What is offline experience is to experience products in physical stores.
For example, you want to buy TCL TV online, but you can only see photos online, not real objects.
You have some worries.
Well, now, you can go directly to the offline physical store to experience before placing an order.
Of course, if you don't open up the cooperation channel, your experience is useless.
Because the product you experience is not necessarily the one sold online, even the picture.
However, after all-round cooperation between Huanyu technology and Yongle Home appliances, there will be no problem.
As long as you place an order online, even if you pick up the appliance offline.
So the operation becomes an offline experience, online order and offline delivery.
Of course, you can pick up the goods yourself or ask them to deliver the goods.
In short, having an offline store can perfectly solve the problem that you can't experience.
The most important reason why future generations of Suning Tesco can stand out among some B2C giants such as jd.com and tmall.com is this model.
Many users directly pick up the goods offline after placing an order online.
This not only perfectly solves the user experience problem, but also he picks up the goods very quickly.
Even the fastest logistics Express can't catch up with the speed of offline delivery.
Even if you are on the side, you can pick up the goods in a few minutes.
However, not everyone can use this model.
The previous Huanyu technology did not have this condition.
Why?
Because no business cooperates with you.
Even if you want to cooperate with them, I'm sorry, they may not be willing.
Because their strategy is different from yours.
But now after Huanyu technology takes a stake in Yongle, it's different.
Huanyu technology, which accounts for 33% of the shares, can speak in many ways.
Moreover, this is also a good thing for chant music.
……
"Well, get your driver's license."
It's actually very easy to get a driver's license at this time.
No more than later generations, some can be bought directly.
However, Chen Yu didn't go through the back door, but spent a few days passing all subjects and directly got his driver's license.
"Mr. Chen, Congratulations, congratulations on getting your driver's license."
"There's nothing to congratulate. It's just a driver's license."
"This is not president Chen. You can finally drive by yourself. No, by the way, President Chen, which car do you want to buy?"
"I haven't thought about it yet. Brother Jian, you suggest."
"Maybach."
"Puff..."
Chen Yu vomited blood.
Maybach in this period was also an independent brand of Mercedes Benz, not Mercedes Benz standard, but double m standard.
The cheapest Maybach model is more than 10 million.
"Why should I buy such a good car?"
"Well, it's OK. Otherwise, I'm sorry for your identity."
"Do I have to be worthy of Maybach?"
"Maybach is OK. If I say, Rolls Royce is the most suitable for your identity."
"Well, stop talking. I think there are several 4S stores nearby. Just go there and buy one."
"Several 4S stores nearby sell popular brands. What's good to see?"
It's just that Zhang Jianming said, but Chen Yu is not very interested in luxury cars for the time being.
In his previous life, he was an ordinary man, and the most expensive car he bought was only 100000.
Although there's more money now, it's still a student. Do you still open a Maybach to school?
That won't work.
It's 2003.
Let alone Maybach, even driving an ordinary car is rich.
Even in Shencheng, my family is pretty good.
Finally, after lunch, Zhang Jianming accompanied Chen Yu to several 4S stores and fell in love with a popular golf.
Chen Yu was quite satisfied because there were cars in stock.
The 4S store's service is considerate and they can help with all the formalities and licenses.
And the speed is very fast. As long as the payment is completed, all procedures can be completed tomorrow.
Chen Yu didn't say anything, so he paid the full amount directly.
The next day, all the formalities for the new car were completed. Chen Yu drove around Shenzhen for a few times, passed a few addictions, and put it aside. He has something else to do and wants to go to Shanghai stock market.
"Online order, offline experience, President Chen, I didn't expect you to think of such a way."
In the chairman's office of Yongle Home appliances, Chen Yu met Chen Xiaoyi.
In order to carry out B2C business, we need to cooperate with Yongle.
Of course, according to the contract, Yongle will also actively cooperate.
After all, 1 billion yuan is not so easy to take.
Although the contract is signed, according to the contract requirements, Huanyu technology's 1 billion yuan is not given at one time.
Instead, it is injected five times depending on the sales of Yongle.
That's what it says.
But in fact, the meaning is also very clear. If you don't give face, I'm sorry, I won't inject capital later.
But even so, chant music is Chen Xiao's, not Huanyu technology's.
Chen Yu couldn't have gone to the Shanghai stock market without giving Chen a little face.
"We are also forced to have no way, but President Chen has to cooperate more here."
"Yes, yes, just like President Chen said, they are all our own people. What's more, President Chen's model helps us sing music in selling electricity."
"That's right, but you know, Mr. Chen, e-commerce is a new thing in China. He has just started. Even if he can experience offline, it may not be particularly attractive. Therefore, we have to make some profits in terms of price."
"Of course, there is no problem in making profits, but you don't know whether you understand Mr. Chen. In fact, the profit of the household appliance industry is very low, and our net profit is only 5%."
Chen's novels are true.
The profit of home appliance industry is really low.
Now they are fine and have a profit of 5%.
In the future, the competition of household appliances will not even have a profit of 5%.
Suning Tesco's profit is only 2%.
"We have considered this one. We can take the profits from this one. Of course, if it is not enough, Huanyu technology can also subsidize Yongle household appliances."
"Subsidies?"
"Yes, how much is the subsidy for each home appliance sold? We can communicate about the specific subsidy, but we must open the price of the physical store according to the online price."
Chen Xiaomu was stunned.
He also heard about the seller's electricity subsidy for the first time.
It's just that the seller doesn't make money, but also directly subsidizes.
How much will it cost?
"Mr. Chen, it's too much to gain."
Chen Xiao wondered why Chen Yu did it.
Their Yongle has also engaged in websites and sold household appliances, but it is impossible to supplement them no matter how cheap they are online.
"It's all right. I can hold it for the time being."
Chen Yu expressed calm.
Chen Xiao, some of them in the field of traditional household appliances, naturally can't understand the model of e-commerce.
Even if Yongle once engaged in e-commerce and sold home appliances online, they also sold electricity online to make money. Anyway, whether online or offline, everything focuses on making money.
However, it's a pity that Yongle's online store doesn't make money, and they don't pay much attention.
Of course, in fact, the best way for Huanyu technology is to establish its own offline stores.
In this way, there will be no loss and no subsidy.
However, for the time being, Huanyu technology has neither the energy nor the technology.
"OK, since President Chen has decided, we will naturally support Yongle in all aspects."
Although Chen Xiao couldn't figure it out, he understood that this model was not bad for them.
Without any refusal, Chen Xiao agreed on the spot.