Chapter 592

Happy new year, I wish all friends a great fortune in the New Year!

"Accident?"

Leaning on his high back chair, Murphy looks at Carla Firth and seems very concerned about it. Anyway, "city of chaos" is a film directed by him. "Is it that China Film Group is going to default on the film's share income again?"

Frankly speaking, the reputation of China Film Group in Hollywood is really not very good. For example, it has done more than one and a half times of delinquency. The problem is that if Hollywood films want to really make a difference in the market there, China Film Group will not be able to overcome the hurdle.

The reality of the market is here, and there are hundreds of millions of potential consumers there. Hollywood companies can't give up, and sometimes they can only compromise to a certain extent.

Of course, the second WTO agreement negotiation between China and the United States is just around the corner, and the cultural industry led by film is an important part of the negotiation.

Murphy thought that China Film Group was ready to default again. Anyway, it was not once or twice. Unexpectedly, Carla Firth shook her head directly, "no, it's more serious than this."

"Eh?" Murphy puzzled, "more serious?"

He seems to think of some, but for a while there is no clear concept.

"The city of chaos got about 121 million yuan at the box office this time, which is the best box office result of the film you can show there."

Carla Firth picked up her glass, took another sip, sighed and said, "however, according to our survey, the box office figure should be increased by another 10 million to 15 million RMB."

"It turns out that city of chaos has such a good box office performance over there." Murphy didn't have much hope, so she didn't care, "much better than I expected."

Carla Firth shrugged. "It would have been better if it hadn't been stolen."

Hearing this, Murphy's vague idea was immediately clear. "You mean" city of chaos "was stolen from the box office over there?"

Murphy is no stranger to box office theft. Even in North America, where supervision is strict, it will not be completely eliminated. However, it is rare. The market on the other side of the Pacific Ocean has just started. He vaguely remembers that when he lived on the other side of the ocean, he was exposed by the media many times, including the production and distribution company of the victim Boom "black heart" cinema.

Murphy frowned slightly. "Is there any definite evidence?"

No one would be happy with this kind of thing.

"No..." Kara Firth shook his head. "The other party is quite clever. It's not a simple ticket exchange. We found some clues, but we can't get exact evidence. After all, we are outsiders. If China Film Group doesn't work hard, there is no good way."

Murphy nodded, vaguely remembering that many Hollywood films have suffered losses in this respect, as if China Film Group has not come up with any effective measures.

Carla Firth added, "at present, I have contacted people from far east branch with China Film Group, and James is also contacting people from us WTO negotiation group to exert pressure on each other as much as possible."

She stood up and said, "always think about the future."

In the 20th century, fox didn't do a one size fits all business there, and certainly won't sit back and watch this situation continue to happen.

After Kara Firth left, Murphy sat here and recalled the situation. The stolen box office will definitely affect the box office bonus of his director, but it seems that there is no good way.

The best way is for the six major Hollywood companies to unite and exert pressure on the WTO negotiation group of the United States.

But he clearly remembers that it seems that box office theft will emerge in an endless stream across the Pacific in the next few years.

Box office theft refers to the behavior of movie theaters concealing the number of movie audiences. It is a common phenomenon in the film industry. It is caused by various reasons such as different share ratio. Movie theaters can seek private interests by stealing box office, causing damage to film producers and distributors.

Murphy's tutor once gave them a very simple and clear example.

The typical way to steal box office is to let people take tickets of a movie to see B movie, so that the box office of B movie will be counted as a movie. Then there are handwritten tickets. As long as you don't type them, you won't enter them into the ticketing system. When someone leaves with the tickets, they will secretly issue a ticket for a movie, and the high-end point is to modify the data of the ticketing system. However, his tutor just heard that the technical content is too high, and there is basically no possibility of realization.

Now that the audience is smart, the box office is not so easy to steal. Giving people tickets for a movie and letting people go to see B movie is basically known as stealing the box office. The rest is to report and not report. The risk is too high.

These are the most elementary means of stealing box office.

Just like mold breeding in the dark, "box office theft" not only brings great harm to the film and the film industry, but also stealthily corrodes the industry.

Generally speaking, the industry on the other side of the ocean can be divided into three parts: the producer, the distributor and the cinema line. The three parties generally have a clear agreement on the proportion of shares, but business can never escape a word of profit. Box office theft is the result of the strong profit psychology of these three parties.In order to obtain their own interests, theaters take various means to compress the actual box office. The hidden box office can be enjoyed by theaters alone, without having to share with the film makers.

When it comes to the means of reducing the actual box office of movies, theaters have taken great pains. The more elementary methods include handwritten tickets, admission without tickets and admission with invalid tickets. These types of movie tickets will not be included in the actual box office of the movie, but the cinema has actually charged the audience for the movie tickets.

This simple way of taking the box office alone has always been favored by theaters, but unfortunately, the risk factor is very high, because it is not easy to avoid the film's on-the-spot inspection and supervision.

With the strengthening of the supervision of the film side, the practice of the cinema line is also constantly "innovative", and there is a number of "bundled packages".

For example, if the minimum ticket price agreed by the cinema and the film company is 30 yuan, on this premise, if the single ticket price of the cinema is 40 yuan, then the 40 yuan must be shared with the film company; however, if the film ticket + popcorn + beverage is sold in a combined bundling way, and the price is increased to 50 yuan, of which 20 yuan is counted as the price of popcorn + beverage, and the rest is 50 yuan The lowest ticket price of 30 yuan is the film ticket price, so the cinema only needs to divide the 30 yuan into the same film side, and the 20 yuan of popcorn + beverage can be included in the cinema's personal income.

The function of cinema line is far more than binding packages. The double system of bookkeeping and reimbursement of cinema line is another strategic upgrade of box office theft. The reimbursement system of cinema line is connected with the national box office monitoring system, which is also the main source of box office information for the public and film makers.

The other box office system, the bookkeeping system, is set up privately by the cinema. The strength of this system is that it can also get tickets, but the box office is embezzled by the cinema itself.

In this way, the film side seems to be a simple sheep deliberately murdered by the cinema, but things are never so simple. It is not uncommon for a film side and the cinema to steal the box office of another movie.

In the words across the Pacific, "unity" is strength

indeed, cooperation means win-win! If there are two popular films a and B on the same schedule, film a promises to give the cinema 10% of the box office revenue, while film B is willing to contribute 20% of the box office revenue. Undoubtedly, the cinema is more inclined to film B because the share is higher. In order to attract more audiences to watch B movies, the basic way of cinema is to increase the ticket price of a movie and reduce the ticket price of B movie.

But if it doesn't work, theaters will choose a clever way to steal the box office of a movie by cooperating with B movie producers. The specific approach is to make an agreement with the audience to sell the tickets of Movie B to the audience at the low price of Movie B, but it is the movie a that the audience wants to see.

In this way, the audience can see the movie they like at a low price, and the cinema gets a high share. The film side B has a brilliant box office performance, while the film side a always feels that something is wrong...

in addition to cheating and shifting, the film side is more likely to steal the box office in disguised form. For example, the film side has also come up with a series of measures, such as increasing the number of films, returning points and booking tickets We will cooperate with them.

Compared with the previous ones, in the film market on the other side of the Pacific Ocean, this kind of "disguised" box office theft is not uncommon. As long as you know a little about the film industry, you can see too much.

Such as the box office champion of ghost field.

There is also a kind of box office stealing, which is a hard task and target that everyone knows but has nothing to do.

Murphy once saw a typical color film. During its release, this obviously old-fashioned and outdated film beat many popular commercial films in one fell swoop. Within a period of time, it won nearly 25% of the national ticket rooms with 10% of the film layout

Murphy saw the grapevine at that time, for the film, the seven yamen red head documents clearly require, "the distributor should give the maximum profit."

On the second night of its release, there even appeared a task list on the Internet, which completely showed the amount and indicators of the film's screening and box office that each cinema line needed to achieve. Among them, China cinema line had the highest task amount, reaching 40 million yuan; Wanda cinema line had to reach 38 million yuan according to the requirements of the list; southern cinema line ranked third, with task amount of 30 million yuan

It has also been revealed that in order to complete the task, all the movie tickets printed and issued in a whole day in some cinemas are movies of the same color.

Of course, no one will admit this kind of thing, and no one will pursue it. The routine is too deep.

For any market, box office theft is a huge stumbling block on its way forward.

In an emerging film market, there are always some things that people can't understand. Stealing box office is not strange. Murphy has seen more strange things. (to be continued). )