Chapter 49

It is true that agents need certain financial strength to distribute goods and certain distribution channels to control the terminal market, but the most important quality of agents is the ability of market promotion.

The form of expression and the effect of this advertisement alone make ye Xiaotong look at Zhang Ke's planning ability. If ye Xiaotong really suspects that Haiyu company intends to defraud, how can she enter the office?

Haizhou Office of Haiyu company has neither funds nor distribution channels, but its excellent market planning ability has solved this problem well, which naturally makes people believe that its market promotion level will not be worse.

Ye Xiaotong spent half a day in the office in the afternoon, watching how Zhang Ke led Liu Minghui and others to use their three inch tongue to describe the broad prospects of digital communication to the communication equipment businessmen who came to hear the news, and encouraged them to provide funds. Haiyu company took over the agency right of Ericsson in Haizhou for only half a day, The intended funds willing to cooperate with the office reached 600000, and a considerable number of people hesitated. These people did not doubt the prospect of the digital mobile phone market, but had doubts about the cooperation mode proposed by the office.

The establishment of the agency system is carried out from top to bottom. Haiyu company is unconventional and has not obtained the agency right, but it is bold to develop the terminal market first, bind the terminal sellers cheated by the news, and then strive for the agency right.

This is an extraordinary measure that Zhang Ke was forced to take when the office has neither funds nor distribution channels. What he can rely on is the empty shell resources of Haiyu company and the description of the prospect of the digital mobile phone market.

Even Xu Si was stunned by such achievements. She couldn't predict that the advertisement would achieve such good results.

Before the dinner specially prepared by the office, ye Xiaotong reported to her boss, the marketing director of Shengxin trade, what she had seen and heard the day after she arrived in Haizhou, including the hot discussion on the topic of digital mobile phones among Haizhou citizens.

The solution solution ability and market planning ability shown by Haizhou Office of Haiyu company are just what domestic agents lack at present. Ye Xiaotong expressed her attitude on the phone and believed that Haizhou Office of Haiyu company would be a good partner. It happened that her cousin Ye Jianbin, President of Shengxin trade, was also present.

What interests Ye Jianbin most is Zhang Ke's strong confidence in digital communication technology. At the beginning of the year, it was precisely because of his insight into the communication market that he believed that the digital communication system would soon replace the analog communication system that he persuaded family members to win Ericsson's general agency in East China.

The digital communication network has been put into trial operation in various large and medium-sized cities along the southeast coast in the middle of this year. Only in the past two or three months, the excellent technical competition with the analog signal system has not been fully reflected. Not everyone in the company has enough confidence in it. In addition, Ericsson launched the digital mobile phone gh388 in 1994, which is an English interface (the gh398 launched by Ericsson in 1995 is g version) , market promotion is greatly restricted. Hearing what cousin Ye Xiaotong said about Haizhou, I felt like meeting a bosom friend. I immediately decided to include Haiyu company in the ranks of special agents.

Shengxin company is the general agent of Ericsson in East China. It has established provincial agents in Donghai province. It should be determined by the provincial agent. This is a relatively strict general sub agency system. In practice, the regional general agent usually directly controls the market of the first tier cities in the region, and forms a mixed general and sub agent system with the provincial level in the form of developing special agents, so as to better grasp the market.

As a special agent, without a link of provincial agent, the profits shared by regional agents and regional agents will be much more. Ye Jianbin made this decision because the provincial agent market promotion in Donghai province was very slow, which made him very dissatisfied.

Zhang Ke first met Ye Xiaotong and thought she was a very powerful role. When ye Xiaotong told him ye Jianbin's decision before the banquet, he thought she was a very lovely woman.

Ye Xiaotong did not forget to add: "you are the first business partner who can decide to cooperate with you as soon as we meet. We are even willing to relax the restrictions on distribution funds. If possible, we will start discussing a detailed cooperation plan tomorrow morning. You know, I can't stay in Haizhou City for too long..."

Xu Si feels a little strange. Xie Wanqing has made such achievements in less than half a month since she handed over the office to her and Zhang Ke. She was still worried about the water, electricity, property fees and personnel salaries this month.

As long as Ericsson's agency in Haizhou is obtained, the cooperation intention reached today can be realized quickly. Hundreds of thousands of intended funds can be stripped off through their flow to Shengxin company.

The key is to form a good demonstration role, and successfully win the agency right. Today, those who are optimistic about the prospect of the digital mobile phone market but have doubts about the cooperation mode of Haiyu company will also plan to doubt it.

Jiang Wei and Yang Yun were a little silly. Only then did they know that this was only the first formal contact between the office and Shengxin company. Before that, they always thought that Haiyu company had reached a preliminary cooperation intention with Shengxin company on the issue of agency.

Faced with this result, they looked at each other. When they looked at Zhang Ke, they didn't doubt his age at all. This kind of psychological quality that dares to deceive internal employees and makes internal employees believe it is really not possessed by ordinary people.

Jiang Wei entered the government office at the age of 22. In the past seven or eight years, she has not been too complacent. She is confident and her eyesight is no worse than others. She glances at Zhang Ke, who is thin and handsome. She looks very young. Her sharp eyes are confident and calm, and her demeanor makes people feel that he is quite mature. She can't help thinking: if she had known that the office had not contacted Shengxin company, In many previous jobs, I probably won't have much confidence.

Less than a week has passed since the interview, and Zhang Ke has not appeared much in a week. However, Jiang Wei has to admit that he is a very infectious and influential person.

Zhang Ke didn't think about what Yang Yun and Jiang Wei thought. He thought that even if he became Ericsson's agent in Haizhou, he would be linked to the provincial representative's name. He was surprised to become Ericsson's contract agent. At that time, Haizhou's economic scale ranked fourth in the province and its market capacity was limited. Zhang Ke estimated that the increment of mobile phone users in the whole Haizhou region should be about 5000 in 1994. Compared with the total population of 6.5 million in Haizhou region, it is a very small number, and most of it is the market of analog signal mobile phones. In the provincial capital, the proportion of mobile phone users in the total number is much higher. Haizhou should be divided outside the first tier cities in the total fractional agency system.

Zhang Ke guessed that Shengxin company may not be satisfied with the Donghai provincial representative, but ye Xiaotong's tone is very tight and does not show his dissatisfaction with the provincial representative. Zhang Ke tentatively asked, "there is no agent in Xintai City in the north, and the provincial representative has no branch there. We provide the goods to the dealers in Xintai City, which is not cross-border?"

The market promotion of second and third tier cities is the responsibility of the provincial representative. In strict accordance with the general fractional agency system, even if regional agents develop agents directly in Haizhou, they should also be included in the market share of the provincial representative, and the boundaries between regions are clear.

However, the provincial representative of Donghai province is very dissatisfied with the marketing work. Up to now, there are still large market gaps that have not been filled. Ye Xiaotong is noncommittal about Zhang Ke's problem.

Zhang Ke smiled, tacitly.

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