Chapter 1664

At 3 am, Li Dong finished his last express delivery.

At the moment, there are still many people who are not sleeping.

This night, everyone did not want to sleep.

……

Delivery point.

Li Dong took the hot towel from Yuan Xue, wiped his face carelessly, then looked at the reporters around him and said with a smile: "it's not easy for everyone. I stayed with me all night.

If you don't say a few words, I still feel sorry for you.

Let's talk about it later, while we still have time. "

The reporters were overjoyed, but there were still reporters looking to one side of the distance with the shooting team, the live broadcast is still on.

Now even interviews are not exclusive.

Li Dong said with a smile: "it's OK. It's not all night owls. I just don't want some people to keep waiting. They are not older than me. They stay up late and hurt themselves.

After all, not all of them watch the live broadcast. You can continue to report later. "

Journalists think about it, and even if they want exclusive coverage, it is impossible at this time.

However, some reporters thought of Li Dong's words just now and immediately asked, "Mr. Li, you said you don't want people to wait. Can you tell me who you are talking about?"

Li Dong said with a light smile: "many, I won't sleep tonight. There are several who can sleep.

Forget about them. Let them stay for a while and talk about things far away. "

Li Dong said, casually picked up the side of the information to have a look, and said with a smile: "just did not have time to see, to 3 o'clock, just broke through 30 billion trading volume, the data is not bad."

"Not bad..."

One sentence is not bad, let everyone be stunned, three hours 30 billion is just not bad!

Li Dong said with a smile, "do you think I'm pretending? In fact, it is not.

This time, far away preparation is too long, the cost of manpower and material resources is beyond your imagination.

In the past month, the publicity plan alone has cost tens of millions every day, and hundreds of millions before and after.

On the logistics side, this time, all kinds of subsidies, awards, various equipment and welfare, together, also spent 6.7 billion yuan.

In addition to other kinds of expenses, we have invested nearly 2 billion yuan into it, despite the fact that it is only double 11 days!

Ladies and gentlemen, do you think that 30 billion yuan is really a miracle after spending so much money and delivering goods all night on a snowy day?

And I'm afraid there won't be much growth in the next few hours, until 8 a.m.

This time, the goal of 100 billion yuan has been suspended. "

In the evening, Li Dong didn't make a record of 50 billion yuan, and Li Dong felt that it was really suspended.

By the early morning of the 12th, the target of 100 billion yuan was somewhat dim.

However, Li Dong felt that he had failed to achieve the goal, while others felt that 30 billion was already astronomical.

"Mr. Li, the transaction volume of 30 billion RMB in three hours has never been achieved by any enterprise in the world, whether it is traditional offline retail or online platform.

With such achievements, we all think it is a miracle. Even in addition to the distance, we can't think of another platform that can break the record.

Do you think that such achievements have not met your expectations? "

Li Dong said with a smile: "don't rush to a conclusion. Today's 30 billion yuan in three hours is impossible, and no one can surpass it.

But tomorrow, next year, maybe things will be beyond your imagination.

Not to mention a few years ago, just a few months ago, or even a few days ago, would anyone have thought that a transaction volume of 30 billion yuan could be reached in three hours from afar?

Miracles are created by human beings.

With the progress of science and technology and the development of economy, nothing is impossible.

Next year, 30 billion, maybe an hour.

Do you know why I dare say that? "

People do not understand, Li Dong picked up the document in his hand, shook it, and said with a smile: "look at the data.

In the past, the online shopping market was dominated by PC.

In 2008, the transaction volume of online shopping market was all provided by PC.

But this year, from the beginning of the year, the mobile Internet has developed rapidly.

Now the 3G network speed is not fast enough, the terminal function is not complete, but even so, the mobile terminal also develops very fast.

According to remote statistics, the current mobile terminal, online shopping proportion has reached 30%!

In other words, the mobile terminal has provided nearly 10 billion transactions for the distance tonight.

Ladies and gentlemen, do you dare to imagine?

The development of mobile Internet is too fast, and it has popularity and universality, which is incomparable with PC.

Personal computers, not everyone will have, everyone will use.

Integrating PC into mobile phone, replacing computer with mobile phone, simplifying operation and reducing terminal size are the changes brought about by technological revolution.Cell phones are something everyone has.

Nowadays, the price of smart phones is not too expensive, but it is not cheap, generally around 3000.

But once the price of smart phones is reduced to about 1000 yuan, the traffic cost will be reduced again, and the network coverage will be wider and more convenient

Can you imagine that mobile Internet users will soon surpass PC users?

Not only surpass, still far surpass!

In the past, China's Internet users were close to 400 million according to the statistics. In fact, this data is true or false. We all know that there are 100 million people in Huaxia who really own their own PCs?

Mobile phones are different. I wouldn't be surprised if the number of smart phone users exceeded 1 billion a year.

The scale of the user group is 10 times larger, which is more advantageous than PC. in the past, many things that you think are impossible will be realized.

With the development of mobile Internet, e-commerce market will expand rapidly.

We should also see this.

In fact, even without mobile Internet, e-commerce is developing rapidly in China.

A few years later, if the transaction volume in a day in the distance reaches trillion yuan, now everyone thinks it is incredible, but I think it is not impossible. "

"Trillion..."

Reporters do not know how to ask, every time Li Dong seems to be inadvertent words, will make them feel speechless.

Li Dong still said with a smile: "I just said that it is possible that miracles are created by human beings. We might as well see them again in a few years.

Don't discuss these things today. We'll talk about the future in the future.

Let's talk about the distant present.

The performance of 30 billion yuan in three hours is a little lower than I expected, but it should exceed the expectations of many people.

Especially C2C this piece, also be Wan Jia net.

Wan Jia net also created a new history this time. In the past, our C2C business accounted for less than 20% of the market share.

This time, after a large number of merchants settled in Wanjia network, the performance rose rapidly.

Of the 30 billion yuan this time, 35% of which was contributed by wanjia.com, exceeding the transaction value of 10 billion yuan.

I didn't look at the treasure digging side, but the performance should not be too high.

In fact, I don't mean to attack anyone. I just take other C2C platforms as an example.

In recent years, the market share of C2C has gradually been surpassed by B2C platform.

To know, in 2007, C2C or occupy the absolute advantage of online shopping market.

In 2006, C2C accounted for more than 90%.

But now, B2C is beginning to exceed C2C, is C2C field no longer competitive? "

Li Dong asked, but without waiting for other people to speak, he said: "it's not. From wanjia.com, we know that C2C market still has potential.

But why is it reversed?

Can only say, before the industry leader, dig treasure to do not do well enough, let this field encountered a lot of doubt.

No one will deny the contribution of Taobao in the C2C field of Huaxia, especially the free mode, which has benefited countless third-party merchants, including consumers, which is worthy of affirmation.

However, it has not done a good job in strict management and settlement system, including after-sale system of rights protection and credit system, and has not been established successfully.

This makes C2C platform suffer a lot of criticism and doubt, including the loss of credibility.

The flood of fake goods, inferior products, three no products

Because it is easy to settle in and audit, anyone who opens an online shop can buy and sell transactions. The platform does not supervise or turn a blind eye. All these are facts.

It is also extremely difficult for consumers to protect their rights when they buy these products.

At present, the bill of rights protection for online shopping market has not come out yet, all depends on how the platform itself does.

Only when the platform helps you safeguard your rights can you succeed in safeguarding your rights. If the platform doesn't work hard, you are exhausted because of something worth tens of dollars. How many people can stick to it?

Some people say that consumers deserve it. Knowing that it is so cheap, it is likely to be a fake. Why do you still want to buy it?

Do consumers deserve it?

Some people really want to be cheap, but many people choose to buy because they believe in the platform, including their ignorance of the product.

At this time, the platform has the obligation and responsibility to help them protect their rights.

In fact, the best way to solve these problems is from the source.

For example, we have strict credit review system, including on-the-spot investigation, before wanjia.com enters!

No e-commerce platform can do this, only from afar.

Far away express, supermarket stores, all over the country.

Many people may not even know that there will be people from afar to participate in the field investigation for each shop of wanjia.com.I can't say that the products of all the merchants in wanjia.com are good things. All the merchants are conscientious merchants. However, their detailed information can be found far away, which also reduces the difficulty of safeguarding rights in the future.

The biggest difference between us and other C2C platforms lies in our after-sales service system, including quality control.

If there is a problem on wanjia.com, we will not shift our responsibility and let consumers go to a third party to negotiate with each other. Instead, we will deal with the matter at a distance with full authority and pay compensation in advance.

As for the third party, it is our responsibility, not the consumer.

On this point, countless consumers will no longer question C2C, will not hold the idea of relying on luck to shop.

As a leader of the industry, some things, including the establishment of rules, are not simply the responsibility of the government, but are led by the leaders of the industry.

Taobao is not doing a good job in this regard. If it is not eager to expand, but has a solid foundation, it will not lead to the current situation and make the whole platform and even the whole field questioned and denied.

Of course, these can't be simply weird, but also related to the actual situation.

As an IT enterprise, Ali is short of funds in advance, so it is urgent to prove itself to investors. Expansion is the best embodiment of strength improvement.

As for the remaining troubles, they didn't have time to think about them at that time.

It's too late to think about it later.

In Huaxia, C2C includes the whole e-commerce market. Ali and tuobao have contributed a lot.

But the prosperity of C2C gradually declined, and Ali has a lot to do with it.

Today, wanjia.com is actually correcting these persistent diseases and rescuing this field.

E-commerce, not pure B2C or C2C, it contains a wide range, very large.

Keep abreast of each other and do not let any field fall behind. Only in this way can we enrich the industry and make it bigger and stronger, rather than a short-term prospect.

If you let Taobao continue to do so, in a few years, C2C will become a synonym for low-end counterfeiting.

A large number of third-party shops are closed, and the market share is getting lower and lower. Some potential small and medium-sized independent brands will also become victims.

This is something we don't want to see from afar.

Taking advantage of this situation has not occurred, the problem is not sharp enough to solve, the distance has the ability to change all this.

Therefore, at all costs to transform, to improve the entire field of e-commerce.

At present, the effect is good.

This is also one of the important reasons why Wanjia can make 10 billion achievements!

In fact, there is no intention of which platform or enterprise is far away. We just hope that this industry can be more standardized and more promising.

In the past, I hoped that Ali could lead this industry to a more brilliant future.

But Ali has a lot of problems. I don't know when they will have the ability to change all this.

Once it is dragged down, the stubborn disease will be deeply rooted in the end, and there is little possibility of thorough cleaning up.

Since Ali can't do it, let's do it from afar.

Do this industry example from afar, let all the third-party platforms see a bit more clearly, unchanged will die!

If you change, you will have room for survival. If you do not change, then you will be closed down and forced to change. In my opinion, it may be more effective than slowly guiding.

This is the responsibility of large enterprises and leading enterprises.

In Huaxia, in the field of retail, in the field of e-commerce, this is a distant responsibility.

Since other enterprises are unable to shoulder this responsibility, we can only undertake it. "

Li Dong said with a smile: "of course, while taking responsibility, there is no conflict with expanding the industry.

This is also the reason why it has been excluded by other enterprises from afar. "

The crowd listened attentively and no one interrupted.

When he finished, someone asked, "Mr. Li, in your opinion, there is no need for other retail enterprises, including online shopping platforms?"

Li Dong said with a smile: "that's not true. I mean, the current Chinese business community, in these fields, will be better and stronger by taking the road from afar!

This is a fact. We will not belittle ourselves in the distance.

Leading enterprises must have the strength and responsibility of leading enterprises. Enterprises lacking such strength and responsibility are naturally not qualified to be the leaders.

If one day, there will be more suitable enterprises than far away to undertake this responsibility and lead the industry to continue to be strong.

In the distance, you can also abdicate, which is an inevitable rule of business, and there is nothing to be surprised about. "

From the transaction volume of online shopping, to lead the future of the industry, Li Dong's extension is somewhat big.

We all fell into thinking for a moment.

Seeing that someone wanted to ask questions again, Li Dong pressed his hand and said, "these topics are more controversial. Let's listen to them, and we don't have to go into them too deeply.Let's get back to business and continue to talk about double eleven.

This double 11 is not simply for the sake of trading volume.

In fact, more and more people are still improving the o2o system from afar. Previously, o2o in the mouth of everyone included o2o in some enterprises.

In my opinion, more or gimmicks than practical significance.

In terms of Sulin, Mr. Zhang of Sulin has always talked about o2o, but in fact, the combination of online and offline Sulin is not systematic and has no great reference significance.

What is o2o?

Or not only o2o, but also the whole retail?

Simple, convenient, efficiency, quality, improve the quality of life

These are all retail!

Online and offline combination, not to play gimmicks, more or to fill the entire field.

We are doing these things from afar. The consistency of price and product is the basis of this field.

If there are differences in online and offline prices, you can't do what you want. If there are differences between offline and online products, you can't achieve online and offline integration.

But online costs are lower than offline, which is also a fact.

If the products and prices are consistent, will the offline system suffer losses? This is also the reason why many enterprises can not achieve real integration.

Even far away, we are actually considering this issue.

With the increase of offline costs, including labor costs and rent costs, the offline stores will actually be in a loss or no profit state if we really want to realize o2o and provide high-quality and inexpensive products for everyone.

Do enterprises, which do not want to make money?

From afar, too!

Then how can we not only make customers convenient, but also enjoy high-quality and low-cost products, which needs to test the strength and ability of enterprises.

Far away is now making efforts to reduce costs, improve service efficiency and complete resource integration, all of which are preparing for these.

Including the expansion of the system, the larger the industry, the lower the cost, which is inevitable.

The use of new technology, reduce the supply chain intermediate process, direct supply, even self supply and self sell, will reduce the cost.

The increase in the proportion of self owned property and the simplification of management system are all aimed at reducing costs and ultimately benefiting consumers.

What we want from afar is to give back to the society, and then let these consumers feed back the distance.

Of course, some people must give up their interests and withdraw from the system, which is inevitable.

Therefore, it is natural for me to be criticized and criticized in the distance.

But the original intention from afar will not change. Even if we are criticized, we will continue to do it.

……”

Reporters have recorded these words one after another. Tonight's Li Dong is not talking about the double 11, but more about the distant corporate culture, including his personal ideas.

In the past, far away people, including Li Dong, seldom talked about this.

Today, Li Dong said so much that people suddenly felt some unspeakable feelings. However, no one could describe the specific feelings.

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