"OK, Xiaoying's business will be put aside for the time being. After all, people don't worry about buyers. We may have other considerations for joining. Let's talk about the other two wineries. I've heard from you briefly before. What's the specific situation?"
Li Feng also knows that the owners of Xiaoying may have their own considerations about acquiring Xiaoying or taking shares in Xiaoying. They can only know when they really see others. After all, Xiaoying is one of the facades of Napa Valley, and it can't simply get into their pockets. Therefore, they put their mind on the other two Napa Valley wineries mentioned by Michelle before.
"John, let's talk about the post horse winery first. The post horse winery was originally abandoned. The original post horse winery can be traced back to the 19th century, when Napa Valley first planted vineyards. At that time, the wine produced by the post horse vineyard also broke the American wine sales record and was the top winery in Napa Valley.
Unfortunately, later, more and more deer came to the post horse vineyard. Coupled with the prohibition of alcohol in the United States, the post horse vineyard was eventually abandoned and abandoned. The original post horse vineyard became full of rocks, boulders and shrubs. It is generally believed that this once brilliant vineyard has gone forever.
Until 1991, Krupp, a doctor of medicine and wine lover, saw this once deserted vineyard. He thought that this wasteland had great potential. Until 1995, the Krupp brothers bought a whole wasteland and are now making every effort to transform this land.
……
John, you should also know that it takes not only perseverance but also enough money to transform this wasteland into a suitable vineyard. You know, the Krupp brothers spent $4 million to buy 500000 vines in 1995, but it only occupies less than 300 acres of land. According to their phase I plan, 600 acres of vineyards will be built, There is a huge funding gap.
It is said that the Krupp brothers were in debt when they spent 4 million to buy 500000 vines. Then, John, you should know the result.
In addition, in 1996, Yima winery harvested the first batch of grape fruits, which are of good quality, although not the top. I believe that the quality of grape fruits will further increase with the gradual adaptation of grape vines to the land and the continuous increase of years.
It is said that many wineries in Napa Valley are ready to sign an order contract with the post horse vineyard to buy grapes directly from the vineyard. The winery of Yima vineyard is still very small and can't support the huge output of the vineyard. I think these are our opportunities. " Finally, Michelle smiled and shrugged.
"Well... In other words, the Krupp brothers are interested in our funds of St. mantoshava." Li Feng didn't mind at all, smiled and joked back.
"Hey, hey... John, that's about it."
"Hehe..."
"Ha ha..."
……
"So, can the former post horse vineyard be restored?"
"In fact, John, Parker and I have visited the post horse vineyard. It is almost difficult to find a large area of 1300 acres like the post horse vineyard in Napa Valley. This should be the largest land stock that can be found at present. From the results of the transformation of Krupp brothers, it is obvious that, Before, everyone had a low potential for post horses.
As long as you are willing to spend a certain amount of money, you can transform the wasteland full of rocks and shrubs into the top vineyard of Napa Valley. Just like Henry Jaye bought the wasteland full of rocks and now the famous cropa Hongtu winery, pony vineyard has the potential to become the top vineyard of Napa Valley. "
"Well, let's get in touch with the Krupp brothers first and make a detailed investigation to determine the potential of the post horse vineyard. We'll talk about it in detail at that time. The last is monterina winery.
I have heard of monterina winery all the time. It is one of the early landmark wineries in Napa Valley. Even now, although it has no reputation like roaring eagle and Haran, it is still in the first-class garden in Napa Valley. Do they want to? " Li Feng asked again with a smile.
Li Feng really has a simple understanding of these. After all, Li Feng can book some of the wines produced by the top famous wineries in Napa Valley every year, and monterina winery is also one of the famous wineries.
……
"The general situation should be a comprehensive consideration in all aspects. First, John, you have a great reputation in California and even America. You underestimate your reputation too much. Maybe people want to get to know you, the rising big man in California; Second, monterina winery has been going downhill since the 1980s and has slipped from the original top worship garden in Napa Valley to the first-class garden. Obviously, the winery managers also hope that the winery can restore its former glory, which needs all-round support.
For example, the transformation of the winery needs funds. Nowadays, wine brewing is not only simple brewing, but also needs the support of science and technology. To put it bluntly, it needs a lot of financial support. Similarly, marketing needs publicity funds, etc. obviously, John, our funds attract others.
Another point is that the owner of monterina winery is over 70 and old, and there are no top talents among the younger generation. Perhaps this is also an important reason.
We already have famous vineyards in Burgundy and Bordeaux. If we can successfully put these famous vineyards in Napa Valley, maybe our layout in the vineyard will basically take shape. "
Hearing Michelle Roland's last point, Li Feng couldn't help nodding slightly.
Li Feng naturally knows more about the prosperity of the wine industry in the future. With the rise of China's economy, future Chinese owners have a large number of wine lovers, including a large number of well-known wine producing areas such as Porto, bokendi and Napa Valley.
This post horse and monterina winery can be regarded as the model of Napa Valley's once brilliant ancient winery. They are all ancient wineries with a history of more than 100 years. Monterina has always stood in Napa Valley, and the post horse was once brilliant, finally abandoned, and now set sail again.
If we can get strong publicity, coupled with the joining of top talents and equipment, the potential of the winery itself can not be renewed.
……
From the very beginning, Li Feng focused on the three famous wine producing areas. From the first king and queen of bokendi, Henry Jaye and Lalu Lehua, as well as the two giants of the wine industry, Michelle Roland and and Robert Paco, together with Pino and his son, he directly brought the famous Bordeaux Chateau lato in the hands of Pino and his son into the wine company, Based on Bordeaux, the origin of red wine.
Now it has started to set foot in several famous wineries in Napa Valley. If the above layout can be completed, the potential of future wine companies can be imagined. As long as appropriate publicity, perhaps a wine company with a reputation no less than that of MOET Hennessy in the wine industry. After all, the top famous wineries under Li Feng are no less than that of Mingyue Hennessy.
Hearing the dialogue between Li Feng and Michelle, the people sitting at this time were surprised. Obviously, if it is true that the layout of several major wineries in Napa Valley is completed, perhaps the wine pattern of Napa Valley will change. Li Feng's Santo Sava can be regarded as a strong intervention in the wine industry of Napa Valley.