Chapter 367

The headquarters of the chamber of commerce is just a few red brick houses with a sign hanging at the gate. It has nothing special with ordinary institutions.

Not long after Zhang Qianxiu and Su Yuwei arrived, Tao Junren also came in a Volkswagen.

Now Volkswagen is a luxury car, even compared with the later Audi A8.

"Boss Tao, I'm sorry to trouble you today." Zhang Qianxiu met him.

Tao Junren said with a smile: "it's just a little help. Mr. Zhang, let's go first. "

They entered the office of the chamber of Commerce. After a while, two more people came. Both of them were business people. One of them was a factory operator and a hardware worker, called Xiang Rongxuan; Another one is for fertilizer, pan Hongda.

Tao Junren asked the staff to take two applications: "boss Zhang, maybe Miss Su will join us. Anyway, it's also by the way."

Zhang Qianxiu doesn't have any opinions. If he wants to join a chamber of Commerce, he shouldn't have to do anything. At most, he should pay a little membership fee.

"OK, let's write an application together." Zhang Qianxiu said.

The application is very simple, just fill in a form.

After filling in, Tao Junren took two more pieces of paper: "Mr. Zhang, Miss Su, please fill in this too!"

Zhang Qianxiu took a look at the "application for joining the all China Federation of industry and commerce".

Although Zhang Qianxiu didn't do business in his last life, he had heard of the "Federation of industry and commerce". When he didn't know it, he always thought it was an official unit, but unexpectedly it was a non-governmental organization.

While writing his application, Zhang Qianxiu asked, "boss Tao, is there any difference between the chamber of Commerce and the Federation of industry and Commerce?"

Tao Junren said: "now the Federation of industry and commerce is more active. The conditions for joining the Federation of industry and commerce are higher than those of the chamber of Commerce. The Federation of industry and Commerce has some political and political background. To put it bluntly, it has a lot to do with the official. If the official has decisions on industry and commerce, the people of the Federation of industry and Commerce will basically know in advance."

"The chamber of commerce should be more pure, which is similar to that of other associations. Basically, it's a gathering or something, that is, to discuss how to do business and find some resources between each other. Some people who are just starting their business are looking forward to meeting more bosses and expanding their contacts at the gathering."

"Many people from the General Chamber of Commerce and the Federation of industry and Commerce join at the same time. Generally speaking, most of the people who join the Federation of industry and Commerce have joined the chamber of Commerce, but many of them have not joined the Federation of industry and commerce."

"That's about it."

Zhang Qianxiu recognized that the Federation of industry and commerce is a serious and powerful organization. If he holds a concurrent position in it, he may be able to gain some benefits.

This chamber of commerce is basically a place to get to know people and exchange feelings.

Zhang Qianxiu didn't want to get any benefits from the Federation of industry and commerce. At the beginning, he just wanted to join the chamber of Commerce, get more information and know more people from all walks of life.

Zhang Qianxiu, while filling in the information, said: "boss Tao, I really owe it to you this time."

"It's all small things. We businessmen should unite to achieve better development." Tao Junren said.

After filling in the information, Zhang Qianxiu said, "boss Tao, boss Xiang and boss pan, it's a good thing that we have your help today. Let's have dinner together tonight."

"Yes, boss Zhang will decide where to go." Tao Junren said.

Zhang Qianxiu knew that Li's private dishes and Wange hotel had never been to other places to eat since he had been to Beijing for so long.

The grade of Wange hotel is enough, but there are still some deficiencies in the taste. The private dishes of Li family are not reserved in advance, so they have nothing to eat.

When Zhang Qianxiu was entangled, Su Yuwei said, "let's get together! I've heard the name of Shangjing roast duck for a long time, but I haven't tasted it yet. "

Zhang Qianxiu suddenly remembered this. He once ate Quanjude in Shencheng in his last life, and the taste was really good.

Tao Junren said: "roast duck is good, crisp skin and tender meat. I haven't eaten it for some time."

After a while of politeness, Zhang Qianxiu left because he had something else to do in the afternoon.

After Zhang Qianxiu left, he asked Tao Junren to ronghua, "boss Tao, this boss looks young. How do you care so much about him?"

Tao Junren said: "two days ago, Guan's Siheyuan was sold."

"Sold? Didn't he buy it for a million dollars? How much did it cost? " Pan Hongda asked.

Tao Junren said: "boss Guan said that he sold more than two million yuan. I think it should be more than that. His Siheyuan was sold to boss Zhang. When I met boss Zhang at Master Li's, I was still a little surprised to hear him introduce it. "

"Mr. Guan said that Mr. Zhang bought two sets at a time, which is estimated to cost at least four or five million yuan. People who can spend so much liquidity to buy a house at one time have a lot of ability. If you know them now, you may be able to help in the future."

Nowadays, there are not many people in business, and even fewer of them are bigger. In one place, even if they don't know each other, most of them have heard of them.

Pan Hongda and Xiang ronghua had some doubts. When they heard Tao Junren's words, they were also secretly surprised. They never thought that Zhang Qianxiu, who looked young, had such a large asset.

If we can take out more than 5 million yuan, the assets must be tens of millions, tens of millions of properties. In this era, the gold content is still very high.

At three o'clock in the afternoon, Zhang Qianxiu received a call from Liu Weiqin, asking him to have dinner with him and talking about the advertisement.

Zhang Qianxiu and Su Yuwei passed more than ten minutes in advance. Liu Weiqin had arrived, and she was accompanied by a man in his thirties.

Liu Weiqin made an introduction to both sides. This man is Liu Weiqin, the advertising director Qiu Xuewen.

Qiu Xuewen majored in advertising, but nowadays, there are not many people who want to make advertisements. Even TV series and film directors don't necessarily have jobs, let alone their advertising directors.

Before Zhang Qianxiu, he always thought that advertising directors are actually those who can't make TV series and movies, but they have no choice but to make advertisements.

Only after understanding, can we know that there are differences between advertising directors and TV series and film directors, and there are certain differences in the knowledge they need to understand.

The directors of TV series and films have high requirements for the control of the story; And the advertising director has a high demand for aesthetics.

In other words, if a director doesn't understand aesthetics, he can't make a good advertisement, no matter how good his film is.

After a few people entered the private room, Liu Weiqin said, "Mr. Zhang, director Qiu is the best director I know to shoot advertisements. He shot many famous advertisements."

Liu Weiqin gives several examples, some of which Zhang Qianxiu has actually seen.

Zhang Qianxiu said, "thank you for your introduction! Otherwise, I can't find such a good director as director Qiu. "

"Director Qiu, I'm going to shoot two advertisements, one for biscuits and the other for tins. How do you think this can be arranged?"

Qiu Xuewen asked: "boss Zhang, have you thought about the advertising words of these two products? What aspect should we highlight? "

Zhang Qianxiu almost didn't understand these. Since he didn't understand them, he asked, "director Qiu, I used to do business, and I didn't understand this aspect. Do you have any good suggestions?"

Qiu Xuewen pondered for a while and said, "first of all, we need to determine what our prominent theme is. We need to find a point that the audience can remember, otherwise the advertisement will fail."

Zhang Qianxiu particularly agrees with this. Later, in many advertisements, you may not have bought their products, but you know their advertisements and even can say their advertising words. This is a successful advertisement.

Zhang Qianxiu said: "director Qiu, otherwise, I'll give you the information about the product. You can make a feasible plan for me. After I'm sure, you can shoot it for me."

"In a word, all these things will be handled by director Qiu. We'll talk about how much it will cost."

Qiu Xuewen immediately became interested. If he did everything, he would make a lot of money and have a lot of room to play. This kind of work is already very good for him: "OK, boss Zhang, you have to give me some of your products. Otherwise, I have never seen it or eaten it. You are obviously sweet, I want to give you a sour taste of advertising out is not appropriate, you say it is not

"Moreover, when shooting, it's better to shoot with your product itself, so that you can recognize your product when you see it."

Zhang Qianxiu thinks what Qiu Xuewen said is very reasonable. It seems that professional things really need to be done by professional people.

Zhang Qianxiu nodded: "director Qiu, you have a point, but I don't have any specific products on hand. I'll go to the market to find some products with similar taste. You can help me to think of a plan and a general framework. When the products come, we'll make some minor modifications."

Qiu Xuewen is also a sharp person: "well, listen to boss Zhang. Boss Zhang, what's your budget for the shooting expenses?"

Zhang Qianxiu asked, "how much does it cost to shoot ordinary TV advertisements? What I'm talking about is the kind that a whole ad goes down and goes to national television. "

Qiu Xuewen said: "there is also a big difference. Some of the costs are actually very low. All the expenses before and after can be photographed for about 10000 yuan."

"But for some, the cost of shooting is about 100000 yuan."

This price is very low for Zhang Qianxiu. I don't know whether the current directors are cost-effective or they overestimate the cost of advertising shooting.

Zhang Qianxiu thought it was a good deal and said, "director Qiu, you are introduced by director Liu. When I chat with you, I can feel that you are a doer. An advertisement costs 100000 yuan, a total of 200000 yuan. I will contract you."

"I don't mind if you shoot it for 5000 yuan. As long as I'm satisfied with the advertisement, how about it?"

Qiu Xuewen was stunned for a moment. Now he seldom takes on contracted advertisements. He is basically hired by others. He gets his salary and keeps his income during drought and flood.

But Zhang Qianxiu's price is not low. 200000 yuan is abundant for advertising.

"Boss Zhang, how many seconds does your advertisement take? The five or six second advertisement is different from the ten second advertisement. " Qiu Xuewen said.

The longer the time, the better. It depends on the specific product.

Zhang Qianxiu said: "director Qiu, you can help me plan one of my two products. There is an advertising slogan in it. It doesn't matter at all, but it must be easy to remember and highlight the characteristics of our products."

There were some very successful advertisements in the last life, such as "no gifts for the festival this year, only brain platinum for gifts", "Guojiao 1573", "Dabao see you tomorrow, Dabao see you every day", "Master Kang instant noodles, delicious and visible", "that's the taste!"“ Jelly, I want happy man, man's wardrobe, sour and sweet is me.

There are a lot of advertisements. Many people have never bought them, but most of them remember the advertisement. Even if they can't remember it, they can remember it with a little reminder.

This kind of advertisement is actually a very successful advertisement.

And Zhang Qianxiu just wants this kind of advertisement. It doesn't need to be poetic. I just want users to remember my brand and my advertising words. When he sees my product, he will remember it.