Chapter 1667

Bincheng.

The morning passed quickly.

Li Dong, who returned to the delivery point, took a short rest.

After drinking a cup of hot tea, Li Dong got up and walked outside the delivery point. Looking at the distance, he thought for a while and then said, "is the green mud puddle ahead?"

"It's a green mud puddle."

"Where is the headquarters of Dashang?"

"Yes, qingniwa has not only the headquarters of big businesses, but also shopping malls, supermarkets and the headquarters of Dashang shares.

In qingniwa, because of the big business, it has formed a prosperous business circle in Bincheng today... "

Li Dong said with a smile: "I came to Bincheng, but I haven't visited Mr. Niu.

Find out if there is any express mail over there. I'll send it there. I'll take a look at Mr. Niu

As soon as this word came out, there was not too much reaction from the far side, but the media who had been following it were excited!

Go to Dashang headquarters!

Is Li Dong going to declare war?

Or, his big move is about to start!

Many reporters didn't sleep at all last night, and Li Dong made up for a few hours' sleep. However, they were afraid that they would miss the big show and began to wait here early in the morning.

In the morning, he went around with Li Dong, but nothing happened.

This made many people feel a little disappointed. At this time, when they heard that Li Dong was going to the big business, the reporters who were just resting ran into the car one after another.

Looking at the excitement of these reporters, Li Dong said with a laugh: "I'm just going to visit my friends. Do I need to be so excited?"

Qi Yunna, who had just arrived soon, was full of blood in her eyes at the moment. When she heard her words, she frowned and said, "general manager Li, is the group moving again?"

Li Dong shook his head and said with a smile, "no, it's not easy to buy the shares in the secondary market, and the price has also risen too fast.

Big business is now competing with us so let's go first.

I just went to visit Niu Zong. After all, I was right next to him. If I didn't go to see him, others thought I was Li Dong.

Let's see if the big business has any problems to solve. I am willing to help others... "

No one listened to his nonsense, and qiyunna also didn't listen to him. She immediately said, "I'll prepare for it and I'll accompany you there later."

"What are you going to do?"

Li Dong took a look at him and said with a smile, "don't make such a fuss. It's like bullying people.

I'll stop by and have a look. You don't have to follow me. "

Said, Li Dong looked at the time and said: "just right, it's time to order, to see if we can rub a meal."

He said this way, and the delivery point had prepared the express delivery for him.

In fact, it means that Li Dongneng worked with everyone last night and came here in the morning. With the excellent performance of the mall, the express delivery side is full of energy.

Even if Li Dong doesn't send along with him at this time, the logistics staff will not have much opinion.

The hardest part was last night.

After getting used to it, many people don't feel so tired after working today.

……

Big business headquarters.

The atmosphere is a little tense in the big business these days.

Even the front desk knows that the executives are not in a good mood these days, so please don't provoke them.

At the moment, on the first floor of the building, two front desk are chatting in a low voice.

Just chatting, suddenly saw a security guard at the door some flustered rushed in. Before they had time to ask questions, they heard the security guard nervously say to the walkie talkie: "boss Li from afar is coming!"

Not only did the security guard report nervously to the superior, but also the staff outside the headquarters of Dachang, who went out or entered the door, were also a little flustered.

Many people rushed into the building to convey the news to each other. Li Dong is here!

At this time, Li Dong suddenly came to the headquarters of Dashang, which made many people feel flustered.

……

Outside the door.

Seeing the crowd disperse, Li Dong said with a smile: "am I so terrible?

I don't eat people. I come to deliver express delivery. What do I do when I run so fast? "

Follow behind the public slander unceasingly, you carry to others headquarters, not nervous just strange.

In recent days, I have been buying shares of the other party from afar, and the proportion of shares is getting higher and higher. I'm afraid that big businessmen will be worried about it.

At this time, Li Dongqin committed suicide and went to the door. These people were naturally flustered.

Li Dong doesn't care about this, and enters the building by himself.

When he got to the front desk, he looked at the two front desks and looked at himself. Li Dong grinned and said, "express delivery, can you go upstairs?"

"Li Mr. Li... "

Two people quickly greetings, and then some do not know what to do.

Li Dong said with a smile: "I'll go up to see you, Mr. Niu. Maybe I'll come down later, and you'll become people from afar. It should be OK to go upstairs and have a look?"

"This..."

They were still a little confused and didn't know what to say for a while.At this moment, the front desk phone rings.

Next to the girl quickly connected the phone, and then quickly nodded: "good, I know."

After hanging up the phone, the girl said in a hurry: "Mr. Li, Mr. Niu is waiting for you."

"Thank you. I'll go up there."

Li Dong said, put down the express delivery and said with a smile, "please sign for me. There are too many big merchants, so I will not go to find them one by one."

“…… Good... "

Two front desk almost in sleepwalking state, watching Li Dong leave.

Besides them, all the people in the hall on the first floor were quiet and watched Li Dong enter the elevator.

Until he left, there was a gasp in the hall.

After that, the voices of discussion continued to ring.

But those media reporters who followed Li Dong were impatient, but they couldn't keep up with him.

There was no choice but to wait downstairs.

By the way, interview the employees of big business and collect some materials.

……

Chairman's office.

Several executives arrived at Niu Gang's office almost as quickly as possible.

As soon as he entered the office, the president of Dashang said in a hurry: "Chairman, Li Dong is here!"

The cow just frowned and rebuked, "come on, what are you doing in a hurry!

When he comes, I am calm. "

Niu Gang is really calm. These two days, Li Dong is beside him, but he doesn't care about the big business. He is also very worried.

When he knew that Li Dong was coming, he was not nervous and recovered his former composure.

So far, if Li Dong has any other backhand, he can't prevent it.

It's better to speak clearly in person.

After finishing his clothes a little, the cow just got up and said, "go, go to the reception room to receive him."

Seeing that Niu gang was calm and calm, they also calmed down a little and went out with Niu gang.

……

They just walked to the elevator, and Li Dong also came out of the elevator under the leadership of the staff of Dashang.

As soon as Niu Gang's eyes fell on Li Dong, Li Dong also looked up at him, and then he said with a smile, "Mr. Niu, didn't you disturb me?"

Niu Gang said with a light smile: "Mr. Li, you are welcome too late. How can I disturb you?"

"It's a bit abrupt. In fact, I wanted to come and talk with Mr. Niu last night, but I came late yesterday, which was not very convenient."

Li Dong laughed and said hello to several other senior executives.

See Li Dong do not have to introduce themselves, directly called out the surname of all people, cattle just not from frown.

After a few polite remarks, Niu Gang resumed his smile and said, "Mr. Li, go to the reception room and sit down."

"OK, I'm just lazy. I have to continue to deliver express in the afternoon. Sometimes it's not easy to do business."

Li Dong sighed and said: "I'm still young, and I feel tired. Niu, you are older than me. Sometimes I admire you.

In fact, I think that at this time, Mr. Niu, maybe you should relax a little bit. How tired it is to work so hard. "

The cow just said quietly: "it's good to get used to it. After so many years of work, I'm used to this kind of life.

If you really want to put it down suddenly, it's even more uncomfortable.

Since people live in this world, they should always pursue something. What does Li think? "

Li Dong said with a look of approval: "this is the truth. I was still thinking that Niu would not feel that he was old enough to retire behind the scenes.

Now that's what cattle always say, I'm quite relieved.

In the future, the northern market still hopes that the general manager of cattle will pay more attention... "

Niu just frowned, others also looked at Li Dong, his face was not very good-looking.

But Li Dong didn't look at them and said with a smile: "I mean it seriously. Don't worry.

I'm here to talk to you.

I believe that when I finish chatting with you, some things will come to fruition. "

"Wait and see!"

Niu just returned four words, then without saying a word, he took the lead to go to the meeting room.

……

After entering the reception room, Li Dong didn't need to be called.

Looking for an empty seat and sitting down, Li Dong looked at the opposite cow and said with a smile: "Mr. Niu, I'm here to turn war into jade and silk. We can talk about it calmly.

These days, it's not too pleasant to make trouble with big businessmen in the distance, but it's a joke for others. "

The cow just said in a deep voice, "Mr. Li, if you have something to say, just say it.

As I said before, big businessmen welcome investment from afar, as well as anyone and any enterprise.

But big merchants are big merchants, and this will never change! "

Li Dong said with a smile: "Niu is a little bit calm. In fact, we don't have to be hostile to me all the time.

As the leader of the retail industry, in fact, we hope that all retail enterprises can develop better and Huaxia's retail industry will develop better.To buy shares of big merchants from afar is not to say that they must be in charge of them.

Let's release these first.

Today, I didn't bring anyone here. I just came here by myself. I just want to be frank and frank with you.

I think you should all know that by now, the transaction volume of the distant mall has reached 60 billion!

I'm afraid the strength of the remote online is beyond everyone's expectation.

Last year, the total sales volume of big business was less than 80 billion.

One day, the distant mall sold more than one year's worth of goods.

In fact, from this point of view, it is not long before the offline retail system suffers from the great impact of e-commerce.

Next, some physical stores, the closing of stores and the layoffs are almost inevitable.

The golden period of offline retail is today. I'm afraid it will go downhill next

The crowd frowned and Li Dong said with a smile, "why, do you think I'm not right?"

Cattle just light way: "even so, offline retail will not die."

"It won't die. It's inevitable." Li Dong said with a smile: "but the bonus period has passed. Next, the days of offline retail are sad. That's for sure.

It is also necessary that costs rise and profits decline, and a lot of investment is needed to reform the current system.

At this time, do offline retail enterprises, must request change.

How?

In fact, there are not many ways for offline retail enterprises to turn.

First, I also do online business, such as Sulin, and do o2o integration.

But this road is not so easy.

Sulin is considered to be the first batch of retail enterprises in the industry, but now you can see what achievements Sulin has made online?

Online is not so easy to do, not simply to build a platform, the product online is enough.

Multi end consumer individual unique confirmation, price unification, real-time inventory, channel coordination, sales analysis, logistics distribution

These are the logic behind the combination of online and offline.

Sulin can't do this, nor can big businessmen. At present, the industry can only do it from afar.

Compared with Sulin, big business has more disadvantages.

A few years ago, if you still had some foundation online.

But if we do it now, who will recognize your online platform?

No one will recognize it!

Everyone knows that far away is the biggest supermarket on line and the most trustworthy one.

You don't have any experience in this field. You can do it yourself. It's meaningless except to waste money.

But if you can't do it online, and if you can't withstand the impact offline, the future of big business may not be too good.

Second, transformation, to high-end transformation.

At present, many enterprises do this.

After the middle and low-end brands have been impacted, many people think that taking the high-end line may be a way out.

But we all understand people. We should be clear. If we want to be high-end, we should make a good choice.

If we don't try our best to transform it, we may get results.

If only auxiliary to do, in fact, the effect is not as big as imagined.

Moreover, e-commerce in the distance is not a treasure. In the eyes of the public, it is the pronoun of the middle and low-end, but far away is not.

In the eyes of the public, there is no difference between distant shopping malls and distant shopping malls.

At this time, the distance is no longer low-end, online can also do high-end section.

……”

With Li Dong's voice constantly spit out, people do not interrupt, some ponder, some frown.

I don't know how long it took. Niu just said slowly, "if you don't try, how can Mr. Li know that the transformation of big business will not succeed?

Su Lin's failure does not mean that big businessmen will also fail. "

Li Dong grinned: "failure is inevitable, because there is a distance.

When our online channels in the northern region are well laid, the logistics system is developed, and the offline vanguard of Wumart enters the northeast, and then increases investment, big businesses will not succeed. "

"Lee is always threatening us?" Niu Gang sneered.

Li Dong looked helpless and shook his head: "it's not a threat. It's a matter of fact. Cattle always understand people. I should know that what I say is true.

Before the change, I said it in vain.

But when the financing is successful, you should understand that I don't have to scare anyone.

When you don't worry about money, talent, or profit

At this point, in fact, many struggles are unnecessary.

I came here to look for Mr. Niu. I didn't want to use this mouth to bring the big business under his command and let him raise his hand to surrender. I believe Mr. Niu is not that kind of person.I'm just making some facts clear and clear.

General manager Niu is not willing to accept it now, but there is still a glimmer of hope.

First, we hope that Ali will not collapse. Tuobao can continue to create competition for us online, so that we can't concentrate our efforts.

But today, the distance will not care about digging treasure.

As for other platforms, they don't care. Whether it's Jingdong, which has made a splash recently, it won't have any competitiveness in the distance.

If we still have a lot of loopholes, then they can take advantage of them.

But when we make up these loopholes, unless we find ourselves dead in the distance, otherwise, no one can let the distance fall.

Therefore, cattle can not think about this point.

Second, we hope that the South can delay the distance and put in a lot of manpower and material resources.

To give the big businessmen time to breathe and continue to operate in the north, should the cattle always think about it? "

Niu was silent for a moment, then nodded his head and said, "yes, Huaxia retail is not the only one in the distance. Big merchants have been rooted in the north for a long time.

Even if you have to fight, it's not so easy to replace.

What's more, with the fierce competition in the southern market, several enterprises have strong strength and can not afford to drag in the distance.

You are now regardless of the cost of investment, competition, but distant comprehensive strength, not necessarily stronger than them.

Wait for a while, and when it comes to the end, it will only be far away! "

When Niu just said this, his eyes were sharp: "it's not unreasonable to say that the distance is not good for protracted war!

The distant system is messy, almost all rely on you Li Dong alone!

But God also has the time which the mistake, drags down, drags to you Li Dong to make a mistake, then the distance is not worth worrying!

Also, used to victory in the distance, as long as a long time in a sticky state, everyone will lose confidence in you!

Not only your employees, but also outside investors.

So I didn't want to beat you. As long as you are exhausted, far away exhausted, and all investors lose confidence in you, that is the victory of big business!

After a long period of non-profit, the industry could not be expanded and the scale was still compressed. Mr. Li, what do you think of the distant future at that time? "

Li Dong said with a smile: "I don't know. It may be very bad.

Maybe worse than you think.

But imagination is just imagination, and facts will not follow your ideas.

A lot of people hope to delay my pace, hope to drag on until I can't hold on, but in the end, it won't be me who can't hold on.

The competition in the south is coming to an end. "

Li Dong's last words, let cattle just sit up straight!

Besides him, other executives have turned their attention to Li Dong, full of doubts in his eyes.

However, Li Dong did not continue to say, "not only in the south, but also in the north. In fact, I think it's time to end.

On the other hand, I hope that the means of entering the host country will be more gentle, not too violent.

In fact, Dashang and Guomei are still different. Guomei has been on the decline, and the family imprint is too strong. Therefore, the means of entering Guomei is very violent.

I think we can take over the big business by softer and more mutually beneficial means.

Moreover, the system of big merchants is different from that of Guomei.

All of you present, including Mr. Niu, were born as professional managers. This does not mean to belittle you.

I mean, big business does not have a strong personal mark, including Niu Zong's personal mark. I think it should not be too strong.

At this time, it is just to replace the largest shareholder. Is there really too much difference for you?

After the merger and acquisition of big business, in addition to some infrastructure, online channel laying, supply chain, logistics Some improvement investment will be made in these aspects. The management, including operation, will not change too much.

In fact, I'm here to talk to you. I hope you can accept my point of view more easily.

In fact

Li Dong chuckled: "in fact, if I really wanted to take down the big business by force, I could have done it for a long time.

Can be forcibly taken, like the present Guomei and Carrefour, left us a lot of sequelae.

At this time, I hope that you are willing to merge with the distance

Niu Gang frowned and said, "Mr. Li said to take it by force. Is that where Maoye is?"

Li Dong said with a smile: "Maoye is part, not all.

As a matter of fact, Bincheng Guoshang has called me... "

"What!"

People were surprised that Bincheng Guoshang was the second largest shareholder before, holding 8% of the shares of Dashang retail.

If, according to Li Dong's words, the other party has taken the initiative to find Li Dong. Once Li Dong takes the other party's shares or obtains the support of the other party, plus 5% of Maoye's side, the shares held by the far side will reach 28%.At this time, we can take over the big business from afar.

As soon as the cow's eyelids kept beating, Li Dong said again: "but I didn't mean to enter the LORD by force. It's not sweet to try to twist something.

It is not because of the big business itself that big business can make such achievements and make them pay attention to from afar.

It's about you, including the system of big business.

In fact, there are not so many stores in the distance.

The key is to understand the people and team of Huaxia retail and the team of northern retail market.

In the north, as Mr. Niu said, I'm not familiar with the distance, and I don't know how to cater to this market.

Therefore, what I hope to get is not the store system, but the whole big business system.

Do you know what I am considering for the reason that I did not accept the support of Bincheng national business

People looked at him one after another, and Li Dong said with a smile: "if you have paid, you naturally hope to be rewarded.

Bincheng Guoshang hopes to get more returns, so he chose to support me to become a big businessman.

But in my opinion, since the country has retreated and the people have advanced, we should not go further.

Once I accept the other party's help this time, the follow-up will be very troublesome, and I will pay more things.

I don't want that to happen until I have to.

So I hope that it's the existing teams, not others, who will support me in taking over.

After taking over the big business from afar, the brand of big business can be retained. The existing management team will only fine tune and not move greatly.

In the distance, we help big businesses set up online channels, invest money to upgrade existing stores, and become more modern.

Other things, such as logistics, warehousing and supply chain, will be supported from afar.

If there is a remote backstage, big businesses will only develop better and better, not worse.

Your treatment will only be better than it is now, not worse.

Except for Mr. Niu, I don't think other people have any reason to object.

As for Niu Zong... "

Li Dong took a look at Niu gang and said with a smile: "Mr. Niu, Qi Yunna's present position can be reserved for Niu Zong.

If the cattle don't think it's suitable, we can talk about it slowly.

However, the integration of the two sides has been delayed because of the fact that Niu is the only one. "

Niu Gang looks a little ugly. He doesn't pay attention to Li Dong, but looks at other people.

At this time, the others were silent. Those who had just been seen by Niu Gang also lowered their heads to write and paint, and refused to face Niu Gang's eyes.

Niu Gang's heart pounded, and then some anger and disappointment.

Li Dong only said a few words. These people were so easily moved and compromised!

Obviously, Li Dong's offer made these people feel that they can accept the big business from afar.

But did they forget who was in charge of the big business in these years, and let the big business go to glory? Did Li Dong hope to take over the big business peacefully today?

If Dashang was as good as Guomei and Wumei, would li Dong be so talkative?

These people have never considered themselves!

Niu Gang suddenly felt a little empty in his heart. Is this the big business that he has been fighting for all his life?

……

When Li Dong walked out of the big business, he could not help shaking his head, pursuing advantages and avoiding disadvantages. This is human nature.

Far away, is no longer the distance of that year.

Li Dong is no longer what he was.

Some things are often so simple, which is why Li Dong doesn't feel too challenging.

After Ali became big, it was so simple to switch from online to offline.

How many retail giants dare to refuse and will refuse?

Not to mention, in the distance at this time, the strength is actually stronger than Ali.

At this time, it was almost inevitable for Li Dong to come forward and make a compromise.

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