Chapter 104

Gambler mentality, began to control the brains of Internet users.

Those who buy CDs are like gambling tables. They can't get down. They have to buy them every hour.

Some enthusiasts even buy it every few minutes. Anyway, buying one has a number, which greatly increases the probability of winning the prize.

At 1:00 p.m., one hour sales exceeded 260000!

Phoenix Legend CD sold out and became the sales champion of the day.

Then the CDs of singers began to decrease rapidly, and many numbers have been reduced to three digits.

Taobao is full of joy. They have created a miracle!

This is a unique miracle in the history of CD sales in the world.

It even attracted the attention of overseas media and timely issued reports on Taobao.

At this time, Taobao employees, everyone stick to their posts to ensure that their links will not make mistakes.

Xiaoshan specially told the service staff to order everyone's favorite takeout and deliver it to him.

Humanized management is a necessary means to enhance cohesion.

At 2:00 p.m., sales exceeded 400000.

This is a terrible number, because more and more people find that these CDs will be gone in less than 100 hours.

Those who are going to wait until after midnight can no longer help placing orders.

Finally, at 2:10, millions of CDs sold out!

Post it quickly, someone posted a post calling for increasing CD sales. You can't deceive netizens. The millions of awards must be distributed!

Teana and Taobao responded more quickly and immediately announced: because the million award has not been distributed, but the CD has been sold out, all products are now included in the scope of awards. Anyone who buys only one piece of soap in Taobao will also be given a number.

It's all boiling now. If you buy a piece of soap, you have a chance to win a prize.

Those who don't get the prize continue to shop and try their luck.

Those who don't like CDs are delighted. They can listen to songs online. Why buy CDs? But now it's different. If you buy something useful, you can also win a grand prize.

Anyway, you can buy everywhere. There is still a chance to win a prize in Taobao. Why not?

For a time, Taobao's influence spread rapidly. Even those who never surf the Internet came to buy things online, and Taobao's popularity rose.

Alipay has more than 500000 bound users, which is still rising.

The sales of all goods are rising like a blowout.

As far away as Ariba headquarters in Hangzhou, boss Ma's eyes were gloomy.

Cai Chongxin, the elder sitting opposite him, also looked ugly.

Since they founded Aliba in 1999, they have always believed that B2B (business to business) is the right direction and the most important field to do at present.

Although the market of one billion people is more huge, the cruel reality of yinghaiwei is there. People who do C2C (individual to individual) have become extinct.

So they chose the direction of B2B and did very well.

Aliba has become one of the best brands of e-commerce among enterprises in the world. It is currently one of the world's largest online trading market and business communication community.

It is even rated as "the most popular inter enterprise website" by businessmen.

But this does not mean that they can't see the great potential of B2C and C2C. After all, there are one billion people in China!

They are always paying attention to this huge market and waiting for the moment when the time is ripe.

Unfortunately, they always think the time is not ripe.

It's easy to build trust between enterprises you don't know, but it's difficult to build trust between two ordinary people you don't know.

If you take this step early, you will become a martyr of the Internet like Zhang Shuxin.

But now, they know they are wrong.

Pay through was born, let them suddenly open up, this market can be cultivated!

Moreover, the cultivation of this market can grow explosively, such as violence marketing, which Xiaoshan is doing now.

Boss Ma and Cai Chongxin both felt a shame, like two lions staring at their prey for so long, but at the moment of maturity, they were picked away by a very flexible monkey.

Boss Ma suddenly slapped the table and shouted at the top of his voice:

"You must buy Taobao!"

Cai Chongxin was startled and carefully:

"Boss, this possibility is too small. The main reason is that Xiaoshan is not short of money. You see, the legendary income has sold millions a day and is still growing. Moreover, from the perspective of Taobao Express's investment of 200 million, he is definitely ambitious and wants to be the king of e-commerce."

Boss Ma was like a zombie and didn't move.

Why didn't he know that Cai Chongxin was right. But how can he be reconciled?

He set up Ariba ambitiously in order to be the leader of China's e-commerce, but now he found that someone was ahead of him.

From Tao Bao's marketing creativity to the establishment of Alipay, he saw the great potential of Xiaoshan.

This will be his biggest opponent.

And the opponent has led, he has fallen behind.

Just then, the door opened, and the secretary came in and said carefully, "boss, Mr. Sun Zhengyi is coming."

"Please hurry up." boss Ma rubbed his face to make himself calm and calm.

Then he walked into a pudgy middle-aged man who looked kind and smiled.

He is the major shareholder of Ariba and the boss of Softbank investment.

Sun Zhengyi always believed in boss Ma and never asked about any decision. He believed that boss Ma would do everything well.

But now, no more questions. Taobao was born. He felt that his investment was seriously threatened.

Although there are two areas, if Taobao becomes bigger, it can also turn to be a B2B and crush Ariba.

Only the king can survive.

"Mr. Sun, you came just in time. I just got the best Longjing. Let's taste it together." boss Ma got up warmly to welcome.

"You're welcome." Sun Zhengyi waved his hand and sat down and said, "let's talk about business directly. How are you going to deal with Taobao?"

He is ready. If boss Ma can't come up with a strong strategy, he is ready to invest in Taobao.

Boss Ma slightly stifled, but calmly sat down and said with a smile: "the threat of Taobao is not as big as expected. What they do is B2C. Then we'll aim at C2C and fight with him."

"Well, this is a direction. If fake goods are used to attack Tao Bao, there is still a glimmer of hope."

Sun Zhengyi just recognized boss Ma's judgment in a moment.

There is no doubt that C2C can't eliminate fake goods. You can't expect individual sellers to sell you real Adidas.

In particular, as the most successful investor, sun Zhengyi knows China's manufacturing industry like the back of his hand and knows that fake goods have been banned repeatedly.

It can be said that fake goods have hindered the development of Huaxia's own brand.

Similarly, the consequences of selling fake goods on websites are also very serious.

Even if the management does not check, it will at least have a fatal impact on the website's reputation.

But fortunately, this is the early stage of entrepreneurship. Even a bad reputation is better than no one knows this website. After occupying the share of e-commerce, restore the image and sell real goods.

Therefore, sun Zhengyi did not hesitate and decided that this road would work.

"Mr. Sun, I need a sum of money now and must seize the commanding height of express delivery." boss Ma immediately asked for financing when he saw his approval.

But boss Ma felt very ashamed when he said this. At the beginning, sun Zhengyi proposed a financing limit of 30 million beautiful women, but he thought that so much money could not be used, so he took $20 million.

But now we propose financing, but not in the case of an increase in valuation, but a sharp decline in valuation.

Tao Baowang's birth directly suppressed Ariba's valuation.

He is no longer the king of e-commerce.

It really embarrassed him.

But Sun Zhengyi is still courageous. He has always been optimistic about boss ma. Just a more evil Xiaoshan, which no one can predict.

After a little meditation, sun Zhengyi's access road:

"Although there is no risk in the express industry, it is a heavy asset industry. The investment is too large and the output is too slow. If you can't seize the market share of Taobao, it's just an express and it's not worth my investment. Therefore, I must first see that you have the ability to fight Xiaoshan."

Although Ma Yun had expected for a long time, he sighed in his heart that investors must put forward all kinds of criticism when financing in adversity, which is inevitable.

He thought very fast. After these words, he had cleared his mind and said confidently:

"Xiaoshan's layout seems impeccable, but he has a fatal weakness: his model relies heavily on the logistics base. Therefore, Liu qiangshan did not quickly acquire the express companies, but invested too much money in the logistics base.

Because of this mistake, his acquisition was not negotiated, the express delivery was not formed, and he had to rely on Shentong express companies.

If we buy those express companies first, it will be tantamount to strangling Taobao's neck. When his goods are released, Taobao's reputation will be ruined. Even if we survive, we still rely on EMS. However, the limited capacity of postal express will greatly limit Taobao's development.

Then we vigorously develop the C2C model! Alipay tells us that whoever cultivates the market will control everything. Therefore, he uses Alipay to cultivate the market, and we use C2C to cultivate the market, so that netizens can participate widely. At the same time, we launch our own credit payment means - chengchengtong. "

After hearing this, sun Zhengyi calmly asked, "do you think B2C is not as good as C2C?"

"That's right." boss Ma confidently said, "Taobao's goods come from second-class brands, and none of the first-line brands. If we do C2C, aren't they all first-line brands (fake goods)

Sun Zhengyi smiled: "that's right. Xiaoshan's model can't sell fake goods. OK, I'll give you another $30 million."

In Tao Baowang's office, Xiao Shan and Liu qiangshan are sitting reading computer data.

Assistant Guo Chen came in with a smile and whispered, "President Xiao, President Liu and Adidas sent a call back, agreed to our conditions, and authorized Taobao to be the only general agent for online sales, first goods and then payment, and settled once every three months."

Liu qiangshan and Xiao Shan looked at each other and burst into laughter.