Chapter 1174

Kecilei felt that if he had another chance, he would not be willing to talk to Yunfei anyway. Unfortunately, he has no choice.

He thought that after dinner, Yunfei would negotiate with him on the wheat mobile phone agency contract, but he knew that Yunfei didn't mention it at all. He left directly with his two men. He said it was unsafe to go back too late, which almost exploded Ke Cilei.

"Boss, there may be nothing we can do about this. In today's situation, we can only use this contract to strive for more interests in other aspects." Katherina is also very speechless. Yunfei is such a person. People have the initiative in their hands. What they want is not what they can decide at all.

"Katherina, you should be very clear about the weight of wheat mobile phone sales in our company. If there is nothing you can do, it's not just me, it's likely that even you will lose your job!" Kecilei doesn't know, but he has no way to do this.

This business is indeed very important for Philips, which is losing money in the international market. Once they lose this business, the Chinese market is only their only source of profit. For a large international company, it is very dangerous to rely on only one market.

Once they lose the Chinese market, their entire group will be divested by shareholders because of continuous losses. At that time, what can a company with a history of more than 100 years do in addition to bankruptcy?

"No matter how important it is, if Yunfei's iron heart is unwilling to cooperate with us, can we have a way? Boss, let's be realistic. Cloud Holdings has been carrying out asset restructuring since May. Up to now, four months later, it has not been completed. Their company has always had high profits and is in the stage of rapid development. Why should he restructure the assets of the whole company? "

"Why?"

Katherina is very satisfied with Ke Cilei's response, which can prove that her work is effective: "Yunshi holding shares have been undergoing strategic contraction, and many industries that can't see benefits in a short time have almost stagnated. She is constantly mobilizing funds to invest in overseas markets, mainly in mining. This is not their purpose. The subordinate enterprises of Jiuyi materials, Jiuyi heavy industry, Hongqi machinery, wheat and Wanyan are all preparing for the global market strategy... "

"We all know this, but what does it have to do with their taking back the overseas sales right of wheat mobile phones?" Kecilei frowned when he heard this.

They know all these things.

"We are using the sales channels in the international market to prevent the Chinese market from being cheated by Yunshi holdings. Channel for channel, this thing is originally based on interests. At present, our company's sales channels are constantly compressed. In addition, our company rarely invests publicity expenses for their products because of losses, so... "Katherine said with a look that I understand everything.

At this point, kezley understood.

There is no deviation from their guess. Yunfei is dissatisfied with the small sales volume of their products because of their Philip's sales channel.

"What if we promise to increase advertising investment and expand sales share?"

"It's late. Boss, if it were us, would we be willing to control all the unexpected sales channels in the international market in the hands of one company? " Katherina said a very realistic question.

That is, it will not only control the sales channel in the hands of one company, so it will not only have no initiative, but also be threatened by the sales company because there is no competition. Anyone would do this when there was no way to do it at the beginning. Once it slows down, it will certainly not continue to do so.

This is the relationship between cloud holdings and Philip.

"Is that what we are now?" Kecilei is very unwilling, and the board of directors will not be reconciled either.

Katherine shook her head: "not surprisingly, they will divide the market into several large areas according to international practice. According to my speculation, it is likely to be the European market, the North American market and the South African market. Apart from the unexpected Asian market in China, the rest is a market... Their market channel in the Chinese market is stronger than that of any enterprise, At present, there are more than 1000 direct sales outlets in the 91 electronic products stores. They are likely to recruit agents in small cities such as unimportant counties in order to further expand their market share... "

Kezirei was stunned by Catherine's analysis.

If cloud holdings really has such a layout and their products enter the international market, how many enterprises in the same industry can compete with them!

"Our only chance is to seize the Chinese market and win their European sales agency. That is to say, we can still maintain most of the market profits. Our sales channels in Europe are unmatched by any competitor." Catherine said very seriously.

"How to seize the Chinese market?"

"That's what I'm talking about, actively giving up the agency right not to part of the market in order to obtain the commitment that their market channels will be used by us for a longer period. It's best to note on the contract that once the sales channels of cloud holdings refuse to be opened to us, we will lose most of the sales in the Chinese market..."

Profit for market!

"What if we don't agree?" Kezley's teeth itched with hate.

It's really a little hard for him to accept.

"Then, we will not only lose the profits of all wheat mobile phone sales, but also make the Chinese market out of our control." China's domestic situation is not as simple and clear as the world market.

Especially for customers in the Chinese market, consumption is not rational.

Philip felt this deeply.

Many Chinese customers do not maintain enough loyalty to a certain brand as foreign users do. When Chinese people buy products, they do not necessarily need them or are most suitable for them. If many people buy them, they will buy them.

As long as it is a new year's festival, there are activities, big festivals, small festivals and small activities. Many things are even packaged for sale. For example, if you buy a computer and add how much money, you can upgrade the memory for free, or how much cheaper it is to buy a TV, or how much cheaper it is to buy a mobile phone

Such a marketing method is not common in foreign countries.

Any marketing strategy is to deeply grasp the Chinese people's psychology of taking advantage of their consumption.

At present, only Changhong and Philip's TV have entered their stores. Countless electrical appliance manufacturers want to enter their stores, but they have no chance at all.

"I'll think about it again." The matter was too big for kecilei to make a decision, so he had to ask the board of directors for instructions.

After Katherine left, kecilei dialed Marriott, and Marriott couldn't make up his mind. He told kecilei to wait. The directors will have a meeting today because of this matter.

All Philip's people attach great importance to such things.

They can't help but ignore it, which is related to the profits of their whole company!

The European market is sluggish, the American market is sluggish, not to mention Africa. Most people don't even have to wear clothes. As for Southeast Asia, where the economy is advancing by leaps and bounds, the Asian economic and financial crisis in 1997 has not yet eased. Japan, South Korea, Xiangjiang and Taiwan, the four Asian dragons, in addition to returning to China and backed by the mainland, Xiangjiang's economic situation is still very good, but not in other regions.

Housing leaks happen every night. The economic take-off in Japan, Taiwan and other places mainly depends on the electronic industry.

How fierce the market competition in this region is!

Until dawn the next day, Marriott didn't call kecilei. What should be done? There was only a text message from the board of directors, leaving him to handle it by himself.

Philip's board of directors has no way to do this!

If it is other Chinese enterprises, they may use forced pressure. The opponent is Yun's holdings. Obviously, the way to deal with ordinary Chinese enterprises is not good.

Early the next morning, Ke Cilei, with a black eye, went to the headquarters of Jiuyi group in Chengdu Economic Development Zone with tanalia. They hoped to solve the matter with Yunfei as soon as possible.

However, they didn't come at the right time. Yunfei went to the northeast. Only Wang Zixin and Liang Ke received them

"Mr. kezley, if Philip sales company wants to bid for our European market, there is no problem. However, our new regulation is that all sales agents must formulate an annual sales share and provide a deposit for this share. If it cannot be completed, or there is a big gap with the sales share proposed by themselves, This deposit will be used to pay the compensation to our company... "Liang Ke didn't expect that Yun Fei was so accurate. Ke Cilei lowered his requirements when he came here in the morning.

She thought it would be a very difficult negotiation.

"Ms. Liang, why do you have to pay a deposit? Not just a sales agent? As the agent of your products, you have to pay 50% advance payment for each shipment! " International practice is not like this!

This rule of wheat mobile phone is too overbearing!

"It's our boss's intention to pay the deposit. In fact, this part of the fee is only the publicity fee. Of course, we must pay it ourselves in the end. Our company will never let the partners suffer... Of course, if the sales plan is completed every year, the deposit will be paid to the agent. If not, I'm sorry, The agent can only bear our losses... "Wang Zixin explained with a smile on his face.

It's not that simple.

"Doesn't this have a clear scope? The market economic situation is changing all the time, and the competition in the mobile phone market is very fierce. Is it just a little short, and the deposit can't be recovered? " Katherina's eyebrows were very tight.

"Of course not. There will be a clear division of scope in the contract..." Wang Zixin smiled. "Moreover, at present, this is only a preliminary idea, and we have not fully refined it... Ms. Catherine, don't worry, we will certainly not formulate any hegemonic terms..."

Katherina was going to say something, but kecilei stopped her.

"Two beautiful ladies, I think what we should consider most at present is the agency contract between us on wheat mobile phones, not the agency conditions after wheat mobile phones..." Ke Cilei pulled back the topic with great dissatisfaction.

Fortunately, Katherine is still a person in charge of China. It's so easy to be led astray by two girls who obviously don't have much experience.

This is the man who lost the whole Philip company.

Kecilei decided to replace Katherine, an idiot woman, after this thing was over!

"Really? Mr. kezley, aren't you interested in acting for the European sales right of our wheat mobile phones? Let's introduce the situation. There's no deviation from the theme! " Liang Ke had already laughed in his heart. As Yun Fei said, a manager must learn psychology.

Only by mastering psychology, it is easy to let the opponent follow his own will in the negotiation process.

"As for the agency contract between us, even if no renewal is signed, according to the supplementary terms of the contract, when both parties have no doubts, it will be deemed that both parties agree to renew the contract..." the assistant is unreliable, and Ke Cilei can only act on his own.

Hearing kecilei's words, Katherina knew why she was interrupted by kecilei, and her heart was immediately embarrassed.

However, she is still very excited about the agency conditions of wheat mobile phone. In the European headquarters, she was transferred to the Chinese market because of her outstanding performance. If she can win the agency right of wheat mobile phone

"That's true. However, the additional terms of the contract also indicate that once one party fails to complete the obligations agreed in the contract, it can be regarded as a breach of contract and the contract shall be terminated unconditionally. Mr. kecilei, according to the market conditions in Europe and America, according to the contract, your general agent should sell at least 750000 mobile phones for us last year, with a contract amount of nearly 900 million US dollars. How much did you sell? Only 480000 units were sold, and only less than 70% of the quantity specified in the contract was completed! " At this point, Wang Zixin is full of frost.

"The market situation is not very good, coupled with the fierce competition..." Ke Cilei trembled in his heart. He naturally knows the specific situation.

"What do you mean the market is bad? Mr. Ke Cilei, this data was put forward by you, not by our mandatory regulations. In order to ensure sufficient supply to you while meeting the domestic market, our production scale of wheat mobile phones will be expanded to 3.5 million units this year. Who do you think should be responsible for our surplus capacity? " Liang Ke said impolitely“ In order to ensure the quality, our assembly line workers are all foreign college students from North Korea. Who will pay the cost? "

Kecilei rolled his eyes at this.

Nima, the cost of using Korean college students as assembly line women is lower than that of ordinary workers in your country!

Ke Cilei could not refute Liang Ke's claim that the production cost of wheat mobile phones is the most uncertain in China. They say the cost must be the cost. However, according to the sales agency agreement between the two sides, the profit of wheat mobile phone will never be very low.

Wheat mobile phones bear the publicity expenses. Wheat provides 10% of the sales price to Philip, while Philip bears the publicity expenses. Wheat mobile phones provide 20% of the sales.

This proves that the gross profit of wheat mobile phone is at least 45%!

"Ms. Liang, many factors of market sales are beyond our control. According to the terms of the contract, we can promise to sell at least one million units in the new year, and we will bear the publicity expenses as long as 17% of the profit... "Ke Cilei said almost gritting his teeth.

By giving up, tens of millions of dollars in profits were lost all at once. And still save profits!

"Mr. corzley, let's all face the reality. At the beginning, the definition of contract responsibility was vague, but why did you only sell so much? I think you know better than us. The directors of your company have a very good relationship with Ericsson, rocky Asia, Motorola and other companies. If they continue to sell our products, it will certainly affect their relationship... "Wang Zixin calmly threw out a fact that Ke Cilei wanted to find a crack to drill in.

That is, the sales volume is too low, not because of uncontrollable factors such as market conditions, but because Philips deliberately.

Philip company has been seeking a breakthrough and is preparing to enter the mobile phone market. Originally, they wanted to obtain the production technology of wheat mobile phone through cooperation with Yunfei, but they were ruthlessly rejected.

After all, the first thing they want to take a stake in is wheat mobile phone.

"As for what you said, our domestic sales channels promise to promote your products for at least ten years, I don't think we can decide this. After all, only our boss can agree to this. " The initiative is in hand, I have the world.

If Wang Zixin dares to promise the other party's conditions indiscriminately, Yun Fei has to tear her up.

Philip has no choice about this!

"I don't think our boss will agree to any unreasonable requirements." Liang Ke's words made Ke Cilei feel at the bottom of the valley.

"The contract between us will terminate on December 31, 2000. At present, you still have three months. Of course, you can no longer perform the sales agent for the remaining three months. At that time, our boss would make any drastic reaction, but we can't tell clearly... "

Threat, this is the threat of red fruit!

Kecilei has never suffered such humiliation since he entered Philip company!

Especially in China, two young Chinese women!

This is clearly a threat. Once they refuse to sell wheat mobile phones in the future when the agent of wheat mobile phones has not been completed, their products will definitely be shelved without hesitation in the sales companies of cloud holdings and the stores of spring and autumn chain!

This loss is absolutely unbearable for Philip company now!