Chapter 234

In fact, Zhang Qianxiu didn't blame Guo Jiaping. When he recruited them, Zhang Qianxiu knew that they both knew nothing and didn't have to expect too many surprises from them.

Zhang Qianxiu continued: "in the future, your main task is to sell our biscuits to those stores, and the second is to do market research for me."

"Market research is also very simple. We need to know the situation of other biscuits on the market. You need to collect the relevant information."

"For example, how many biscuits are on the market, what price they sell, whether the sales are good, what flavor the biscuits have, what brand they are made by, which factory they are in, and where they are. To further subdivide them, we need to know how they purchase, and so on. These are all within the scope of your investigation. This is just an investigation of the merchants."

"You may also need to do a survey of consumers. What brands do consumers like, what are the main reasons for buying biscuits, how much they earn per month, how much they are willing to spend to buy Biscuits, whether they buy Biscuits by themselves or as gifts, and so on."

"We can't just ask one or two people about these data, but we need to ask 100, even 1000, 10000 people, and we need to divide them into rural areas and counties."

Dong Maoxue and Guo Jiaping were afraid to say anything. They felt that the work was more complicated than they thought.

They have no confidence at all.

Zhang Qianxiu saw their expressions, so he had to open his mouth and broaden their heart: "I know you haven't done it before. It's easy to say these things. I'll give you a period of time to get familiar with them. Before you get familiar with them completely, no matter how you do, even if you don't make any money for me, I'll pay you normal wages."

"However, there is a time limit. I'll give you a month. If you can't start a month later, you can take this month's salary and leave. What you used to do or go back to do."

Dong Maoxue and Guo Jiaping's heart suddenly relaxed. No matter whether they can learn well or not, they should first mix up this month and get their salary for this month.

Guo Jiaping immediately said with a smile: "boss, don't worry, I will study hard."

Zhang Qianxiu originally wanted to compile a study manual for two people, but he had no experience in sales and business, and it was troublesome to compile a manual.

"You two go out first and wait. I'll take you to buy a suit of clothes and sell like you. People think you're a liar." Zhang Qianxiu reluctantly make complaints about it.

The two stood up awkwardly, said hello and backed out.

Zhang Qianxiu quickly arranged the work of today's factory, and then called Guo Jiaping and Dong Maoxue to go straight to the downtown area of the county.

Zhang Qianxiu took the two men to buy two sets of clothes, two suits, two shirts, two sweaters, and a pair of shoes. It seems that they are really more professional.

Today's suits are usually bigger.

Zhang Qianxiu felt that he was a bit old-fashioned. He spent more than 100 yuan on two suits for one person. Although Zhang Qianxiu thought it was a local stall, Dong Maoxue and Guo Jiaping were very satisfied with it. Wearing it, they immediately felt that they were superior.

Zhang Qianxiu parked his car and took two people to start business.

Zhang Qianxiu is also the first time for a big girl to get into the sedan chair.

First, he went to the grocery stores to try his hand. Zhang Qianxiu first looked at some biscuits, bought some of them, and gave the boss a cigarette. Then he began to ask.

After this question, I found that the sales of biscuits in these small stores are not very large. Some of them buy a few kilos at a time. It is estimated that during the Spring Festival, some people buy more new year's goods than they buy at a time.

And there are many kinds of biscuits in the buffet.

After asking about a dozen companies in a row, Zhang Qianxiu also bought a lot of biscuits. However, he was surprised to find that only one of the ten kinds of biscuits and bread products was produced by their factory. The price was very expensive, and only one shop was selling them.

And other brands, there are two private enterprises in the county, the rest are produced by biscuit factories in other counties.

Zhang Qianxiu has checked his customers before, and there are few of them. One is a local wholesaler in a town, one is a wholesaler in a county, and the other is a wholesaler in another county. The biggest customer is the official department's purchase, which they purchase every month as welfare.

But for the official procurement support, it is estimated that the factory would have been finished.

Another big problem is that the products of Wanhui biscuit factory are single. There are only three kinds of products. Basically, they just have a different flavor, sweet, salty and jam.

Zhang Qianxiu had eaten it, and it tasted like that. It was not delicious, but it was definitely not bad.

Take a look at the biscuits in the world. Although there are not so many patterns in the future, they have their own characteristics.

"Go and see the wholesalers." Zhang Qianxiu asked a store and took two people to the car.

Zhang Qianxiu had been in the county for such a long time, but he was quite familiar with the county. He soon found a non-staple food wholesaler.

They do retail and wholesale. They have everything.

The boss saw that Zhang Qianxiu was not very old, and the two people he was with looked at him with no momentum, but they were dressed in suits and shoes, and warmly welcomed him out: "boss, what do you want to buy?"

Zhang Qianxiu handed the cigarette to the boss with a smile: "Hello, boss! I'm from Wanhui biscuit factory

When the shop owner heard this, he was not interested. However, Zhang Qianxiu handed over the cigarette and took it. He asked, "Oh! Can I help you? "

Zhang Qianxiu asked, "do you have our cakes?"

"No!" The boss said dryly, "it's not easy to sell your cakes. It's expensive to take them. There's no one to buy them. Aren't you all for the government? Who can afford that for ordinary people? "

Instead, Zhang Qianxiu was stunned: "was our factory specially for the government before? I think our factory has wholesalers in this county to take the goods. "

"Those goods are sold to the unjust big head. I took them from you, packed them, and gave them gifts." Said the boss.

Zhang Qianxiu had a chat with his boss. Maybe Zhang Qianxiu was more polite. Now there is no business in the shop, and the boss doesn't rush people. He even talks to Zhang Qianxiu.

It turns out that Wanhui biscuit factory basically does not supply goods to the outside world, and the people who take the goods in Wanhui biscuit factory are basically selling them under the pretext of "official special supply".

But no matter how you make fun of this biscuit, in this era of material shortage, few people take you seriously.

From the boss's mouth, Zhang Qianxiu also knows one thing, that is, these wholesalers collude with the original factory leaders. After purchasing goods at a low price, they will give the factory leaders a part of rebate in exchange for the boss's purchase of raw materials from them.

That is to say, in addition to the official procurement, other wholesalers are almost all suppliers who make a wholesale shop to purchase goods as a transaction.

The general transaction process is: Wanhui takes raw materials from their hands at a high price. After the biscuits are made, the factory leaves a little profit, and then the supplier registers another wholesale bank for approval, forming a closed loop.

Wholesalers and suppliers are a group of people. They give rebates to factory leaders. They make money selling raw materials, but they also make money selling cakes.

The profits generated in the middle of the factory are extremely low, which is not enough for the corruption inside the factory. It can almost be said that the more production, the more losses, so the factory leaders have no idea of expanding sales.

Most of the cakes, in fact, did not enter the market, but entered various state-owned units. They would find a relationship, sell them to various state-owned units at a high price, and then give kickbacks to those leaders.

All in all, what Wanhui biscuit factory does is not a market business, but a group of related people, playing with internal funds and collecting national wool.

They use a biscuit as a "commodity" and go to national companies, factories and official units to collect the country's wool!

In this process, the factory leaders make money. They still have orders to show us how many cakes we can produce per year; Suppliers make money; Regular employees are also very comfortable in the factory.

The loss is the public interest!

Zhang Qianxiu's heart was cold when he heard that. He thought that the leaders of the factory were just greedy. In his work, if he didn't do his best, he would at least operate normally.

Now, as soon as we understand it, we find that it's all bullshit. The existence of Wanhui is just for these people to pick money.

After understanding the situation, Zhang Qianxiu simply sat down: "boss, what's your name? I don't know how to call you. My name is Zhang Qianxiu. "

The boss and Zhang Qianxiu talked so much, but also let go, said with a smile: "what expensive, my name is wanfuhua."

"Wan Laoge, what kind of biscuits sell well now?" Zhang Qianxiu asked.

In fact, Zhang Qianxiu's heart has almost a few guesses, he went to those small shops, as long as you see the laying of these small shops.

With a smile, Wan Fuhua said, "it's hard to sell biscuits now. It's easy to sell biscuits now."

"Cakes?" Zhang Qianxiu asked suspiciously, "what kind of cake?"

"I'll get you two. Wait a minute!" Wan Fuhua said, turned to find the cake.

After a while, wanfuhua took out a few cakes, white, about two fingers thick.

Zhang Qian just bought this kind of cake outside. Many small stores have it, but most of them have no brand. They are sold in bulk and without packaging.

"Does this sell well?" Zhang Qianxiu asked suspiciously.

"The towns below sell well. Generally speaking, the counties sell in a mess. In the towns and villages below, there are fewer kinds of cakes." Wanfu said and gave the cake to Zhang Qianxiu: "in fact, the taste is OK. Some people will give gifts with this kind of cake when they do good deeds. They will not make Ciba. They will buy this cake and use it directly."

In the local area, when doing good deeds, they always use glutinous rice to make round Ciba, with a little red pattern in the middle, looking at the festivity

In the villages around Zhang Qianxiu, they always insist on making Ciba, but few people use cakes instead.

Zhang Qianxiu took the cake, took a bite and asked, "boss Wan, how do you sell this cake?"

"We take it from the factory. It's about thirty-five-one catties, gross weight!" Wan Fuhua said: "it's about 60 to 80 cents in the shops below. We usually use this cake for wine and banquet. We don't buy it in those small shops in the town. When we come back here, we sell it at 50 cents per kilo."

Zhang Qianxiu quickly calculated the cost in his mind. Now the price of flour taken by the factory from the wholesaler is about 35%. However, when flour is made into cakes, the weight will increase. A kilo of flour may produce about a kilo and a half of cakes. That is to say, if you sell a kilo of flour, the gross profit will be about 17%.

Even if you sell ten thousand gold a day, you'll only make seventeen or eight hundred yuan.

For more than 1000 yuan, we have to pay for the wages of the workers, the normal operation of the factory, all kinds of materials consumed in the operation of the factory. If we sell 10000 Jin cakes, it is estimated that the profit will be only a few hundred yuan, and the top day will be about 1000 yuan.

With this calculation, Zhang Qianxiu's heart is half cold, not as good as his rice shop!

It seems that the real industry, when the competition is difficult!

Zhang Qianxiu gave a wry smile: "this cake factory has no profit to make."

"The factory's shipment is big!" Wan Fuhua said: "I have to pull a few hundred kilos of goods, and the profit of one kilo is not much. He can't get more than a few hundred yuan for my thousand kilos? There are two or three people going to pull it one day. Are you worried about making money? "

In Wan Fuhua's opinion, the profit of several hundred yuan is already very considerable. How much is a person's salary now?