headquarters of tuobao were silent and decadent.

200 million, this is the result of taking out treasure!

It's a little bit worse than 7.18. From this point of view, they know that this treasure digging failed.

After all, it is almost inevitable that a large number of consumer groups have been robbed from afar.

Liu qiangdong is desperate for the gap of 1000 times, but looking at the 90 times gap in front of him and in the distance, he is also in despair.

They never thought that one day they would be pulled apart by the distance nearly a hundred times!

Regardless of any reason, nearly a hundred times the gap, this is incredible, intolerable!

When Ma Yun walked into the office area, the old greetings disappeared and no one spoke.

Looking at a group of decadent people in front of him, Ma Yun suddenly laughed and said with a smile on his face: "it's like eggplant beaten by frost. What's the matter?

It's not that you haven't lost, you can't afford to lose?

Li Dong is a famous entrepreneur in the world. He personally went to the battle to canvass for votes from afar and made such achievements. Although unexpected, it is reasonable.

In fact, Taobao has done a good job. In this case, it can still achieve 200 million, which is almost equal to the performance of all other platforms, or even more.

If I tell you, there are almost no platforms tonight, do you believe it?

The old-fashioned e-commerce in the industry is Dangdang. In addition to some achievements in books tonight, the performance in other aspects is appalling, with a total transaction volume of less than 5 million yuan.

Jingdong is also less than 20 million yuan, which can be ranked third.

Other platforms, tens of thousands of them can be found everywhere.

We can break 100 million yuan. In fact, it is very good, and everyone has worked hard.

We have worked hard for many days for the October 1. It's not easy. I asked people to prepare something to eat. Later, everyone will eat something and continue to work. "

"Chairman..."

An employee couldn't help but blush: "Chairman, you Will you sell your treasure

"Chairman, we don't want to leave Ali..."

In IT enterprises, technicians actually have more feelings for the enterprise than the management.

They don't think that much, they don't think that complicated.

But all of us know that we have lost the treasure, and we have been defeated miserably!

Although the remote statistics is the data of the entire platform, not Wanjia.

But the whole platform surpasses to dig treasure nearly 100 times, this gap is simply intolerable and make up.

Ma Yun didn't say anything. After a long time, he said, "if you lose, you'll have backbone!

What to cry about? There's nothing to cry about. We're not invincible.

At least we are a little happier than Li Dong. He is still moving bricks in the snow, but we are comfortable sitting here blowing the air conditioner and eating supper.

I'll see his live broadcast of moving bricks later. It's very good.

What's more, this is just the beginning. If Li Dong can't hold on, we'll have a chance to counter attack!

Everyone's mentality is a little more peaceful, a failure proves nothing. "

Ma Yun simply said a few words, and soon left the office area.

……

Ma Yun shook his head slightly until he left everyone's sight.

This time, the treasure was really damaged.

It's not about performance, it's about people.

Even the technicians who usually don't think much about it are desperate. They are all considering whether to leave Ali

What about the management?

What about the shareholders?

I'm afraid, this time than they are more anxious, more panic!

"18 billion..."

Ma Yun said, the expression is some complex, this achievement, seems to be some people despair.

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