v2 Chapter 220： food safety!

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"Ah, let the customer bear it?" Liu Ting asked surprised.

"That's right." Cao Xingyu nodded, and said the measures he had just thought of in his heart: "I plan to set the delivery fee on the platform to 9 yuan."

"9 yuan? Is that expensive?" Liu Ting exclaimed.

This is no reason why Liu Ting would be surprised, because she usually did not order takeaways, especially when she was in charge of the Qingyuan Internet cafe before, ordering takeaways was even more common for her.

Therefore, she still knows the price of the takeaway, especially the delivery fee, because it can be a lot cheaper to order a takeaway without the delivery fee, so every time she likes to choose the merchants that do not have the delivery fee!

In all fairness, if the delivery fee is 9 yuan, Liu Ting may not even order it to visit this kind of store when ordering takeout!

This approach is very realistic.

But the crowd like Liu Ting is definitely not a small group, but most of them have this kind of thinking!

"Is it expensive? Not necessarily." Cao Xingyu on the side shook his head and said:

"In fact, when I thought of this pricing, I also suddenly thought of merchants such as McDonald's and KFC. They have their own takeaway mini-programs, and they have also settled on two major takeaway platforms, and their delivery fees on each platform are all set at a unified price.9 yuan."

"But even with a delivery fee of 9 yuan, their sales are still very hot, and they often sell thousands of orders a month, and they still sell 9,999 monthly in stores in some larger business districts."

"Why are the delivery fees so high and so many people are willing to buy?"

"First, the quality of their meals is excellent, food safety is guaranteed, and you can eat with confidence."

"Secondly, the premium generated by their brand effect allows people to subconsciously accept it."

"I think these two points are what motivates people to accept their high delivery fees."

"And since they can do it, why can't we?"

"Is our food quality poor? In the case of steaming restaurants, there are first-class steaming chefs, and the taste must be excellent."

"In terms of ingredients, the freshest ingredients are used."

"The most important thing is our catering pricing! Judging from the pricing of our various stores, even with the nine-yuan delivery fee, the final price is actually quite affordable. Compared with the same type of catering stores, we The price is still very competitive."

"You said, in this case, customers are responsible for the delivery fee. Can they not accept it? Why not?"

"Uh... yes." Liu Ting suddenly recovered, how could she forget this!

Just now, her focus has been on the delivery fee of 9 yuan, completely ignoring the characteristics of the Real King brand!

So much so that she had an unacceptable idea.

But the reality is that even with this delivery fee, the stores under the Shiwang brand are still competitive in price!

"It's still Mr. Cao's thoughtful consideration!" Liu Ting nodded heavily: "As our brand is accepted and recognized by the public in the future, the effect of the brand will also occur, and people's acceptance will gradually increase! 9 yuan The issue of delivery fees is nothing at all!"

"Yes." Cao Xingyu smiled and said:

"In the final analysis, we already have an absolute advantage in terms of price. This is the biggest bargaining chip we have at this stage. However, I think this is not enough. Since we have to do it, we must do our best. Become a benchmark in the industry, so that no one can easily surpass us! Only in this way can we emerge quickly in the food delivery field and break out of the two major platforms!"

"Is it a benchmark..." Liu Ting murmured, in a daze.

"Yes! It is to increase the visibility of our brand and increase the recognition of our customers!" Cao Xingyu nodded and said:

"Simply put, we need to do something more meaningful!"

"For example, food safety!"

"Why can everyone accept the high delivery fees of KFC and McDonald's? Food safety accounts for a high percentage! It's reassuring to eat."

"Now that food safety issues are getting more and more serious and people are paying more and more attention, there was a piece of news only last week. I don't know if you have paid attention to it."

"There is a chain brand whose main business is to make porridge. They put back the spare ribs left by customers and sell them again. In addition, they also use the hands that have just pulled their feet to pinch preserved eggs, and the rice in the porridge is not washed at all. Waiting for heinous problems. Such behaviors are irritating, but they feel helpless."

"The point is that this branch has a good sales performance of thousands of monthly sales on the two major food delivery platforms! What an irony!"

"Even such a thing can happen to such a large national chain porridge shop. Is this kind of phenomenon rare in the catering industry? It must be rare, but it is rarely exposed."

"As people’s incomes are getting higher and higher, the quality of life and food requirements are improved, if they can eat safe food, even if they spend a few dollars, it’s definitely acceptable to them. ."

"So, in this respect, it is also a place where we can go to work hard."

"And our development has just started. It is definitely not as good as KFC and McDonald’s accumulated reputation over the years. We don’t have so much time to slowly accumulate reputation. Therefore, we have to think of some special methods to accelerate the establishment of reputation. ."

"Food safety is the best breakthrough for us to build a reputation."

"Based on this aspect, I decided to let all of our catering shops under Real King show all customers the process of making our meals, so that people can see the situation of our back kitchen at any time!"

There is another sentence that Cao Xingyu did not say in the end, that is, he wants to use his existing ability to do something helpful and meaningful to society.

In his view, solving the problem of food safety is of special significance.

If he can take the lead in doing this, it will greatly promote the entire catering industry.

There may even be a wave of concerns about food safety.

"Does Mr. Cao mean to install surveillance video and other operations for our back kitchen?" Liu Ting guessed.

"That's right." Cao Xingyu nodded and said: "All our catering stores are equipped with high-definition cameras. Customers can check the status of the back kitchen of any store through our APP at any time, so that everyone has the right to supervise!"

"As long as this step can be achieved, I believe that customers will never have any objections to the issue of delivery fees!"

"Well, if it were me, as long as I could eat safe and secure food, it wouldn't be a big deal to spend a few bucks on the delivery fee." Liu Ting pursed her mouth, nodded: "Not to mention the price is not high. , Then there is no need to hesitate."

"In this way, the cost problem of the distribution team is indeed solved, but the installation of the camera has become our new cost..." Liu Ting thought about it, and worried:

"And as far as I know, video traffic requires extremely high broadband costs, right? This expenditure is estimated to be not small."

"The cost of the camera is okay. Nowadays, a shop installs surveillance cameras for itself. There is nothing to say about this." Cao Xingyu waved his hand and said, "As for the bandwidth cost, it won't cost you a few dollars."

"Do you think someone will stare?"

"This is not watching entertainment live broadcasts, nor is it watching movies!"

"In the early stage, customers may take a look out of curiosity, but in the later stage, after our reputation is fully established, no one will pay attention to it deliberately!"

"So in the final analysis, this is just an expression of our attitude towards food safety. By the way, it is only necessary to open up such a channel for everyone to supervise."

"In this regard, we can use technology to do some control. When someone goes to check it, turn on the real-time surveillance video and perform network transmission, so the bandwidth cost can naturally be saved a lot."

"Yeah, too." Upon hearing this, Liu Ting nodded, indeed, no one would be so boring to keep staring at the back kitchen.

Even if you are curious, it will be almost the same if you look at it once or twice.

"What's more, this investment, in exchange for the rapid improvement of our reputation, is a very cost-effective investment." Cao Xingyu continued:

"In the future, as long as food safety is mentioned, when people will compare our real king brand, the intangible value will be immeasurable, and this is what I call the benchmark."

"I understand." Liu Ting answered with a serious expression on his face, and then said: "Mr. Cao, what about the entry of other businesses? Do we also require them to install cameras?"

"Of course." Cao Xingyu affirmed:

"If we want to break the siege from the food delivery sector, which has been set in the overall situation, this food safety is naturally our killer."

"Therefore, all the merchants who settle in must install cameras to accept the supervision of the masses. This is one of the necessary conditions."

"This will be the biggest selling point of our food delivery platform."

"Well, I can understand Mr. Cao's meaning at this point." After pursing her lips, Liu Ting asked again:

"Then their delivery fee is also a uniform price of 9 yuan? If this is the case, then their own food and beverage pricing has no advantage compared with ours, plus this delivery fee, then they may be fundamentally in price. It's not attractive anymore."

"This involves another idea of ​​mine." Cao Xingyu smiled:

"Reduce the percentage of their rake!"

"Didn’t the other two takeaway platforms both get 23%? Then we set the lottery for merchants at 5%! And we promise to keep this lottery, but the premise is that we must enter our platform exclusively, and the contract must be signed at least three times. More than years!"

"Under the temptation of such a low rake, coupled with the increasing number of our members, I don't believe that those businesses are not tempted."

"After reducing the rake, merchants can choose to lower the price of the dishes or pay for the delivery fee. In short, the 9 yuan delivery fee is mandatory and is the key to supporting the growth of our delivery team."

"Um..." Liu Ting was stunned, and said, "If you smoke so little, then the money may only be enough for the maintenance fee of our platform... It seems that there will be no money to make."

"It's fine if we can afford our maintenance fee." Cao Xingyu smiled.

You may not believe it. I didn't expect to make money on the takeaway platform.

Cao Xingyu thought silently.

Is it enough for the platform maintenance fee?

"This..." Liu Ting was speechless.

How could she have thought that in such a big battle, didn't she rush to make money?

Sure enough, every move of President Cao was so unexpected.

But what is the picture for doing this?

Liu Ting was a little confused.

"Let's tell you this." As if seeing Liu Ting's doubts, Cao Xingyu added:

"Don't forget, our takeaway platform, or our member APP, is only open to our members."

"So, our main goal is to use high-quality takeaway to accumulate more members."

"Oh, first accumulate the number of members of our brand. After we have a large number of users, do we think of ways to monetize traffic?" Liu Ting answered.

"Almost." Cao Xingyu said casually.

"I understand!" Liu Ting said with a sudden look: "Mr. Cao really has a foresight. While we are still looking at the benefits in front of us, Mr. Cao has already set his sights so far!"

"Haha." Cao Xingyu smiled non-committal. In fact, he didn't even consider the issue of realization because he didn't need it at all.

To explain this to Liu Ting, I just don't want the other party to be too entangled with those meaningless things.

Another point that Cao Xingyu didn't say is that even if it is a third-party store, in his opinion, it is not the key.

Cao Xingyu didn't really care about whether they would settle in at that time.

Because according to his development, as the number of stores increases, his takeaway platform is mainly based on his own stores.

The addition of third-party stores is just a little bit of money for the platform.

In other words, it is just an addition to his existing foundation.

For example, take the ten commercial streets he can set foot in as an example. In fact, there are many auxiliary streets around each commercial street, and the shops on the auxiliary streets are beyond his control.

Under this circumstance, if those restaurants on the side street can join his takeaway platform, it is naturally the best, and it can also indirectly expand the influence of his platform.

The low rake is used to attract those auxiliary street shops.

"Back to the distribution team." Cao Xingyu didn't give too much explanation on this issue, in other words:

"In terms of the basic salary of the delivery staff and the guaranteed single number, we just need to keep the same with the other two platforms."

"The only difference is that after completing the guaranteed order number, the delivery person will get 5 yuan of the 9 yuan delivery fee for each additional order, and the remaining 4 yuan will be included in one of our delivery incentive fund pools. ."

"For this fund pool, UU reading , my idea is to use it as a bonus pool to incentivize delivery personnel to deliver orders in extreme weather or conditions."

"Yeah." Liu Ting nodded and analyzed: "The delivery fees of those two platforms increase in accordance with the order amount. For example, a commission of less than 300 orders is 3 yuan, and more than 300 orders is 4 yuan."

"Our direct commission of five yuan per order still has a great advantage."

"However, if it is the case of long-distance delivery, our fixed delivery achievement has no advantage, because the long-distance delivery of those two platforms seems to increase a few dollars."

"Well, your analysis is correct." Cao Xingyu nodded first, then smiled and said:

"But who said we have to do long-distance delivery?"

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