Chapter 442

On November 12, the airport in the northeast of the urban area was a little busier than usual. Today, there were overtime flights to and from Beijing. Passengers waiting for flights to Beijing in the waiting room could see through the steel lattice glass that the exit of the airport was surrounded by several TV interview buses.

"Is there any important person coming to Haizhou?" a middle-aged passenger couldn't stand the cold blue hard plastic chair in the waiting room. He stood by the window and looked at the sentiment outside. "It turned out that some important person would come and work overtime on Saturday." there was a shortage of shipping in 1996, and shipping adjustments were occasionally made according to the flow of people. The passenger looked at the few people waiting in the waiting room, I know that the overtime plane is not adjusted according to the usual practice.

It has cooled down in recent days. The weather is overcast, and the temperature during the day is only five or six degrees. The humidity in the south is heavy, and the weather is a bit cold. Northerners generally don't need to adapt. It is reasonable to say that there should be air conditioning facilities in the waiting room, but they don't feel that the air conditioning works. There are several windows open in the north and pour cold air into it. From this point alone, the middle-aged traveler did not have a good impression of Haizhou.

The plane from Beijing has landed. It will be ready to board here soon.

In 1996, the boarding facilities of Haizhou airport were still open escalators. People directly went down the escalator to the runway and then went out from the exit.

Xie Jiannan had some tinnitus when flying. He faced the pursuit of media reporters all day. Although the whole person's spirit has always been very excited, he felt relieved when he stepped out of the cabin door, stood on the escalator and looked at the gray sky of Haizhou.

"Secretary General Zhang and President Xie should wait outside," Liu Minghui said after Xie Jiannan.

"OK, let's go down now." Xie Jiannan turned back and took Chen Jing's hand. "Finally, he was relieved."

"The media from all over the country will flock, and the time of Aida and Kewang's dealer conference partially coincide, which will continue to receive media attention," Liu Minghui said.

"That means it can't be easy?"

When Xie Jiannan talked with Zhang Xiaojian, Secretary General of the municipal Party committee, he knew that Aida electronics would take the overall situation into account. He could guess that Zhang Ke would continue to make some small moves, but Kewang could win the most critical development time as long as he didn't tear his face. He was afraid that Zhang Ke would tear his face and let all the products of Aida electronics cut prices. Kewang not only couldn't compare the production cost with Aida electronics, but also spent much more on marketing than Aida electronics, which already has a certain popularity. He also thought that Zhang Ke was a person who was in business and heavy profits, but Zhang Ke made shady moves behind his back several times, which made him more worried.

Although the drastic price reduction is a kind of killing each other, Aida electronics can be disabled but not die, but Kewang may not have such tenacious viability at this time. Xie Jiannan is still clear about this. Kewang needs three to four months to gain a firm foothold in the DVD player market.

Since Zhang Ke said through Tang Xueqian that he would take into account the overall situation of Haizhou's economic development, at least he ruled out the possibility of killing each other.

After leaving the airport, Xie Jiannan saw several eye-catching interview vehicles parked at the exit. The reporter saw them coming out, all of them came out of the car with interview equipment, but looked at the black Nissan car parked nearby as if waiting for an order.

Zhou fuming and Zhang Xiaojian got out of the black Nissan car at the same time, and Xie Zhan got out of another car. He had come to pick up Xie Jiannan and won the CCTV Standard King. The business became heavy. Xie Zhan returned to Haizhou the day before yesterday.

"Secretary Zhou, why are you here?" Xie Jiannan's relaxed nerves tightened in an instant and walked quickly. "Secretary General Zhang didn't reveal anything to me?"

"I happened to have nothing on hand. I came here with Secretary General Zhang and the reporter who brought you to the TV station." Zhou fuming shook hands with Xie Jiannan and turned his body towards the camera.

"Zhou Shuji also specially contacts the flight for you..." Xie Zhan said pleasantly.

Xie Jiannan naturally thanked him. If they didn't increase this temporary flight and come back by train, they would have to delay a lot of time.

"It's not for you. There are only two flights with the capital every week, which is unfavorable to the economic development pattern of Haizhou city. I think it should be at least once a day, and the city can only apply for temporary flights." Zhou fuming deliberately understated and wanted to show that he attaches great importance to the momentum of Haizhou's future economic development pattern.

It is said that secretaries are in charge of cadres and mayors are in charge of budgets, but those who can grasp the local economic pattern are the real influential people,

The large-scale demolition of Shatin western area has created so many relocated households at once, and the social contradictions are acute. It is Zhang Zhifei's Hongyuan industry that has built a large number of resettlement houses that has alleviated the contradictions; After the demolition of Shatin West, there is a big gap between the development of commercial buildings and the progress envisaged by the city. In the past two years, few commercial buildings in Shatin West have been completed, leaving little glory for the completion of Futian building.

Tang Xueqian asked Zhang Zhixing to establish Haizhou holdings, which not only solved the survival problems of almost all Haizhou municipal difficult enterprises, but also revitalized more than one billion assets in Haizhou city.

Jinhu, Xinguang paper and Aida electronics, not to mention that Jincheng Group, the first private enterprise in Haizhou, suddenly fell too far behind.

These major economic events have occurred in Haizhou in the past two years. Zhou fuming's voice is getting smaller and smaller on the economic problems in the city.

But Tang Xueqian, the root of the problem also lies in this, and Zhou fuming himself can realize this.

Now when it comes to the issue of song Peiming's regular membership, Zhou fuming knows that song Peiming is wearing a pair of pants with Tang Xueqian, but if he forcibly stops this matter, he will only be in a quite passive position. The reason is that the economic development pattern of Chengnan District in the past two years can even be described as "taking off".

Knowing his shortcomings, Zhou fuming looked forward to Kewang's future. Kewang poached senior managers and a large number of sales executives from Aida at the critical moment. Everyone knew that Kewang was at a loss. Zhou fuming still held high the overall situation of Haizhou's economic construction, supported the thoughts of the members of the Standing Committee of Tongyi City, and put pressure on Zhang Ke through Tang Xueqian.

Zhou fuming and Xie Jiannan made a full show in front of the radio camera and cared about their experience in Beijing.

Yu Ping returned to Haizhou from Beijing by train with Xie Zhan and Zhao Siming as early as the day before yesterday. Zhou fuming mostly heard Yu Ping say it in his bed. However, he wanted to hear Xie Jiannan's description. Xie Jiannan must have different feelings.

Zhou fuming asked Kewang if he felt any significant changes in the operation of the enterprise in the past few days when Kewang won the standard King of CCTV.

Xie Jiannan told the truth that although only four days have passed since the bidding period, some exciting winds have blown from the market. The original dealers have asked for more supplies, new dealers have asked to represent Kewang's products, and the media have contacted to interview. In short, everything at the beginning of this is consistent with the situation encountered by Aida electronics last year.

Xie Zhan said, "it seems that there are not many secrets to ADA's success."

"It's not easy to have these eyes." Zhou fuming won't despise Zhang Ke like Xie Zhan, and said it fairly.

Just as Xie Jiannan also knows the truth of Tang Xueqian's case and Ding Xiangshan's case, Xie Jiannan's Dragonfly feeling is definitely not deep into the vortex of events and Zhou fuming, who has gained great benefits from Ding Xiangshan's case. In addition, many of Zhang Ke's performances will only be passed on to people's ears and will not officially leave any records in the documents. Although Xie Jiannan can see relevant documents through his relationship File, but the direct understanding of Zhang Ke is naturally not as profound as Zhou fuming, and Xie Zhan is even worse.

Over the past few years, the puzzle has gradually become clear. Zhou fuming can also think through the abilities of a teenager like Zhang Ke behind his back. The most direct example is that the economic take-off in Chengnan district is closely related to the two enterprises of Xinguang paper and Ida electronics? Where can the twists and turns behind this be easily summed up by saying "there are not many secrets"?

These things can't be explained clearly to Xie Zhan for a moment.

Xie Zhan was run away from Haiyu company by Xie Wanjing, which was also Zhang Ke's move behind his back, but this has never been publicized in front of others, and there is no need to publicize it in front of others.

Zhou fuming asked about some dealer meetings. He asked Zhang Xiaojian to empty the whole Wenshan Hotel and give Kewang a dealer meeting. As long as the city can support it and is not afraid of Tang Xueqian's blatant opposition, Zhou fuming said that he can unconditionally support Kewang.

As many as hundreds of local official dealer representatives and representatives of manufacturers in the same industry also attended the dealer conference organized by Aida electronics. In addition, media reporters and other people who came to look for business opportunities, the scale is hard to imagine. Others can't take it into account. Aida electronics only packages all the rooms of Xicheng hotel for the representatives of regular dealers and manufacturers in the same industry, The catering and entertainment facilities of Xicheng hotel will also be contracted.

Kewang has a lesson from Aida electronics. In particular, Liu Minghui has experience in dealing with these matters, so he should take care and deserve it.

Xie Jiannan naturally still cares about capital. He asked Zhou fuming, "Secretary Zhou, the city is going to set up a city commercial firm. Can you help Kewang solve part of the working capital there?"

"This..." Zhou fuming said with a frown, "Jinhu, Shengxin and Haiyu are willing to participate in the establishment of the city commercial bank, but the plan for the establishment of the city commercial bank has not been finalized, and the candidate for the president of the city commercial bank is also controversial. Now the city requires Aida electronics to take into account the overall economic situation of Haizhou and make concessions on some small issues."

At the beginning, Jincheng also wanted to participate in the city firm, but Tang Xueqian asked Jincheng to compare the conditions and commitments of Jinhu, Shengxin or Haiyu, and Zhao Jinrong lost interest in visiting the city firm. Xie Jiannan knew some details of the dispute over the establishment plan of the city commercial bank from Zhao Jinrong. Hearing Zhou fuming mention that he had made concessions on some small issues, he knew that Kewang wanted to finance from the city commercial bank, so he probably couldn't exert pressure on the city commercial bank to be established through the city.

Zhou fuming added: "the city will take the lead in convening several banks to study the problem of funds and support the development of private enterprises, which is also the general trend..." Zhou fuming said here with a slow tone, "However, the city has recently invested a lot in infrastructure and is competing with several banks. What are the financing channels of Huishan and Xintai and what kind of support does the city need?"

Xie Jiannan can understand Zhou fuming's difficulties. Tang Xueqian can't let the city provide unlimited support at all. He's only afraid to use the name of Kewang. It's a problem to obtain many credit loans from several banks in Haizhou. Mortgage loans are easier, but Kewang's investment in fixed assets itself is not much. Even if he can get some loans, the procedures will be cumbersome and there will be a long way to go Zhou fuming's words still hope that Kewang's shareholders can actively raise funds in Huishan, Xintai and other places.

It is still some time before the advertisement is officially broadcast on CCTV, but the value of CCTV's media resources is unlimited. The hype of the concept of Biao Wang has doubled the sales of Kewang DVD players. All the situations encountered by Kewang have occurred on Aida electronics. Kewang is not famous, and the stock of local dealers is very controlled. At this time, it is seriously insufficient, In just four days, with the active cooperation of channel providers, the sales increase in some cities is even more gratifying, and even out of stock.

As Kewang DVD players are selling well, dealers can only desperately increase orders to Kewang.

From the market to the dealers to the manufacturers, the demand information will increase step by step. The main reason is the dealers. For example, the hot sales of Kewang DVD players will make the dealers worry about running out of stock. Naturally, the demand will increase on new orders. At the manufacturers' stage, the margin will be increased on the increased demand of the dealers, as well as the control of transportation costs, In order to save transportation costs, both dealers and manufacturers want vehicle transportation. For those markets with insufficient demand for vehicles, the supply will actually increase due to the needs of vehicle transportation. This is the so-called "bullwhip effect". In the 1990s, few domestic enterprises could control this.

Even if Xie Jiannan knows this, he doesn't have enough time to investigate the real market demand. Kewang can only formulate the production plan for next month according to the feedback information of dealers. Xie Zhan roughly estimated that the output will reach 40000 units next month.

Kewang should not only urgently take goods from component suppliers to cope with the current hot market situation, but also greatly increase the orders for next month. Some parts with long production expansion cycle, and even consider the supply situation of next quarter. These money must be spent immediately.

Xie Zhan previously estimated with Xie Jiannan that the monthly output could be increased to 100000 units by adding 100 million working capital in production. At this time, he found that he needed to spend 100 million now.

There are still more than ten days to wait for the dealer conference. After the dealer conference, a dealer margin system will be established to finance funds from the channel network, but that will be at least half a month later.

Xie Jiannan still holds 70 million yuan in his hand, but he knows that he needs to connect CCTV's brand advertising with the real consumer market, put a large number of functional advertisements in various places, and cooperate with local media on the advertising of the next year. He also needs to develop rapidly and invest some funds first.

With a full budget, there is still a gap of 60 million to 70 million. If we can raise another 100 million, we will be even more affluent.

Xie Zhan had been thinking about how Aida had broken through the financial obstacles in the early stage. Later, he learned from Liu Minghui that Aida had taken a strong attitude towards dealers from the beginning, asking dealers to send orders to the company and call money at the same time, which undoubtedly greatly alleviated the financial pressure in the early stage of Aida electronics. Of course, The support of Shengxin group played a key role. At that time, the channels that Shengxin group could affect covered the whole East China, and Shengxin group took the lead in paying a huge deposit to Aida electronics, otherwise the preliminary work of Aida electronics would be much more difficult.

Envy is impossible. Haitai electric appliance is the representative of Kewang in Donghai Province, but Haitai is also in a period of rapid development, and its thirst for funds is not weaker than Kewang. The payment settlement with Kewang is also the monthly settlement after sales. Due to the promotion of Haitai electric appliance's channels, Donghai Province is currently the largest market for Kewang, The payment settlement of dealers in other places is better than Haitai and worse than Haitai. However, when preparing to build the dealer network, Xie Zhan did not have a relatively strong attitude in order to reduce resistance. Xie Zhan thought: This dealer conference must be reversed.

Xie Jiannan is still considering how to solve the 100 million capital gap in a short time. He will certainly wait less than half a month or more for the deposit collected from the dealer. It seems that urgent negotiation is needed to see how to solve it.

Collecting the deposit from the dealer can make up for the capital gap in the next stage. In addition to the deposit, we should also learn from the strong attitude of Aida electronics towards the dealer and require the dealer to pay in cash, so as to completely solve the financial pressure.

We made an appointment with Zhou fuming and Zhang Xiaojian to have dinner at Wenshan hotel in the evening. After arriving in the urban area, Xie Jiannan and his party went directly back to Kewang's new office building in the electronic industrial park.

Xie Jiannan said to Xie Zhan, "we should also have strategies for increasing orders everywhere. First, we should meet the dealers who can settle the payment quickly, especially those who can pay cash and stock..."

"There's no problem with this. The nearby dealers have come to pick up the goods with their own money," Xie Zhan asked Liu Minghui back. "Was this the case with Aida electronics last year?"

Liu Minghui nodded and said, "at this time last year, the logistics center of the electronic industrial park occupied a small area. Almost a few days before the dealer conference, it was full of large goods from other places. As long as there were goods, they would be robbed by the dealers. ICBC also set up a special point in the logistics center."

"Let the boy who didn't have a long hair rob the money for a year!" Xie Zhan spat and said, "we can ask the dealer for cash now."

Xie Jiannan nodded and said, "you do it first. I think an additional 50 million should be able to survive."

"How to adjust? Each family shares?" Xie Zhan asked, "I've invested my wealth. Even if I can't raise hundreds of thousands."

"Give me your car, your house and your women, and I'll take the money for you."

Xie Zhan personally invested 10 million yuan. At present, he accounts for 8% of the shares. Xie Jiannan knows that he has made a lot of money over the years, and 10 million yuan is not enough to squeeze him dry.

Xie Zhan turned back and complained to Chen Jing, "you stare at your man. He's beating my woman's attention now."

Chen Jing naturally won't respond to the topic between men, but she thinks whether there are too many women around Xie Zhan. She also thinks of the Secretary around Xie Jiannan. She only smiles at Xie Zhan and turns her head to look out of the window. She won't let this problem bother her. Just thinking, Daya group will invest another 10 million in proportion.

When the car arrived at the electronic industrial park in the east of Yilong Town, Xie Jiannan saw several cars coming and going in and out of the gate of Aida electronics and asked Xie Zhan: "what's the news about Aida Electronics? After Chen Xinsheng of Ti and aimer of scupper arrived in Haizhou, they didn't take the initiative to contact us. You didn't find a way to find them."

"I doubt whether the hairless thief has controlled Chen Xinsheng and aimer. They are accompanied by them all the time and can't insert the seam. Chen Xinsheng met at noon yesterday. Fu Jun drove him over. You know, when eating, he saw Fu Jun sitting next to Chen Xinsheng without saying a word, just acting as a Secretary for Chen Xinsheng I don't eat or drink. I can't wait to stab him with chopsticks. Nothing has been done. "Xie Zhan thought of yesterday's depression. If he really stabbed Fu Jun with chopsticks, he probably had been stabbed too much. If he thought about it, he would gnash his teeth, "But I have an appointment with Chen Xinsheng. When you come back, he will officially talk about the supply next year. Now he can urgently transfer some decoding boards to us. After all, in business, how can the guy who doesn't have a long hair control the TI company?"

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