Chapter 1665

Delivery point.

Although the delivery point here is very cold, many reporters have been frozen a little bit at night.

But at this time, no one felt cold, some of Li Dong's words, let them fancy.

This is also the first time Li Dong said bluntly that he should guide the industry from afar.

In addition, although Li Dong's words are simple, they can be passed on and cause great disturbance.

Eliminating middlemen and agents and reducing the costs and expenses in the middle, Li Dong said a few words, but these words were heard, which will make many enterprises worried.

Reporters wanted to ask questions, but Li Dong looked at the time and said: "originally, there are still a lot of things I want to say, but it's too late today. Let's talk about it later.

I have to continue to deliver tomorrow and take a break.

However, the double 11 is not a purely e-commerce dispute, and many things will be known next.

If you can hold on, you might as well stay in Bincheng for a few more days. "

As soon as the words came out, the reporters' eyes lit up!

Something else is going to happen!

Sure enough, with brother Pao, there will be big news. What's next?

Big business owners?

Buy out treasure?

Or something else?

At this time, the reporters were not sleepy or tired. They all felt as if the cat had scratched them. They wanted to ask immediately what was going to happen?

But they were not sleepy, but Li Dong was really sleepy.

What's more, he doesn't want to say now. Let them guess.

……

On the morning of the 11th, Li Dong was still sleeping.

But on the Internet, everywhere is talking about distant news.

As of 8:00 a.m., the total transaction volume of the distant mall exceeded 42 billion!

And several other platforms, small platforms did not publish data, including Jingdong.

But the data was released.

As of 8:00 a.m., the total transaction volume of Diao Bao reached 700 million.

In the case of grabbing so much market share from afar, it's absolutely not bad that you can still make 700 million out of treasure.

Can be compared with the distance, but the other party's fraction is less than.

For a while, the discussion about the decline of digging treasure has become the focus of discussion.

And Li Dong's words in an interview last night were also reported by the media.

One of them, although Li Dong didn't say it directly, was still pointed out by the media.

In the early stage of e-commerce development, Ali has contributed to the development of e-commerce in Huaxia, which can not be denied.

But now, Su Lin accused the distance is a cancer, Li Dong is saying that dig treasure is the existence of cancer in the field of C2C.

Because of the laissez faire and ineffective supervision, this field has been questioned by the public, and its credibility has declined, and the overall environment of the industry has been damaged.

In the face of these accusations, as well as the fact that the performance of Taobao has been reversed, and the whole C2C has been countered by B2C, many people feel that tuobao is to bear the responsibility.

If we change to small and medium-sized platforms, we will not talk about it.

Can dig treasure is a leader in the industry, from 2005 to 2008, has been!

In recent years, it is also a period when online shopping market has officially entered the public's attention. At this time, as a leader, he enjoys more and has to bear more responsibilities.

The environment has been damaged, and C2C platform has been questioned, and Taobao can not shirk these responsibilities.

……

Facing the accusation on the network, many people in Ali are indignant.

Lin'an.

Ali headquarters.

Early in the morning, there was a war of denunciation in the conference room.

A senior executive of Ali denounced: "Li Dong is nonsense!

In the early stage of industry development, who can be perfect?

Online shopping appeared in China for a short time. There are many problems in the initial stage, but is this the responsibility of an enterprise?

We are also feeling the stones across the river, there are some problems in the development process, very normal phenomenon!

Moreover, Ali has been changing. Has he not seen the efforts we have made for it?

It's bad manners to chase a little hard and fight hard!

Chairman, this matter must not give up. Once a storm of public opinion is formed, it will be more difficult to dig out treasure!

Li Dong talks nonsense in front of the media. Since he said that he should bear the responsibility, he should also bear the responsibility of slandering Ali and digging out treasure!

We can bear the loss of fair competition.

But slander us out of thin air and let us bear the responsibility we should not bear, which I can't accept! "

"Yes, chairman, it's not about business competition.

Li Dong blames Ali for the problems in the C2C field, which is unfair!

After the decline of eBay, taking out treasure to hold the ear, but pioneer also means blind people feeling elephant, we can only step forward, out of a road that no one else has gone.Ali's contribution in the field of e-commerce can be denied by Li Dong alone

Ma Yun light way: "he did not deny these."

"Yes, he did not deny it, but he weakened the contribution and magnified the defect, which is a fact!"

Ma Yun gently rubbed his temple, and after a while he said, "does it make any sense to say that now?

What about the investigation?

In the past two years, C2C platform has indeed had a lot of drawbacks. We have to say that we also have a responsibility.

In the later stage, in order to expand the group of merchants, there are many problems in the audit.

Any merchant can settle in and dig out treasure, including some famous brand products.

In fact, we can still do supervision.

Can't we find out the brand products, the agents and the direct selling shops?

You can find it!

But did we check it out?

No!

Lax supervision of the platform has led to a large number of fake and shoddy products flowing into the market. Can we shirk this responsibility

Ma Yun said, and then said: "in recent years, the major brand manufacturers are very dissatisfied with us.

It's OK to have a big family. We have no choice.

When the distance appears, you have another choice. Don't you see it yourself?

Because of the laissez faire of these problems in the early stage, a large number of brand manufacturers prefer to give profits to distant places and cooperate with them rather than cooperate with us.

Some brand companies even publicly claim that all their brands on Taobao are fake products, but there are still a large number of these brands on Taobao. Can you accuse the other party of not cooperating with us and abandoning us?

If there is a cause, there must be a result. Since we have done something, there is no need to hide our ears and steal the bell. "

Today's Ma Yun is very calm and not afraid to speak directly.

It is precisely because they do not deal with these problems and do not do supervision, which leads to greater and greater distance.

But at that time, it was very difficult to stop it.

In 2005, in order to defeat eBay, Taobao had to do it.

In 2007, in order to go public, in order to achieve results, we had to do it.

In 2008, when people were thinking about making things bigger, they were almost forced to continue to expand their scale and appease the merchants. There was no time and no way to do this.

It's the same now!

Now, if we dig out the treasure to reform and do it, it will be no different from that in the distance.

Why do merchants and consumers choose to buy treasure?

Compared with the credibility of the two families, at least in the distance, the various systems are also more perfect. Naturally, it is the best choice to choose from afar.

At this time, it's not the same as taking out treasure, but simply unable to change.

If there is no distance at this time, the treasure can be changed slowly, but it can't be changed now.

Ma Yun said so. The others were a little quiet.

After a while, someone said helplessly, "what should I do now?

This time, the result is not as good as the result of 7.18.

In addition, there are many follow-up actions in the distant shopping mall. If it goes on like this, the market share of the treasure will definitely be seized by the distant place.

Now, if we want to continue to fight, we have to lay down the cost, willing to spend money, vigorously transform and dig out treasure.

Including our after-sales service, credit system establishment, logistics laying

These, we have to do, in order not to be far away from the distance.

Otherwise, the distance will get bigger and bigger. "

Ma Yun looked at him and said, "we all know all these, but how much investment is the key?"

No one said anything.

Cai Chongxin, who did not speak much, took a look at Lu Zhaoxi, who said softly: "if you want to keep up with the pace of the distance, the investment of 3 billion is the starting point, and more than 5 billion will be competitive.

If you want to surpass, you need to invest more.

Moreover, it is very difficult to surpass simply by digging out treasure and transformation. It also needs to increase investment in cooperation with other fields... "

"Five billion!"

Many people take a breath. For Ali, the annual profit is less than 2 billion, but this investment has been profitable for several years.

Now in order to catch up with the pace of the distance, really cost-effective?

Lu Zhaoxi continued: "the development speed of online shopping market is obvious to all. Even if most of the market is occupied by far away, it still has a bright future.

Li Dong also said last night that the market will continue to expand, which is beyond doubt.

The emergence of 3G network makes the mobile Internet rise and the consumer groups increase greatly.

Before the online shopping user group is only tens of millions, but in the next few years, this group will expand ten times, or even dozens of times.

It is almost impossible for a remote company to monopolize this field completely.

If we continue to do so, there is still a prospect of digging out treasure.After all, we still have the foundation to make some reforms. Even if we can't keep up with the distance, we will surpass other platforms... "

Cai Chongxin frowned slightly and said, "it seems that you have now positioned your Taobao in the second-line field platform."

Lu Zhaoxi said bitterly: "it's not a second line. It's just that we can't continue to fight with the distance.".

It's not that we don't want to fight, but the development of any enterprise or industry is inseparable from the resources of capital, technology and talents.

Nowadays, the fund for digging treasure is not enough from afar. After taking Teng Xun from afar, it also surpasses us.

In terms of talents, in recent years, a large number of cutting-edge talents have been collected from afar. Li Dong attaches great importance to these high-tech talents and gives them better treatment than us.

Moreover, he has also cooperated with the army. Some retired military technical personnel have also chosen to go far away after their retirement. "

In China, it cutting-edge talent is not only a few big enterprises have.

In fact, the talents of enterprises are certainly not as much as the reserves of the government.

On the military side, more and more top-notch talents are concentrated!

Usually these people may not have a good reputation, but the industry knows that these people are no worse than those of any enterprise.

There are more cooperation with the military from afar, including receiving a large number of veterans into the distance.

There is cooperation between the two sides. In addition, it is not a small enterprise in the distance. Nowadays, some elites retired from the army, including some retired backbone forces, have chosen to join the distance to continue their work.

Ali is not as far away as this.

This has also led to the fact that treasure digging is weaker in almost all aspects than in the distance.

This is the aspect of hard power. If an enterprise wants to grow bigger, it needs innovation and creativity.

Ali did a good job in fact, but he did better in the distance. Moreover, he seldom took a detour, so he threw Ali away.

In this case, even if they don't want to admit it, everyone knows that it is too difficult to catch up with the distance.

Now it's so much oversupplied. Even though it's a promotion day, there will be a period of development in the distance. It's not necessarily necessary to take out treasure.

The first position may never be taken back after this time. We are all prepared for this.

After Lu Zhaoxi finished, Ma Yun said faintly, "Li Dabao said that he would give us time and opportunity if he would take out his treasure or surrender or kill him completely."

"Bullying too much!"

Some people couldn't help but shout: "does Li Dong really regard himself as an emperor?

Shun is prosperous, and adversity is death. How can this be true!

We do what we do, and he does what he does. He has to stare at us all the time. How overbearing

Lu Zhaoxi's words, in fact, have almost said that he had to admit defeat and surrender.

Do not compete for supremacy from afar, but to keep the second, Ali still has this strength.

We are not willing to go back or not, but many people also agree with his words, so that the competition will be much smaller.

But Ma Yun's meaning now is that Li Dong either collects and takes out treasure, or continues to suppress him. In a moment, he has aroused the indignation of countless people.

What a bully!

If we continue to suppress and dig treasure from afar, Ali will lose, and there will be no loss in the distance?

It is not the business norm to be a loser.

Ma Yun chuckled and pressed his hand to show him to sit down. Then he said, "he is not the first day to be domineering. It is not only today that he is domineering.

He has been making the idea of taking out treasure for a long time, and even it has become his obsession.

Although the score of Wan Jia net is good today, it is much worse than that of taking out treasure.

He himself said that he did not want the e-commerce field to appear short board, C2C is much weaker than B2C, and it is not the result he wants.

He is also determined to get the treasure.

No matter whether we are willing or not, the treasure is in our hands one day, he will not give up.

Unless, arrive Wanjia net to do big to need to dig treasure, that Li Dong probably won't aim at us.

Otherwise, it is inevitable to be targeted... "

"Chairman, what do you mean..."

Someone has already heard something, can't help but look at Ma Yun and ask.

Ma Yun leaned back on the chair and tapped the table top gently. After a long time, he said, "keep waiting. Isn't there anything else he hasn't said?

I'll make a decision when he's finished.

He said that this was a war of reunification, a war of retail unification. I waited all night last night, but I didn't see how to achieve reunification.

Even if he is invincible online, what about offline?

So keep looking. Maybe he'll do something else today.

By the way, if you are looking at big business, you are most likely to take over the business.

If we really want to be able to complete the feat of entering the big business from afar, the offline retail market in the central and northern regions will be occupied by 80% of the distance.

Only the southern coastal areas are left. At that time, even if we continue to do so, the future will not be very clear.These days, I have been thinking, how to go online shopping in the future?

The combination of online and offline should be a major trend.

But now the distance blocked the offline Road, did not give us this opportunity.

If you are really in charge of big business from afar... "

Ma Yun kneaded his temple again, pondered for a moment and said, "it's better to wait and see. Now, I'm not good at predicting."

When he said this, Cai Chongxin said, "do you need to remind Mr. Niu?"

Ma Yun shook his head and said, "Niu Gang doesn't know. It doesn't matter whether you remind me or not. Li Dong really needs to have a second hand. Now it's too late to remind you.

Once a big business falls into the hands of a distant place, who else can compete with this offline retail enterprise?

Unless Unless I collapse in the distance. "

Cai Chongxin thought for a moment and said, "it's not really digestible to swallow up so many enterprises from afar.

Today, although the internal contradictions in the distance have not been shown, they are actually extremely serious.

Now, all rely on Li Dong's personal prestige to suppress.

Once there is no Li Dong, the trouble will be more serious than all enterprises.

It's not impossible to collapse in the distance.

If Li Dong can continue to suppress for three to five years, and then slowly solve the integration, the problem can still be solved.

But I don't know if you found out recently. Li Dong seems to be in a bit of a hurry He's still so young... "

Cai Chongxin's eyes twinkled for a moment, others' faces changed slightly, and someone whispered, "can't it?"

"It's hard to say."

"Li Dong is the soul pillar in the distance. Once he If something goes wrong with him, even if it is not completely destroyed in the distance, it will not have the deterrent power now. "

All the executives present were not idiots. Everyone understood Cai Chongxin's meaning.

Li Dong is so young, but he is so anxious to complete the unification and integration from afar, which is not necessarily a good thing.

With the strength from afar and Li Dong's age, it is better to walk slowly.

Ma Yun smelled speech and frowned slightly. After a long time, he said, "shouldn't you?"

Although he felt that it was not appropriate for him to let himself collapse in the distance, Li Dong's recent actions were somewhat anxious, even in his view.

Li Dong used to be anxious, but not this time. He wanted to finish all his plans at one breath.

After thinking about it, Ma Yun got up and said, "I'll call back and ask about this guy. Don't be really..."

Said, Ma Yun also has no intention to have a meeting, directly out of the office.

As soon as he left, someone whispered, "Li Da Pao is really incurable?"

"It's hard to say. It's just a guess."

"I think there may still be some. I don't know if you have found out. Recently, Li Dong has started to arrange his own way back, including his family.

It's a private fund company, it's a share transfer

He's not old enough to be in his thirties. Don't you have to worry about it? "

“……”

Many people began to talk in a low voice. Cai Chongxin interrupted with a slight cough: "don't talk about it. That's what I said. There's no other meaning.

What's more, as the enterprise management, it is not our duty to consider using these to defeat our competitors.

Don't spread the topic out. We all know the character of Mr. Li. When it comes to his ears, we are all in trouble. "

Cai Chongxin was a little regretful at this time. He just picked up a sentence and lost his temper.

What's the difference between saying these words at Ali's management meeting and gossiping women on the road?

It can be said that he can't stop these people talking about it now.

Cai Chongxin has some headaches, but he really thinks so. After all, Li Dong's recent behavior is not consistent with that of Li Dong at that time.

Anyway, it's time to wait and see.

What's more, if Li Dong really has any problems, Cai Chongxin thinks it's a pity that Li Dong's personal impression in the distance is too strong.

So strong that if something happens to him, the problem inside the distance can make the distance collapse half.

After shaking his head, Cai Chongxin stopped thinking about it. It was just his own guess.

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