Chapter 452

"President Liu, Tianyu series mobile phones of Tianyu company have been officially listed."

"Oh, how about the sales data?"

"It hasn't been counted yet."

"What is their price?"

“499。”

"What?"

Gionee mobile phone boss Liu Lirong almost knocked over his glass: "499 yuan, I heard it wrong?"

"It's 1499 yuan."

"Mr. Liu, it's 499 yuan."

"499, are you sure?"

"Yes."

"What's their ex factory price?"

"399 yuan."

"I..."

……

"So far, Nokia's domestic mobile phone sales have exceeded us. Zhao Jiang, what do you think we should do?"

"Mr. Xu, I think we should adjust our positioning and enter the medium and low-end market."

"Medium and low end?"

Xu Lihua, general manager of waveguide, snorted: "Zhaojiang, I always thought you were very capable of developing the market. Now you are facing competition. You want to step back."

"Mr. Xu, you can't say that. It's called strategic transfer."

"This is not called strategic transfer, it is called surrender."

Xu Lihua said loudly, "as the guide of the first mobile phone manufacturer in China, if we retreat, the domestic medium and high-end mobile phone market will be occupied by these foreign brands. The medium and high-end mobile phone market represents our dignity, we can't retreat, we are the brand of domestic mobile phones."

"Mr. Xu, we can't be impulsive. Nokia's technology is more advanced than ours. We can't compete in the medium and high-end market."

"I have allocated 20 million yuan of R & D funds to increase R & D investment. In addition, in terms of advertising, we should also increase efforts..."

But for Xu Lihua's strategy, Zhu Zhaojiang, deputy general manager, kept shaking his head.

The 20 million R & D fund is a drop in the bucket for products such as communication mobile phones, which is of no use at all. Real R & D, which is not hundreds of millions or billions. Unfortunately, waveguide had no plans in this regard before. Even if I remember now, it's a little late.

It's just about the future of the company. Zhu Zhaojiang still said: "Mr. Xu, we don't make mobile phones for anyone, nor for the face of the country. Even if we want to win glory for the country, we have to consider our own development. The medium and high-end mobile phone giants can't really compete with these foreign mobile phone giants, and we can still enter the sinking medium and low-end market. Otherwise, after a period of time, I'm afraid even Tianyu mobile phones made by Huanyu technology will fail It's going to be ahead of us. "

Tianyu mobile phone is very famous recently.

This is not to say that waveguide intends to pay attention to Tianyu mobile phone.

You can't really pay attention.

Known as the ugliest Tianyu mobile phone in history, it was once a joke in the whole industry.

It's just that the outside world thinks so, but Zhu Zhaojiang doesn't think so.

On the contrary, he is also very optimistic about Tianyu mobile phone series. Although Tianyu mobile phone series is not good-looking, if it focuses on the low-end market and the price reaches a certain level, it can also attract everyone's interest. At the same time, it also brings inspiration to Zhu Zhaojiang. If waveguide mobile phone sinks the market to the middle and low end, it may be able to go further.

Unfortunately, Xu Lihua, general manager of waveguide, disagreed.

Especially when Zhu Zhaojiang talked about Tianyu's mobile phone, Xu Lihua said with a disdainful smile: "Tianyu mobile phone, Zhaojiang, are you confused that you still talk about such an ugly mobile phone? Or do you have no confidence in our waveguide and think that the ugliest mobile phone in history can be compared with our waveguide?"

"Mr. Xu, I don't mean that."

"What does that mean? Well, you are so interested in Tianyu mobile phones. Well, let's see how many Tianyu mobile phones can be sold. By the way, haven't they been listed recently, how much do you think they can sell?"

Although Zhu Zhaojiang is the vice president of the company, Xu Lihua, as the boss of the company, doesn't deal with Zhu Zhaojiang.

Of course, if it is an ordinary enterprise, the boss doesn't like the vice president and just opens it directly.

You know, the waveguide was created by Xu Lihua.

However, although the waveguide was founded by Xu Lihua, he later sold it to Ningbo electronics.

Ningbo electronics is a state-owned enterprise.

Naturally, waveguide has also become a subsidiary of state-owned enterprises.

Zhu Zhaojiang graduated from university in 1996 and was assigned to waveguide by the school.

All the way from the front line to the top of the company, there was a faint momentum of approaching founder Xu Lihua.

At the same time, Zhu Zhaojiang's talent was also valued by Ningbo electronics executives and promoted all the way to vice president.

It should be said that although Xu Lihua and Zhu Zhaojiang had a superior subordinate relationship, they were divided into two factions.

One is the founder School of Xu Lihua.

The other is the school of state-owned enterprises.

Xu Lihua always wanted to withdraw Zhu Zhaojiang, but he never had any chance.

This time, Xu Lihua wanted to beat Zhu Zhaojiang.

"Xiao Liu, do you have Tianyu mobile phone sales data?"

Facing the Secretary, Xu Lihua said.

"Tianyu mobile phone has just been on the market for three days. They don't have accurate data for the time being."

"What about the market performance? Does anyone buy it?"

"According to the market feedback, it is said to sell very well."

"Very good?"

Xu Lihua was surprised: "will anyone buy Tianyu mobile phone?"

"You see, there are photos of buyers on the Internet. Many buyers do buy them."

"Look at their posts. The sales volume of Tianyu mobile phones in the past three days can break 100000 units at least."

Secretary Xiao Liu opens the circle of [Tianyu mobile phone].

Although the circle was established not long ago, it already has more than 10000 members.

Although this data is not much, you should know that not all people who buy mobile phones will use computers to surf the Internet.

One of the 100 mobile phone users uses a computer to surf the Internet, which is already very good.

From such data, Tianyu mobile phones not only sell well, but may even be popular.

……

In fact, Jin Li and waveguide are not only concerned about Tianyu mobile phone sales data these days.

Almost the whole mobile phone manufacturers have focused on Tianyu mobile phone.

Different from the previous Tianyu mobile phone jokes, this time, they felt a deep shock.

"One million."

This is the official statistics of Tianyu mobile phone two weeks after sales.

When you see this number

Waveguide, Lenovo, Jinli, Jinzheng, Bubugao, Xiaxin, panda, Changhong... All mobile phone brands were stunned.

of course.

They also know that there is only one answer to the reason why Tianyu mobile phone is so crazy.

That's their phone price.

The guide price is 499, which is almost the second kill of all mobile phones.

No, it's not just killing all mobile phones.

The guidance price of 499 also brought down the original high mobile phone price.

It turns out that mobile phones can be so cheap.

Originally, I can afford a mobile phone.

It turns out that mobile phones are not high-tech products.

In such an impact of breaking the three outlooks, terrible sales also follow.

Even, some mobile phone dealers paid 450 yuan for promotion.

yes.

Although the manufacturer's guide price is 499 yuan, the actual price is entirely up to the dealer.

You think you'll make less if you set it at $450.

no

As long as the sales volume is large, a large number of dealers will make a lot of money.

"This guy is messing with the market."

"Son of a bitch, how can we live at such a low price?"

"Shall we reduce the price, or reduce the price, or reduce the price..."

Faced with the price butcher of Tianyu mobile phone, a number of mobile phone manufacturers simply went berserk.

They wanted to reduce the price, but they found that they couldn't reduce it.

Why do you ask?

Why else?

The cost price of their mobile phones is more than 499 yuan. How can it be reduced?

It's impossible to sell at a loss.

Of course, if you lose a little, you can still sell it.

But the problem is that it's really reduced to 499 yuan. They have to go bankrupt in only one month.