Chapter 735： critical moment

Chapter 735 Crucial Moment

734

There are about three time periods in the video game sales season each year.

One is March and April in the first quarter, which is the children's holiday time.

No matter what, the spending power of children in video games cannot be ignored.

Children's games can also often generate a lot of income without being too high-quality.

Then the second peak season is around July in the middle of the year.

The third peak season is at the end of the year from Halloween to the end of Christmas.

Among the three peak seasons, the third is headed.

Players will choose their favorite games to buy at this time, and then play at home.

But at the same time, this sales season is not just a peak season for video games.

Many entertainment products and electronic products have also released new products during this time period, and then strive to obtain a good sales data in the peak season at the end of the year.

Before the annual game awards, Mickford once again announced his latest smartphone products of the year.

MK2

A smart phone that looks more beautiful and simple, which is already eight or nine points similar to the Apple mobile phone in the original world of Zhu Yuxing.

And its closed-loop ecology also gave Mikford an advantage in this era.

At the same time, smartphones have also become a topic of conversation after dinner.

More and more smartphone manufacturers are beginning to surface at this time, and they all want to get a share of the pie at this time.

It also includes Suri Electronics.

As electronics giants with a whole industry chain, smartphones can make so much money now that they cannot easily miss it.

So they also released their first smartphone product this year.

This smartphone has a very standard Japanese technology style and looks cool. It is loved by many users who are fans of Suri Electronics and are ready to pay for it.

Compared to video games, there is a larger market for this kind of mobile product that people have to carry around.

After the launch of Surui's smartphone in about October, it has received good market feedback.

Users are quite satisfied with this product, but they also pointed out that the current operating system of Su Rui Electronics is still inferior to Mikoff's smartphone operating system, and it still needs to improve, but no matter how you look at it, Su Rui Electronics' smartphone sales The results were all very satisfying to shareholders.

But that also made their video game business a little bit smaller.

If it weren't for the video game business department, which is backed by President Ueto Hayakawa, I'm afraid this department would decline rapidly.

"This is a crucial battle! We must prove our strength in this Christmas season this year!"

In the video game business department of Surui Electronics, the general manager excitedly talked to the employees in the audience about the importance of this year's peak sales season.

"Our tentative goal is to not lose to the mobile phone business unit next door in terms of sales, so we're going to release a few big game games that we've been under the pressure for a long time! Also, all marketing departments must work together, this time Our announcements are going to be completely full, and we have to fight a battle that will definitely win!"

"Well, we still have the rival of Yuxing Electronic Entertainment. With Yuxing Electronic Entertainment, can we really have good sales results?"

Someone raised their concerns.

And the general manager smiled slightly: "Speaking of Youxing Electronic Entertainment, I just want to say that they did not release any new first-party masterpieces during this time period this year, which is very beneficial for us. The sales can never be comparable to the sales of new games, new games always have fresh elements, so even if we can't beat Yuxing Electronic Entertainment, it is not a problem to gain the sales performance advantage in this peak sales season, after all, we are There is also a game studio with the annual game award, and the works we make can now be said to be no worse than Yuxing Electronic Entertainment.”

Listening to the boss's speech, these people did feel a little bit of blood.

It's not just about the survival of their department, it's also about the survival of their own jobs.

They are all veteran employees of Suri Electronics, and if this battle is lost, they may lose their current salary grade and their position in the company.

They have also enjoyed the company's highest standard treatment, so they must not admit defeat!

Under the strong mobilization of the head of the department, the employees followed with enthusiasm, and they all said that they would follow the company's instructions and do their best to complete the sales in this year's peak sales season.

So, in the next ten days before Christmas, all members of Surui Electronics' game department took action.

The marketing department spends all their marketing funds to promote a series of products of Suri Electronics.

Because of the industrial transformation, they have returned to the home console market, but this does not mean that they will completely abandon the handheld console business. After all, they have enjoyed dividends in the handheld console market.

Instead of employees in the marketing department, they are either working hard and trying to make a recent FIFA football game and a 3D racing game before Christmas, or they go home and mobilize their family members. Help recommend the game console of Suri Electronics.

And that does have some effect.

The relatives and friends around these people bought Suri's game consoles under the recommendation, and bought one or two games.

This makes Surui Electronics' game business department extremely happy, and it seems that this kind of publicity is still effective.

So they continued to work and sell at full speed, and the whole department seemed to be in a daze.

Hayakawa Ukito didn't say much when he saw this scene, because he also knew that it would be related to the life and death of the game business department. Now he is thinking about the problem from the standpoint of the whole company, and he can't have too much favoritism, so he can only Watching silently, at most, I try to pass some approval items, so that the game business department can work more smoothly.

Then comes the final sales spree on Christmas Eve.

Much of the world has entered into a festive and New Year atmosphere.

But the employees of the game business department of Surui Electronics have not stopped at all, and continue to work hard and sell hard.

Finally, when 2007 was over and the New Year's holiday was over, the game business unit's sales results had final results.

"We reached a sales profit of 37 million during the Christmas period! This is a very good result!"

The head of the department excitedly announced the final result to his employees, and they were greeted with cheers.

The head of the department also smiled, but there was a bit of bitterness beneath the smile.

Because Suri’s mobile phone business unit made $100 million in Christmas sales…

(end of this chapter)