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Of course, Xie Qing had 100 million yuan on hand, and that was just cash.
With some other fixed assets, Xie Qing's personal wealth is not difficult to spend more than one billion yuan.
If you really run into a good project, it is not impossible to go home and ask for some resources. After all, the Xie Group is what she really depends on.
But obviously, the project in front of her made her feel amused, and she has completely lost the idea of investment.
Although the logic of the entire business plan sounds very good, there is room for business imagination, and the business model is really relevant, but the most critical thing is missing, that is, where the future profit point is not seen.
In investment, if a project does not see a profitable point, the final result is undoubtedly doomed to failure.
Not to mention that the stalls of this project are too big. The money to be spent in the early stage is not a small amount. Funds are needed in all aspects, and this investment needs to be maintained, because its own income alone is not enough to be self-sufficient Self-sufficient.
And when can you be self-sufficient?
It's very simple. Just like the previous analysis of investment consultants, once you have a certain market position, have sufficient voice and market pricing power, the market is up to you, and the profits will naturally become higher and higher.
But it is obviously impossible to achieve that level in the physical industry.
So looking at it horizontally and vertically, this business plan is not just as simple as talking on paper, but a kind of pure nonsense, without even a bit of business common sense.
However, Cao Xingyu didn't think so much at this time.
"Mr. Xie, let the money aside in advance, let's talk about the business plan first." Seeing that his previous assumptions in his mind have been recognized, Cao Xingyu's spirit came in an instant, and continued:
"Just now is just the first step in our plan. Mr. Xie, continue to listen to our next plan. By the way, help us analyze it."
"That's just the first step? Did you actually be serious just now?" Xie Qing suddenly rolled his eyes and asked rhetorically.
"Of course it's serious!" Cao Xingyu nodded lightly and continued:
"The next step is to expand the social system of member apps based on member apps!"
"To put it simply, this one is mainly for WeChat and QQ, but ours is a little different. They are acquaintance social models, and ours is a brand new model!"
"A new social model based on physical stores!"
"Well, I will call this ‘physical store + social’ for the time being."
Wow!
When Cao Xingyu said these words, the audience was in an uproar!
Everyone looked at him incredible!
Turn the goal to social networking? !
The audience was shocked!
"Social? Still benchmarking WeChat and QQ?" Xie Qing twitched his mouth, looked at Cao Xingyu with an idiot-like look, and said, "You also create a new model? Why don't you go to heaven?"
"Mr. Xie, don't jump to conclusions, listen to me carefully." Cao Xingyu slowly said with a smile on his face:
"With the members accumulated with high-quality stores, there is no need to worry about the user's viscosity. This is also the biggest advantage we have that no one else has ever had."
"So, our core competitiveness is our stores!"
"As long as we maintain the high cost-effectiveness of our store, our user stickiness will definitely be second to none."
"Based on this, I first launched the takeaway function in the first step, and by the way, embeds the information of all our physical stores into the membership APP.
With this first step, we can launch social functions naturally and promote our social functions better! "
"In my imagination, this social system mainly includes these aspects."
"The first aspect is that you can add friends and send messages, which are common basic social functions."
"The second aspect is that you can leave a message to the store for discussion, share with friends, make suggestions, etc. This is our core and unique feature, and it is also our greatest competitiveness in entering the social world!"
"In short, we take the physical store as our core, and users conduct a series of social interactions based on our physical store! This number is completely different from the existing social models in the market, and it is a very good development. window!"
Speaking of this, Cao Xingyu looked at Xie Qing happily, with dazzling light in his eyes, and wanted to get some comments and opinions from Xie Qing.
"Use the store to gather users for social networking..." Hearing that, Xie Qing also had to admit that this idea is very innovative, and it seems that it is indeed feasible.
Think about it, if the store’s cost-effectiveness is unique, it will definitely be deeply rooted in the hearts of the people, and it will definitely be able to cultivate a group of loyal customers in the future.
Under this circumstance, an APP that collects all store information appears, it is definitely able to attract the attention of those people, and it is also closely related to them.
Therefore, as long as the design is reasonable, it is not impossible to form a social circle based on these stores.
Logically speaking, this path is obviously workable.
"Your business plan sounds feasible, but..." Xie Qing thought about it for a while and asked, "That's it, you want to bid WeChat and QQ? Do you know that it is one of the few on the Internet? An APP with hundreds of millions of daily activities?"
"And yours?"
"It's just a few stores. I started a membership app and yelled about benchmarking WeChat and QQ? Do you have any misunderstandings about the two words'benchmarking'???"
"There is no misunderstanding." Cao Xingyu shook his head, and said: "Who said we have only a few shops?"
"Don't talk too much, we will have at least a few thousand stores in the future!"
"No, there must be at least hundreds of thousands or even more, and then spread all over the country!"
"Only in this way can we accumulate more members and be able to benchmark WeChat and QQ!"
When these words were said, everyone in the room was stupid.
Hundreds of thousands?
Even more?
Are you afraid that you didn't wake up!
The number of stores of the world's largest chain brands adds up, and there is no such number!
How much do you have to invest in opening so many stores?
Astronomical numbers!
Coupled with the development of the existing store model, there is no profit at all, and there is no possibility of rapid expansion relying on profits. It has to rely purely on continuous capital injection!
Which company in the world has this strength?
In addition to the large number of stalls, the risk increases. The investment circle says that the risk is large and the return is large. However, this model is obviously that the risk is infinite, but the return is pitiful.
So to put it awkwardly, even if some capital has the money, they will not make this investment!
Take Ari as an example, 600 billion cash was thrown in, what's the picture? Even if social networking is done, when will the money be paid back?
Decades? Or hundreds of years?
The world has changed at that time!
The ghost knows what will happen!
Maybe, the grass at the tomb is growing taller!
"Open hundreds of thousands of stores...you don't want to be a giant in the physical industry, do you?" Xie Qing looked at Cao Xingyu with a joking expression.
"Yeah! Mr. Xie is so smart, he got the point when he said it!" Cao Xingyu smiled.
"If there are hundreds of thousands of stores, then your number of members will indeed be considerable. Combined with the high user viscosity, the model you said may really work, but there are still a lot of uncertainties..." Xie Qing Commented on a sentence, and then with an obviously ironic tone, said:
"I think it's best to open a million homes."
"That way, at least it can radiate to hundreds of millions of users, it will definitely be stable, and the physical industry will also be determined by you."
"What do you think?"
"I think what you said is absolutely right!" Cao Xingyu looked at Xie Qing with admiration, and exclaimed:
"In fact, I just wanted to talk about millions of companies, mainly because I was afraid that you could not accept it. I didn't expect that I underestimated Mr. Xie's vision. I'm sorry Mr. Xie."
"..." Xie Qing was stunned for a moment, completely unexpected that the other party would respond like this.
Oh, dare to love you, are you afraid I can't accept it? Do I still want to thank you?
Do you also apologize specially? ?
And, can't you tell me that I am mocking? ? ?
"I get it!" Xie Qing thought of a little, suddenly glared at each other and said:
"You haven't thought of talking about investment since the beginning, so let me play tricks!"
"Mr. Xie, you have wronged us." Hearing that, Cao Xingyu shook his head with an innocent look: "I didn't play you, not only didn't I play you, but you were the first person to hear our complete plan."
"Hehe, don't I still feel honored?" Xie Qing sneered.
"Well, you can say that." Cao Xingyu nodded: "You have witnessed a piece of history!"
"Forget it, I don't think I deserve it." Xie Qing sneered and said:
"Finally, I want to ask you, can I show my sincerity and say it well? If you do this, I won't be with you."
"This is our greatest sincerity! Look at the people around me. Our company's general manager and vice president are all here. If you are joking, you need such a big battle?" Cao Xingyu said quickly.
It seems to be right... Xie Qing glanced at the three people behind Cao Xingyu.
At this moment, Liu Ting and their faces were all shocked, and they hadn't recovered yet.
"These people seem to have heard of this plan for the first time?" After seeing Liu Ting's expressions, Xie Qing muttered in his heart.
Seeing that Xie Qing did not speak, Cao Xingyu wanted to verify his own ideas from Xie Qing, and continued:
"Mr. Xie, listen to the third step of our plan."
"..." After hearing this, Xie Qing was too lazy to reply, quietly watching the other party perform, she wanted to see what other tricks the other party could make up.
Upon seeing this, Cao Xingyu didn't care, and continued on his own:
"President Xie actually got the idea just now. Millions of stores are the key to the success of our business model."
"As for millions of stores, there is a very real problem. Will they be limited to restaurants or entertainment-related stores?"
"Obviously not!"
"So we have also considered that the future stores will definitely be diverse and will involve all aspects."
"We were thinking, besides physical stores + food delivery and physical stores + social, is there any other model that can be innovated."
"Finally, we thought of it!
We can set the goal on e-commerce! "
"That is physical stores + e-commerce!"
"This will be a new model again!"
"Think about it, as our clothing stores, jewelry stores, and other stores involving various fields are opened, plus we have all these stores embedded in our APP."
"Then can we display its products directly in each store?"
"Moreover, it also provides the function of placing an order directly online!"
"If customers are not sure whether they like it or not, they can try it offline first! Anyway, you can buy it both offline and online!"
"Mr. Xie, do you think this is new retail?"
After these words were said, there were a few laughs in an instant.
It was the investment elites sitting next to Xie Qing who recovered.
Also involved in various fields?
What is this business plan?
It's just daydreaming!
"After bidding against Penguin, are you going to bid against Ari again?" Xie Qing smiled contemptuously: "Do you want me to give you a suggestion?"
"Okay, I just want to hear what good advice you have from Mr. Xie, so I told you so much." Cao Xingyu immediately showed an appearance of being carefully taught.
"I suggest that you don't spend so much effort. You really have the money. Why don't you just buy Ali and Penguin." Xie Qing smiled.
Immediately, several people around laughed, and even Cai Qiang almost laughed.
Obviously, at this moment, even Cai Qiang thought that Cao Xingyu was joking. He felt that this assistant Cao was really awesome, and he dared to tease Xie Qing like this!
Only Liu Ting and Ye Xiufei looked at each other blankly. With their trust and knowledge of Cao Xingyu, they don't think Cao is always a person who likes to speak loudly.
But these news make people afraid to believe, and it can even be said that there is no way to believe it.
So the two of them were at a loss. They didn't know what was going on right now, and they couldn't understand the true intention of Cao Xingyu's operation.
"Acquisition?" Cao Xingyu didn't care about everyone's laughter, and replied: "I want to, but there is no way. I have to open a shop."
After all, you can only be rich when you open a store... Cao Xingyu added in his heart.
"Haha." Xie Qing smiled, pretending to be kind, and persuaded:
"According to the money you invested in opening a store, if it really achieves the scale you said, not to mention the acquisition, at least it is not difficult to become the largest shareholder of the two companies."
"Mr. Xie, we have my problems." Cao Xingyu sighed, and did not struggle in this regard, in other words:
"Mr. Xie, just tell me, can my thinking work?"
"Okay, there is no problem at all, and it is very innovative." Xie Qing sneered:
"However, if you really have so many stores and involve all walks of life, I suggest that you not only build a catering supply chain, but you can also set up some clothing and other supply chains in advance. All future products will be self-produced and sold. , The profit is definitely higher!"
"By the way, these supply chains may still share a set of logistics systems, which can save a lot of money, and even create their own logistics brands and systems based on the needs of the stores. It's great to think about it!"
"Mr. Xie really is a person who has seen the world, and he has been taught, this can indeed be considered." Hearing this, Cao Xingyu nodded earnestly.
Logistics, why didn't I think of it before, it's really a good thing!
"Huh?" Xie Qing was amused by the other party's serious appearance, and smiled:
"Also, since you want to engage in e-commerce, combined with the previous takeaways and member recharges, you have a lot of payment scenarios, so I think you can also consider getting your own payment system!"
"In this way, in the field of electronic payment, you don't have to be controlled by others!"
"It makes sense! I didn't really think about this before!" Cao Xingyu's eyes lit up after hearing this.
It seems that my decision to explain the plan to Xie Qing this time is really correct.
Not only confirmed that the plan is theoretically feasible, but also got a few suggestions!
Pursing his lips, Cao Xingyu continued:
"In other words, there are mainly four scenarios in our membership app."
"Physical store + social."
"Physical store + e-commerce."
"Physical store + payment."
"Physical store + takeaway."
"A lot of twin things can be developed around these four big scenes."
"For example, the takeaway can be regarded as a local lifestyle. In the future, some entertainment industry stores can be added to this local lifestyle scene."
"For example, e-commerce can introduce logistics..."
"Perfect!"
"It's just..." Suddenly thought of something, which made Cao Xingyu a little worried, and asked Xie Qing with a worried look:
"Mr. Xie, our membership APP has too many functions, will it affect the user experience?"
"Do you really have this worry???" Xie Qing didn't expect that he would make two consecutive sarcasm The other party not only didn't react at all, but accepted them all.
There is even an extra scene because of this?
In the end, you can continue to ask questions with a worried look? !
The key point is that the expression on Cao Xingyu's face can't be too real!
If this is acting, then it is really a celebrity...Xie Qing commented silently.
Of course, the true thoughts in Xie Qing's heart are Cao Xingyu must have acted.
Otherwise, these things can really come out in reality? ?
Impossible!
"I really have this worry." Cao Xingyu on the side nodded solemnly:
"After all, the apps on the market are more focused on a certain scene! There are core main push things, and ours seems a bit complicated, it seems a bit contrary to the current software market.
Hearing this, Xie Qing didn't reply, but stared directly at Cao Xingyu with naked eyes, wanting to see a flaw in it.
She doesn't believe that, at a young age, can she really be so proficient in acting?
There is really no flaw?
And Cao Xingyu was not in a hurry, and looked at each other calmly. After all, this question is indeed a bit difficult. The other party may be thinking, and there is nothing to give her a little time.
The meeting room fell into a brief silence.
"Bah"
Xie Qing stood up suddenly, and the chair pushed back rang out with a crisp sound.
Immediately afterwards, Xie Qing said with a cold face:
"I'm crazy if I don't accompany you!"
ps: ask for monthly ticket, recommended ticket