v2 Chapter 219： If you want to do it, you have to do it early. (Four 02

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amount?

Is this still conservative?

Hearing this, Liu Ting and Zhan Wentao were startled almost at the same time.

To be reasonable, Zhan Wentao felt that what Mr. Liu just said was quite constructive.

It is a reasonable operation not to compete directly with the two food delivery platforms.

And the point is that there is no way to compete with each other at this moment!

The traffic is not as large as those of the two platforms, and the service conditions in all aspects are not yet mature.

To put it bluntly, there is nothing yet.

In this situation, what do you use to attract those merchants to your side to set up shop?

It is obviously a reasonable and reasonable choice to concentrate on increasing the number of APP users first, and then make all the stores under its own ready to tap all the internal potential.

Also more secure!

How can this be considered conservative, it is obviously the most suitable development route for us at this stage... Zhan Wentao thought of it silently.

It seems that I'm still a little far away from President Cao's idea... Liu Ting, who had recovered, began to reflect secretly.

Obviously, Liu Ting at this moment has not just met Cao Xingyu. After seeing President Cao's incredible operations time and time again, she thinks President Cao said conservative, so she must be really conservative.

Cao Xingyu on the side didn't care about the reaction of the two of them, and continued faintly:

"Since you are benchmarking Ele.me and Meituan, it doesn't make sense to bypass them at the beginning. If you want to do it, you have to do it early."

"In other words, if we can't suppress them in such a small part of the Beicheng District of Sansha City, what are we going to talk about? What will we use to compete with them for the national market?"

"If you want me to say that you can't even take such a small place, it's better to give up as soon as possible!"

"Gulong..." Upon hearing this, Liu Ting and Zhan Wentao couldn't help swallowing at the same time.

This is a real rhythm...

Moreover, these words are really domineering!

To suppress the two major takeaway platforms!

If you can't suppress the opponent in such a small place in the Beicheng District of Sansha City, what about the whole country...

It sounds reasonable, but it always feels weird...

"It seems that Mr. Liu's proposal is okay. Slowly consolidate it first, and then work harder. The end result is that you can suppress the other party in Beicheng District..." Zhan Wentao muttered silently in his heart.

Compared with Zhan Wentao's ideas, Liu Ting has a deeper meaning.

Mr. Cao has a requirement for time!

Judging from the consistent development of the Real King Group, Mr. Cao simply can't accept to explore slowly, but wants to take the takeaway market in Beicheng District with all his strength!

Yes, that should be it!

Thinking of this, Liu Ting silently took out a small book, and she thought that the focus should be coming.

Seeing Liu Ting's small actions, Cao Xingyu nodded with appreciation, and continued self-consciously:

"Remember, takeaway is just an appetizer. We can't delay too much time and energy on this matter."

"Therefore, our current goal is to use Beicheng District to practice a mature development system so that we can quickly replicate it in the future."

Is takeaway just an appetizer? This appetizer might be overwhelming... Zhan Wentao was a little confused.

"I understand Mr. Cao." Liu Ting nodded heavily, and said, "If I follow the measures I have just taken, it may take a lot of time and it's too procrastinating."

"Well, it's so interesting." Cao Xingyu responded and said:

"Like you said about promoting the app first, do we need to deliberately spend time to promote it?"

"In my opinion, it is completely unnecessary!"

"Just wait for us to launch the takeaway. In terms of the price/performance ratio of our store, those members will take the initiative to download it."

"So in this matter, there is no need to be too deliberate, just let the flow go. Our focus should not be on this matter."

"Well, what Mr. Cao said is that I just didn't think about it well." Liu Ting accepted humbly.

"In addition, when it comes to distribution, your thinking is obviously more conservative." Cao Xingyu said:

"We are targeting two major takeaway platforms. How can we use third-party delivery services?"

"Even short-term use in the early stage, it won't work!"

"Because this delivery service is the core part of the takeaway, which connects merchants and customers. If we can't firmly control this part in our own hands, how can we guarantee the quality of this part of the service? Rely on a third party?"

"Let’s not talk about anything else. When the time comes, the third party will have a lot of fun and raise the price. Wouldn’t it disrupt our rhythm?"

"So our goal from the beginning is to have our own delivery team!"

"Especially when the scale is small in the early stage, it is the best time for us to explore how to better build this distribution team, and the cost of trial and error is also low!"

"Otherwise, if we really wait until we are formed and then consider this one, maybe there will be more losses!"

In fact, before that, Cao Xingyu also considered using a third party.

However, after weighing left and right, he decided to build his own distribution team.

The reason is just like what he said right now, but he didn't say the real reason.

That is the future of the delivery team. In his vision, it is not just as simple as delivering food!

You can also deliver some other things!

For example, when he has a clothing store in the future, can he move the clothing store directly into the membership app?

After the user places an order, go directly to the store to pick up the clothes like a takeaway, and then deliver them quickly?

That is to say, when going online in the future, the takeaway delivery team will be able to undertake some traditional express services.

Obviously, this is a very bold idea for him.

It is theoretically feasible.

Because his e-commerce service is very different from traditional e-commerce, traditional e-commerce goods are basically sent from different places, the logistics involved is naturally more troublesome, and his goods are all in local stores. So in essence, the difference with takeaway is not that big.

Based on this, his advantage is also obvious, that is, the delivery time of the goods will definitely be faster, and it can be delivered in half an hour or an hour, and the shopping experience for users is naturally the culmination.

But I have to admit that thoughts are only thoughts after all, and no one can tell the actual situation now.

Because no one has done this before.

So there will definitely be many problems in the middle, such as how to charge the delivery fee? What to do with the return?

And so on a series of potential problems like this.

But because no one did it, Cao Xingyu wanted to try and challenge even more.

That's interesting and exciting.

It's just that Cao Xingyu still can't think about it so carefully. In his opinion, first set up this distribution team, and first support the takeaway.

With the team in hand, there will naturally be an opportunity to practice his ideas later.

"Mr. Cao, I actually considered a little bit about what you said just now." Liu Ting said:

"I just think that temporarily using a third party in the early stage can save a little cost and save some money, and it is not too late to consider building a self-built distribution team later."

"But I really didn't consider the low cost of trial and error in the early stage."

"So I said you are too conservative, what do you do to save me money?" Cao Xingyu smiled and joked: "Am I short of money?"

"Um..." Liu Ting was taken aback for a moment, as if yes, is President Cao short of money?

"..." Zhan Wentao smacked secretly.

At the same time, at this moment, Zhan Wentao had already determined in his heart that President Cao should be the company's biggest boss!

After a pause, Cao Xingyu continued: "Let me talk about my thoughts."

"First of all, before we make a plan, we have to clarify the advantages of the two food delivery platforms at this stage."

"Because only by knowing the advantages of the other party, we can tailor some measures to make our platform unique, so as to break the existing market structure."

"In my opinion, the advantages of those two platforms are nothing more than five."

"The first is traffic. They have been developing for many years, and the accumulated traffic is definitely beyond our reach."

"The second is a mature operation management team and a complete set of rules and regulations involving all aspects."

"The third is high-quality and fast delivery services."

"The fourth is the huge number of businesses that have accumulated over the years."

"The fifth is that they all have big money owners behind them."

"Well, that's right." Liu Ting nodded in agreement, and quickly began to record.

"The first traffic, this is actually nothing to say." Cao Xingyu smiled:

"We don't need to fight for traffic with them, because their traffic is nationwide, and we only need to focus on the Beicheng District first."

"In this regard, as long as we maintain the store’s operating measures, our traffic will not be lacking at all. So in this regard, the difference between us and the other party is obvious, and they can’t stop us from getting traffic unless they are like us. , But obviously that is impossible."

"Second, the rules and regulations of the management team and the platform are one of the main issues we need to solve right now."

"Mr. Liu, you can handle this. Go back and coordinate with Ye Xiufei to set up a separate food delivery platform management department. This department will be placed under the operation center business department."

"This department will mainly be responsible for all management and coordination on our food delivery platform in the future."

"Okay President Cao." Liu Ting replied.

"The third takeaway delivery team established a logistics service department and put it in the logistics department." Cao Xingyu continued.

"Logistics service?" Liu Ting raised her eyebrows, and immediately realized that this name has an extraordinary meaning.

This is obviously not just as simple as delivering takeaway...

President Cao has a big plan again!

"Yes." Seeing Liu Ting's inner thoughts, Cao Xingyu nodded to confirm.

"Gulong..." Liu Ting couldn't help swallowing again.

This is to focus on logistics. The delivery of takeaway is only one of the services. It is no wonder why Cao wants to build his own delivery team, because there are other big plans behind!

As expected to be President Cao, the long-term vision is hard to beat.

"Mr. Cao, do we all recruit the delivery staff by ourselves?" After returning to God, Liu Ting asked, "How is the salary set? And... five social insurance and one housing fund, should it be the same as our service staff?"

"Same." Cao Xingyu nodded with a natural expression, and sighed:

"Everyone will get old, especially those who live at the bottom of society."

"The five insurances and one housing fund provide them with a guarantee for the future, and also thank them for their contributions to our company."

"Mr. Cao is really a conscientious entrepreneur..." Liu Ting sighed after hearing this, and said: "This way, the attraction to those takeaway riders will definitely be stronger."

"Yes, when I participated in the staff meeting for the first time, I was shocked when I saw those employees jumping up excitedly because of the five social insurance and one housing fund." Zhan Wentao on the side couldn't help but feel repeated memories. Road:

"The actions of President Cao really brought sunshine and hope to the lives of those people."

"Well, so doing things with President Cao makes people feel at ease." Liu Ting nodded.

"Yes, unprecedented steadiness, this kind of conscientious boss can't be found with a lantern!" Zhan Wentao agreed.

"Okay, what are you talking about?" Cao Xingyu smiled and waved his hand, jokingly:

"Talking about business, what are you doing so far?"

"Yeah." Liu Ting recovered and asked again:

"Mr. Cao, that also involves the question of how to determine the salary of the distribution staff and how to determine the commission."

"I just heard what Meituan and Ele.me said, they are guaranteed + commission + odd bonus."

"What about ours?"

"Although I support Mr. Cao's approach in protecting the rights and interests of employees, it is undeniable that the payment of five insurances and one housing fund will greatly increase our costs. Can we consider transferring part of this expenditure to the delivery staff? For example, increase the amount of guaranteed delivery orders and reduce the commission?"

"Well, you are right, the cost will definitely increase." Cao Xingyu responded: "But it is obviously inappropriate to let the delivery staff bear the cost we should pay."

"We need to show our advantages and increase the sense of belonging of our employees to the company. Only in this way can we inspire their greatest enthusiasm, make them more active in their work, and be more attentive when serving customers. "

"If they let them bear the cost, not only will they not be grateful to the company, but they will also be full of resentment towards the company. This kind of working atmosphere will definitely cause big problems in the long run."

"Well, what Mr. Cao said is." Liu Ting nodded heavily: "Like the employees in our store now, after their enthusiasm for work is stimulated, they are really the best when they get to work. The key is It has formed a very good promotion for our brand's reputation, and potentially increased the recognition of our brand by customers."

"Yeah." Cao Xingyu replied: "So, if you really do a business, you can't rely on exploiting employees to get profits. It won't last long. A win-win situation for both parties is the cornerstone of the company's long-term development. Earn a little bit and earn a little bit less."

"A boss like President Cao is really rare in the world." Upon hearing this, Liu Ting sighed from the bottom of his heart: "I'm so lucky."

After a pause, UU reading Liu Ting said with a worried look: "However, if the company is responsible for all these additional expenditures, the company's financial pressure will be even greater."

"After all, the profit of our store itself is very low, even if it is an additional take-out channel, the sales volume is higher, but small profits but quick turnover are completely unable to support a take-out delivery team..."

"Especially when the size of the distribution team increases, the pressure in this area will be even greater!"

No matter how rich it is, it is impossible to hold on without a bottom line and throw money inside...Liu Ting naturally didn't say this sentence, but just murmured in her mind.

"Who said we should bear this part of the expenditure?" Cao Xingyu responded indifferently:

"It is entirely possible for the customer to bear it!"

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